Hello,

We&#039;re doing some consultancy for The Federation of Master Builders, and we&#039;re scoping possible phone tracking solutions.

Part of their website is a &#039;Find a builder&#039; service; a directory containing (~1k) builders, plumbers, etc., categorised by type and location. E.g., here&#039;s a listing for a plasterer in Leeds.

At the moment, calls/leads to those businesses aren&#039;t recorded or attributed. That&#039;s prohibiting us from understanding how well the website / their marketing is working, as well as keeping tabs on lead volumes and destinations.

Based on my experience of how phone tracking solutions are costed, my suspicion is that any standard solution might get quite expensive - costings for individual tracking pools per business (so that we can get source/medium/campaign etc data per business) are likely to be more than the client is willing to commit.

I&#039;m wondering if the simplest viable solution would be a fixed/static number per business, and to sacrifice any deeper Analytics than &quot;a call was triggered to X number (and therefore Y URL)&quot;.

Any chance that I could get a rough idea of options, costings, etc?