a:4:{i:0;O:8:"stdClass":10:{s:2:"ID";s:7:"in_2390";s:8:"post_url";s:97:"https://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/";s:9:"thumbnail";s:76:"https://www.ruleranalytics.com/wp-content/uploads/2016/12/funnel-150x150.jpg";s:10:"post_title";s:64:"You're Going to Have a Problem If You Don't Optimise for Revenue";s:12:"post_excerpt";s:196:"Do any of the following sound familiar?


 	You're driving plenty of leads but they don't turn into business?
 	Your boss or client asks you how many real sales you have generated - [&hellip;]";s:12:"post_content";s:0:"";s:9:"post_date";s:0:"";s:6:"picked";b:1;s:4:"type";s:14:"own_sourcefeed";s:3:"pos";i:0;}i:1;O:8:"stdClass":10:{s:2:"ID";s:7:"in_2476";s:8:"post_url";s:73:"https://www.ruleranalytics.com/blog/ppc/get-more-from-your-ppc-campaigns/";s:9:"thumbnail";s:155:"https://www.ruleranalytics.com/wp-content/uploads/2016/12/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com_-2-150x150.jpg";s:10:"post_title";s:59:"11 Unconventional Hacks To Get More From Your PPC Campaigns";s:12:"post_excerpt";s:198:"It’s not uncommon to find yourself in a dead end in the perpetual pursuit of growth, and there’s no discipline that suffers from this affliction more than paid search.

Expectations [&hellip;]";s:12:"post_content";s:0:"";s:9:"post_date";s:0:"";s:6:"picked";b:1;s:4:"type";s:14:"own_sourcefeed";s:3:"pos";i:1;}i:2;O:8:"stdClass":10:{s:2:"ID";s:7:"in_2612";s:8:"post_url";s:108:"https://www.ruleranalytics.com/blog/phone-call-tracking/9-ways-to-improve-your-inbound-call-conversion-rate/";s:9:"thumbnail";s:98:"https://www.ruleranalytics.com/wp-content/uploads/2017/01/inbound-call-conversion-rate-150x150.png";s:10:"post_title";s:51:"9 Ways To Improve Your Inbound Call Conversion Rate";s:12:"post_excerpt";s:203:"It’s plain to see that we’re all in on inbound call leads.

I’ll explain why. When we listen to our heart, our mind and the huge database of call data from thousands of clients, it’s [&hellip;]";s:12:"post_content";s:0:"";s:9:"post_date";s:0:"";s:6:"picked";b:1;s:4:"type";s:14:"own_sourcefeed";s:3:"pos";i:2;}i:3;O:8:"stdClass":10:{s:2:"ID";s:7:"in_2509";s:8:"post_url";s:89:"https://www.ruleranalytics.com/blog/online-marketing/your-lead-generation-goals-are-dead/";s:9:"thumbnail";s:122:"https://www.ruleranalytics.com/wp-content/uploads/2016/12/Your-lead-generation-is-dead-www.ruleranalytics.com_-150x150.jpg";s:10:"post_title";s:35:"Your Lead Generation Goals Are Dead";s:12:"post_excerpt";s:200:"Marketers need to stop using leads for their goals.

Previously, leads were an acceptable way of measuring the performance of your marketing.

...When cloud-based applications weren’t [&hellip;]";s:12:"post_content";s:0:"";s:9:"post_date";s:0:"";s:6:"picked";b:1;s:4:"type";s:14:"own_sourcefeed";s:3:"pos";i:3;}}