(1762,3,'2016-08-22 16:28:08','2016-08-22 15:28:08','Previously, we took a look at <a href=\"https://www.ruleranalytics.com/blog/ruler-information/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/\">how Ruler Analytics integrates with other web apps using Zapier</a>. In this article we are going to dive deeper, focusing on how Ruler Analytics specifically integrates with Sales Force.\r\n\r\n&nbsp;\r\n<h4><strong>A Quick Look at Zapier</strong></h4>\r\nFor those of you who have no previous knowledge or experience of Zapier, here’s a quick explanation that could change the way you work forever!\r\n\r\nZapier is a tool that allows you to connect one web app to another, making it easy to automate many of the simple tasks that currently take up too much of your time.\r\n\r\nIt is designed for users with little or no technical knowledge; you don’t need to know anything about code, so don’t be scared!\r\n\r\nZapier allows you to follow its self explanatory onscreen prompts, and basically does all the hard work for you.\r\n\r\nThe link that integrates two apps is called a Zap. A Zap is created by choosing a <strong>trigger</strong> from one app and an <strong>action</strong> that relates to the other. As an example, you could create a Zap that when you get an email in Gmail (trigger), notifies you by SMS (action).\r\n\r\nTo create a Zap, you simply choose the appropriate trigger and action from the lists each app provides, and leave the rest up to Zapier.\r\n\r\n<iframe src=\"https://www.youtube.com/embed/NMW6RMABgdE\" width=\"800\" height=\"429\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\r\n\r\nSource Youtube <a href=\"https://www.youtube.com/user/ZapierApp/\">ZapierApp</a>\r\n\r\n&nbsp;\r\n<h4><strong>Making it Work with Ruler Analytics</strong></h4>\r\nIn the past, you would have required an API key from Ruler Analytics before being able to integrate with Zapier. However, we are pleased to announce that we are now officially part of the Zapier website so there is no need for an API key anymore.\r\n\r\nYou do still need to be signed up with Zapier in order to use it, though. Zapier is currently offering a 14-day free trial for new users. You can <a href=\"https://zapier.com/sign-up/\">sign up here</a>.\r\n\r\n&nbsp;\r\n<h4><strong>Let’s get started!</strong></h4>\r\nWe have put together an easy step-by-step guide to creating a Zap between Ruler Analytics and Sales Force, to save you the tedious task of transferring your data manually. It really is this easy:\r\n\r\n<strong>Step 1 and 2:</strong> Once you have created your Zapier account, select the <strong>Make a Zap</strong> option. First you will need to choose your trigger app. To do this, type “Ruler Analytics” into the search bar, then select.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1779\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-1-and-2-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 1 and 2 - www.ruleranalytics.com\" width=\"802\" height=\"430\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Step 3:</strong> Next you will be given a choice of 5 triggers:\r\n<ul>\r\n 	<li>New Conversion</li>\r\n 	<li>New Call</li>\r\n 	<li>New Company</li>\r\n 	<li>Returning Company</li>\r\n 	<li>Missed Call</li>\r\n</ul>\r\nYour choice of trigger will all depend on your type of business. For this example, we are going to choose New Conversion. Once you have made your decision, simply continue.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1783\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-3-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 3 - www.ruleranalytics.com\" width=\"801\" height=\"429\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Steps 4 and 5:</strong> If you have already entered your Ruler Analytics account details then you can move straight onto Step 6; if not then simply fill in your account details by using the onscreen instructions. Here you will also need to identify the site you want to track if your Ruler account has more than one.\r\n\r\nIf set up correctly then you will receive a notification, which will allow you view your conversion to make sure everything looks OK.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1786\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-4-and-5-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 4 and 5 - www.ruleranalytics.com\" width=\"803\" height=\"430\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Steps 6 and 7:</strong> Zapier will test your trigger by locating an existing conversion. You will need to make sure that you have at least one recent conversion created and it matches the trigger option you chose.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1791\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-6-and-7-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 6 and 7 - www.ruleranalytics.com\" width=\"801\" height=\"429\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Step 8:</strong> Next you will be prompted to choose the app you want the action to relate to, for example, Salesforce.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1799\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-8-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 8 - www.ruleranalytics.com\" width=\"800\" height=\"428\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Steps 9 and 10:</strong> Select an action, for example, “Create New Lead”. Select, then follow the onscreen instructions to <strong>Connect Your Account</strong> and hit Continue.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1801\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-9-and-10-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 9 and 10 - www.ruleranalytics.com\" width=\"800\" height=\"429\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Step 11:</strong> You will then be asked to set up your Salesforce Lead. Name and Company are compulsory here; all other fields are optional. To select a name and company, simply click on the plus sign next to the field and select the appropriate options from the list.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1802\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-11-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 11 - www.ruleranalytics.com\" width=\"800\" height=\"429\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Step 12:</strong> Once you have chosen your desired options you’re ready to go! You will start receiving data from Ruler into your Sales Force account straight away.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2570\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-12-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 12 - www.ruleranalytics.com\" width=\"801\" height=\"429\" />\r\n\r\n&nbsp;\r\n<h5><em>Please Note:</em></h5>\r\nZapier charges a monthly fee once the 14 day trial has finished. You can find their Plans and Pricing options <a href=\"https://zapier.com/pricing/\">here</a>.\r\n\r\nIf you don’t currently have Ruler Analytics and would like to learn more about the product and the benefits it can offer your business, please don’t hesitate; book a demo today and one of our team will be in touch.\r\n\r\n&nbsp;\r\n\r\n&nbsp;','How to Integrate Ruler Analytics and Salesforce','','publish','closed','open','','how-to-integrate-ruler-analytics-and-saleforce','','\nhttps://www.ruleranalytics.com/blog/ruler-information/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/','2017-01-09 16:37:30','2017-01-09 16:37:30','',0,'https://www.ruleranalytics.com/?p=1762',0,'post','',0),(1818,3,'2016-08-25 10:00:48','2016-08-25 09:00:48','In order to assess the effectiveness of marketing strategies and justify spend, marketers need metrics. Metrics are essentially <a href=\"https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/evaluating-marketing-performance-23/marketing-performance-metrics-134-7590/\">sets of numerical data</a> based on different marketing activities, that can then be measured against targets to assess marketing performance.\r\n\r\nThis quantifiable evidence then allows marketers to allocate their budgets according to which areas justify the greatest spend. Metrics are useful for building marketing performance in a variety of other ways too:\r\n<ul>\r\n 	<li>They give a fairly accurate idea of brand awareness and the effectiveness of marketing campaigns within your target audience.</li>\r\n 	<li>They provide information on your competitors.</li>\r\n 	<li>They provide an information base that can be drawn upon to help influence future decision making.</li>\r\n</ul>\r\nFor Pay Per Click (PPC) campaigns, one of the most commonly used metrics is Click Through Rate (CTR). However, the effectiveness of CTR as a measurement of marketing performance has long been the subject of debate.\r\n\r\n&nbsp;\r\n<h4>What is \'Click Through Rate\'?</h4>\r\nIn a nutshell, CTR is the number of people who actually click on your ad. It is used to measure online advertising performance, particularly for PPC campaigns. CTR is calculated by dividing the number of times an ad is clicked by the number of impressions (times it is seen).\r\n\r\n&nbsp;\r\n<h4>Why is CTR Important?</h4>\r\nCTR is especially important to PPC campaigns as it has an impact on your <a href=\"http://www.wordstream.com/click-through-rate\">Quality Score</a>, which is what determines the cost and effectiveness of your paid search campaigns. Quality Score is Google’s rating of the quality and relevance of your PPC ads and keywords. Therefore, CTR has a direct impact on your Return on Investment (ROI). CTR also has a number of <a href=\"https://www.aabacosmallbusiness.com/advisor/important-click-rate-ctr-really-042603295.html\">other benefits</a>:\r\n<ul>\r\n 	<li>It gives you an overall view of how well your ads are attracting your target audience. This is especially useful if your rates during a campaign are unusually high or low.</li>\r\n 	<li>It provides you with a base of visitors who will potentially convert.</li>\r\n 	<li>It helps to determine the success of a particular campaign compared to previous ones you’ve run.</li>\r\n 	<li>It helps to gauge your success against your competitors.</li>\r\n 	<li>It helps you to evaluate the effectiveness of your call to action.</li>\r\n</ul>\r\n&nbsp;\r\n<h4>Common problems marketers face when measuring CTR</h4>\r\nIt can be difficult to determine how much CTR actually affects your Google rankings due to <a href=\"http://www.searchengineland.com/important-click-rate-seo-campaign-229588\">other factors</a>. For example, if a company suddenly improves the quality of its content and promotes its website better, their rankings will improve at the same time as being discovered by more users and therefore getting more clicks. Other reasons why people are hesitant to use CTR as an accurate metric are:\r\n<ul>\r\n 	<li>It doesn’t always lead to a conversion.</li>\r\n 	<li>It can also include “bad” clicks, such as those from your competitors and cold callers.</li>\r\n 	<li>It doesn’t tell you the quality of the lead.</li>\r\n</ul>\r\n&nbsp;\r\n<h4>So what else should you be focusing on as well as CTR?</h4>\r\nMeasuring your CTR is still useful, as it gives you an idea of how well your ad is performing, and as it has an influence on your Quality Score, it does directly affect your ROI. However, alone it can’t tell you the real success of your marketing campaigns. ROI is the most important metric to monitor, as this is what will justify your marketing spend. ROI calculation requires more in-depth research into exactly how visitors are engaging with your website, and which elements are leading to the most conversions.\r\n\r\n&nbsp;\r\n<h4>How Ruler Analytics can help</h4>\r\nRuler is an invaluable tool in calculating your ROI, as it not only analyses visitor levels, but also monitors each lead individually, providing you with vital information about where your conversions are coming from. In addition, Ruler can also analyse the keywords during a search. With Ruler Re-provide, you can see exactly what your visitors are searching for, enabling you to include the right keywords for SEO, and providing attribution for phone calls and visitor journeys.\r\n\r\nTo see the benefits of Ruler for yourself, take advantage of the 30-day free trial. For more information on this and all the latest news and updates, follow Ruler on <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a>, <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a> and <a href=\"https://www.facebook.com/ruleranalytics/\">Facebook</a>.','How Important is Click Through Rate in PPC?','','publish','closed','open','','how-important-is-click-through-rate-in-ppc','','','2017-01-09 16:13:29','2017-01-09 16:13:29','',0,'https://www.ruleranalytics.com/?p=1818',0,'post','',0),(1845,3,'2016-08-30 14:17:48','2016-08-30 13:17:48','Ruler Analytics is all about helping you maximise your marketing efforts and stay ahead of your competitors. That is why, with agencies in mind, we have devised the <a href=\"https://www.ruleranalytics.com/call-tracking-software-for-digital-marketing-agencies/\">Ruler Analytics White Label Partner Program</a>.\r\n\r\n&nbsp;\r\n<h4>What is the Ruler Analytics White Label Partner Program?</h4>\r\nA white label product is something that has been designed by one company, that is then offered to other companies with permission for them to rebrand it to make it appear as if they have designed it themselves.\r\n\r\nThis is what the Ruler White Label Partner Program allows you to do with our product. It’s a great opportunity for agencies to offer their clients all the benefits of Ruler, without having to go through us.\r\n\r\nYou can now upload your own branding to Ruler Analytics, and use it as if you designed the product yourself, giving you a great USP for both existing and potential customers.\r\n\r\n&nbsp;\r\n<h4>What Does the White Label Partner Program Include?</h4>\r\nThe Ruler White Label Partner Program offers your company and clients all the features and benefits of Ruler Analytics, including <a href=\"https://www.ruleranalytics.com/call-tracking/\">Call Tracking</a>, Ruler Keyword Re-Provide, Bounced Calls, Individual Visitor Tracking, Company Identification and much more.\r\n\r\nIn addition to the product itself, other benefits of the Partner Program include:\r\n<h5><strong>\r\n</strong>Full Training</h5>\r\nOur friendly and experienced Customer Support Team here at Ruler Analytics can provide you with a full tour of the product, including valuable hints and tips on the best ways to use the product to maximise its benefits for your company and clients.\r\n<h5><strong>\r\n</strong>Ongoing Support</h5>\r\nOur dedicated Customer Support Team are not just here for the beginning of your journey with Ruler. If at any time you or a client encounter an issue with the product, all you need to do is get in touch.\r\n\r\nOur team are here to help and will do their best to resolve any issues for you as quickly as possible.\r\n<h5><strong>\r\n</strong>Personalised Usernames and Passwords</h5>\r\nYou can give your clients the opportunity to set up their own users with password protection, so the right people can access the information they need, anytime, anyplace.\r\n<h5><strong>\r\n</strong>Can be Placed on a Sub-Domain of your Choice</h5>\r\nWe can place the product on a sub-domain of your choosing, so your clients will never have to visit our website. This allows you to brand the product authentically as your own, giving the best impression to your clients.\r\n<h5><strong>\r\n</strong>Dedicated Account Management</h5>\r\nWe provide you with a Master Login which allows you access to all your clients who have signed up to the product. This not only saves you time, but also gives you an overview of just how much Ruler Analytics is benefitting your business.\r\n\r\n&nbsp;\r\n<h4>How Will it Benefit Your Business?</h4>\r\nAll marketers know the importance of analytics in providing the vital information you need to calculate the ROI of your campaigns.\r\n\r\nThe Ruler White Label Partner Program allows you to offer this information to your clients, enabling them to budget more efficiently and target their marketing activities for maximum returns.\r\n<h5><strong>\r\n</strong>Demonstrate Your Worth</h5>\r\nThe biggest problem faced by agencies is often finding a way to demonstrate how their efforts generated those all-important leads, especially if they come in by phone.\r\n\r\nRuler’s Call Tracking and Individual Visitor Tracking features can solve these problems, giving you the ability to trace each telephone lead back to its original source.\r\n\r\nIt works using Dynamic Number Insertion (DNI) technology, which generates a unique number for each lead. This allows you to match each lead with the source that led them to your site, such as a PPC or SEO campaign, enabling you to demonstrate the proof that your hard work is paying off.\r\n<h5><strong>\r\n</strong>Upgrade Your Existing Services</h5>\r\nThe Ruler White Label Partner Program offers marketing agencies a great USP by enabling you to offer your clients a highly useful service that your competitors can’t provide.<strong>\r\n</strong>\r\n<h5><strong>\r\n</strong>Increase Your Own ROI</h5>\r\nIn addition to providing your customers with more insight into the performance of their marketing channels, you can also take advantage of all the benefits of Ruler for yourself, discovering your most profitable channels and determining what’s working and what isn’t, <a href=\"https://www.ruleranalytics.com/national-claims-helpline-claiming-roi-less-two-months/\">for more efficiently targeted marketing and an increased ROI</a>.\r\n\r\n&nbsp;\r\n<h4>Conclusion</h4>\r\nThe Ruler Analytics White Label Partner Program can offer a huge variety of benefits for you and your clients that will truly keep you ahead of the pack.\r\n\r\nIf you would like to discover more about Ruler Analytics or our White Label Partner Program, including pricing, please call us. Alternatively, to explore the benefits of Ruler for yourself, you can book a <a href=\"http://www.ruleranalytics.com/book-a-demo/\">demo online</a> with us today.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Ruler Analytics White Label Partner Program','','publish','closed','open','','ruler-analytics-white-label-partner-program','','','2017-01-09 16:11:37','2017-01-09 16:11:37','',0,'https://www.ruleranalytics.com/?p=1845',0,'post','',0),(1884,3,'2016-09-01 10:20:02','2016-09-01 09:20:02','Pay-Per-Click (PPC) is a vital element in any marketing campaign, as it can inform your entire marketing strategy in a variety of different ways.\r\n\r\nFor a start, it’s a great way of determining your target market, as statistics show that for consumers looking to buy a specific product, paid ads get <a href=\"https://www.protocol80.com/blog/ppc-statistics-small-business\">65% of all clicks</a>, with visitors from PPC sources 50% more likely to purchase something than organic visitors to your site. PPC campaigns can also increase your brand awareness by 80%.\r\n\r\nAccording to paid search <a href=\"http://www.unbounce.com/ppc/is-ppc-still-relevant-in-age-of-inbound-marketing/\">expert Matt Hessler</a>, “There’s no substitute for the ability to market to a user who is searching for your exact product.”\r\n\r\n&nbsp;\r\n<h4>Vital Information for Your Marketing Strategy</h4>\r\nIn comparison with other forms of targeted advertising, PPC <a href=\"https://www.digitalmarketingpro.net/5-reasons-why-ppc-is-important-for-small-business-success-550/\">shows results much faster</a>, so it can be a highly useful early indicator of the levels of interest you can expect to see from a particular product or campaign.\r\n\r\nPPC also allows you to target specific demographics that are likely to be interested in your product, as you choose the keywords that will result in your ad being shown at the top of a Google results page.\r\n\r\nNot only is this great for your business as an ad in the first position has an average click-through rate of <a href=\"http://www.slideshare.net/WishpondTechnologiesLtd/21-random-stats-and-facts-about-google-ad-words\">more than 7%</a>, but it also allows you to monitor which keywords are bringing in the most business, information you can then put to good use in the rest of your marketing strategy.\r\n\r\nAs <a href=\"http://www.unbounce.com/ppc/is-ppc-still-relevant-in-age-of-inbound-marketing/\">Brad Geddes</a>, Founder of Certified Knowledge, explains: “There is no channel other than PPC that can give you reach, scale, control and consistent results day-over-day like paid search.”\r\n\r\n&nbsp;\r\n<h4>Complications with Tracking PPC Conversions</h4>\r\nAll this evidence clearly illustrates how relevant PPC is as a marketing channel; it delivers quick results and provides you with information that will help you maximise the rest of your marketing strategy. But how do you actually determine how well it’s working for you?\r\n\r\nThe main problem with PPC has always been proving its effectiveness in quantifiable terms.\r\n\r\nWith no way of linking telephone leads back to their original source, marketers have had great trouble calculating the true ROI of PPC campaigns, as they haven’t been able to prove which conversions were generated by their paid ads. However, there is now a solution to this problem, thanks to Ruler Analytics.\r\n\r\n&nbsp;\r\n<h4>A New Solution</h4>\r\nRuler Analytics enables you to trace your web and telephone leads back to their original source, by tracking the visitors to your site on an individual level.\r\n\r\nThis means that not only can you monitor each of your visitors to their exact source (such as a PPC or SEO campaign), but you can also track the visitors that also completed a telephone call with the help of Ruler’s call tracking feature.\r\n\r\nDaniel Reilly, Director of Ruler Analytics, explains how it works and why this information is so vital for marketers:\r\n<blockquote>“Ruler Analytics was founded in response to the experience myself and my business partner, Ian Leadbetter, had with PPC, SEO, social and email marketing, and lead generation. We had used (and still do use) Google Analytics for many years, but as many business people find, it’s unable to display website leads and goal conversions in a visitor level context. When a visitor to a website fills in a form or dials the phone number on the site, businesses need to be able to see the exact keyword or referring URL that generated this lead or enquiry.\"</blockquote>\r\nNow, thanks to Ruler Analytics, marketers are able to access this vital information, so they can finally prove the ROI of their PPC campaigns by seeing how many leads and enquiries they have generated.\r\n\r\nThey can also see which keywords have generated the most interest, which can inform future campaigns, making it more possible than ever to target the exact audience who are the most likely to buy into your product or service, maximising the effectiveness of all your marketing activity.\r\n\r\n&nbsp;\r\n<h4>Conclusion</h4>\r\nPPC is still a highly effective marketing tool in itself, and also has an important role to play in informing the rest of your campaigns.\r\n\r\nNow, with the ability to calculate a realistic ROI for your PPC ads, this strategy could become more important than ever to your business.\r\n\r\nIf you would like to see for yourself how Ruler Analytics can help, we can provide you with a demo, which comes with a FREE 30-day trial, so you can see how the right information can make a greater success of all your marketing activities','Offline Conversion Tracking – How To Calculate The True ROI Of Your PPC Campaign','','publish','closed','open','','offline-conversion-tracking-calculate-true-roi-ppc-campaign','','','2017-01-09 16:09:16','2017-01-09 16:09:16','',0,'https://www.ruleranalytics.com/?p=1884',0,'post','',0),(1902,3,'2016-09-05 11:26:51','2016-09-05 10:26:51','As a marketing agency, you know that client expectations are high. They hire you to deliver the best possible results, and it’s your performance that separates you from the rest. Sometimes, however, it’s difficult to provide your clients with the positive proof they need that your efforts are paying off.\r\n\r\n&nbsp;\r\n<h2>Why Marketing Agencies Benefit From Call Tracking</h2>\r\nPreviously, one of the biggest problems faced by marketers has been the ability to prove which campaigns were generating telephone leads, but fortunately <a href=\"https://www.ruleranalytics.com/call-tracking/\">call tracking solves this problem</a>.\r\n\r\nRuler Analytics in particular uses <a href=\"https://www.ruleranalytics.com/blog/call-tracking/dynamic-number-insertion-work/\">Dynamic Number Insertion (DNI)</a> technology, which generates a unique phone number for each campaign or website visitor, allowing marketers to trace which keywords led them to a website whether it be an organic or paid search.\r\n\r\nBelow are five ways marketing agencies can benefit from this technology, and why it’s crucial for agencies to incorporate call tracking into their business strategies.\r\n\r\n&nbsp;\r\n<h3>Demonstrate your worth</h3>\r\nA big problem agencies face is that they struggle to demonstrate how their efforts are generating those all-important leads over the phone. Call tracking provides the actual data you need by being able to trace the caller back to a specific source.\r\n\r\nAt Ruler Analytics, our call tracking system provides a unique number for each visitor, enabling their interactions to be recorded from keyword level.\r\n\r\nThis means you have access to the exact keywords they used in their search, what pages of your website they looked at, and whether or not they actually made a phone call, allowing you to provide your clients with the proof that your efforts are paying off for them.\r\n\r\n&nbsp;\r\n<h3>Upgrade your Existing Services</h3>\r\nAt Ruler Analytics, we enjoy close working relationships with other leading marketing agencies throughout the UK, and as a result of this we have been able to see how our products can be of immense benefit to other marketing professionals.\r\n\r\nThis is why we now offer <a href=\"/agency-partner/\">a special package for marketing agencies</a> who want to offer the benefits of call tracking to their customers. Not only will Ruler Analytics provide your agency with a unique selling point, but also allows your customers to see first-hand how well their campaigns are performing.\r\n\r\n&nbsp;\r\n<h3>Increase your own ROI</h3>\r\nAs a marketing agency, you’re all about increasing the ROI for your customers. However, it’s important that you remember to focus on your own business, too. Call tracking will enable you to find out which are your most profitable marketing channels, and which keywords are generating website visits and leads.\r\n\r\nThis insight can then be used to inform all your marketing efforts in the future, allowing you to get the most from your own marketing.\r\n\r\n&nbsp;\r\n<h3>Optimise your budget</h3>\r\nIf you’re providing PPC or SEO services, budgets are often tight, but expectations are still high. Visitor level analytics such as call tracking allow you to delve deeper into your marketing campaigns and discover which campaigns are failing to generate the expected returns.\r\n\r\nThis enables you to stop wasting money on under-performing platforms, and utilise this spend to better effect on campaigns that consistently generate higher returns.\r\n\r\n&nbsp;\r\n<h3>Integrated analytics</h3>\r\nAt Ruler Analytics, we have created call tracking software that can easily be integrated with your desired CRM, enabling you to see and understand your call data in context. You can find out more about <a href=\"https://www.ruleranalytics.com/blog/ruler-information/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/\">our integration features here</a>.\r\n\r\n&nbsp;\r\n<h3>Conclusion</h3>\r\nModern technology has become so much a part of all our lives that it’s easy to forget the power of the humble telephone in this age of emails, instant messaging and live chat. However, phone calls are still as important as ever for many businesses when it comes to lead generation.\r\n\r\nCall tracking enables you to implement marketing strategies that will generate the most phone calls, both for you and your clients, and also gives you the ability to provide absolute proof that your marketing efforts are causing their phones to ring.\r\n\r\nBy being able to demonstrate that your campaigns are integrating telephone leads into the rest of your customers’ businesses, you are able to provide a truly comprehensive service that will keep you ahead of the pack.\r\n\r\nExperience the benefits of Ruler Analytics for yourself and book a demo today. Don’t forget to follow us on <a href=\"https://www.facebook.com/ruleranalytics/?fref=ts\">Facebook</a>, <a href=\"https://twitter.com/ruleranalytics\">Twitter</a> and <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> for all our latest news and information\r\n<h4></h4>\r\n&nbsp;\r\n<h5></h5>\r\n<h5></h5>','5 Reasons Why Marketing Agencies Need Call Tracking','','publish','closed','open','','5-reasons-marketing-agencies-need-call-tracking','','https://www.ruleranalytics.com/blog/call-tracking/dynamic-number-insertion-work/\nhttps://www.ruleranalytics.com/blog/ruler-information/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/','2017-06-22 11:08:07','2017-06-22 10:08:07','',0,'https://www.ruleranalytics.com/?p=1902',0,'post','',0),(1911,3,'2016-09-08 10:07:24','2016-09-08 09:07:24','There has been a great deal of debate recently about the positives and negatives of call tracking. At Ruler Analytics, we frequently get asked whether or not call tracking can be harmful to an SEO campaign, as there have been many articles decrying the whole notion of call tracking and claiming it can have a negative effect on your marketing efforts.\r\n\r\nWe at Ruler Analytics would like to set the record straight; but first let us explain what call tracking actually is.\r\n\r\n&nbsp;\r\n<h4>What is Call Tracking?</h4>\r\nIf you don\'t already know what Call tracking is, it\'s a method the marketing industry has developed to solve the problem of where your telephone leads actually come from.\r\n\r\nOur call tracking software in particular uses Dynamic Number Insertion (DNI) to assign a unique phone number to each visitor, area or campaign, such as a PPC or SEO campaign, allowing you to trace the source from which every visitor clicked through to your website, and which keywords were used in organic searches.\r\n\r\nCall tracking is typically used to measure the impact of PPC, SEO and retargeting campaigns, and is a vital tool for doing so, as without it, it’s impossible to prove the efficacy of your campaigns as you cannot provide proof that they were the sources of your telephone conversions.\r\n\r\nIt is also highly useful for marketing agencies, as it allows them to demonstrate to clients that they are achieving their targets\r\n\r\n&nbsp;\r\n<h4>How Can Call Tracking Be Negative For SEO?</h4>\r\nAs you know, SEO is all about getting your Google ranking as high as possible. One of the factors you have to take into account in order to achieve this is NAP.\r\n\r\nNAP stands for Name, Address, Phone number, and must be taken into account by anyone running an SEO campaign. Google use these to validate that your business is legitimate, by checking that they are the same throughout all online directories.\r\n\r\nIf different phone numbers appear in different places, search engine algorithms can become confused, and will rank you lower, which is likely to harm your SEO campaign.\r\n\r\n&nbsp;\r\n<h4>Will Call Tracking Harm Your SEO Campaign?</h4>\r\nIf call tracking is not used correctly, it can potentially damage your SEO efforts.\r\n\r\nCall tracking numbers should never be used in online directory listings, as a poor ranking will not only harm your SEO campaign but can also be harmful to the rest of your marketing efforts across the board.\r\n\r\nHowever, as long as your call tracking system puts all the necessary precautions in place to ensure that the call tracking numbers you are using are not visible to search engines, and only the actual phone number of your business is listed, call tracking will have no negative impact on your SEO campaigns or the rest of your marketing.\r\n\r\n&nbsp;\r\n<h4>How to use Call Tracking Correctly</h4>\r\nUsing call tacking correctly basically all comes back to the Dynamic Number Insertion technology.\r\n\r\nDNI works by using a Java Script code which displays a call tracking number to the caller, but ensures that the default phone number for your business is hard coded into your website, so it won’t change as far as the search engines’ bots are concerned.\r\n\r\nThis means that your Google ranking will not be affected, nor will your SEO campaign. By using this technology, you are still able to take advantage of call tracking to determine the exact sources of your telephone leads.\r\n\r\n&nbsp;\r\n<h4></h4>\r\n<h4>Conclusion</h4>\r\nRuler Analytics’ call tracking technology uses DNI, so the main phone number of your business is what is visible to the search engines, but a unique number will be generated for every individual user who clicks through to your website from an advertisement or organic search.\r\n\r\nThis enables you to determine exactly which campaign led each visitor to your website, providing you with the vital information you need to calculate the ROI of each campaign. It can also tell you which geographical areas your callers are coming from.\r\n\r\nIn the case of visitors who have found your site through organic searches, it shows you which keywords they have used in their search, so you can see exactly what the visitors to your site are searching for. This has huge benefits when it comes to informing your future marketing efforts.\r\n\r\nRuler Analytics are currently offering a demo which is accompanied by a FREE 30-day trial, so you can experience the benefits of Ruler Analytics for yourself.\r\n\r\nTo book your demo, <a href=\"https://www.ruleranalytics.com/book-a-demo/\">click here</a>, and for further news and information, please don’t forget to follow Ruler Analytics on <a href=\"http://www.ruleranalytics.com/twitter\">Twitter</a>, <a href=\"http://www.facebook.com/ruleranalytics\">Facebook</a> and <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a>.\r\n<h4></h4>\r\n&nbsp;\r\n<h4></h4>','The Truth Behind Call Tracking and SEO','','publish','closed','open','','the-truth-behind-seo-and-call-tracking','','','2017-01-09 16:05:14','2017-01-09 16:05:14','',0,'https://www.ruleranalytics.com/?p=1911',0,'post','',0),(1936,3,'2016-09-12 10:59:17','2016-09-12 09:59:17','Whatever your industry, if your business generates many of its leads over the telephone, you could benefit from call tracking.\r\n\r\nCall tracking has been proven to increase conversions and lower CPA, especially as <a href=\"https://marketingtechblog.com/call-tracking-analytics/\">inbound callers are 10 to 15 times more likely to convert</a> than web leads. Many people still prefer to talk to a real person rather than filling in their details online.\r\n\r\nCall tracking is becoming more important than ever before, due to the rise of mobile searches and click-to-call, <a href=\"https://searchenginewatch.com/sew/how-to/2397015/click-to-call-and-the-big-data-gap\">with 70% of mobile searchers now calling a business directly</a> from search results. Phone calls are still the leader driver for PPC campaigns.\r\n\r\nSo how do you know where your telephone leads are coming from, and how would that information be useful to you?\r\n\r\nHere we take a look at some of the types of businesses that can benefit from call tracking, and how it could help them.\r\n\r\n&nbsp;\r\n<h4>Legal</h4>\r\nLaw firms have a tough time when it comes to online advertising. It is such a competitive category that keywords relating to legal services, such as “lawyer”, are the <a href=\"http://www.wordstream.com/blog/ws/2015/06/29/law-firm-marketing\">most expensive keywords</a> on search engines.\r\n\r\nAs a result of this, it’s vital for law firms to be able to prove the ROI of their PPC and SEO campaigns to justify spend.\r\n\r\nCall tracking enables you to see exactly how many of your calls are being generated by which online campaigns, enabling you to get the best returns from your marketing.\r\n\r\n&nbsp;\r\n<h4>Marketing Agencies</h4>\r\nThe <a href=\"/call-tracking/call-tracking-software-for-digital-marketing-agencies/\">most important thing for marketing agencies is measuring</a> and being able to prove the efficacy of their campaigns to their clients. Historically, this has been difficult to do.\r\n\r\nCall tracking provides the definitive proof your clients are looking for - that your PPC and SEO work is paying off.\r\n\r\nCall tracking also allows you to upgrade your services by offering call tracking as part of your package, giving you a USP that will keep you ahead of the competition.\r\n\r\n&nbsp;\r\n<h4>Real Estate</h4>\r\nIt’s common sense for estate agents to advertise online. But how many sales are you likely to make directly from your website? People are not going to “click buy” something as important and expensive as property; they will make a phone call to arrange to meet you and see it for themselves.\r\n\r\nThis makes call tracking an essential tool for real estate agencies as it enables you to see which of your online marketing efforts are generating the most phone calls.\r\n\r\n&nbsp;\r\n<h4>Dental and Cosmetic Surgery</h4>\r\nIn an emergency, people are likely to telephone a dentist rather than calling into the surgery to see if there’s an appointment.\r\n\r\nCall tracking will allow you to determine not only how your patients found you, but also how wide a geographical area they are coming from.\r\n\r\nFor cosmetic surgery clinics, the same applies; a lead will need to speak to someone to discuss their individual requirements and arrange a consultation, especially as many people choosing cosmetic surgery are sensitive about it and will not want to provide that information online.\r\n\r\n&nbsp;\r\n<h4>Home Services</h4>\r\nIf your business offers any kind of home improvement services, including plumbing, painting, cleaning, landscaping, window and door installation or any other home-related service, call tracking is essential.\r\n\r\nFor example, if a customer has a leak, they’re much more likely to telephone plumbers rather than filling in a form online and hoping someone emails them back.\r\n\r\nThe home services category is a highly competitive one on Google and it is therefore difficult to achieve top rankings.\r\n\r\nCall tracking gives you the ability to listen back to your calls to establish the reasons why people are calling your business, so you can target your online marketing more efficiently.\r\n\r\n&nbsp;\r\n<h4>Hospitality/ Hotels</h4>\r\nMany hotel businesses now provide online booking services. However, there are still many customers who prefer the reassurance of actually speaking to someone to ensure their reservation has been made. This is why telephone calls remain the biggest driver for hotel bookings.\r\n\r\nThis applies throughout the travel industry, whether you’re providing package holidays or specialist niche excursions.\r\n\r\nCall tracking is vital as it enables you to understand what people want from your services and therefore give you a better insight into your target market.\r\n\r\n&nbsp;\r\n<h4>Mortgage and Loan Providers</h4>\r\nNaturally, many people are reluctant to enter personal or financial information online, yet providing this information is an essential part of being approved for a loan or mortgage.\r\n\r\nTherefore many of your leads are likely to come in by telephone.\r\n\r\nCall tracking will enable you to see how they found you and which pages of your website they visited, informing you exactly how much information they had about your company before they chose to make the call.\r\n\r\n&nbsp;\r\n<h4>So what can you do to track calls?</h4>\r\nRuler Analytics’ call tracking system works by overriding the phone number on your website and replacing it with a unique number for each individual.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2337\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/09/9-ways-your-small-business-can-benefit-from-call-tracking-www.ruleranalytics.jpg\" alt=\"9 ways small businesses can benefit from call tracking - www.ruleranalytics.com\" width=\"801\" height=\"496\" />\r\n\r\n&nbsp;\r\n\r\nWhen the caller dials the number they see, it still goes through to your original phone number, be it a landline or mobile.\r\n\r\nBy tracking that individual number, Ruler Analytics can show you which ad campaign that person clicked on, or which keywords they searched for, as well as which pages of your website they looked at before they made their call, all vital information for getting the best returns out of your marketing efforts.\r\n\r\nRuler Analytics are currently offering a demo, accompanied by a FREE 30-day trial, so you can experience the benefits of call tracking and Ruler’s other features for yourself.\r\n\r\nPlease get in touch to book your demo, and don’t forget to follow Ruler Analytics on <a href=\"http://www.ruleranalytics.com/ruleranalytics\">Twitter</a>, <a href=\"https://www.facebook.com/ruleranalytics\">Facebook</a> and <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> for news and information\r\n<h5></h5>\r\n&nbsp;\r\n<h5></h5>','9 Types of Businesses that need Call Tracking','','publish','closed','open','','9-types-businesses-need-call-tracking','','','2017-01-09 16:00:39','2017-01-09 16:00:39','',0,'https://www.ruleranalytics.com/?p=1936',0,'post','',0),(1986,3,'2016-09-21 11:38:30','2016-09-21 10:38:30','One of the biggest problems for marketers has always been how to establish the original source of their telephone leads. Ruler Analytics can now offer a solution to that problem with our Call Tracking feature.\r\n\r\n&nbsp;\r\n<h4>How Does Ruler Analytics Call Tracking Work?</h4>\r\nRuler Analytics Call Tracking works by using Dynamic Number Insertion (DNI) technology. This overrides the phone number on your website and generates a unique one specific to each campaign, area or visitor, allowing you to see the exact source from which each visitor was directed to your website.\r\n\r\nThis is vital information as knowing how many calls each campaign has generated allows you to calculate the ROI of your PPC, SEO and other marketing activities, justifying your spend and allowing you to maximise your budget and target your marketing more effectively in future.\r\n\r\nRuler Analytics Call Tracking can also provide you with essential background information on each caller, such as whether they visited any other pages on your site prior to making their call, and whether their visit to your site was their first or a return visit.\r\n\r\nThis information allows you to determine the exact point at which they converted, and what previous actions led to the conversion, all of which can help you in your marketing efficiency.\r\n\r\n&nbsp;\r\n<h4>A Number to Suit Your Needs</h4>\r\nAt Ruler Analytics, we understand that different campaigns require different techniques, which is why we can provide you with a number that best suits your purpose for the calls you want to track.\r\n\r\n&nbsp;\r\n<h5>Geographical Numbers</h5>\r\nThese are “local” numbers, trackable numbers prefixed with an area code relating to a town, city or location in the UK, such 020 for London or 0151 for Liverpool.\r\n\r\nThese types of numbers work particularly well if you are running a local PPC or SEO campaign wanting to attract more business from a specific area. The number on your website is one of the top four factors in completing a conversion.\r\n\r\nIf a visitor to your site sees a local phone number, they are likely to trust your business more, as they feel you have an investment in their local community, and that if they call you they won’t be put through to a generic call centre that won’t understand their needs.\r\n\r\n&nbsp;\r\n<h5>Non-Geographical Numbers</h5>\r\nThese are numbers that don’t relate to a specific area. They usually begin with 03, 05, 070/ 076, 080, 0845, 0870, 083/ 4, 0871, 09, 116 and 188. These numbers are typically used by businesses that provide support or information, or handle payments over the phone.\r\n\r\nThey are useful if your marketing is not locally targeted and you are trying to attract nationwide business, as they create the impression of a large and profitable company with enough staff to handle your call.\r\n\r\nPlease note that premium numbers do come at a slightly higher cost. For further information on this, please contact the team at Ruler Analytics, who will be happy to discuss pricing options with you.\r\n\r\n&nbsp;\r\n<h4>Call Tracking Price Plans</h4>\r\nRuler Analytics Call Tracking numbers are FREE unless you require a specific number type, and remain within your package allowance, for example:\r\n<ul>\r\n 	<li><strong>Essentials Package: </strong>£99 per month; you receive up to 1,000 minutes.</li>\r\n 	<li><strong>Advanced Package:</strong> £149 per month, with up to 2,000 minute included.</li>\r\n</ul>\r\nGeographic and Freephone numbers may incur an additional charge of approximately 2p per minute if you receive a higher volume of calls than your package allocates.\r\n\r\nBoth packages also include Visitor Identification, Keyword Level Tracking and Company Identification, providing you with further vital information so you can see exactly where your customers are coming from, and which keywords are most effective in bringing visitors to your website.\r\n\r\nThis information can then be put to good use across the whole of your marketing activity, allowing you to target your marketing at the exact audience who are the most likely to buy into your product, so you can get the most of your campaigns and grow your business.\r\n\r\n&nbsp;\r\n<h4>Interested to Learn More?</h4>\r\nRuler Analytics offers a demo showing how Call Tracking can have a highly positive impact on your business. <a href=\"http://www.ruleranalytics.com/book-a-demo/\">Book one today</a> to discover the many benefits of Ruler Analytics for yourself.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','A Complete Guide to Ruler Analytics Call Tracking','','publish','closed','open','','a-complete-guide-to-ruler-analytics-call-tracking','','','2017-01-09 15:54:47','2017-01-09 15:54:47','',0,'https://www.ruleranalytics.com/?p=1986',0,'post','',0),(2080,3,'2016-10-04 16:01:09','2016-10-04 15:01:09','Pay Per Click (PPC) campaigns are an important part of your marketing activity, especially if you generate a lot of your business via telephone leads.\r\n\r\nIt offers <a href=\"https://www.distilled.net/blog/ppc/ppc-as-a-part-of-online-marketing-strategy/\">quicker results</a> than most other forms of advertising, and can bring in a reliable stream of business while you’re concentrating on your other marketing efforts. The success of your PPC campaigns can also offer you insights that you can then use to inform the rest of your marketing activity, generating greater success across the board.\r\n\r\nAccording to <a href=\"http://unbounce.com/ppc/is-ppc-still-relevant-in-age-of-inbound-marketing/\">Brad Geddes</a>, founder of internet marketing education company Certified Knowledge,\r\n<blockquote><strong>“There is no channel other than PPC that can give you reach, scale, control and consistent results day-over-day like paid search. It can be a very predictable channel to supplement the highs and lows that are often associated with content marketing.”</strong></blockquote>\r\nHowever, in order to get the most out of your PPC advertising, it’s vital that you have access to certain data that can allow you to track the performance of your campaigns so you can adjust them to gain the maximum benefits for your business. Here we take a look at the six metrics you can’t afford to be without.\r\n\r\n&nbsp;\r\n<h5>Keywords that are Driving Inbound Calls</h5>\r\nWith online conversions, it’s fairly easy to measure which keywords are driving them by using form submissions; but what about the conversions made through phone calls? If your company generates a lot of business by telephone, it’s vital that you know which keywords searches are leading people to call you. Otherwise you can end up reducing the effectiveness of your PPC campaigns by eliminating keywords that are actually generating a lot of offline conversions.\r\n\r\n&nbsp;\r\n<h5>Calls made from Ads Versus Landing Pages</h5>\r\nThis information offers you insights into the performance of your marketing activities. Are customers clicking through on your ads or are more being brought to you via your landing pages? This knowledge will allow you to adjust your marketing activities in order to target them more effectively.\r\n\r\n&nbsp;\r\n<h5>Geographical Location</h5>\r\nBy establishing which geographical area most of your leads are coming from, you can target your advertising more specifically, including setting <a href=\"https://support.google.com/adwords/answer/2732132?hl=en-GB\">bid modifiers</a>. These allow you to show your ads more or less frequently based on where people are searching from, saving you from wasting money on advertising in an area that is generating no leads.\r\n\r\n&nbsp;\r\n<h5>Quality/ Length of the Call</h5>\r\nTypically, the longer the call the higher the quality of the lead, however this necessarily this isn’t true. Just recording the length of a call isn’t good enough, you need to drill down, listen to the call and determine the quality for yourself. To do this, you need to invest in call recording. This process will allow you to filter out auto generated robot calls and telemarketers, who aren’t considered as “leads”.\r\n\r\n&nbsp;\r\n<h5>Percentage of Mobile Versus Desktop Users</h5>\r\n<strong>Mobile devices now account for 53 percent of paid search clicks</strong>; however, this is likely to vary from business to business. Understanding the type of device most people are using to search for your company allows you to adapt to that type of technology, making your website more attractive to your customers.\r\n\r\n&nbsp;\r\n<h5>Performance of PPC Landing Pages</h5>\r\nThe majority of landing pages offer two options: a form to fill out or a telephone number. Form fills allow you to gauge the success of a landing page when it comes to online conversions; however, in order to calculate how many telephone conversions a landing page has created you need to be using Call Tracking.\r\n\r\n&nbsp;\r\n<h4>How can you Measure these Metrics?</h4>\r\nRuler Analytics offers a complete solution which offers you easy access to all the metrics you need when it comes to determining the success of your PPC campaigns. Amongst its many features it offers:\r\n<ul>\r\n 	<li>Keyword Level Call Tracking, which enables you to see which keywords have been used in organic searches, or exactly which ad, landing page or pages of your website led the visitor to make their phone call.</li>\r\n</ul>\r\n<ul>\r\n 	<li>Dynamic Number Insertion, allowing you to generate a unique phone number for each visitor to your site. Depending on the nature of your business, this can be a local, premium rate or toll free number, whichever is likely to attract the most customers based on geographic location.</li>\r\n</ul>\r\n<ul>\r\n 	<li>Call Recording, allowing you to determine the length of calls and gain vital insights into what your customers want from you by listening back to them.</li>\r\n</ul>\r\nTo learn more about these features and the many other benefits Ruler Analytics can offer your business, please get in touch; and for regular news, updates and plenty of helpful insights, don’t forget to follow Ruler Analytics on Facebook, Twitter and LinkedIn.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','6 Call Tracking Metrics Every PPC Marketer Needs','','publish','closed','open','','6-call-tracking-metrics-every-ppc-marketer-needs','','','2017-01-09 15:52:21','2017-01-09 15:52:21','',0,'https://www.ruleranalytics.com/?p=2080',0,'post','',0),(2086,3,'2016-10-06 14:24:49','2016-10-06 13:24:49','In September 2014, Google AdWords released its own call tracking service, which it refers to as a “<a href=\"https://adwords.googleblog.com/2014/08/introducing-website-call-conversions.html\">website call conversions</a>” tool. Like Google Analytics, it’s completely free to use. But is it necessarily the best option? Here we take a look at how Google Call Tracking works, and how it compares to other call tracking services.\r\n\r\n&nbsp;\r\n<h4>How “Website Call Conversions” Services Work</h4>\r\nGoogle Call Tracking, like other call tracking services, uses Dynamic Number Insertion (DNI) technology. This allows the main phone number on your website to be overridden by a different number unique to an individual visitor, specific ad campaign, geographical area or other options of your choosing.\r\n\r\nBy tracking this individual number, it allows you to see the journey that led each visitor to make their call, such as which ad campaign they clicked on, which keywords were used in an organic search, or even how many pages of your website they looked at before they made their call.\r\n\r\nThis is a vital tool for marketers in working out the Return on Investment (ROI) of each ad campaign, allowing you to allocate your budget in the most effective way.\r\n\r\n&nbsp;\r\n<h4>What are the Disadvantages of Google Call Tracking?</h4>\r\n&nbsp;\r\n<h5>It Only Works for AdWords</h5>\r\nGoogle Call Tracking can only track calls generated by Pay Per Click (PPC) campaigns. These normally form only a small part of a company’s marketing activity. If a call is generated by a different campaign, such as an SEO or social media campaign, Google Call Tracking is unable to trace its source.\r\n\r\nThis is severely limiting, as you need to be able to calculate the success of all your marketing activities.\r\n\r\n&nbsp;\r\n<h5>It doesn’t include Call Recording</h5>\r\nGoogle has not installed Call Recording, even though many other call tracking services offer it. Call Recording is highly important as it allows you to monitor customer trends and preferences, as well as the quality of service your\r\n\r\n&nbsp;\r\n<h5>It only offers Toll Free Numbers</h5>\r\nGoogle Call Tracking only offers you toll free numbers for DNI purposes, so if you wanted a local or premium rate number to be displayed this isn’t possible with Google. This can put you at a disadvantage, especially if you get most of your business from your local area, as people are much more likely to call a number with their own area code if they’re looking for a local service.\r\n\r\nPremium rate numbers can be useful if your business is national or international, as it makes your operation appear large and professional. While a toll free number will be attractive to some callers, it is not always the right option for your purpose.\r\n\r\n&nbsp;\r\n<h5>Google doesn’t keep statistics of missed calls</h5>\r\nIf you’re only using Google Call Tracking, you won’t be able to trace any missed calls that have taken place as a result of your PPC campaign, as Google doesn’t keep records of them. This can lose you customers, as you don’t have the ability to call them back, so they could go to one of your competitors instead.\r\n\r\n&nbsp;\r\n<h5>Google Call Tracking doesn’t integrate with CRM Systems</h5>\r\nAs Google Call Tracking is unable to integrate with your CRM system, it means you cannot have all your data to hand in one easily accessible place.\r\n\r\n&nbsp;\r\n<h5>It’s Unable to Determine the Uniqueness of a Phone Call</h5>\r\nIn order to analyse the effectiveness of a campaign, it’s vital to know how many of your calls were from new leads and how many were returning visitors. Google Call Tracking is unable to provide this information, leaving you at a disadvantage when it comes to targeting your PPC efforts.\r\n\r\n&nbsp;\r\n<h4>What alternatives are available?</h4>\r\nRuler Analytics Call Tracking provides your business with a complete solution. It offers you:\r\n<ul>\r\n 	<li>Your choice of local, premium rate or toll-free numbers</li>\r\n 	<li>The ability to track calls generated by all of your marketing campaigns including PPC, SEO and social media</li>\r\n 	<li>Call recording</li>\r\n 	<li>Missed calls</li>\r\n 	<li>Whether a call was from a unique lead; for each call it can provide the caller’s number, how long the call lasted and even how long it took to answer</li>\r\n 	<li>The ability to integrate with your CRM system and Google AdWords, so it won’t cause you problems switching if you’re currently using Google.</li>\r\n</ul>\r\n<h4>Get in touch</h4>\r\nFor further information about Ruler Analytics and how our Call Tracking software could benefit you and your business, please get in touch; and for more news and insights don’t forget to follow Ruler Analytics on Facebook, LinkedIn and Twitter.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Google Call Tracking – Should You Be Using It?','','publish','closed','open','','google-call-tracking-should-you-be-using-it','','','2017-01-09 15:46:19','2017-01-09 15:46:19','',0,'https://www.ruleranalytics.com/?p=2086',0,'post','',0),(2128,3,'2016-10-10 15:06:06','2016-10-10 14:06:06','If you use Pay Per Click (PPC) advertising to market your business, you need some way of analysing the success of your campaigns.\r\n\r\nMany marketers use a form of <a href=\"https://www.ruleranalytics.com/call-tracking/\">call tracking</a>, but not all call tracking solutions are the same. Here we take a look at three of the main pitfalls of not using call tracking properly, and how they can harm your PPC efforts.\r\n\r\n<strong> </strong>\r\n<h4>Ignoring Calls made from the Landing Page</h4>\r\nGoogle Analytics offers Call Forwarding as a means of tracking calls; it’s a solution that many people currently use.\r\n\r\nHowever, if this is the call tracking method you’re using, you may not know that it only records telephone calls made from either a call extension or a call-only ad. Using this system will only give you half the picture.\r\n\r\nWhile many people do call businesses directly from ads, there are still a great many who click through to the landing page first before they make a call.\r\n\r\nIf these calls are not being taken into account, you won’t be able to calculate the true ROI of your marketing activities, and you may find yourself abandoning marketing channels that were actually driving a lot of conversions.\r\n\r\nIn addition, tracking calls made from your landing page can show you how successful your landing page at persuading visitors to call your business, allowing you to make any necessary alterations to your website to drive more conversions.\r\n\r\n&nbsp;\r\n<h4>Counting all Calls as Conversions</h4>\r\nIn today’s online culture, counting call numbers and defining high numbers as success is simply not good enough.\r\n\r\nThese days success is measurable more by the quality of your leads than their quantity. Counting the calls you receive offers you very little insight into the success of your marketing activity, as not all the calls generated by your PPC or SEO ads can actually be counted as leads.\r\n\r\nPaid advertising online tends to attract a lot of other calls such as customer support calls and cold calls from other businesses with something to sell. Unless you are tracking your calls individually, you will have no means of separating these calls from the ones that have actually generated returns for your business.\r\n\r\nWithout this information, you don’t have any means of calculating the true ROI of your marketing campaigns, and you won’t be able to allocate your budget effectively or make any necessary changes to your future marketing activities.\r\n\r\n&nbsp;\r\n<h4>Not Optimising Keywords Based on Call Conversions</h4>\r\nIn order to get the most out of your PPC, and in turn, SEO campaigns, it’s necessary to track which keywords are driving the most calls and online engagement constantly.\r\n\r\nBy understanding which keywords your leads have searched for in order to bring them to your website, you can then use this information to influence your keyword bids and optimise your marketing campaigns. This will gain you higher search engine rankings, which is vital if you’re spending money on PPC.\r\n\r\nThe higher your position, the more traffic will be driven your way; it’s self perpetuating, but it requires you to be able to track your calls at keyword level and then utilise this information in your marketing activities to achieve the best possible results.\r\n\r\n&nbsp;\r\n<h4>The Solution</h4>\r\nIn order to avoid encountering any of these problems, you need to be able to track calls on an individual level. This gives you access to vital information including:\r\n<ul>\r\n 	<li>Which ad campaign each visitor clicked on to bring them to your site</li>\r\n 	<li>Which keywords they used in an organic search</li>\r\n 	<li>Which pages of your website they visited before they decided to make a call.</li>\r\n</ul>\r\nIf you have this information to hand, you can calculate the true ROI of each of your marketing activities, so you can allocate your budget more effectively. It also allows you to adjust your marketing efforts so they can yield better results.\r\n\r\nRuler Analytics Call Tracking uses Dynamic Number Insertion (DNI) technology to give you the solutions to all these problems. It does this by generating a unique number for each visitor to your website. By tracking this number, you can see the entire journey that led them to call you, providing you with all the information you need.\r\n\r\nRuler Analytics Call Tracking also includes Call Recording, which will enable you to determine the quality of each lead rather than just the quantity.\r\n\r\n&nbsp;\r\n<h4>Find Out More</h4>\r\nRuler Analytics are currently offering the first month FREE. To learn more about how Ruler Analytics can enable you to measure the real success and calculate the true ROI of your PPC campaigns, please get in touch and one of our friendly staff team will be happy to <a href=\"https://www.ruleranalytics.com/book-a-demo/\">book you a demo</a>.\r\n\r\n&nbsp;\r\n\r\n&nbsp;','3 Call Tracking Mistakes that are Harming Your PPC Campaign','','publish','closed','open','','3-call-tracking-mistakes-that-are-harming-your-ppc-campaign','','','2017-01-09 15:43:34','2017-01-09 15:43:34','',0,'https://www.ruleranalytics.com/?p=2128',0,'post','',0),(2139,3,'2016-10-13 13:07:35','2016-10-13 12:07:35','If you market your business online and generate a lot of leads via telephone, you should be using call tracking.\r\n\r\nIt’s rapidly becoming more popular with marketers as it closes the gap between your marketing efforts and the leads they generate, allowing you to calculate the true ROI of your PPC and SEO campaigns by revealing the sources of your offline conversions.\r\n\r\nThis can save you money and maximise your profits by making sure your marketing efforts are being targeted in the right places.\r\n\r\nHowever, if call tracking is handled incorrectly it can potentially harm your SEO efforts instead of benefiting them. That’s why Ruler Analytics have put together this guide, to ensure you’re making your call tracking work for you.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/google-call-tracking-should-you-be-using-it/\">Google Call Tracking - Should you be using it? </a></strong>\r\n\r\n&nbsp;\r\n<h4>Do use DNI</h4>\r\nDynamic Number Insertion (DNI) is the technology that makes the difference when it comes to call tracking services. It works by generating a unique number for each visitor to your website.\r\n\r\nBy tracking this number, DNI allows you to determine which ad campaign each visitor saw, such as PPC, SEO or Social Media, or which keywords they used in an organic search.\r\n\r\nThis information is vital in calculating the success of each of your marketing activities.\r\n\r\n&nbsp;\r\n<h4>Do use Call Recording</h4>\r\nCall Recording is an ideal way of examining the quality of the leads you’re generating and obtaining some of the data essential for calculating your ROI. It can also allow you to monitor the quality of customer service your company is providing and how well you are meeting customer needs, and is highly useful for staff training purposes.\r\n<h4><strong> </strong></h4>\r\n<h4>Don\'t use Unique Numbers on Online Directories</h4>\r\nThis will have a negative impact on your search engine rankings, as search engine bots use NAP (Name, Address, Phone number) as a means of determining your ranking. If these change regularly, the search engines suspect you’re not a legitimate business, so they will rank you much lower.\r\n\r\nDNI solves this problem by using a JavaScript code that displays a unique number to each caller, but ensures that the default phone number for your business is hard coded into your website, so it remains constant as far as the search engines’ bots are concerned.\r\n\r\nThis allows you to advertise the main telephone number for your business on online directories, while still generating unique numbers for visitors, so you can track calls without affecting your search engine rankings.\r\n\r\n&nbsp;\r\n<h4>Don\'t Ignore Calls Made from the Landing Page</h4>\r\n<strong>On average, 70 percent of customers will have used the “click to call” button on a paid search ad</strong>; however, in order to calculate the true ROI of your campaigns, you need to gather as much data as possible, including tracking calls generated by your landing page.\r\n\r\n&nbsp;\r\n<h4>Don\'t Count All Calls as Conversions</h4>\r\nYou can gain very little insight into the success of your marketing activity by simply counting the calls you receive, as not all calls generated by PPC or SEO campaigns can count as leads. Online advertising attracts a lot of cold calls and customer support calls.\r\n\r\nIt’s vital that you’re tracking your call properly in order to separate these from the calls that have generated results for your business.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/9-types-businesses-need-call-tracking/\">9 Types of Businesses that need Call Tracking</a> </strong>\r\n\r\n&nbsp;\r\n<h4>What can you do to Ensure you’re using Call Tracking Correctly?</h4>\r\nRuler Analytics offers a complete, easy and safe <a href=\"https://www.ruleranalytics.com/call-tracking/call-tracking-analytics/\">call tracking solution</a>, giving you all the information you need to boost your marketing efforts without harming them in any way. Ruler’s features include:\r\n<ul>\r\n 	<li>DNI Technology, which will generate a unique number for each visitor to your website while keeping the main phone number for your business visible for online directories and search engine rankings.</li>\r\n 	<li>Call Recording, enabling you to assess the quality of the leads you’re generating and other vital information, allowing you to meet your customers’ needs.</li>\r\n 	<li>Access to essential data such as which ad campaign generated each call, which keywords were used in organic searches, and which pages of your website each caller visited.</li>\r\n</ul>\r\nRuler Analytics can also provide you with a wealth of additional solutions such as Ruler Re-Provided, which overrides Google’s “Not Provided”.\r\n\r\n&nbsp;\r\n<h4>Get in Touch</h4>\r\nThe friendly team at Ruler Analytics are always happy to answer any questions, and if you’re keen to try the benefits of Ruler for yourself, we are currently offering a FREE demo and 30-day trial. To take advantage of this offer, please give us a call, and don’t forget to follow Ruler Analytics on <a href=\"https://www.facebook.com/ruleranalytics\">Facebook</a>, <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> and <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a> for the latest news and insights.\r\n\r\n&nbsp;','The Do\'s and Don\'ts of Call Tracking','','publish','closed','open','','the-dos-and-donts-of-call-tracking','','\nhttps://www.ruleranalytics.com/blog/call-tracking/9-types-businesses-need-call-tracking/','2017-07-18 13:16:00','2017-07-18 12:16:00','',0,'https://www.ruleranalytics.com/?p=2139',0,'post','',0),(2182,3,'2016-10-17 15:47:32','2016-10-17 14:47:32','There are currently over 10,000 law firms operating in England and Wales, and in 2015, the number of practicing solicitors in the UK hit an all time high of 133,364. The vast majority of these are advertising their services online.\r\n\r\nSearch engines have been quick to cash in on the competition within the legal market when it comes to PPC advertising. “Lawyer” and “attorney” are the two most expensive keywords on Bing, with each costing over $100 per click. That’s why it’s more important than ever for law firms to understand the best ways to get the most out of their marketing efforts, to minimise spend and maximise returns. One of the most effective ways to achieve this is <a href=\"https://www.ruleranalytics.com/call-tracking/\">by using Call Tracking</a>. Here are four reasons why.\r\n\r\n&nbsp;\r\n<h2>Use Call Tracking to Improve Your ROI</h2>\r\nCall tracking enables you to increase the ROI (Return on Investment) of each of your marketing channels by providing you with vital information you need to get the most out of your marketing. It shows you exactly which campaign each visitor to your website has clicked on, such as PPC, SEO or Social Media, or which <a href=\"https://www.ruleranalytics.com/blog/ruler-information/get-not-provided-keyword-data-back-re-provided-ruler-analytics/\">keywords were used in an organic search. </a>\r\n\r\nIt can even tell you exactly which pages of your website were visited before the call was made. This information can then all be used to improve your future marketing efforts and increase the ROI of each one.\r\n\r\n&nbsp;\r\n<h3>Maximise Your Budget</h3>\r\nBudgets are often tight, but expectations are still high. Visitor level analytics such as call tracking allow you to identify not just your most successful marketing activities, but also those campaigns which are not delivering the level of returns you were expecting.\r\n\r\nThis information will prevent you wasting any more money on platforms that aren’t performing well. You can then divert that designated spend into other campaigns that are consistently generating good results.\r\n\r\n&nbsp;\r\n<h3>Improve Your Existing Services</h3>\r\nRuler Analytics Call Tracking comes with call recording as part of the service. This is highly useful for ensuring that your staff are handling calls in the best and most appropriate ways, to maintain an exemplary level of customer service that will keep customers coming back to, and recommending, your business. Call recording is also an extremely useful staff training tool, as new staff can learn from previous examples, and both new and existing staff can gain an understanding of the level of service they are expected to provide.\r\n\r\n&nbsp;\r\n<h3>Measure the Quality of Your Leads</h3>\r\nListening back to recorded calls also enables you to analyse the quality and <a href=\"https://www.ruleranalytics.com/blog/analytics/track-website-visitors/\">type of leads your marketing campaigns</a> are generating. Are you attracting the kind of clients you’re looking for? Are you offering a service that meets the needs of your target market? Understanding these details will enable you to adjust your marketing and, if necessary, business efforts, to ensure you’re running a relevant and profitable business that is appropriate to the needs of your customers.\r\n\r\n&nbsp;\r\n<h3>The Right Call Tracking Solution for Your Law Firm</h3>\r\nRuler Analytics Call Tracking is an easy, user-friendly platform that provides with all the metrics you need to make sure your marketing efforts are working as effectively as possible for you. It uses Dynamic Number Insertion (DNI) technology, which generates a unique number for each visitor to your website. This number can then be tracked, enabling you to trace their journey from which advertising campaign they clicked on, or which keywords they used in an organic search, through to which pages of your website led them to make their call.\r\n\r\nRuler Analytics also provides Call Recording as part of the service, allowing you to capitalise on your online marketing efforts by providing the best possible service once a lead speaks to you in person.\r\n\r\nHaving all of this essential data to hand in one easily accessible place makes it easier than ever to get the most out of all your marketing activities and stand out from the crowd of legal professionals advertising online.\r\n\r\n&nbsp;\r\n<h3>Get in Touch</h3>\r\nThe friendly and experienced team at Ruler are always willing to help answer any of your questions, and you will receive as much ongoing support as you need. To see for yourself the many benefits that Ruler Analytics can bring to your business, please give us a call.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','4 Reasons Why Law Firms Need Call Tracking','','publish','closed','open','','4-reasons-law-firms-need-call-tracking','','\nhttps://www.ruleranalytics.com/blog/ruler-information/get-not-provided-keyword-data-back-re-provided-ruler-analytics/','2017-01-09 15:40:29','2017-01-09 15:40:29','',0,'https://www.ruleranalytics.com/?p=2182',0,'post','',0),(2196,3,'2016-10-20 11:20:36','2016-10-20 10:20:36','Pay Per Click has been the subject of a lot of debate in recent years, with some questioning its relevance. However, it is a highly beneficial marketing activity, especially if your company generates a lot of telephone leads.\r\n\r\n52 percent of people who click on a PPC ad will call the advertiser; that’s a lot of business worth having. Marketing experts continue to agree that PPC has a vital place in a company’s marketing activity.\r\n\r\nAs Peep Laja, founder of the optimisation blog Conversion XL, says, “If you’re not using PPC, you’re making a conscious decision to not use all the channels at your disposal.” And if you want to maximise the benefits of your campaigns, <a href=\"https://www.ruleranalytics.com/blog/ppc/6-call-tracking-metrics-every-ppc-marketer-needs/\">PPC Call Tracking is an essential tool</a>.\r\n\r\n&nbsp;\r\n<h2>How does Call Tracking work?</h2>\r\nRuler Analytics Call Tracking works using Dynamic Number Insertion (DNI) technology.\r\n\r\nThis generates a unique telephone number for each visitor to your website, which is what the caller sees and dials instead of the main number of your business. Calls still come through to your business.\r\n\r\nHowever, by tracking this unique phone number, Ruler Analytics Call Tracking can provide you with vital information such as which of your marketing campaigns the caller saw, which keywords were used in an organic search, and which pages of your website they looked at before they made the call.\r\n\r\n&nbsp;\r\n<h3>How can PPC Call Tracking Benefit your Business?</h3>\r\nPPC Call Tracking can provide a wide range of benefits for your business and can increase the effectiveness of all your marketing activity, not just PPC. It does this through allowing you to:\r\n\r\n&nbsp;\r\n<h4>Effectively Track Phone Calls from PPC and other Marketing Channels</h4>\r\nThrough tracking the unique phone number generated by each visitor, Call Tracking can tell you which campaign they clicked on to lead them to your site, such as PPC, SEO or Social Media. This shows you how much interest is being generated by each of your marketing activities, highlighting which areas to concentrate on more heavily.\r\n\r\n&nbsp;\r\n<h4>Discover which Keywords were used During a Search</h4>\r\nIf a visitor found your website through an organic search rather than an ad campaign, Call Tracking enables you to determine which <a href=\"https://www.ruleranalytics.com/blog/analytics/ruler-analytics-keyword-report/\">keywords they used in their search</a>.\r\n\r\nThis information will allow you to target your PPC and SEO marketing campaigns more effectively towards your target audience.\r\n\r\n&nbsp;\r\n<h4>Use Local, Toll Free and Premium Numbers</h4>\r\nFree numbers are useful if you’re trying to generate a high volume of calls very quickly such as for a special offer or promotion.\r\n\r\nPremium numbers are often more suitable for larger companies as they give the impression of a company that operates on a national scale. Ruler Analytics Call Tracking allows you to generate the type of phone number that is most suitable for your purpose.\r\n\r\n&nbsp;\r\n<h4>Increase ROI</h4>\r\nFor your marketing to perform as efficiently as possible it has to yield the maximum Return On Investment (ROI). By enabling you to see which campaigns are performing the best, PPC Call Tracking allow you to target your marketing activity more effectively, <a href=\"https://www.ruleranalytics.com/blog/ppc/offline-conversion-tracking-calculate-true-roi-ppc-campaign/\">increasing the ROI of your campaigns</a> and allowing you to allocate your budgets to your best advantage.\r\n\r\n&nbsp;\r\n<h4>See which Pages are Generating the Most Calls</h4>\r\nYour website is probably your most important marketing tool, and each page has to be doing its job in terms of generating interest in your company.\r\n\r\nCall Tracking can show you which pages are performing the best, allowing you to make changes so your website can generate as much business as possible.\r\n\r\n&nbsp;\r\n<h4>Record and Play Back Calls</h4>\r\nRecording and listening back to calls allows you to build up demographic pictures of your target audience and their preferences, so you can focus your business on those most likely to use it.\r\n\r\nRecording calls also allows you to see the level of service your staff are providing, and can be very useful for training purposes.\r\n\r\n&nbsp;\r\n<h3>How Ruler Analytics Call Tracking can Help your Business</h3>\r\nRuler Analytics Call Tracking offers all these features, <a href=\"https://www.ruleranalytics.com/blog/ruler-information/get-not-provided-keyword-data-back-re-provided-ruler-analytics/\">plus Ruler Re-Provided.</a>\r\n\r\nThe first software of its kind, this overrides Google’s “Not Provided”, in order for you to get back vital data about which keywords your customers are searching for.\r\n\r\nTo learn more about the many ways in which Ruler Analytics can benefit your business, please give us a call.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','6 ways Call Tracking can Benefit your PPC Campaign','','publish','closed','open','','6-ways-call-tracking-can-benefit-ppc-campaign','','\nhttps://www.ruleranalytics.com/blog/analytics/ruler-analytics-keyword-report/','2017-01-09 15:39:01','2017-01-09 15:39:01','',0,'https://www.ruleranalytics.com/?p=2196',0,'post','',0),(2214,3,'2016-10-24 10:30:19','2016-10-24 09:30:19','Content marketing is big business. It is now used by 93 percent of all marketers as a means of <a href=\"https://www.ruleranalytics.com/blog/analytics/track-website-visitors/\">generating leads and increasing revenue</a>.\r\n\r\n74 of companies say that content marketing has increased both the quantity and quality of their leads, while 95 percent of B2B buyers now consider content as a trustworthy source when making purchase decisions. These statistics make it clear why it’s a channel that all marketers should be tapping into.\r\n\r\nHowever, how do you determine its success? It’s easy for businesses to get distracted by vanity metrics, such as how many hits, social shares and retweets their blog posts are getting.\r\n\r\nThese metrics can be useful in gauging what your audience thinks of your content, and to that extent they can inform the rest of your marketing strategy. However, this data won’t give you the facts and figures to calculate the ROI of your content marketing campaigns.\r\n\r\n&nbsp;\r\n<h3>The Importance of ROI</h3>\r\nReturn on Investment (ROI) is the amount of money an advertising campaign has generated once the cost of the campaign has been subtracted. For any CEO, this is the only thing that matters. If they aren’t seeing a financial return, they won’t be willing to allocate more budget to content marketing in the future.\r\n\r\nMarketers need a way of proving how content is impacting lead generation and how these leads are translating into revenue. So how can you prove this?\r\n\r\n&nbsp;\r\n<h3>The Challenges of Measuring Your Content Marketing ROI</h3>\r\nMarketers and business owners alike struggle to calculate the true ROI of content marketing campaigns, as it requires access to a wide variety of metrics to determine how many leads a campaign has generated.\r\n\r\nPlatforms such as Google Analytics can be helpful to a degree, as they can show you how much traffic your content is getting and what the sources of that traffic are; for example, Twitter or LinkedIn.\r\n\r\nHowever, this is not where the visitor journey ends, so it should not be where your information ends, either.\r\n\r\nMarketers need to know what actions people are taking once the content has been read – in short, how many conversions it has created.\r\n\r\nExtracting this information can give marketers a much clearer idea of the true ROI of their content marketing; but this can only be achieved by tracking website visitors individually.\r\n\r\nThen there is the issue of telephone leads. Your content marketing could be generating the majority of your inbound leads; but unless you have a way of linking each telephone call with the online source that caused it, this will be impossible to prove.\r\n\r\n&nbsp;\r\n<h3>The Solution Lies in Visitor Level Analytics and Call Tracking</h3>\r\nVisitor level analytics allow you to see exactly which page of your website each visitor landed on, what page they converted on, and any other pages they looked at in between.\r\n\r\nThis not only offers you proof of your content marketing’s success, but also provides a real insight into the performance of your website as a whole, allowing you to make any necessary improvements to increase your ROI.\r\n\r\nWith <a href=\"https://www.ruleranalytics.com/call-tracking/\">call tracking and DNI (Dynamic Number Insertion) software</a>, you have the ability to link a unique number to each specific visitor, enabling you to trace the journey that led them to make their call; for example, reading one of your blog posts.\r\n\r\nThis offers you the conclusive proof you need that your content marketing is generating leads and revenue for your company.\r\n\r\n&nbsp;\r\n<h3>Ruler Analytics can help</h3>\r\nRuler Analytics offers a complete solution that can give you all the metrics you need to prove the ROI of your content marketing campaigns.\r\n\r\nIt tracks online leads to the original source of their journey, allowing you to see exactly which campaign each visitor saw that led them to your website, and which pages of your site they visited before converting.\r\n\r\nRuler’s Call Tracking solution completes the picture. By using <a href=\"https://www.ruleranalytics.com/blog/call-tracking/dynamic-number-insertion-work/\">DNI technology to generate a unique number</a> for every visitor, it enables you to prove exactly which of your marketing efforts are generating your inbound telephone leads.\r\n\r\nLocal, premium rate and toll-free numbers are available to best suit the purpose of your marketing and your target audience, and the Advance Reporting feature provides you with vital information including the geographic location of callers and what device and browser they used, giving you all the information you need to target your content marketing to best effect in the future.\r\n\r\nThe difficulties of proving your content marketing ROI can be a thing of the past with Ruler Analytics. If you would like to see for yourself the benefits it could bring to your company, please call our team to <a href=\"https://www.ruleranalytics.com/book-a-demo/\">book your FREE demo today</a>.\r\n\r\n&nbsp;','Measure Your Content Marketing ROI with Analytics and Call Tracking','','publish','closed','open','','measure-your-content-marketing-roi-with-analytics-and-call-tracking','','https://www.ruleranalytics.com/blog/analytics/track-website-visitors/\nhttps://www.ruleranalytics.com/blog/call-tracking/dynamic-number-insertion-work/','2017-01-09 15:33:04','2017-01-09 15:33:04','',0,'https://www.ruleranalytics.com/?p=2214',0,'post','',0),(2227,3,'2016-10-27 17:13:17','2016-10-27 16:13:17','In 2013, the entire legal sector was forced to rethink the ways it approached marketing and generated leads, as a result of the Jackson Reforms. Here we take a look at the impact the reforms are still having today, and the solutions to the problems they have caused to the legal profession.\r\n\r\n&nbsp;\r\n<h3><strong>What are the Jackson Reforms?</strong></h3>\r\nThe <a href=\"http://www.lawgazette.co.uk/analysis/jackson-an-overview/70126.fullarticle\">Jackson Reforms</a> came about as the result of a review into civil litigation costs, which was carried out by Sir Rupert Jackson, a senior judge at the Court of Appeal. One of the main reforms he made was to ban referral fees from being paid or received. Prior to the Reforms becoming law, if you had a car accident and took your car to a garage for repairs, the garage owner could have sold your details to a personal injury lawyer and received commission. Jackson outlawed this practice, saying, “I recommend that lawyers should not be permitted to pay referral fees in respect of personal injury cases.”\r\n\r\nPreviously, many law firms had relied heavily on cheap, risk-free leads such as these from third parties including garages, claim companies and online affiliates. These sources of regular income were effectively cut off overnight.\r\n\r\nAnother of Jackson’s reforms was to do away with the “no win, no fee” model. While this allowed law firms to avoid riskier cases, it meant that less people were willing to pursue claims, leaving law firms with a drastically reduced customer base.\r\n\r\nFirms that had previously done little or no marketing were suddenly having to try much harder to attract customers, as they had to rely on their own efforts to generate leads and revenue.\r\n\r\n&nbsp;\r\n<h3><strong>The Challenges Law Firms Faced</strong></h3>\r\nMany law firms opted to try Google AdWords to bring in customers. However, this instantly became an extremely overcrowded marketplace, and Google were quick to spot an opportunity. “Lawyer” is now the sixth most expensive keyword category on Google AdWords, costing an average of £42.51 per click. That’s a large amount to spend when there is no guarantee of a click leading to a sale.\r\n\r\nLegal firms were also left unsure how effective their online marketing efforts were, due to the nature of their business. Customers seeking a lawyer would be much more likely to want to discuss their cases over the phone, rather than filling in an online form and waiting for a reply. Without a means of linking inbound calls back to the online source that generated them, legal firms found it impossible to calculate the <a href=\"https://www.ruleranalytics.com/blog/analytics/measure-your-content-marketing-roi-with-analytics-and-call-tracking/\">ROI of each of their online marketing efforts</a>.\r\n\r\nThese issues are still prevalent for many legal firms and are still having negative effects on their business, three years after the Jackson Reforms became law.\r\n\r\n&nbsp;\r\n<h3><strong>The Solution Lies in Visitor Level Analytics and Call Tracking</strong></h3>\r\nRuler Analytics software offers the answers to these problems by tracking visitors to your website on an individual level. This provides you with vital information including which ad campaign the customer clicked on or which keywords they used if the search was organic. It can also tell you exactly which pages of your website they visited, and whether they filled in an online form or made a telephone call.\r\n\r\nRuler Analytics has been proven to have many benefits for law firms wanting to get the most out of their marketing efforts, as those who have already adopted the software have found out. One such firm is <a href=\"https://www.ruleranalytics.com/case-study-call-tracking-for-lawyers/\">Stephenson’s Solicitors LLP</a>, who have offices nationwide and run both SEO and PPC campaigns online.\r\n\r\nThe firm wanted to demonstrate the ROI of their online marketing channels to each legal service department, in addition to assisting business growth by compiling more in-depth customer profiles. Sarah Boustouller, Partner and Head of Marketing at Stephenson’s, chose Ruler Analytics as it gave her and her team the ability to determine how leads were generated, which commercial businesses were visiting their site and which pages were being looked at, enabling them to improve the targeting of their marketing efforts.\r\n\r\nSarah says, “In one cost-effective solution, the product has managed to encapsulate elements of some of the leading solutions on the market. With this software, we are able to give credibility to each department and show return on investment more effectively.”\r\n\r\n&nbsp;\r\n<h3><strong>Ruler Analytics can Help your Law Firm Grow</strong></h3>\r\nJust like Stephenson’s, your legal firm can capitalise on your marketing efforts by using <a href=\"https://www.ruleranalytics.com/call-tracking/call-tracking-analytics/\">visitor level analytics and call tracking</a>. Call the team at Ruler Analytics today to discuss your requirements and receive a FREE demo, so you can see the benefits of Ruler Analytics for yourself.\r\n\r\nFor further news and insights, you can also follow Ruler Analytics on <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a>, <a href=\"http://www.facebook.com/ruleranalytics\">Facebook</a> and <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a>.\r\n\r\n&nbsp;','How Did the Jackson Reforms Change the Way Law Firms Approached Marketing','','publish','closed','open','','jackson-reforms-change-way-law-firms-approached-marketing','','\nhttps://www.ruleranalytics.com/blog/analytics/measure-your-content-marketing-roi-with-analytics-and-call-tracking/','2017-01-09 15:31:15','2017-01-09 15:31:15','',0,'https://www.ruleranalytics.com/?p=2227',0,'post','',0),(2235,3,'2016-10-31 12:00:47','2016-10-31 12:00:47','Pay Per Click (PPC) advertising is becoming increasingly popular with marketers, as it is an excellent way of <a href=\"https://www.ruleranalytics.com/blog/ppc/6-call-tracking-metrics-every-ppc-marketer-needs/\">generating targeted leads;</a> 52 percent of people who click on a PPC ad will make a call to the advertiser. It also provides a great deal of trackable data about your customer base that can then be used to inform the rest of your marketing activities. As conversions expert <a href=\"http://unbounce.com/ppc/9-conversion-experts-on-ppc-landing-pages/\">Theresa Baiocco</a> explains, “PPC ads are the fastest way to test assumptions, headlines, offers, keywords and landing pages.”\r\n\r\nHowever, the data PPC provides will only have limited relevance unless you are able to analyse it accurately. In order to do that, <a href=\"/call-tracking/\">you need to be using Call Tracking</a>.\r\n\r\n&nbsp;\r\n<h4><strong>How effective is Google’s Website Call Conversion Tracking?</strong></h4>\r\nGoogle\'s website call conversion tracking is free, and it allows advertisers to track calls generated by Google ads. Like pretty much all call tracking services, it uses DNI technology, which overrides the main phone number on your website with a unique number for each campaign or individual, allowing you to see how many telephone leads have been generated by that particular campaign.\r\n\r\n&nbsp;\r\n<h4><strong>What are the Disadvantages Involved?</strong></h4>\r\nWhile Google’s Forwarding Numbers can be useful in gaining some insight into the performance of your AdWords campaigns, it fails to provide some of the <a href=\"https://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/\">vital metrics that all data-driven marketers need</a> in order to optimise their marketing strategies\r\n\r\n&nbsp;\r\n<h5><strong>It has no Call Recording </strong></h5>\r\nListening back to calls enables businesses to build up a more accurate picture of their customer base. It is also an excellent tool for improving customer service and understanding customer needs.\r\n\r\n&nbsp;\r\n<h5><strong>It doesn’t Integrate with CRM systems</strong></h5>\r\nUnlike Ruler and other third party call tracking solutions, Google Forwarding Numbers lacks the technology to <a href=\"https://www.ruleranalytics.com/blog/ruler-information/how-to-integrate-ruler-analytics-and-saleforce/\">integrate with CRM systems such as Salesforce</a>. This means you are unable to have all your data to hand in one easily accessible place.\r\n\r\n&nbsp;\r\n<h5><strong>It doesn’t Inform you of Missed Calls</strong></h5>\r\nForwarding Numbers does not keep statistics of missed calls or provide Caller ID. This means you could potentially be missing out on leads through not calling customers back. You are also unable to glean vital information about the geographic location of your customer base, making it harder to target your marketing efficiently.\r\n\r\n&nbsp;\r\n<h4><strong>So what else could you use to Optimise your PPC Campaigns?</strong></h4>\r\nRuler Analytics offers a complete call tracking solution, providing you with all the metrics you need to turn campaigns into conversions. Features include:\r\n\r\n&nbsp;\r\n<h5><strong>Ruler Re-Provided </strong></h5>\r\nThis is the first software of its kind. It enables you to <a href=\"https://www.ruleranalytics.com/blog/ruler-information/get-not-provided-keyword-data-back-re-provided-ruler-analytics/\">retrieve the information denied to you by Google’s “Not Provided”</a>, allowing you to find out what keywords people are searching for that are driving inbound sales and lead conversions. This knowledge can then be used to inform all your future PPC, SEO and social media campaigns, ensuring that you are targeting the people who are going to be the most interested in your product.\r\n\r\n&nbsp;\r\n<h5><strong>Call Recording</strong></h5>\r\nListening back to recorded calls can allow you to gain an in-depth understanding of your customers, finding out what type of people they are and which keywords brought them to you. If you are using any keywords that have a low conversion rate, this can also help you to understand why. It can also acquaint you with your customers’ needs and preferences, and is an excellent way of training staff to make sure they are providing the right standard of customer service.\r\n\r\n&nbsp;\r\n<h5><strong>Advance Reporting</strong></h5>\r\nThis <a href=\"/blog/phone-call-tracking/3-call-tracking-mistakes-that-are-harming-your-ppc-campaign/\">provides you with data on each caller</a> including their geographic location, what time they called and the duration of their call. It also enables you to ascertain what internet browser, device and operating system they used. This information can highlight which areas most of your time and budget should be dedicated to; for example, if most of your leads are searching on mobile devices, your marketing should be optimised for mobile.\r\n\r\n&nbsp;\r\n<h5><strong>Integrate with 100+ Web Applications</strong></h5>\r\nRuler Call Tracking can easily be integrated with a huge variety of web applications including CRM systems. This will save you a great deal of time, as all of your lead data can be transferred into one handy location, with no more need for cross referencing.\r\n\r\n&nbsp;\r\n<h4><strong>Ruler Analytics has the Answer</strong></h4>\r\nIf you use PPC advertising, you really can’t afford to be without the essential metrics that will allow you to get the most out of your campaigns. Ruler is currently offering a FREE demo, and if you like what you see and sign up, you’ll get your first 30 days free, too! Give our friendly team a call to book a demo at your convenience.\r\n\r\nFor more news and insights, you can also follow Ruler Analytics on <a href=\"http://www.facebook.com/ruleranalytics\">Facebook</a>, <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> and <a href=\"http://www.ruleranalytics.com/ruleranalytics\">Twitter</a>.','Optimising your Google AdWords Campaign with Call Tracking','','publish','closed','open','','optimising-your-google-adwords-campaign-with-call-tracking','','https://www.ruleranalytics.com/blog/ruler-information/how-to-integrate-ruler-analytics-and-saleforce/\nhttps://www.ruleranalytics.com/blog/ruler-information/get-not-provided-keyword-data-back-re-provided-ruler-analytics/\nhttps://www.ruleranalytics.com/blog/ppc/6-call-tracking-metrics-every-ppc-marketer-needs/\nhttps://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/','2017-08-14 10:05:29','2017-08-14 09:05:29','',0,'https://www.ruleranalytics.com/?p=2235',0,'post','',0),(2236,1,'2016-11-05 18:05:05','2016-11-05 18:05:05','','optionis','','inherit','closed','closed','','optionis-2','','','2016-11-05 18:05:05','2016-11-05 18:05:05','',0,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/04/optionis.png',0,'attachment','image/png',0),(2237,1,'2016-11-05 18:05:56','2016-11-05 18:05:56','','optionis','','inherit','closed','closed','','optionis-3','','','2016-11-05 18:05:56','2016-11-05 18:05:56','',22,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/optionis.png',0,'attachment','image/png',0),(2238,1,'2016-11-06 21:07:59','2016-11-06 21:07:59','','Salesforce Integration','','trash','closed','closed','','salesforce-integration__trashed','','','2018-02-28 11:02:23','2018-02-28 11:02:23','',0,'http://ruler.epicwip.co.uk/?page_id=2238',0,'page','',0),(2240,1,'2016-11-06 21:25:23','2016-11-06 21:25:23','<center><img class=\"aligncenter wp-image-3521 \" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/11/conscious-1.png\" alt=\"\" width=\"775\" height=\"509\" /></center>We had used different call tracking and analytics products in the past but were introduced to Ruler Analytics back in December 2015. We were impressed by the features and integrations along with the transparent and cost-effective pricing. We finally settled with Ruler Analytics in January 2016 after trialling the product and meeting the directors. We use it for ourselves and a number of our clients. We use the product to track website enquiries and inbound telephone calls at visitor and keyword level. In most cases we will aim to integrate Ruler Analytics with the law firm\'s CRM and Google Analytics to pass the keyword or marketing source that generated each lead or inbound telephone call via their website.\r\n\r\nThe Ruler Analytics team are super easy to deal with helping us to get each new account set up quickly and providing ongoing support and consultation should we need it.\r\n\r\nThe reporting and integrations that Ruler Analytics provides us are critical when it comes to matching telephone calls and form fills to the actual leads that close in CRM.','Conscious','','publish','closed','closed','','conscious','','','2017-10-26 14:09:00','2017-10-26 13:09:00','',0,'http://ruler.epicwip.co.uk/?post_type=case-studies&#038;p=2240',0,'case-studies','',0),(2241,1,'2016-11-06 21:23:49','2016-11-06 21:23:49','','conscious-logo','','inherit','closed','closed','','conscious-logo','','','2016-11-06 21:23:49','2016-11-06 21:23:49','',2240,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/11/conscious-logo.png',0,'attachment','image/png',0),(2242,1,'2016-11-06 21:24:33','2016-11-06 21:24:33','','conscious','','inherit','closed','closed','','conscious','','','2016-11-06 21:24:33','2016-11-06 21:24:33','',2240,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/11/conscious.png',0,'attachment','image/png',0),(2243,1,'2016-11-08 11:15:58','2016-11-08 11:15:58','','','','publish','closed','closed','','2243','','','2016-11-08 11:15:58','2016-11-08 11:15:58','',0,'http://ruler.epicwip.co.uk/nf_sub/2243/',0,'nf_sub','',0),(2244,1,'2016-11-08 11:16:39','2016-11-08 11:16:39','','','','publish','closed','closed','','2244','','','2016-11-08 11:16:39','2016-11-08 11:16:39','',0,'http://ruler.epicwip.co.uk/nf_sub/2244/',0,'nf_sub','',0),(2245,1,'2016-11-08 11:16:56','2016-11-08 11:16:56','','','','publish','closed','closed','','2245','','','2016-11-08 11:16:56','2016-11-08 11:16:56','',0,'http://ruler.epicwip.co.uk/nf_sub/2245/',0,'nf_sub','',0),(2247,1,'2016-11-08 12:10:50','2016-11-08 12:10:50','Our digital, networked world provides an unparalleled amount of insight into what drives business growth. Marketers and sales teams can immerse themselves in reports, analytics and data that lay bare patterns of customer behaviour and how these can be tapped to increase sales through different marketing activity.\r\n\r\nHowever, how many businesses and marketers genuinely make use of this opportunity? And for those that do, how many are really getting all the information they need?\r\n\r\nWe believe that for too many, this avalanche of data is just so much white noise, preventing marketers from fully unlocking advantages from the insights available.\r\n<h2>Why might this be the case?</h2>\r\nFirstly, we might point the finger at the people providing the data. Analytics is still very much the art of the geek. And, whether consciously or unconsciously, it remains soaked in jargon and lacking in the traditional indicators of business success – business deal in profit or loss, not goals and conversions.\r\n\r\nThere is also a lack of integration. Businesses that do try and map customer trends often see leads coming in and sales being made, but rarely the direct connection between the two. Without knowing exactly which activity prompted each sale, they are left reading the tea leaves. Using trial and error to try and separate correlation from causation. Exactly the situation they were in before the ‘miracle’ of analytics.\r\n\r\nFinally, there’s the missing link between digital and traditional engagement. Web data is all very well, but what happens when customers have the temerity to go ‘analogue’ on us? Without adding elements like call tracking into our evidence, we’re only ever getting part of the picture.\r\n\r\nThis report seeks to answer some of these questions – looking at how effectively businesses in different sectors are getting to grips with analytics and where they might best improve.\r\n\r\nWe polled 1,000 business owners and marketers across the UK (via online survey in July 2016), asking if they used analytics and if so what they tracked and whether it told them exactly what they needed to know.\r\n\r\nThe answers reveal that we are only at the start of our information revolution and that most businesses have potential to significantly increase the ROI of their marketing activity.\r\n<h2>How businesses currently track marketing impact?</h2>\r\nAs expected, our survey shows that website analytics is now the norm. 92% of the businesses polled used some kind of analytics software to review the performance of their website.\r\n\r\nHowever, it was a minority (42%) that felt satisfied with what it told them. The key problem was gaining actionable insight – with 57% feeling that they couldn\'t use this data to manage their marketing spend more effectively.\r\n\r\nIt is clear from the research, that many businesses track only a few of the measures needed to give them confidence to make informed decisions.\r\n\r\nThe majority (78%) tracked the number of visits to their site and just under two thirds also tracked web form submissions or leads generated (64% each).\r\n\r\nHowever, relatively few used their analytics to also tell them the return on their digital marketing spend (21%) or the volume or outcomes of resulting telephone calls (18%).\r\n\r\nWorryingly one in seven businesses (14%) didn’t regularly track any of these indicators, making analytics (for them) barely worth the effort of installation.\r\n\r\n<img class=\"alignright size-full wp-image-1503\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/What-People-Track-With-Analytics.png\" alt=\"What-People-Track-With-Analytics\" width=\"486\" height=\"553\" />\r\n<h2>Which sectors are most focused on ROI?</h2>\r\nLooking at habits within different business sectors, there was a marked gap between the best and the worst exponents of embracing analytics.\r\n\r\nTop of the tree were retailers, the most likely to be using analytics in some form. Although even for this group, less than a third analysed the impact of digital marketing spend and just over one in five tracked resulting calls (22%).\r\n\r\nShockingly, worst of all were marketing companies themselves. Marketing and PR businesses were almost four times less likely to be tracking key indicators of how digital impacts on their sales. A clear case of failing to practice what you preach.\r\n\r\n<img class=\"alignright size-full wp-image-1499\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/sectors-that-use-analytics.png\" alt=\"sectors-that-use-analytics\" width=\"509\" height=\"579\" />\r\n<h2>Why customers call - Are you missing an opportunity?</h2>\r\nOf all the tools at a businesses disposal, call tracking is the least likely to be utilised. While it might seem decidedly 20th Century to build this into a modern analytics framework, failure to do so can leave you missing a key part of the marketing puzzle.\r\n\r\nThe telephone plays a very specific role in the buying process for customers. While most of us will use online tools for research and assessing possible purchases of suppliers, for many, the telephone is still the channel used to finalise the deal. In a survey of 1,000 consumers, 35% said that they preferred to buy over the phone than online. 41% also stated a preference for using the phone as part of the process of shopping around and 53% said that they choose to speak to someone when checking final details ahead of a purchase.\r\n\r\nIn addition, Ruler also found that lead generation websites in the UK receive around 75% of their inbound leads via inbound telephone calls compared to 25% form fills. And 56% of these phone leads come from a desktop search rather than from a mobile or tablet (42%).\r\n\r\nTherefore, the relationship between phone and online in the sales process is a crucial one. When looking to use analytics to attribute marketing to sales therefore, its inclusion is crucial.\r\n\r\n<img class=\"alignright size-full wp-image-1501\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/customer-preferences.png\" alt=\"customer-preferences\" width=\"543\" height=\"347\" />\r\n<h2>Call Tracking: The Missing Piece in the Marketing Puzzle</h2>\r\nDespite this fact, over half of the businesses we surveyed (53%) did nothing to monitor and track the calls received. Of those tracking calls, 17% still used a manual process of call logs, compared to 33% using call tracking software and 50% where calls were linked to a CRM system.\r\n\r\nLooking at the facts below, it’s clearly an area where the majority of companies looking to analyse the impact and ROI of marketing need to up their game.\r\n\r\n<img class=\"alignright size-full wp-image-1502\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/methods-of-call-tracking-used-by-business.png\" alt=\"methods-of-call-tracking-used-by-business\" width=\"800\" height=\"347\" />\r\n\r\n&nbsp;\r\n<h2>Lessons to be learned</h2>\r\nAnalytics are both everywhere and nowhere. We (virtually) all have them in some form or other, but few are fully utilising the tools at their disposal.\r\n\r\nWorst of all is the lack of connection being made between the online and real world.\r\n\r\nDespite phone calls being a hugely significant part of the sales process (according to our findings), very few seek to add this as part of the marketing – trying to make out the full picture with major pieces missing.\r\n\r\nBusinesses find themselves living in the age of big data and analytics, with still massive gaps in the knowledge that could drive their growth.\r\n\r\n<strong>So what’s the answer:</strong>\r\n<ul>\r\n	<li>Recognise that insight is crucial. Not only does it give you control over your growth, it also allows you to make informed decisions about the ROI of marketing spend – which could mean the difference between making a healthy profit or a damaging loss.</li>\r\n	<li>Get the right tools – look for insight that covers the key channels of communication and can be customised to your needs. What do you need to track and how do these relate to the important decisions you need to make.</li>\r\n	<li>Use the insights you gain. Knowing the facts is one thing, acting on them is another. Make ROI your guiding principle – be prepared to try new approaches (with careful eye on the data) and drop things you have always done but are no longer profitable or the best use of budget.</li>\r\n</ul>\r\n<h2>About Ruler Analytics</h2>\r\nRuler Analytics is a visitor level website analytics product that provides call tracking and lead tracking showing the exact keyword, source and journey of each inbound telephone call and website enquiry.\r\n\r\nWith a fully documented API, Ruler Analytics can integrate with any product that businesses currently use such as CRM, email or Google Analytics itself.\r\n\r\nRuler Analytics was designed and built by lead generation and digital marketing experts that had used Google Analytics and other tracking products for years but found that they either did not provide the granular level of detail and accuracy that was required to manage campaigns properly or that the cost of using such products was prohibitive and too expensive.\r\n\r\n<a href=\"https://www.ruleranalytics.com/Are-Businesses-Using-Analytics-&amp;-Call-Tracking-Effectively.pdf\">Download the PDF Version of the report</a>','Signal Amongst The Noise','','trash','closed','closed','','research-report-are-businesses-using-analytics-call-tracking-effectively__trashed','','','2018-02-28 11:02:23','2018-02-28 11:02:23','',0,'http://ruler.epicwip.co.uk/?page_id=2247',0,'page','',0),(2249,0,'2016-11-08 20:38:25','2016-11-08 20:38:25','','','','publish','closed','closed','','2249','','','2016-11-08 20:38:26','2016-11-08 20:38:26','',0,'https://www.ruleranalytics.com/blog/nf_sub/2249/',0,'nf_sub','',0),(2251,0,'2016-11-09 00:59:38','2016-11-09 00:59:38','','','','publish','closed','closed','','2251','','','2016-11-09 00:59:38','2016-11-09 00:59:38','',0,'https://www.ruleranalytics.com/blog/nf_sub/2251/',0,'nf_sub','',0),(2259,0,'2016-11-09 20:58:44','2016-11-09 20:58:44','','','','publish','closed','closed','','2259','','','2016-11-09 20:58:44','2016-11-09 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href=\"https://www.ruleranalytics.com/blog/phone-call-tracking/4-reasons-law-firms-need-call-tracking/\">Online marketing for law firms</a> can be costly and difficult, as the marketplace is one of the most competitive in the world. Here at Ruler Analytics, we work with many lawyers who need help targeting and monitoring their online marketing activities.\r\n\r\nThe legal sector was <a href=\"https://www.ruleranalytics.com/blog/inbound-marketing/jackson-reforms-change-way-law-firms-approached-marketing/\">shaken up in 2013 by the Jackson Reforms</a>, which changed the ways in which law firms did business and generated leads.\r\n\r\nFirstly, they made it illegal for lawyers to pay for referrals from third parties such as garages and claims companies, which had previously provided a steady flow of customers who had been in road accidents.\r\n\r\nThey also did away with the “no win, no fee” model, which meant that fewer people were prepared to risk making claims.\r\n\r\nThis resulted in the legal sector needing to change its whole approach to marketing, creating a hugely competitive marketplace when it came to online advertising for lawyers.\r\n\r\n&nbsp;\r\n<h4><strong>Challenges Lawyers Face with Pay Per Click</strong></h4>\r\nHere at Ruler, we are constantly approached by law firms looking for assistance with their online marketing efforts and lead generation.\r\n\r\nIn order to find out the best ways to help them, we asked some of the firms who were getting on board with us what were the biggest challenges they were facing with their PPC marketing. Here’s what they said.\r\n\r\n&nbsp;\r\n<h5><strong>Law-Related Keywords Aren’t Cheap</strong></h5>\r\nAll our legal clients would agree that bidding for relevant keywords on Google AdWords is a costly process. <a href=\"http://www.wordstream.com/articles/most-expensive-keywords\">The keyword “lawyer” is the sixth most expensive</a> in its category, at an average £42.52 per click.\r\n\r\nCosts this high mean that you need to see a significant return on investment for your PPC efforts to be worthwhile.\r\n\r\nIn order to get the most out of your PPC campaigns, you need to be able to find out which keywords people are searching for that are leading them to your website.\r\n\r\nThis means that you need to be tracking visitors to your website individually, using Call Tracking software that enables you to track their entire journey back to keyword level.\r\n\r\nWithout this information you will be unable to calculate the true ROI of your keywords, and also choose the most relevant keywords to target your marketing effectively.\r\n\r\n&nbsp;\r\n<h5><strong> Determining where your Telephone Leads are Coming From</strong></h5>\r\nTracking your online leads alone does not give you a full picture of the efficacy of your marketing efforts, especially as most law firms generate a lot of business from inbound telephone calls.\r\n\r\nIn order to calculate the ROI of all your online campaigns, you need to be able to see the source of each telephone call.\r\n\r\nRuler Analytics Call Tracking allows you to track each caller individually, allowing you to see which of your ads they clicked on that led them to make the call.\r\n\r\nThis means you can budget more efficiently and stop wasting money on underperforming campaigns.\r\n\r\n&nbsp;\r\n<h5><strong>Understanding the true quality of your telephone calls</strong></h5>\r\nEffective marketing isn’t just about the number of clicks or calls you receive; it’s about making sure your ads are attracting quality callers who are turning into customers.\r\n\r\nThis is where Google AdWords’ own call tracking feature falls down, as it does not provide Call Recording.\r\n\r\nThis is essential as it allows you to listen back to conversations and build up a picture of your target customer, also illustrating whether some campaigns are generating better quality leads than others.\r\n\r\nGoogle Call Tracking also does not keep records of any missed calls; without this you could be missing out on any business that comes your way when you’re out of the office.\r\n\r\n&nbsp;\r\n<h5><strong>Making sure your website works for you and your clients</strong></h5>\r\nNo matter how successful your PPC ads are, they need to bring your leads through to a website that encourages them to take action.\r\n\r\nCall tracking software allows you to see how many pages of your website each visitor has looked at before they made their call or filled in an online form, and exactly which page they converted on.\r\n\r\nThis enables you to address any flaws in your website and make sure it is working effectively for you by providing your potential clients with all the information they need.\r\n\r\n&nbsp;\r\n<h4><strong>Ruler Analytics can help</strong></h4>\r\nRuler Analytics Call Tracking software provides you with all the information you need to negotiate the difficult task of marketing your law firm effectively online.\r\n\r\nBy tracking all your visitors at individual level and offering Call Recording and Missed Calls facilities, you can understand exactly how to get the maximum return on your marketing spend.\r\n\r\n<iframe class=\"wistia_embed\" src=\"https://fast.wistia.com/embed/iframe/sne6m9t7gh\" name=\"wistia_embed\" width=\"800\" height=\"500\" frameborder=\"0\" scrolling=\"no\"></iframe>\r\n\r\nIf you would like to see for yourself the many ways in which Ruler Analytics can benefit your law firm, give our team a call and <a href=\"https://www.ruleranalytics.com/book-a-demo/\">book your FREE demo</a>.\r\n\r\nTo stay ahead of the competition, follow Ruler Analytics on <a href=\"https://www.linkedin.com/company/ruler-analytics/\">LinkedIn</a>, <a href=\"http://www.ruleranalytics.com/ruleranalytics\">Twitter</a> and <a href=\"https://www.facebook.com/ruleranalytics\">Facebook</a> for all the latest industry insights and news.','We Asked 4 Lawyers What Their Biggest Online Marketing Challenges Are','','publish','closed','open','','asked-4-lawyers-biggest-challenges-heres-said','','https://www.ruleranalytics.com/blog/phone-call-tracking/4-reasons-law-firms-need-call-tracking/\nhttps://www.ruleranalytics.com/blog/inbound-marketing/jackson-reforms-change-way-law-firms-approached-marketing/','2016-11-22 09:54:18','2016-11-22 09:54:18','',0,'https://www.ruleranalytics.com/?p=2349',0,'post','',0),(2352,3,'2016-11-21 14:36:51','2016-11-21 14:36:51','','We Asked 4 Lawyers What Their Biggest Challenges Are: Here\'s What They Said - 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www.ruleranalytics.com','','inherit','closed','closed','','5-ways-your-sales-team-can-become-more-productive-with-analytics-www-ruleranalytics-com-4','','','2016-11-28 14:29:10','2016-11-28 14:29:10','',895,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/5-ways-your-sales-team-can-become-more-productive-with-analytics-www.ruleranalytics.com_.gif',0,'attachment','image/gif',0),(2377,3,'2016-11-28 14:31:43','2016-11-28 14:31:43','','5 ways your sales team can become more productive with analytics - www.ruleranalytics.com','','inherit','closed','closed','','5-ways-your-sales-team-can-become-more-productive-with-analytics-www-ruleranalytics-com-5','','','2016-11-28 14:32:12','2016-11-28 14:32:12','',895,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/5-ways-your-sales-team-can-become-more-productive-with-analytics-www.ruleranalytics.com_-1.gif',0,'attachment','image/gif',0),(2378,3,'2016-11-28 14:40:10','2016-11-28 14:40:10','','5 ways your sales team can become more productive with analytics - www.ruleranalytics.com','','inherit','closed','closed','','5-ways-your-sales-team-can-become-more-productive-with-analytics-www-ruleranalytics-com-6','','','2016-11-28 14:41:34','2016-11-28 14:41:34','',895,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/5-ways-your-sales-team-can-become-more-productive-with-analytics-www.ruleranalytics.com_-2.gif',0,'attachment','image/gif',0),(2379,3,'2016-11-28 14:51:08','2016-11-28 14:51:08','','5 ways your sales team can become more productive with analytics - www.ruleranalytics.com','','inherit','closed','closed','','5-ways-your-sales-team-can-become-more-productive-with-analytics-www-ruleranalytics-com-7','','','2016-11-28 14:51:22','2016-11-28 14:51:22','',895,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/5-ways-your-sales-team-can-become-more-productive-with-analytics-www.ruleranalytics.com_-3.gif',0,'attachment','image/gif',0),(2380,3,'2016-11-28 15:06:18','2016-11-28 15:06:18','','5 ways your sales team can become more productive with analytics - www.ruleranalytics.com','','inherit','closed','closed','','5-ways-your-sales-team-can-become-more-productive-with-analytics-www-ruleranalytics-com-8','','','2016-11-28 15:06:48','2016-11-28 15:06:48','',895,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/5-ways-your-sales-team-can-become-more-productive-with-analytics-www.ruleranalytics.com_-4.gif',0,'attachment','image/gif',0),(2383,2,'2016-11-30 11:20:56','2016-11-30 11:20:56','As all marketers know, reducing your Cost Per Lead (CPL) is a vital part of efficient marketing. <a href=\"https://www.ruleranalytics.com/call-tracking/\" target=\"_blank\" rel=\"noopener noreferrer\">Call Tracking Analytics</a> can provide you with all the vital information you need to keep your costs as low as possible while generating the best returns for your business.\r\n\r\n&nbsp;\r\n<h3>What is Cost Per Lead?</h3>\r\nCost per lead or CPL is calculated by dividing the total cost of generating all your leads by the number of leads acquired.\r\n\r\nIt is a vital metric in calculating your Return on Investment (ROI) accurately, yet many marketers are not working out their CPL correctly as they are not taking their telephone leads into account. <a href=\"http://unbounce.com/ppc/ppc-metrics-that-actually-matter/\">According to PPC marketer Jacob Baardsgaard</a>,\r\n<blockquote>\"approximately 75 percent of advertisers who generate inbound telephone leads don’t track them as conversions.\"</blockquote>\r\nThis means marketers who aren’t using Call Tracking in analytics are likely to be estimating their CPL too high, as they are only taking into account the number of clicks their online marketing campaigns are producing, rather than including the telephone leads those campaigns have generated.\r\n\r\nCall Tracking Analytics provides you with a more realistic CPL, by enabling you to see exactly which of your campaigns are generating inbound telephone leads by tracking each individual customer’s journey.\r\n\r\nHere are some examples of how Call Tracking in analytics can help reduce your CPL:\r\n\r\n&nbsp;\r\n<h4>Call Tracking Analytics allows you to focus on quality over quantity</h4>\r\nIf you run Click To Call advertising campaigns, such as <a href=\"https://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/\">PPC</a>, SEO and Social Media, it’s easy to focus on how many clicks each campaign is generating. However, not all clicks lead to conversions; they may come from competitors or robots.\r\n\r\nUsing Call Tracking in analytics enables you to see the individual journey that led each visitor to your website, allowing you to concentrate on the quality leads that are likely to generate revenue for your company. This also prevents you from continuing to spend money on channels that are underperforming.\r\n\r\n&nbsp;\r\n<h4>Call Tracking can reveal keyword level data</h4>\r\nThe success of your PPC and SEO campaigns depends on getting your keywords right. Call Tracking Analytics allows you to see exactly which keywords each customer searched that led them to your website. This allows you to target your marketing more effectively by using relevant keywords that potential leads are actually searching for.\r\n\r\n&nbsp;\r\n<h4>Helps identify individual visitor journeys</h4>\r\nRuler Analytics Call Tracking works by using <a href=\"/blog/phone-call-tracking/dynamic-number-insertion-work/\">Dynamic Number Insertion (DNI) technology</a>. This assigns an individual number to each visitor to your site, which can then be tracked so you can see exactly which of your ad campaigns each visitor clicked on, and which pages of your website they visited before they made their call.\r\n\r\nThis allows you to make improvements to both your advertising and your website in order to target your audience effectively.\r\n\r\n&nbsp;\r\n<h4>Allows you to listen back to your phone calls</h4>\r\nRecording calls is vital if you want to understand the type of customers you are attracting and what they actually want from your business. This information can then be used to inform your marketing activities. Call Recording is also useful for training staff to provide the best standard of customer service.\r\n\r\n&nbsp;\r\n<h4>Provides you with in depth statistics about telephone calls</h4>\r\nRuler’s Call Tracking Analytics software shows you any calls you have missed. This allows you to call back prospective customers so you don’t miss out on any business, even when you have to be out of the office.\r\n\r\n&nbsp;\r\n<h4>Call Tracking can also help reduce CPA</h4>\r\nIn order to get the most out of your marketing budget, in addition to your CPL, you also need to focus on reducing your Cost Per Acquisition (CPA).\r\n\r\nThis is the next stage on from CPL. As you know, not all leads become customers; a lead can simply have visited your website and then taken no further action.\r\n\r\nCPA is the cost of each person who has actually become a customer and generated revenue for your company. It is worked out by dividing the total cost of your campaign by the number of customers it has generated.\r\n\r\nUsing Call Tracking in analytics allows you to calculate this number realistically, as it takes your telephone business into account.\r\n\r\n&nbsp;\r\n<h3>Case Study: National Claims Helpline</h3>\r\nNational Claims Helpline is one of the UK’s leading claims management companies. The company needed to cut its advertising costs and allocate its marketing budget more efficiently.\r\n\r\nIt was running several PPC and AdWords campaigns, but had no Call Tracking software, so they were using a lot of guesswork when it came to assessing which keywords were performing well, and which campaigns were generating their inbound telephone leads.\r\n\r\nThe company invested in Ruler Analytics after a free trail, and <a href=\"https://www.ruleranalytics.com/case-studies/national-claims-helpline-claiming-roi-less-two-months/\" target=\"_blank\" rel=\"noopener noreferrer\">saw a return on their investment within just two months</a>, as the insights they gained enabled them to target their marketing much more effectively.\r\n\r\n&nbsp;\r\n<h3>Try Ruler Analytics for Yourself</h3>\r\nIf you would like to see how Ruler Analytics Call Tracking can help you lower your CPL, give our friendly team a call and book a FREE demo. In addition, for all the latest industry insights follow Ruler Analytics on <a href=\"https://www.facebook.com/ruleranalytics\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook</a>, <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> and <a href=\"http://www.twitter.com/ruleranalytics\">Twitter.</a>\r\n\r\n[activecampaign form=4]\r\n\r\n&nbsp;','Our Top 6 Ways To Reduce Your Cost Per Lead With Call Tracking','','publish','closed','open','','6-ways-to-reduce-your-cost-per-lead-with-call-tracking','','\nhttps://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/','2017-05-24 12:47:02','2017-05-24 11:47:02','',0,'https://www.ruleranalytics.com/?p=2383',0,'post','',0),(2386,3,'2016-11-30 11:17:55','2016-11-30 11:17:55','','6 Ways To Reduce Your Cost Per Lead With Call Tracking - www.ruleranalytics.com','','inherit','closed','closed','','6-ways-to-reduce-your-cost-per-lead-with-call-tracking-www-ruleranalytics-com','','','2016-11-30 11:18:10','2016-11-30 11:18:10','',2383,'https://www.ruleranalytics.com/wp-content/uploads/2016/11/6-Ways-To-Reduce-Your-Cost-Per-Lead-With-Call-Tracking-www.ruleranalytics.com_.jpg',0,'attachment','image/jpeg',0),(2388,0,'2016-11-30 13:37:17','2016-11-30 13:37:17','','','','publish','closed','closed','','2388','','','2016-11-30 13:37:17','2016-11-30 13:37:17','',0,'https://www.ruleranalytics.com/blog/nf_sub/2388/',0,'nf_sub','',0),(2389,1,'2016-12-01 11:58:36','2016-12-01 11:58:36','','revenue-tracking-quick-start-guide','','inherit','closed','closed','','eguide-thequickstartguidetotrackingcampaignsatrevenuelevel-docx','','','2016-12-01 11:58:50','2016-12-01 11:58:50','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/EGUIDE-THEQUICKSTARTGUIDETOTRACKINGCAMPAIGNSATREVENUELEVEL.docx.pdf',0,'attachment','application/pdf',0),(2390,2,'2016-12-01 15:39:30','2016-12-01 15:39:30','This article explains the problem with measuring online lead generation, why Google Goals are not enough, how to close the loop to get your lead and sales revenue and how to get the revenue back into Google AdWords &amp; Analytics automatically.\r\n\r\n5 Minute Read.\r\n<h2>Do any of the following sound familiar?</h2>\r\n• You’re driving plenty of leads but want to turn more into business?\r\n• Your boss or client asks you how real sales you have generated – not how many leads?\r\n• The number of leads you get doesn’t match with what Google AdWords or Analytics says?\r\n• Your leads are high value and expensive to get, but you don’t know which campaigns or keywords are driving them?\r\n• Do you struggle to measure the ROI of your campaigns so you have to estimate?\r\n<h2>There is the fundamental problem with marketing for lead generation.</h2>\r\nLeads, by their nature, are not sales. At least not yet.\r\n\r\nYour leads could be high value, or worthless. They could close tomorrow, next year or not even close at all.\r\n\r\n<img src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/12/types.png\" alt=\"not all leads are created the same, some are worth a lot, and some are worth nothing at all\" />\r\n\r\nYour analytics might not even be telling you a true picture of where your leads are originating from as people will visit your site on multiple occasions from different channels.\r\n\r\nThe industry standard for tracking online marketing methods is Google Analytics which does a good job of tracking E-Commerce but can only count the number of form fills as Goals.\r\n\r\nWhilst most people track form fills, other leads can also come through mediums such as phone calls and live chat and go unattributed.\r\n<h2>Goal completions are not enough</h2>\r\nGoal completions are not enough – different traffic sources, keywords and ads produce different revenue per lead and different lifetime values. Without this insight, it’s impossible to accurately calculate ROI from different marketing sources and optimise your campaigns accordingly.\r\n\r\nIf you’re running a marketing campaign and measuring success based on leads only, you have a gap in the insight that is stopping you improving results.\r\n\r\nWhilst tire kicker, top of the funnel and research keywords may appear to be creating cost-effective leads and making your campaign look great, if there isn’t any revenue coming out at the other end you’re going to run into a problem.\r\n<h2>A common example – Sales &amp; Marketing are disconnected</h2>\r\nTake for example a client who we are working with who relies on lead generation from their website for their business and spends a significant on online marketing to generate them,\r\n\r\nLooking at their AdWords and assume Analytics accounts would leave you to believe that performance was great. They were acquiring leads and they were making (some) money.\r\n\r\nBut that middle bit is what makes the difference. Like many others, their sales and marketing were disconnected, they were failing to link their marketing activities directly to revenue, knowingly leaving a chasm in their insight.\r\n\r\nAs an exercise to prove the value of this process we took a sample of 20 calls from various campaigns to track what the outcome of the calls was.\r\n\r\n12 of the calls came from Google AdWords where they make a significant investment. Of the 12 calls, 9 were poor quality, not qualified or a salesperson. However, 3 of the calls turned into sales. 2 of the sales were relatively low value but acceptable but the final call was worth over 10 times the amount of others.\r\n\r\nThis process allowed them to see the real value of their campaigns and keywords and to optimise and report more effectively.\r\n<h2>The Solution – Optimise for Revenue, not Leads</h2>\r\n<img src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/12/Closed-Loop-Update-v5.jpg\" alt=\"the closed-loop revenue tracking process has 5 stages\" />\r\n\r\nThe solution? Evaluating your campaigns the same way you evaluate business: by the amount of revenue it generates.\r\nTo find out if leads are turning into real sales and creating revenue, you need a process to track them and then match them with the marketing campaign or keyword that created them. This added insight is what will drive your campaign to the next level.\r\n\r\nThere are few steps to get this right but once they are in place they should produce the data you need each time.\r\n<h2>The Process - Tagging, Tracking, Matching &amp; Integration</h2>\r\nNOTE: Manual revenue tracking can be complicated and time-consuming. You can use Ruler Analytics to speed up and automate this process and more.\r\n<h3>Step 1 – Tagging – Identifying the Traffic Source</h3>\r\nThe first step is making sure the traffic coming to your website is tagged correctly so that you can see the exact source and any other variables associated such as campaign, keyword or advert reference. This commonly done using UTM tags which allow you to add specific labels to the landing pages (more info in our guide here.) It is also recommended that you capture fields specific to the products you are using such as GCLID for Google AdWords.\r\n<h3>Step 2 – Tracking – Capture the Lead</h3>\r\nThe next stage is to ensure that the data captured is at visitor level so you are able to match with the marketing source and to a closed sale later. Most leads come in the form of an inquiry form, live chat or phone call so you may need some additional marketing analytics or call tracking software at this stage but you can also pass UTM tag values in your forms.\r\n<h3>Step 3 – Matching – Match the Lead with the Source in CRM</h3>\r\nOnce you have captured the lead with the applicable marketing source there needs to be a feedback loop to see which leads closed into business and just as importantly which leads didn’t.\r\n\r\nThis can be done manually in a spreadsheet to begin with to get used to the workflow and prove the business case, however, this could be cumbersome at higher volumes so ideally they should be automatically matched where you handle leads, for instance in CRM.\r\n<h3>Step 4 – Integration – Passing the data to other products</h3>\r\nFinally, now that you have the leads and marketing source matched, once the sale is completed you are able to pass this into the products you already. Most products have an API or a manual CSV upload. For instance, Google AdWords supports uploading the GCLID along with revenue value.\r\nConclusion\r\n\r\nOnce you have this process in place it allows you to see where the real conversions and revenue come from, measure ROI definitively and optimise your campaign accordingly.\r\n<h3>Next Steps</h3>\r\n• You can download a step-by-step breakdown of how to implement revenue tracking, including tracking templates, here.\r\n\r\n• Request a free assessment of your marketing attribution and see how you can close the loop.\r\n\r\n&nbsp;','How to Close the Loop Between Offline Sales from Online Leads','','publish','closed','open','','you-probably-arent-measuring-your-ppc-campaigns-properly','','https://www.ruleranalytics.com/blog/analytics/track-website-visitors/\nhttps://www.ruleranalytics.com/blog/analytics/7-utm-tag-mistakes-youre-probably-wrong/\nhttps://www.ruleranalytics.com/blog/ppc/definitively-measuring-roi-and-optimising-your-ppc-campaign-in-lead-generation-using-ruler-analytics/','2017-11-16 16:52:40','2017-11-16 16:52:40','',0,'https://www.ruleranalytics.com/?p=2390',0,'post','',0),(2391,1,'2016-12-01 12:13:00','2016-12-01 12:13:00','','underpants-gnomes-scheme','','inherit','closed','closed','','underpants-gnomes-scheme','','','2016-12-01 12:13:00','2016-12-01 12:13:00','',2390,'https://www.ruleranalytics.com/wp-content/uploads/2016/12/underpants-gnomes-scheme.png',0,'attachment','image/png',0),(2392,1,'2016-12-01 12:14:49','2016-12-01 12:14:49','','showmethemoney','','inherit','closed','closed','','showmethemoney','','','2016-12-01 12:14:49','2016-12-01 12:14:49','',2390,'https://www.ruleranalytics.com/wp-content/uploads/2016/12/showmethemoney.gif',0,'attachment','image/gif',0),(2393,1,'2016-12-01 12:27:06','2016-12-01 12:27:06','','pexels-photo-101584','','inherit','closed','closed','','pexels-photo-101584','','','2016-12-01 12:27:06','2016-12-01 12:27:06','',2390,'https://www.ruleranalytics.com/wp-content/uploads/2016/12/pexels-photo-101584.jpeg',0,'attachment','image/jpeg',0),(2394,1,'2016-12-01 14:16:18','2016-12-01 14:16:18','','ruler-analytics-revenue-tracking-quick-start-guide','','inherit','closed','closed','','ruler-analytics-revenue-tracking-quick-start-guide','','','2016-12-01 14:16:18','2016-12-01 14:16:18','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/Ruler-Analytics-Revenue-Tracking-Quick-Start-Guide.pdf',0,'attachment','application/pdf',0),(2396,0,'2016-12-01 15:02:16','2016-12-01 15:02:16','','','','publish','closed','closed','','2396','','','2016-12-01 15:02:16','2016-12-01 15:02:16','',0,'https://www.ruleranalytics.com/blog/nf_sub/2396/',0,'nf_sub','',0),(2398,0,'2016-12-01 15:24:28','2016-12-01 15:24:28','','','','publish','closed','closed','','2398','','','2016-12-01 15:24:28','2016-12-01 15:24:28','',0,'https://www.ruleranalytics.com/blog/nf_sub/2398/',0,'nf_sub','',0),(2399,0,'2016-12-01 15:36:43','2016-12-01 15:36:43','','','','publish','closed','closed','','2399','','','2016-12-01 15:36:43','2016-12-01 15:36:43','',0,'https://www.ruleranalytics.com/blog/nf_sub/2399/',0,'nf_sub','',0),(2400,0,'2016-12-01 15:36:48','2016-12-01 15:36:48','','','','publish','closed','closed','','2400','','','2016-12-01 15:36:48','2016-12-01 15:36:48','',0,'https://www.ruleranalytics.com/blog/nf_sub/2400/',0,'nf_sub','',0),(2404,0,'2016-12-01 20:52:04','2016-12-01 20:52:04','','','','publish','closed','closed','','2404','','','2016-12-01 20:52:04','2016-12-01 20:52:04','',0,'https://www.ruleranalytics.com/blog/nf_sub/2404/',0,'nf_sub','',0),(2405,0,'2016-12-02 07:01:17','2016-12-02 07:01:17','','','','publish','closed','closed','','2405','','','2016-12-02 07:01:17','2016-12-02 07:01:17','',0,'https://www.ruleranalytics.com/blog/nf_sub/2405/',0,'nf_sub','',0),(2408,1,'2016-12-02 10:48:55','2016-12-02 10:48:55','','funnel','','inherit','closed','closed','','funnel','','','2016-12-02 10:48:55','2016-12-02 10:48:55','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/12/funnel.jpg',0,'attachment','image/jpeg',0),(2409,0,'2016-12-02 11:48:41','2016-12-02 11:48:41','','','','publish','closed','closed','','2409','','','2016-12-02 11:48:41','2016-12-02 11:48:41','',0,'https://www.ruleranalytics.com/blog/nf_sub/2409/',0,'nf_sub','',0),(2410,0,'2016-12-05 12:05:38','2016-12-05 12:05:38','','','','publish','closed','closed','','2410','','','2016-12-05 12:05:38','2016-12-05 12:05:38','',0,'https://www.ruleranalytics.com/blog/nf_sub/2410/',0,'nf_sub','',0),(2413,0,'2016-12-05 17:14:33','2016-12-05 17:14:33','','','','publish','closed','closed','','2413','','','2016-12-05 17:14:33','2016-12-05 17:14:33','',0,'https://www.ruleranalytics.com/blog/nf_sub/2413/',0,'nf_sub','',0),(2415,3,'2016-12-06 09:21:12','2016-12-06 09:21:12','','a complete guide to ruler analytics call tracking - 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www.ruleranalytics.com','','inherit','closed','closed','','computer-1173446_1920-1','','','2017-01-09 15:09:17','2017-01-09 15:09:17','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/computer-1173446_1920-1.jpg',0,'attachment','image/jpeg',0),(2453,3,'2016-12-06 10:21:50','2016-12-06 10:21:50','','common mistakes businesses are doing whilst ab testing - www.ruleranalytics.com','','inherit','closed','closed','','common-mistakes-businesses-are-doing-whilst-ab-testing-www-ruleranalytics-com','','','2017-01-09 15:13:08','2017-01-09 15:13:08','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/Common-mistakes-businesses-are-doing-whilst-ab-testing-www.ruleranalytics.com_.jpg',0,'attachment','image/jpeg',0),(2454,3,'2016-12-06 10:22:23','2016-12-06 10:22:23','','4 things Google Analytics can\'t tell you - www.ruleranalytics.com','','inherit','closed','closed','','4-things-google-analytics-cant-tell-you-www-ruleranalytics-com','','','2017-01-09 15:17:40','2017-01-09 15:17:40','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/4-things-Google-Analytics-cant-tell-you-www.ruleranalytics.com_.png',0,'attachment','image/png',0),(2455,3,'2016-12-06 10:25:00','2016-12-06 10:25:00','','definitively measuring ROI and optimising your PPC campaign in lead generation using Ruler Analytics - 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www.ruleranalytics.com','','inherit','closed','closed','','social-media-tracking-the-importance-of-monitoring-and-measuring-the-right-metrics-1','','','2016-12-06 10:54:29','2016-12-06 10:54:29','',1405,'https://www.ruleranalytics.com/wp-content/uploads/2016/07/Social-media-tracking-the-importance-of-monitoring-and-measuring-the-right-metrics-1.jpeg',0,'attachment','image/jpeg',0),(2467,0,'2016-12-06 12:11:52','2016-12-06 12:11:52','','','','publish','closed','closed','','2467','','','2016-12-06 12:11:52','2016-12-06 12:11:52','',0,'https://www.ruleranalytics.com/blog/nf_sub/2467/',0,'nf_sub','',0),(2468,0,'2016-12-08 11:43:57','2016-12-08 11:43:57','','','','publish','closed','closed','','2468','','','2016-12-08 11:43:57','2016-12-08 11:43:57','',0,'https://www.ruleranalytics.com/blog/nf_sub/2468/',0,'nf_sub','',0),(2471,0,'2016-12-10 04:02:22','2016-12-10 04:02:22','','','','publish','closed','closed','','2471','','','2016-12-10 04:02:23','2016-12-10 04:02:23','',0,'https://www.ruleranalytics.com/blog/nf_sub/2471/',0,'nf_sub','',0),(2472,0,'2016-12-11 12:50:54','2016-12-11 12:50:54','','','','publish','closed','closed','','2472','','','2016-12-11 12:50:54','2016-12-11 12:50:54','',0,'https://www.ruleranalytics.com/blog/nf_sub/2472/',0,'nf_sub','',0),(2473,0,'2016-12-12 11:12:45','2016-12-12 11:12:45','','','','publish','closed','closed','','2473','','','2016-12-12 11:12:45','2016-12-12 11:12:45','',0,'https://www.ruleranalytics.com/blog/nf_sub/2473/',0,'nf_sub','',0),(2476,2,'2016-12-12 13:07:58','2016-12-12 13:07:58','<span style=\"font-weight: 400;\">It’s not uncommon to find yourself in a dead end in the perpetual pursuit of growth, and there’s no discipline that suffers from this affliction more than paid search.</span>\r\n\r\nExpectations don’t stop once you’ve saturated all of your possible keyword opportunities, ad types, targeting options and budget spend.\r\n\r\nYou can even become a victim of your own success, as people can see how quickly you have generated a result and become hungry for more.\r\n\r\nHowever, don’t let this pressure you into making bad decisions.\r\n\r\nWhilst it’s tempting to plough money into keywords that don’t bring you the relevancy you need to get high quality conversions, you need to be smarter in your approach. Not only will you weaken your value proposition, but your quality score will also suffer.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2481\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/12/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com_.png\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"750\" height=\"375\" />\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Sourced from <a href=\"https://www.wordstream.com/articles/ultimate-quality-score-guide\">Wordstream</a>: Advertisers with a low quality score can pay up to 4 times more than their high scoring counterparts.</span></p>\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">With low quality scores, you run the risk of multiplying your budget without seeing any real impact on revenue.</span>\r\n\r\n<span style=\"font-weight: 400;\">The good thing is that there are methods of improving your paid search campaigns - without sacrificing your relevancy.</span>\r\n\r\n<span style=\"font-weight: 400;\">But, how do you go about generating more PPC conversions with the same marketing budget?</span>\r\n\r\n<span style=\"font-weight: 400;\">It’s simple.</span>\r\n\r\n<strong><span style=\"text-decoration: underline;\">Your goal is to find what works, and optimise all of the variables around it. And I mean <i>alllllllll</i> of them.</span></strong>\r\n\r\n<span style=\"font-weight: 400;\">With good knowledge of those variables, whilst employing the concept of </span><a href=\"http://www.bbc.co.uk/news/magazine-34247629\"><span style=\"font-weight: 400;\">marginal gains</span></a><span style=\"font-weight: 400;\">, there\'s no reason why you can\'t continue to see growth in areas where you’re already noticing success.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Marginal Gains</span>\r\n\r\n<span style=\"font-weight: 400;\">Marginal gains are best described as ‘1 percent margin for improvement in everything you do.’</span>\r\n\r\n<span style=\"font-weight: 400;\">Popularised by British cycling coach Dave Brailsford, he believed that “if you improve every area related to cycling by just 1 percent, then those small gains would add up to remarkable improvement.”</span>\r\n\r\n&nbsp;\r\n\r\n<strong><img class=\"aligncenter wp-image-2482\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/12/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com-2.png\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"749\" height=\"393\" /></strong>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Brailsford began by optimising the obvious things like; riders nutrition, training regimes, the ergonomics of riding equipment, plus significant developments to the weight and balance of the bikes.</span>\r\n\r\n<span style=\"font-weight: 400;\">But he didn’t stop there. Brailsford realised that the opposition were also focusing on the same things. So to get ahead, Brailsford went beyond what one would usually expect.</span>\r\n\r\n<span style=\"font-weight: 400;\">They began searching for improvements in areas that were overlooked by their competion; things like discovering the ideal pillow that offered the best sleep, testing for the most effective massage gel and teaching riders the best way to cleanse their hands to avoid infection.</span>\r\n\r\n<span style=\"font-weight: 400;\">They searched for 1 percent improvements everywhere.</span>\r\n\r\n<span style=\"font-weight: 400;\">It may not sound exciting, but in 2010 Brailsford had a goal. He set a target that the Great British cycling team would be the Tour de France champions within 5 years time.</span>\r\n\r\n<strong>He was wrong. </strong>\r\n\r\n<em>They became champions within 3.</em>\r\n\r\n<span style=\"font-weight: 400;\">In 2012, Bradley Wiggins became the first British cyclist to win the Tour de France. The same year, the British olympic cycling team picked up 70% of all medals.</span>\r\n\r\n<span style=\"font-weight: 400;\">The following year another British cyclist, Chris Froome became Tour de France victor. Marking one of the most successful runs of any nation in modern cycling history.</span>\r\n\r\n<span style=\"font-weight: 400;\">The only way you can get ahead is by focussing on the details your competitors overlook.</span>\r\n\r\n<span style=\"font-weight: 400;\">If it’s good enough for the British Cycling team, then it’s good enough for you!</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Where To Find Your Marginal Gains</span>\r\n\r\nWhilst you’re probably doing some form of execution on the tactics below, it’s important to consider that optimisation is the result of changes over time. The more time you put into making smart decisions, the GREATER your rewards will be.\r\n\r\nDon’t be the lazy marketer who sets and forgets.\r\n\r\nEven the best campaigns, there are so many variables that can impact your performance. You should always follow the ABT principle:\r\n\r\n<span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">A</span>lways <span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">B</span>e <span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">T</span>esting.\r\n\r\n<img class=\"aligncenter wp-image-2484\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/12/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com_-1.jpg\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"750\" height=\"422\" />\r\n\r\nBy the end of this blog, you should have a bucket full of ideas for your PPC strategy.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Part 1: AdWords Tricks</span>\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Single Keyword Ad Groups</span>\r\n\r\n<span style=\"font-weight: 400;\">We have found that there is no other tactic as effective as Single Keyword Ad Groups</span><span style=\"font-weight: 400;\">. </span>\r\n\r\n<span style=\"font-weight: 400;\">If you want your CTR, quality score, average ad positions to go up whilst your cost per conversions and cost per clicks go down, Single Keyword Ad Groups are something you really need to consider.</span>\r\n\r\n<span style=\"font-weight: 400;\">It’s common knowledge that tightly themed ad groups will improve your campaigns, but whilst your competitors might view 10 - 20 keywords per ad group as tight, you’re going to go one step further.</span>\r\n\r\n<span style=\"font-weight: 400;\">You’re going to focus on a single keyword per ad group.</span>\r\n\r\n<span style=\"font-weight: 400;\">Because no one is as focused as </span><i><span style=\"font-weight: 400;\">you</span></i><span style=\"font-weight: 400;\">!</span>\r\n\r\n<span style=\"font-weight: 400;\">Single Keyword Ad Groups work so well because they allow you to control the message match between the keyword, text ad and landing page with laser sharp accuracy.</span>\r\n\r\n<span style=\"font-weight: 400;\">When you only have one keyword per ad group, you can make your ad super specific to the keyword itself.</span>\r\n\r\n<span style=\"font-weight: 400;\">For example, the ad for the keyword ‘SEO for Lawyers’ would look something like this:</span>\r\n\r\n<img class=\"size-full wp-image-2495 aligncenter\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/12/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics-1.png\" alt=\"11-unconventional-hacks-to-get-more-from-your-ppc-campaigns-www-ruleranalytics\" width=\"244\" height=\"81\" />\r\n\r\nYou should look to test at least two ad copy variations per ad group.\r\n\r\n<img class=\"aligncenter wp-image-2486\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/12/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.png\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"750\" height=\"134\" />\r\n\r\n<span style=\"font-weight: 400;\">Use this framework from </span><a href=\"http://unbounce.com/ppc/doing-adwords-wrong-make-it-right/\"><span style=\"font-weight: 400;\">unbounce.com</span></a>\r\n\r\n<span style=\"font-weight: 400;\">Your ad will have a perfect message match with the keyword you’re bidding on and will have a high relevancy for the searcher\'s intentions. High relevancy means higher click through rates, higher quality scores, lower cost per clicks and lower cost per conversion.</span>\r\n\r\n<span style=\"font-weight: 400;\">Once you’ve started building out your campaigns, they should begin to look something like this:</span>\r\n\r\n<img class=\"aligncenter wp-image-2485\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/12/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com_-1.png\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"751\" height=\"552\" />\r\n\r\nWithin each ad group you should have the keyword with each different match type:\r\n\r\n<span style=\"font-weight: 400;\">+SEO +for +Lawyers</span>\r\n\r\n<span style=\"font-weight: 400;\">[SEO for Lawyers]</span>\r\n\r\n<span style=\"font-weight: 400;\">“SEO for Lawyers”   </span>\r\n\r\nDon’t worry, you don’t need to create a Single Keyword Ad Group for every one of your keywords. Just chose the top 5 - 10 with the highest amount of conversions/conversion value.\r\n\r\n<span style=\"font-weight: 400;\">You can read more about </span><span style=\"font-weight: 400;\">single keyword ad groups <a href=\"http://blog.ispionage.com/adwords-performance-skags.html\">here</a></span><span style=\"font-weight: 400;\">.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Ad Copy Optimisation</span>\r\n\r\n<span style=\"font-weight: 400;\">So you’ve wrote your two ad copies, set your campaign live - now what? Are you just going to leave it? No!</span>\r\n\r\n<span style=\"font-weight: 400;\">Ad copy optimisation is one of the simplest things you can do. It’s important that you’re constantly staying up-to-date with the requirements of your target market.</span>\r\n\r\n<span style=\"font-weight: 400;\">If you’re struggling to understand what value your target market is trying to unlock, ask them! Seriously, it’s the simplest way to get extremely useful feedback.</span>\r\n\r\n<span style=\"font-weight: 400;\">As long as you have a fundamental understanding of the English language, you can start testing ad copies.</span>\r\n\r\n<span style=\"font-weight: 400;\">We follow these golden rules:</span>\r\n\r\n<span style=\"font-weight: 400;\">Don’t rush your tests. Let them run. This will allow you to collect enough data so you can make more accurate decisions.</span>\r\n\r\n<span style=\"font-weight: 400;\">Let data decide. Don’t let your gut instinct be the decider of what wins and what doesn’t.</span>\r\n\r\n<span style=\"font-weight: 400;\">Don’t use technical jargon or buzzwords. Keep it simple and make sure it’s a true reflection of your product or services.</span>\r\n\r\n<span style=\"font-weight: 400;\">Don’t make false promises. You’ll only suffer by paying for clicks that don’t convert into sales.</span>\r\n\r\n<span style=\"font-weight: 400;\">Segment your data to get better insights. Maybe particular geographies work better with different ad copies, almost certainly you will see a difference between desktop and mobile.</span>\r\n\r\n<span style=\"font-weight: 400;\">Follow Google’s </span><a href=\"https://support.google.com/adwords/answer/1704392?hl=en\"><span style=\"font-weight: 400;\">guidelines to write successful ads</span></a><span style=\"font-weight: 400;\">.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Ad Extensions</span>\r\n\r\n<span style=\"font-weight: 400;\">Sitelinks have been around for quite some time now and </span><b>still</b><span style=\"font-weight: 400;\"> some people don’t use them, never mind incorporating them into their ongoing optimisation strategy.</span>\r\n\r\n<img class=\"aligncenter wp-image-2487\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com_.png\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"749\" height=\"326\" />\r\n\r\nIf you’re one of those people who aren’t using sitelinks, stop reading this blog and go and add them to your ads NOW!\r\n\r\n<span style=\"font-weight: 400;\">As well as increasing the real estate of your ads and pushing your competitors below the fold on the search engines, some sitelinks receive a click through rate that’s 5 times of the advert.</span>\r\n\r\n<span style=\"font-weight: 400;\">The benefits of sitelinks are endless:</span>\r\n<ul>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improves your click through rate...</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">...which in turn improves your quality score.</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Additional space for extra copy/messaging, which means more room getting your value across.</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Each sitelink has it’s own landing page. This gives searchers the option to find out more relevant information than what’s linked to in the ad.</span></li>\r\n</ul>\r\n<span style=\"font-weight: 400;\">Just some things to bear in mind when creating sitelinks:</span>\r\n\r\n<b>Don’t be tempted to create account level sitelinks! </b><span style=\"font-weight: 400;\">Whilst it might seem like a quick way to get results, you’ll benefit greatly from a small investment in time. </span>\r\n\r\n<span style=\"font-weight: 400;\">Make sure that all of your sitelinks are at campaign or ad group level. That way you can ensure that they’re a better match to the searcher\'s intent.</span>\r\n\r\n<b>Use enhanced sitelinks for even MORE SERP real estate. </b><span style=\"font-weight: 400;\">Enhanced sitelinks allow you to add another two lines of descriptive text for each link - like it’s own mini-ad! For example, you can go f</span>rom this:\r\n\r\n<img class=\"aligncenter wp-image-2488\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.png\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"750\" height=\"177\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">To this:</span>\r\n\r\n<img class=\"aligncenter wp-image-2489\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics-1.png\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"749\" height=\"287\" />\r\n\r\nGoogle says enhanced sitelinks can improve clickthrough rates by 30%.\r\n\r\n<span style=\"font-weight: 400;\">For even more ideas, check out WordStream’s </span><a href=\"http://www.wordstream.com/blog/ws/2016/09/06/sitelink-extensions-dos-and-donts\"><span style=\"font-weight: 400;\">advice on optimising sitelinks.</span></a>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Identify Your Top Keywords</span>\r\n\r\nLet’s face it - any marketer worth their bread and butter has a relative idea of their best performing keywords.\r\n\r\nBut as we’ve found out, that isn’t always the case.\r\n\r\nIf your PPC campaign has keywords that bring you traffic but don’t convert, you are losing money!\r\n\r\nTake for example a client of the famed Search Engine Land. The client had spent over $1million on PPC campaigns, but didn’t achieve any increase in market share.\r\n\r\nWhen Search Engine Land analysed their campaigns, they found that over 98% of their budget had been spent on keywords that returned them just 1 conversion per month.\r\n\r\nLuckily, <a href=\"https://www.ruleranalytics.com/keyword-reprovided/\">identifying your top (and worst) performing keywords</a> isn’t all that difficult.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Identifying Top Performing Keywords</span>\r\n\r\n<span style=\"font-weight: 400;\">Step 1 - Open AdWords and set the date range for 3 - 6 months</span>\r\n\r\n<span style=\"font-weight: 400;\">Step 2 - Click on the </span><b>Keywords</b><span style=\"font-weight: 400;\"> tab</span>\r\n\r\n<img class=\"aligncenter wp-image-2490\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com-2.png\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"749\" height=\"356\" />\r\n\r\n<span style=\"font-weight: 400;\">Step 3 - Click the </span><b>Filter </b><span style=\"font-weight: 400;\">dropdown menu and select </span><b>Create Filter</b>\r\n\r\n<span style=\"font-weight: 400;\">Step 4 - Apply a filter such as ‘Conversion Rate &gt; 2%’ (as seen above), or Conversions &gt; 3.</span>\r\n\r\n<em>With this information, you should be able to identify:</em>\r\n<ul>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What percentage of your ad spend do your top keywords account for? </span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which ad sets or campaigns do the majority of your top keywords reside?</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are any high performing keywords maxing out on their budget?</span></li>\r\n</ul>\r\n<span style=\"font-weight: 400;\">Once we’ve identified these, we look to reallocate budget from low performers (use a filter like Conversions = 0) into top performers, or separate out top performers into their own campaign to give us more control over our budget. </span>\r\n\r\n<span style=\"font-weight: 400;\">Oh, and any keywords you’ve had for more than a month that aren’t getting you any conversions..</span>\r\n\r\n<span style=\"font-weight: 400;\">Delete them.</span>\r\n\r\n<span style=\"font-weight: 400;\">Your budget is better spent elsewhere.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Negative Keywords</span>\r\n\r\nIf you’re even just familiar with bidding on keywords, then it’s likely you know what negative keywords are.\r\n\r\nImagine you’re a fruit and vegetable company and you’re looking for new customers for your apples.\r\n\r\nThe likelihood is that you don’t want to appear when someone is searching for a new computer, so you don’t want your ads to show when a search phrase contains the words ‘computer’, ‘imac’ and ‘iPhone’.\r\n\r\nThese essentially become your negative keywords, and block your ad from delivering alongside any irrelevant searches.\r\n\r\nA quick way to get started with negative keywords is to use a list of common negative keywords to preemptively protect your campaigns.\r\n\r\nYou can download ours here:\r\n\r\n[rad_rapidology_inline optin_id=\"optin_5\"]\r\n\r\nNext, you will want to dive into the search query report to see if any irrelevant search queries are triggering your ads to be delivered.\r\n\r\nThis can be found by heading over to AdWords and selecting the Keywords then Search Terms tab.\r\n\r\n<img class=\"aligncenter wp-image-2491\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com-3.png\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"752\" height=\"156\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Bid For Sales, Not Conversions</span>\r\n\r\nWe recently covered our thoughts that <a href=\"https://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/\">bidding on leads and conversions is wrong</a>, and that the modern marketer should instead optimise their campaigns for sales and conversions.\r\n\r\nThere’s a sort of hierarchy of importance when it comes to bidding optimisation.\r\n\r\nAt the bottom is impressions.\r\nThen there’s clicks.\r\nThen conversions.\r\nThen sales.\r\nAnd finally, revenue.\r\n\r\nThe most sophisticated marketers know that to be taken seriously in the boardroom - and to get the most return from your campaigns, you need to know exactly <a href=\"https://www.singlegrain.com/blog-posts/pay-per-click/how-to-gauge-the-success-of-your-ppc-campaign/\">how much revenue your campaigns</a> are adding to your bottom line.\r\n\r\nWhilst some keywords might have low conversion rates, they might be more relevant to the value people experience from your product and therefore more likely to acquire high value customers.\r\n\r\nWhen you can identify those keywords, you get a level of insight that even Google doesn’t know.\r\n\r\nIt’s the last real opportunity to strike gold in PPC.\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Part 2: On Page Hacks</span>\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Call Tracking</span>\r\n\r\nDoes your business have a phone number?\r\n\r\nIf yes, there could be a wealth of untapped potential sitting within your PPC campaigns that’s waiting to be tapped with the <a href=\"https://www.ruleranalytics.com/call-tracking/\">simple integration of call tracking</a>.\r\n\r\nIf people are clicking on your ads, picking up their phones and calling your company, you could be missing out on a huge chunk of conversion data.\r\n\r\nIt’s possible that some keywords you’re paying no attention to are your best performers.\r\n\r\nPlausible, considering that phone call leads usually convert at 30 - 40%, and for some companies, 50 - 75% of their leads come via the phone.\r\n\r\nThankfully, including phone call conversions as part of your optimisation mix isn’t that difficult.\r\n\r\nIn the old days, you’d have to rely on ‘how did you hear about us?’ survey or manually assigning unique phone numbers to each of your marketing channels, we now have software to do it for us.\r\n\r\nRuler Analytics uses <a href=\"https://www.ruleranalytics.com/blog/phone-call-tracking/dynamic-number-insertion-work/\">dynamic number insertion</a>, along with a host of other features, to make sure that phone call conversions show up in your AdWords and Google Analytics interfaces.\r\n\r\nAll it takes is a small piece of code added to your page to get started.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Exit Intent</span>\r\n\r\nThe idea of an intrusive pop-up may seem annoying, but bear with me whilst I explain.\r\n\r\nExit intent tools use a small piece of javascript embedded in your website to detect the moment when a visitor is most likely to exit your page.\r\n\r\nOnce it detects this moment, it triggers a highly visible popup or overlay giving the visitor an incentive to stay or submit information - such as their email.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter size-full wp-image-2496\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/12/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com_.gif\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"388\" height=\"232\" />\r\n\r\nImage sourced via <a href=\"http://www.optimonk.com/custom/optimonk/image/data/features/exit-intent-and-triggering/exit-intent-triggering-options_exit-intent-technology.gif\">Optimonk</a>\r\n\r\n&nbsp;\r\n\r\nWhat is important to consider is that this visitor was going to leave your website anyway.\r\n\r\nExit intent is your last ditch effort to convince them that you have some value that is worthy of their attention.\r\n\r\nThe visitor was going to leave anyway, so any perceived damage to your brand because of the obtuse nature of a popup won’t be felt by the visitor.\r\n\r\nBut maybe they were leaving not because you didn’t have what they wanted, but because they couldn’t find it?\r\n\r\nFor example, they were trying to find the right offer to suit their budget, the content they were reading wasn’t relevant to their needs at that point in time or they’re price sensitive and wanted a coupon before they made a purchase.\r\n\r\nExit intent gives you one last opportunity to help them find that.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Campaign Personalisation</span>\r\n\r\nAlthough, platforms like Qubit and Optimizely might be outside of your budget, we have seen huge success in using captures that are tailored towards the visitors campaign behaviour.\r\n\r\nFor example, if a visitor comes from a campaign that has a really low conversion rate, but we’re confident that it’s a relevant audience, we might display a slide in that gives them an unmissable offer.\r\n\r\nAn unmissable offer is something that the visitor simply can’t refuse - think an extended trial period, cashback offer or discounted product.\r\n\r\nThis isn’t a permanent solution, but it really helps you squeeze every last bit of juice out your testing period until you figure out a suitable message for your audience.\r\n\r\nGleam.io is a easy to use and affordable tool you can use to begin getting started with this.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Custom Landing Pages</span>\r\n\r\nAre you still sending campaign traffic to your homepage? Stop now! Stop, stop, stop!\r\n\r\nWe considered writing a lengthy description and justification of using landing pages, but there’s no better authority on the subject than Unbounce:\r\n\r\nYou should try to use a landing page for every inbound advertising campaign you operate. You might be selling multiple products or setting up promotional offers for different user segments and your homepage can’t deal with this level of message differentiation. The style and effectiveness of your inbound marketing will also vary according to the source (PPC, email, organic, social media, display banners), so you should try and provide a relevant experience to each input to the funnel.\r\n\r\nLanding pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data.\r\n\r\nThere are many uses for lead gen landing pages, some example uses and the items given to the user are listed below:\r\n<ul>\r\n 	<li>Ebook or whitepaper</li>\r\n 	<li>Webinar registration</li>\r\n 	<li>Consultation for professional services</li>\r\n 	<li>Discount coupon/voucher</li>\r\n 	<li>Contest entry</li>\r\n 	<li>Free trial</li>\r\n 	<li>A physical gift (via direct mail)</li>\r\n 	<li>Notification of a future product launch</li>\r\n</ul>\r\nThe length of your form and the level of personal data requested can have a direct impact on conversion. Try to ask for the absolute minimum amount of information that will enable you to market to your prospects effectively. For instance, don’t ask for a phone or fax number if you only need to contact them via email.\r\n\r\nIf you’re using Single Keyword Ad Groups (mentioned above), landing pages give you the opportunity to ensure that your message continues across the entire customer journey.\r\n\r\nUsing a product such as Unbounce to manage your landing page also means that you can A/B test different variations with ease.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Analyse Your Forms</span>\r\n\r\nIs there anything more annoying than going to sign-up for something and finding that they’re requesting information from you that they just don’t need?\r\n\r\nHubSpot analysed over 40,000 landing pages to investigate how form fields impact conversion rates. Perhaps unsurprisingly, they found that conversion rates being decreasing heavily for every extra field after the 3rd.\r\n\r\n<img class=\"aligncenter wp-image-2493\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com-4.png\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"750\" height=\"579\" />\r\n\r\nEvery extra piece of additional information has a drastic impact on the visitors motivation to complete your form. There are many case studies that prove this:\r\n\r\n<span style=\"font-weight: 400;\"><a href=\"http://www.conversionvoodoo.com/blog/2011/11/expedia-deletes-one-field-from-their-registration-process-increases-profit-12m/\">Expedia increased their profit by $12million simply by removing one form field</a>.</span>\r\n\r\n<span style=\"font-weight: 400;\">However, it’s important to analyse your own data. </span><a href=\"http://www.formisimo.com/blog/conversion-rate-increases-57-with-form-analytics-case-study/\"><span style=\"font-weight: 400;\">INTI increased their conversion rates by 57% by A/B testing</span></a><span style=\"font-weight: 400;\"> by ADDING an extra form field.</span>\r\n\r\n<span style=\"font-weight: 400;\">Like we said…</span>\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2484\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/12/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com_-1.jpg\" alt=\"11 Unconventional Hacks To Get More From Your PPC Campaigns - www.ruleranalytics.com\" width=\"751\" height=\"422\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Conclusion</span>\r\n\r\nMaybe you’re already aware of some of these methods and include them in your regular optimisation schedule, but I’d bet my car that the majority of you don’t pay them the attention they deserve.\r\n\r\nHopefully we’ve inspired you to dig a little deeper into your AdWords and landing page setup and you\'re now on your way to becoming the next upcoming PPC superstar - watch this space <a href=\"https://twitter.com/LukaszZelezny\">Lukasz Zelezny!</a>\r\n\r\n&nbsp;\r\n\r\n[activecampaign form=4]','11 Unconventional Hacks To Get More From Your PPC Campaigns','','publish','closed','open','','get-more-from-your-ppc-campaigns','','http://www.formisimo.com/blog/conversion-rate-increases-57-with-form-analytics-case-study/\nhttps://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/\nhttps://www.ruleranalytics.com/blog/phone-call-tracking/dynamic-number-insertion-work/\nhttp://blog.ispionage.com/adwords-performance-skags.html','2017-06-16 13:33:22','2017-06-16 12:33:22','',0,'https://www.ruleranalytics.com/?p=2476',0,'post','',0),(2478,3,'2016-12-12 15:11:23','2016-12-12 15:11:23','','11 Unconventional Hacks To Get More From Your PPC Campaigns','','inherit','closed','closed','','11-unconventional-hacks-to-get-more-from-your-ppc-campaigns-www-ruleranalytics-com','','','2016-12-12 15:11:44','2016-12-12 15:11:44','',2476,'https://www.ruleranalytics.com/wp-content/uploads/2016/12/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com_.jpg',0,'attachment','image/jpeg',0),(2479,3,'2016-12-12 15:47:08','2016-12-12 15:47:08','','','','inherit','closed','closed','','11-unconventional-hacks-to-get-more-from-your-ppc-campaigns-www-ruleranalytics-com-2','','','2017-01-10 10:09:43','2017-01-10 10:09:43','',2476,'https://www.ruleranalytics.com/wp-content/uploads/2016/12/11-Unconventional-Hacks-To-Get-More-From-Your-PPC-Campaigns-www.ruleranalytics.com_.jpeg',0,'attachment','image/jpeg',0),(2481,3,'2016-12-12 16:26:30','2016-12-12 16:26:30','','11 Unconventional Hacks To Get More From Your PPC Campaigns - 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Unaligned with what your business is trying to achieve.</span>\r\n\r\n<span style=\"font-weight: 400;\">It means that you can often get stuck. Unable to see the wood for the trees.</span>\r\n\r\n<span style=\"font-weight: 400;\">Your marketing team can be stacking up mountains of leads, but your bottom line remains flat.</span>\r\n\r\n<span style=\"font-weight: 400;\">Sales can find themselves inundated with poor quality, irrelevant deals that take up all of their time but never had a chance of closing.</span>\r\n\r\n<span style=\"font-weight: 400;\">In fact, I’d go as far as saying that misaligned sales and marketing teams are the biggest problem faced in the customer acquisition function today.</span>\r\n\r\n<span style=\"font-weight: 400;\">To quantify that problem, I’d like to draw your attention to a study by the <a href=\"http://www.aberdeenservices.com/\">Aberdeen Group.</a></span>\r\n\r\n<span style=\"font-weight: 400;\">They found that teams with self described ‘good alignment’ grew their annual revenues by 20%.</span>\r\n\r\n<span style=\"font-weight: 400;\">Their out-of-sync counterparts?</span>\r\n\r\n<span style=\"font-weight: 400;\">Their revenues </span><b>declined</b><span style=\"font-weight: 400;\"> by an average of 4%. </span>\r\n\r\n<span style=\"font-weight: 400;\">It’s no surprise that </span><span style=\"font-weight: 400;\">80% of CEOs</span><span style=\"font-weight: 400;\"> don’t trust marketers. </span>\r\n<p style=\"text-align: left;\"><img class=\"aligncenter wp-image-2517\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/12/your-lead-generation-is-dead-www.ruleranalytics.com_.png\" alt=\"your lead generation is dead - www.ruleranalytics.com\" width=\"751\" height=\"534\" /></p>\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">They fail to accept proper commercial responsibility, even though the tools they need to do so <a href=\"https://www.ruleranalytics.com/features/\">exist and are readily available.</a></span>\r\n\r\n<span style=\"font-weight: 400;\">Instead, they focus on fluff.</span>\r\n\r\n&nbsp;\r\n<p style=\"text-align: left;\"><img class=\"aligncenter wp-image-2516\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/12/your-lead-generation-is-dead-www.ruleranalytics.com_.jpg\" alt=\"your lead generation is dead - www.ruleranalytics.com\" width=\"750\" height=\"537\" /></p>\r\nThings that distract people from proper business goals.\r\n\r\n<span style=\"font-weight: 400;\">They’ll try and dazzle executives with the promise of ‘the next big thing’ like marketing automation and messaging bots, or even worse, reports on how many people have liked or shared their posts on social media.</span>\r\n\r\n<span style=\"font-weight: 400;\">What they should be doing is making efforts to prove their commercial impact. Focussing on generating more customer demand in a <a href=\"https://www.ruleranalytics.com/case-studies/optionis/\">quantifiable and measurable way.</a></span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">You Must Reassess Your Goals</span>\r\n\r\n<span style=\"font-weight: 400;\">You must understand, I’m not saying the practise of generating leads is wrong, dead, dying or going anytime soon.</span>\r\n\r\n<span style=\"font-weight: 400;\">What I am saying is;</span>\r\n\r\n<span style=\"font-size: 17px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">if you’re using leads to measure the performance of your marketing, then you need to reevaluate your strategy.\r\n</span>\r\n\r\n<span style=\"font-weight: 400;\">The ultimate goal for any marketer, salesperson and business is to generate more revenue. </span>\r\n\r\n<span style=\"font-weight: 400;\">So the way to make sure that every marketer, sales person and executive is aligned, the goal we must all strive for is simple.</span>\r\n\r\n<b>Revenue.</b>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">What is Revenue Marketing?</span>\r\n\r\n<span style=\"font-weight: 400;\"><a href=\"https://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/\">Revenue marketing</a> is a system that focusses on the entire customer journey, from discovery to each repeat purchase.</span>\r\n\r\n<span style=\"font-weight: 400;\">It influences people to continue their path to revenue. From becoming a lead, moving to a sales opportunity and finally becoming a paying customer.</span>\r\n\r\n<span style=\"font-weight: 400;\">The key to the evolution of revenue marketing is the rise in cloud-based CRM and marketing tools that can share data with each other.</span>\r\n\r\n<span style=\"font-weight: 400;\">If you know the impact of your actions through the entirety of the customer’s lifetime, you can accurately link it back to the initial investment.</span>\r\n\r\n<span style=\"font-weight: 400;\"><a href=\"http://www.ruleranalytics.com\">Marketing attribution systems</a> can pass data like the lead source, campaign, keyword and referrer alongside the lead’s name and contact information.</span>\r\n\r\n<span style=\"font-weight: 400;\">This information, paired with the customers revenue data, means you can now easily segment and view the exact revenue generated by your marketing efforts.</span>\r\n\r\n<span style=\"font-weight: 400;\">By focussing on the entire funnel, not just lead generation, sophisticated marketing teams are now making leaps and strides towards becoming one of the most indispensable functions.</span>\r\n\r\n<span style=\"font-weight: 400;\">No longer is marketing seen as a luxury, and one of the first functions in line for layoffs when times get hard, but a department that provides a tangible impact on the company\'s growth.</span>\r\n\r\n<span style=\"font-weight: 400;\">As these teams understand exactly how marketing activities correlate with revenue outcomes, planning is much simpler. Activities can be planned based setting a goal and working backwards to get a measure of what is needed to achieve them.</span>\r\n\r\n<span style=\"font-weight: 400;\">Revenue marketing is inclusive of all marketing methods and tactics. </span>\r\n\r\n<span style=\"font-weight: 400;\">The core premise is simple, figure out how you can use data and analytics to understand the impact of all of your sales and marketing activity on revenue.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">How To Become a Revenue Marketing Organisation</span>\r\n\r\n<span style=\"font-weight: 400;\">Becoming a revenue focussed marketing team is easier than you think.</span>\r\n<span style=\"font-weight: 400;\">All you need is a marketing attribution tool and CRM that integrate with each other.</span>\r\n\r\n<span style=\"font-weight: 400;\">Once this connection is formed, it’s simple to see the amount of revenue you actualise throughout the customer’s lifetime.</span>\r\n\r\n<span style=\"font-weight: 400;\">Marketers have been focussed on leads for so long because that’s all they were able see. </span>\r\n\r\n<span style=\"font-weight: 400;\">But now, there is no excuse. It’s time to optimise your marketing based on what really matters to your business. </span>\r\n\r\nREVENUE.\r\n\r\n&nbsp;\r\n\r\n[activecampaign form=4]','Your Lead Generation Goals Are Dead','','publish','closed','open','','your-lead-generation-goals-are-dead','','\nhttps://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/','2017-04-27 12:01:00','2017-04-27 11:01:00','',0,'https://www.ruleranalytics.com/?p=2509',0,'post','',0),(2513,3,'2016-12-19 15:49:53','2016-12-19 15:49:53','','your lead generation goals are dead - www.ruleranalytics.com','','inherit','closed','closed','','your-lead-generation-goals-are-dead-www-ruleranalytics-com','','','2016-12-19 15:50:15','2016-12-19 15:50:15','',2509,'https://www.ruleranalytics.com/wp-content/uploads/2016/12/your-lead-generation-goals-are-dead-www.ruleranalytics.com_.jpeg',0,'attachment','image/jpeg',0),(2516,3,'2016-12-19 16:06:32','2016-12-19 16:06:32','','your lead generation is dead - 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11:40:19','',896,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/13.png',0,'attachment','image/png',0),(2609,3,'2017-01-10 12:25:38','2017-01-10 12:25:38','','Increase traffic and onsite conversions using Ruler Analytics keyword report - www.ruleranalytics.com','','inherit','closed','closed','','increase-traffic-and-onsite-conversions-using-ruler-analytics-keyword-report-www-ruleranalytics-com','','','2017-01-10 12:25:51','2017-01-10 12:25:51','',1158,'https://www.ruleranalytics.com/wp-content/uploads/2016/06/Increase-traffic-and-onsite-conversions-using-Ruler-Analytics-keyword-report-www.ruleranalytics.com_.jpg',0,'attachment','image/jpeg',0),(2611,3,'2017-01-10 12:45:10','2017-01-10 12:45:10','','How to transfer your ruler analytics data to SMS, Pipedrive and 100+ web apps using zapier - www.ruleranalytics.com','','inherit','closed','closed','','how-to-transfer-your-ruler-analytics-data-to-sms-pipedrive-and-100-web-apps-using-zapier-1','','','2017-01-10 12:45:48','2017-01-10 12:45:48','',896,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/How-to-transfer-your-ruler-analytics-data-to-SMS-Pipedrive-and-100-web-apps-using-zapier-1.png',0,'attachment','image/png',0),(2612,2,'2017-01-17 09:15:24','2017-01-17 09:15:24','<span style=\"font-weight: 400;\">It’s plain to see that we’re all in on inbound call leads.</span>\r\n\r\n<span style=\"font-weight: 400;\">I’ll explain why. When we listen to our heart, our mind and the huge database of call data from thousands of clients, it’s clear that companies who open up their telephone lines as a touchpoint have a competitive advantage over those who don’t.</span>\r\n\r\n<span style=\"font-weight: 400;\">In fact, the day I’m writing this article we observe the 10th anniversary of the iPhone. It was this day in 2007 that marked a change in tides and evoked a revolution in technology.</span>\r\n\r\n<span style=\"font-weight: 400;\">No longer were users confined to desktop workspaces, they could carry their computers everywhere.</span>\r\n\r\n<span style=\"font-weight: 400;\">With this increased access, came increased usage.\r\n</span>\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2613\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/9-Ways-To-Improve-Your-Inbound-Call-Conversion-Rate-www.ruleranalytics.com_.png\" alt=\"9 Ways To Improve Your Inbound Call Conversion Rate - www.ruleranalytics.com\" width=\"700\" height=\"515\" />\r\n\r\n<span style=\"font-weight: 400;\">\r\nNowadays, people use their phones to search for business, things to buy and research. The mobile phone is a device built with phone calls in mind.</span>\r\n\r\n<span style=\"font-weight: 400;\">It’s no surprise that people choose to connect with a business through this medium.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">The Power of Phone Calls</span>\r\n\r\n<span style=\"font-weight: 400;\">Google found that 70% of mobile phone owners use click-to-call to contact businesses - this number is expected to increase in the upcoming future. </span>\r\n\r\n<span style=\"font-weight: 400;\">BIA/Kelsey says ‘</span><a href=\"http://www.biakelsey.com/research-data/current-research/phone-calls-are-the-new-click-the-true-smb-marketing-opportunity/\"><span style=\"font-weight: 400;\">phone calls are the new click</span></a><span style=\"font-weight: 400;\">’ and estimates that </span><a href=\"http://www2.biakelsey.com/Research-and-Analysis/Coverage-Areas/Mobile/insight-report-phonecalls-smartphone-era.asp\"><span style=\"font-weight: 400;\">73 billion</span></a><span style=\"font-weight: 400;\"> calls will be made to businesses next year.</span>\r\n\r\n<span style=\"font-weight: 400;\">Phew, that’s A LOT of minutes..</span>\r\n\r\n<span style=\"font-weight: 400;\">When a lead contacts us at Ruler Analytics, we use our own dedicated software to tell our CRM how that person got in touch with us, whether it be over the phone or by filling out a form online. </span>\r\n\r\n<span style=\"font-weight: 400;\">We found out that those who called us, converted into customers at 3x the rate of those who filled out a form online AND took an average of 3 days less - that’s 25% quicker!</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">The Great Disconnect</span>\r\n\r\n<span style=\"font-weight: 400;\">Despite these figures, there’s a disconnect between the actions of marketers. Some businesses <a href=\"https://www.ruleranalytics.com/blog/phone-call-tracking/9-ways-small-business-can-benefit-call-tracking/\">don’t even display a phone number</a> on their website.</span>\r\n\r\n<span style=\"font-weight: 400;\">Most don’t know which marketing campaigns are responsible for driving the growth of inbound phone calls.</span>\r\n\r\n<span style=\"font-weight: 400;\">And that’s completely fine, if you’re trying to achieve:</span>\r\n<ul>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stunted growth rates</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An avoidance of speaking over the phone</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not knowing the true ROI of your marketing activities</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Having no idea where your leads are coming from</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slow, stagnating or declining growth</span></li>\r\n</ul>\r\n<span style=\"font-weight: 400;\">But for those of us who don’t want to sabotage the success of our business, both encouraging and optimising inbound phone calls is a bucket of potential.</span>\r\n\r\n<span style=\"font-weight: 400;\">Whilst call tracking software like Ruler Analytics will help measure where your phone calls are coming from, it’s only when you begin putting tactics into place to increase your conversion rates that you’ll begin reaping the rewards. </span>\r\n\r\n<span style=\"font-weight: 400;\">With that in mind, here are a few simple tips which we found helped improve our growth - which you can easily try yourself.</span>\r\n\r\n<span style=\"font-weight: 400;\">By implementing these steps into your marketing strategy you too can help encourage website visitors make that all important phone call to your business.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">1. Display Local Phone Numbers</span>\r\n\r\nPeople like things they’re familiar with. It’s the same psychological phenomenon that is so powerful it even makes some prisoners miss prison.\r\n\r\nWhen I grew up and left for University, I learnt there’s nothing more familiar than the number you dial to engage with your parents landline.\r\n\r\nYou don’t take our word for it? The results of this experiment speak for themselves.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2614\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/9-Ways-To-Improve-Your-Inbound-Call-Conversion-Rate-www.ruleranalytics.com_-1.png\" alt=\"9 Ways To Improve Your Inbound Call Conversion Rate - www.ruleranalytics.com\" width=\"700\" height=\"309\" />\r\n\r\n&nbsp;\r\n\r\nA local phone number will also make your business seem more trustworthy. When you serve up a generic 0800 number the visitor will assume that they’re in for one of the most frustrating experiences ever..\r\n\r\n<span style=\"font-weight: 400;\">..an automated touch type message followed by an awkward conversation with a call centre employee.</span>\r\n\r\n<span style=\"font-weight: 400;\">A local phone number signifies that your business operates locally.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">2. Give a Callback Request Option</span>\r\n\r\n<span style=\"font-weight: 400;\">People don’t call your business just because there’s a phone number visible, </span><b>they call your business because they prefer a more humanised experience. </b>\r\n\r\n<span style=\"font-weight: 400;\">Who can blame them? Businesspeople receive and send an </span><a href=\"https://www.salesforce.com/blog/2014/02/email-vs-phone-calls-business.html\"><span style=\"font-weight: 400;\">average of 115 emails a day</span></a><span style=\"font-weight: 400;\">. And the vast majority of them are perceived as spam.</span>\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2616\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/9-Ways-To-Improve-Your-Inbound-Call-Conversion-Rate-www.ruleranalytics.com_-2.png\" alt=\"9 Ways To Improve Your Inbound Call Conversion Rate - www.ruleranalytics.com\" width=\"701\" height=\"467\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Allowing individuals access to request a call back is a win-win situation for both parties. </span>\r\n\r\n<span style=\"font-weight: 400;\">Not only can your visitors gain from a personalised experience over the phone, it gives you time to understand the market in which your lead is calling you from. Allowing you to tailor a pragmatic approach, which in turn will help secure a growth in conversions. </span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">4. Make your CTA a Phone Number</span>\r\n\r\n<span style=\"font-weight: 400;\">This can have a significant influence on your conversion rate if you can segment and deliver a different webpage to mobile and desktop users. </span>\r\n\r\n<span style=\"font-weight: 400;\">Making your main call-to-action a phone number means it is the main focal point of your website.</span>\r\n\r\n<span style=\"font-weight: 400;\">Click to call is undeniably more popular for mobile users, however the jury is still out for desktop, so it’s better to test how your audience responds to it.</span>\r\n\r\n<span style=\"font-weight: 400;\">Bonus points if you can make your CTA:</span>\r\n<ul>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clean and contrasting colour</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A distinct button text (e.g., “Get free access”)</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have white space surrounding them</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rectangular (sometimes rounded) shape</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Complementary border</span></li>\r\n</ul>\r\n<span style=\"font-weight: 400;\">Sourced from </span><a href=\"http://neilpatel.com/blog/click-here-16-hacks-thatll-get-your-call-to-action-buttons-clicked/\"><span style=\"font-weight: 400;\">Neil Patel</span></a><span style=\"font-weight: 400;\">. </span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">5. Include the Number in a Site-Wide Sticky Header</span>\r\n\r\nYou’re probably familiar with the sticky header. It’s when you’re on a website, and you scroll down but a section of the website ‘sticks’ to the top.\r\n\r\nThis is primarily used for navigation - but remember, not all people want to communicate in the same way.\r\n\r\nWith a sticky header, your number will always be visible, should that visitor decide they’d rather call you.\r\n\r\nIn this study by <a href=\"https://www.smashingmagazine.com/2012/09/sticky-menus-are-quicker-to-navigate/\">Smashing Magazine</a>, 40 participants were asked to use a website that had a sticky header installed. Later, they were asked about their experience.\r\n\r\nSix out of the 40 participants were indifferent. However, the other 34 that did have an impression said they found the sticky navigation easier and faster to use.\r\n\r\nNot bad eh?\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">6. Show That You’re Available</span>\r\n\r\nSince the beginning of time, it feels like shops have displayed signs like this in their window:\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2618\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/9-Ways-To-Improve-Your-Inbound-Call-Conversion-Rate-www.ruleranalytics.com_-3.png\" alt=\"9 Ways To Improve Your Inbound Call Conversion Rate - www.ruleranalytics.com\" width=\"701\" height=\"328\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Do you know why? Because they make people come into their shops and BUY THINGS!</span>\r\n\r\n<span style=\"font-weight: 400;\">Display the times that your call handlers are available, or even better, have a availability icon next to your phone number to overcome any objections one may have about calling the number.</span>\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2619\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/9-Ways-To-Improve-Your-Inbound-Call-Conversion-Rate-www.ruleranalytics.com_.jpg\" alt=\"9 Ways To Improve Your Inbound Call Conversion Rate - www.ruleranalytics.com\" width=\"656\" height=\"265\" />\r\n\r\n&nbsp;\r\n\r\n<i><span style=\"font-weight: 400;\">Bonus points if it’s green and flashes.</span></i>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">7 and 8. Enable AdWords Click to Call and Call Extensions Features</span>\r\n\r\nUntil now, all of the suggestions we’ve made have been focussed on the landing page, but that’s not the only place you can display numbers.\r\n\r\nIf you’re a business on the internet, there’s a <a href=\"https://www.ruleranalytics.com/blog/ppc/get-more-from-your-ppc-campaigns/\">good chance you’re using AdWords</a> (if not, why not?!). But did you know that AdWords has two features that are tailor made for businesses switched on to inbound call leads?\r\n\r\nWhen you enable call extensions, Google will display a phone number alongside your ad in the search engine results page (SERP).\r\n\r\nEnabling them is easy! Simply head over to your AdWords account and:\r\n<ul>\r\n 	<li>Go to your Campaigns tab</li>\r\n 	<li>…then the Ad extensions tab</li>\r\n 	<li>Dropdown the View: Sitelinks extensions menu</li>\r\n 	<li>And select Call extensions. There’s a red button below with the text + EXTENSION that will allow you to create your own.</li>\r\n</ul>\r\n<span style=\"font-weight: 400;\">Once you’re happy with your call extension, you have the option to give your mobile visitors the choice to click on the headline or to call you directly.</span>\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter size-full wp-image-2621\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/9-Ways-To-Improve-Your-Inbound-Call-Conversion-Rate-www.ruleranalytics.com_-4.png\" alt=\"9 Ways To Improve Your Inbound Call Conversion Rate - www.ruleranalytics.com\" width=\"615\" height=\"437\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">If you choose the “just the phone number” option this is what your Google ads will resemble if an individual where to find your paid advertisement on a mobile device. </span>\r\n\r\n<span style=\"font-weight: 400;\">Both the headline and the call-to-action button will become a click-to-call feature. This will prevent the visitor from being directed to a landing page, leaving them with the only option to call you directly.</span>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2627\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/9-Ways-To-Improve-Your-Inbound-Call-Conversion-Rate1-www.ruleranalytics.com_.png\" alt=\"9 Ways To Improve Your Inbound Call Conversion Rate - www.ruleranalytics.com\" width=\"700\" height=\"735\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">9. Use Phone Call Tracking</span>\r\n\r\nSadly, there are a handful of businesses out there who haven’t opted into call tracking yet.\r\n\r\nIn fact, shockingly 18% of small business last year admitted to not tracking ANYTHING!\r\n\r\nWithout <a href=\"https://www.ruleranalytics.com/call-tracking/\">call tracking</a> how do you know how many call leads your PPC campaign generated last month? Or more importantly the return on investment?\r\n\r\nYOU DON’T!\r\n\r\nSome marketers are still measuring the performance of their marketing based on metrics such as, visits and page views.\r\n\r\nI’m not saying this is a BAD thing, however there’s a great chance you’re underestimating your marketing channels, and realistically these types of metrics mean nothing if the leads aren’t coming in, right?\r\n\r\nWith call tracking you can assign a unique phone number to a particular marketing channel.\r\n\r\nThis allows you to track and record the amount of calls generated from a specific channel.\r\n\r\nIt provides you with instant access to the overall performance of a particular marketing source and allows you to <a href=\"https://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/\">calculate a more definite ROI</a>.\r\n\r\nThe bottom line is...\r\n\r\nCall tracking is a key element if you want to profitably grow your business.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 24px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Conclusion</span>\r\n\r\nI guarantee if you put these methods to practice you will see significant conversion growth in the upcoming future.\r\n\r\nIt was these techniques that helped us improve our own performance, so there is no reason why you can’t benefit from them yourself!\r\n\r\n&nbsp;\r\n\r\n[activecampaign form=4]\r\n\r\n&nbsp;','9 Ways To Improve Your Inbound Call Conversion Rate','','publish','closed','open','','9-ways-to-improve-your-inbound-call-conversion-rate','','https://www.ruleranalytics.com/blog/phone-call-tracking/9-ways-small-business-can-benefit-call-tracking/\nhttps://www.ruleranalytics.com/blog/ppc/get-more-from-your-ppc-campaigns/','2017-04-27 12:01:15','2017-04-27 11:01:15','',0,'https://www.ruleranalytics.com/?p=2612',0,'post','',0),(2613,3,'2017-01-11 12:10:37','2017-01-11 12:10:37','','9 Ways To Improve Your Inbound Call Conversion Rate - 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And according to </span><a href=\"https://economicimpact.google.com/about/#/?sections_activeEl=methodology\"><span style=\"font-weight: 400;\">Google\'s Economic Impact Report</span></a><span style=\"font-weight: 400;\">, businesses are currently making an average of $2 in revenue for every $1 they spend on AdWords.</span>\r\n\r\nNot convinced?\r\n\r\nIn the mid 2000’s, a group of businessmen decided to make a change.\r\n\r\nThey were troubled by the environmental impact of traditional five-gallon water coolers.\r\n\r\nThey set out to protect the planet, and designed a bottomless water cooler that would have a minimal effect on the ecosystem.\r\n\r\n<span style=\"font-weight: 400;\">Cleverly, they named their product </span><a href=\"http://quenchwater.com/\"><span style=\"font-weight: 400;\">Quench</span></a><span style=\"font-weight: 400;\">, and business was slowly on the rise up until 2009.</span>\r\n\r\nIn a bid to maximise their returns, they decided to focus on Google AdWords as a source of revenue.\r\n\r\nFrom 2009 to 2011, Quench received these results:\r\n<ul>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">100% growth in revenue</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">75% expansion in employee base</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Growth in the market, from 15 to 35 local stores.</span></li>\r\n</ul>\r\n<span data-offset-key=\"7ma3j-0-0\">As it stands, 2/3\'s of sales </span><span class=\"passivevoice\"><span data-offset-key=\"7ma3j-1-0\">are generated</span></span><span data-offset-key=\"7ma3j-2-0\"> online.</span>\r\n\r\n<span style=\"font-weight: 400;\">All because they made the decision to adopt sponsored search advertising into their marketing approach.</span>\r\n\r\n<span style=\"font-weight: 400;\">You may be thinking, ‘why pay someone to do my PPC campaign, when I can potentially do myself’?</span>\r\n\r\n<span style=\"font-weight: 400;\">Well, outsourcing your PPC campaign to the right agency is a solid investment.</span>\r\n\r\nIt allows you to free up your time and resources, meaning you can focus on what matters the most.\r\n\r\n<span style=\"font-size: 25px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Business growth.</span>\r\n\r\n<img class=\"aligncenter wp-image-2657\" style=\"padding-bottom: 50px;\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/What-to-look-for-when-choosing-a-PPC-agency-www.ruleranalytics.com_.gif\" alt=\"What to look for when choosing a PPC agency - www.ruleranalytics.com\" width=\"750\" height=\"562\" />\r\n\r\n<span class=\"hardreadability\"><span data-offset-key=\"48sn2-0-0\">Not only will they take responsibility for time consuming tasks, but they will achieve levels of success that are hard to come by on your own</span></span><span data-offset-key=\"48sn2-1-0\">.</span>\r\n\r\nEven though there’s an ocean of choice, making the right decision isn’t easy.\r\n\r\n<span style=\"font-weight: 400;\">Trust me, I’ve been there.</span>\r\n\r\n<span style=\"font-weight: 400;\">PPC is an industry that suffers from many afflictions. </span>\r\n\r\n<span style=\"font-weight: 400;\">Whether it be a misunderstanding from the client’s perspective or overselling from the vendors. </span>\r\n\r\n<span style=\"font-weight: 400;\">The technical nature of PPC is not something people have an intuitive understanding of.</span>\r\n\r\n<span style=\"font-weight: 400;\">With that said, it’s easy for the bad eggs to use this as a way of fooling clients into paying them for lousy work.</span>\r\n\r\n<span style=\"font-weight: 400;\">However, these people shouldn’t put you off your search when trying to find a PPC agency. </span>\r\n\r\n<span style=\"font-weight: 400;\">Luckily, once you know what to look for, they’re easy to spot. </span>\r\n\r\n<span style=\"font-weight: 400;\">Below we’ve outlined a few red flags that you should bear in mind, when it comes to choosing a PPC agency.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">More Salespeople Than Strategists/Specialists\r\n</span>\r\n\r\n<span style=\"font-weight: 400;\">I don’t think there’s an industry in the world that’s more blighted with snake oil salesmen. </span>\r\n\r\n<span style=\"font-weight: 400;\">Personally, I am aware of too many churn and burn agencies who use the mystique of something unknown to pull the wool over someone’s eyes.</span>\r\n\r\n<span style=\"font-weight: 400;\">In the SEO industry, they’re easy to identify.</span>\r\n\r\n<span style=\"font-weight: 400;\">If someone is offering you a guaranteed 1st page placement on Google...</span>\r\n\r\n<span style=\"font-weight: 400;\">...TURN AWAY IMMEDIATELY!</span>\r\n\r\n<span style=\"font-weight: 400;\">Any 1st page placement worth ranking for is very difficult to achieve.</span>\r\n\r\n<span style=\"font-weight: 400;\">Instead of getting traffic and customers from an organic source, you’ll end up with ranking for a shoddy term that no one searches for and empty pockets.</span>\r\n\r\n<span style=\"font-weight: 400;\">Most PPC agencies usually offer SEO services alongside. </span>\r\n\r\n<span style=\"font-weight: 400;\">How confident are they that they’ll get you to the first page?</span>\r\n\r\n<span style=\"font-weight: 400;\">It simply goes against intuition. </span>\r\n\r\n<span style=\"font-weight: 400;\">In this case, the less confident an agency is, the better the choice.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">All Talk, No Action\r\n</span>\r\n\r\nThe Cambridge Dictionary defines the old idiom ‘the gift of the gab’ as:\r\n\r\n<img class=\"aligncenter\" style=\"border: 1px solid grey;\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/What-To-Look-Out-For-When-Choosing-a-PPC-Agency-www.ruleranalytics.com_-1.png\" alt=\"What To Look Out For When Choosing a PPC Agency - www.ruleranalytics.com\" width=\"751\" height=\"188\" />\r\n<p style=\"text-align: center;\"><span style=\"font-size: 14px; font-color: #45474d; font-family: proxima_nova_alt_r;\">\"The <a href=\"http://dictionary.cambridge.org/dictionary/english/gift-of-the-gab\">ability to speak easily and confidently</a> in a way that makes people want to listen to you and believe you:\r\nShe\'s got the gift of the gab - she should work in sales and marketing\".\r\n</span></p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Some people are great at talking the talk, but lack the ‘doing’ part.</span></p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Thankfully, there’s a very simple way to diagnose whether an PPC agency is backing up their chit-chat with actions. </span></p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Simply log into your Google AdWords account (if you don’t have access to this, you should. If they don’t let you, leave them.)</span></p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In the top menu go to ‘Tools’, dropdown and select ‘Change History’.</span></p>\r\n<img class=\"aligncenter\" style=\"padding-bottom: 50px;\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/What-To-Look-Out-For-When-Choosing-a-PPC-Agency-www.ruleranalytics.com_.jpg\" alt=\"What To Look Out For When Choosing a PPC Agency - www.ruleranalytics.com\" width=\"755\" height=\"238\" />\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here, you’ll be able to see every change that was applied to your account, when they were made and who made them.</span></p>\r\n<img class=\"aligncenter\" style=\"border: 1px solid grey;\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/What-To-Look-Out-For-When-Choosing-a-PPC-Agency-www.ruleranalytics.com_.png\" alt=\"What To Look Out For When Choosing a PPC Agency - www.ruleranalytics.com\" width=\"750\" height=\"312\" />\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Bing Ads has a similar feature, also called Change History, but this time it’s located within the Campaign and Ad Group sections.</span></p>\r\n<p style=\"text-align: left;\"><img class=\"aligncenter wp-image-2663\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/What-To-Look-Out-For-When-Choosing-a-PPC-Agency-www.ruleranalytics.com_.gif\" alt=\"What To Look Out For When Choosing a PPC Agency - www.ruleranalytics.com\" width=\"750\" height=\"343\" /></p>\r\n<p style=\"text-align: left;\"><span style=\"font-size: 16px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Image source: <a href=\"http://www.wordstream.com/blog/ws/2012/03/28/google-adwords-change-history-tool\">Wordstream</a>\r\n</span></p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For your PPC campaign to grow profitably, you must expect changes on a regular basis to your account. </span></p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you sign up to a PPC agency and don’t see changes, then you may need to ask some questions as to why.</span></p>\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">They’re Reactive\r\n</span>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Being reactive is one of the easiest ways to become mediocre, in your marketing, in your life, and beyond. </span></p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you only hear from an agency when they’re prompted, then there’s a good chance you’re not going to receive the service you deserve.</span></p>\r\n<p style=\"text-align: left;\">A good agency will let you know what steps they’re putting in place to improve your campaigns.</p>\r\n<p style=\"text-align: left;\"><span class=\"hardreadability\"><span data-offset-key=\"9tles-0-0\">Any barriers they’re attempting to maneuver, plus mistakes they’ve made that could </span></span><span class=\"adverb\"><span data-offset-key=\"9tles-1-0\">potentially</span></span><span class=\"hardreadability\"><span data-offset-key=\"9tles-2-0\"> impact your business before it’s too late</span></span><span data-offset-key=\"9tles-3-0\">.</span></p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can spot a reactive agency in how they communicate with you;</span></p>\r\n<span style=\"font-weight: 400;\">“I can’t…”\r\n</span><span style=\"font-weight: 400;\">“I have to…”\r\n</span><span style=\"font-weight: 400;\">“If only…”</span>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Reactive agencies don’t take responsibility for their actions, it’s never their choice and there’s always something else to blame. </span></p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Instead, look for an agency that says; </span></p>\r\n<span style=\"font-weight: 400;\">“we can…”\r\n</span><span style=\"font-weight: 400;\">“we will…”\r\n</span><span style=\"font-weight: 400;\">“we prefer…” </span>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> When discussing how they will tackle your challenges.</span></p>\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Riding The High Horse\r\n</span>\r\n\r\nMost clients aren’t as knowledgeable as the agencies employ - why would you employ someone to help you with something you already know?\r\n\r\nFor some reason, a few agencies are abusing their position of knowledge.\r\n\r\nYou’re well within your rights to ask questions.\r\n\r\nIf you don’t ask questions, how are you meant to understand how things work?\r\n\r\nIf an agency is as good as they as they are, then it shouldn’t take them more than a few moments to form a reasonable answer.\r\n\r\n<strong>It’s like the popular mantra says:</strong>\r\n\r\n<img class=\"aligncenter wp-image-2664\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/What-To-Look-Out-For-When-Choosing-a-PPC-Agency-www.ruleranalytics.com_-1.jpg\" alt=\"What To Look Out For When Choosing a PPC Agency - www.ruleranalytics.com\" width=\"749\" height=\"421\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">“If you can’t explain it simply, you don’t understand it well enough”.</span>\r\n\r\n<span style=\"font-weight: 400;\">If an agency refuses to explain things to you, that tells me that they don’t understand it well enough. </span>\r\n\r\n<span style=\"font-weight: 400;\">Or they don’t value the importance of human communication.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">No Domain Experience\r\n</span>\r\n\r\n<span class=\"veryhardreadability\"><span data-offset-key=\"7fk05-0-0\">An agency may be able to explain the technicalities of AdWords in extreme detail.</span></span>\r\n\r\n<span class=\"veryhardreadability\"><span data-offset-key=\"7fk05-0-0\">But, do they have experience working with other businesses in your industry</span></span><span data-offset-key=\"7fk05-1-0\">?</span>\r\n\r\n<span style=\"font-weight: 400;\">All of these factors will have a huge impact on how your campaigns are assembled.</span>\r\n\r\n<span style=\"font-weight: 400;\">If an agency can’t back up their technical knowledge with industry experience, take your business elsewhere.</span>\r\n\r\n<span style=\"font-weight: 400;\">With some things, there really is no experience without knowledge - unless you want to play the part as guinea pig in their experiment?</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">No Focus on Unit Economics\r\n</span>\r\n\r\nA PPC agency might think that their job is to spend your budget on as many <a href=\"https://www.ruleranalytics.com/blog/online-marketing/your-lead-generation-goals-are-dead/\">clicks and conversions as possible</a>, but they’re wrong.\r\n\r\nTheir work should be to make your pay-per-click campaign a self-perpetuating investment machine.\r\n\r\nMoney in, money out, at a ratio that fits your business.\r\n\r\nThis may seem a little complicated, but an agency should always aim to be acquiring customers at a percentage of what those customers are worth.\r\n\r\nCompanies look to acquire new customers at 20 - 80% of the customer’s lifetime value.\r\n\r\nThis however depends on where your growth priorities lie.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Metrics: The Good, The Bad and The Ugly\r\n</span>\r\n\r\n<img class=\"aligncenter wp-image-2665\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/01/What-To-Look-Out-For-When-Choosing-a-PPC-Agency-www.ruleranalytics.com_-1.gif\" alt=\"\" width=\"748\" height=\"324\" />\r\n\r\n<span style=\"font-weight: 400;\">If you’re a results driven person like me, metrics will be the lifeblood of your work.</span>\r\n\r\n<span style=\"font-weight: 400;\">PPC is an incredibly data-rich practise. However, just because the data is there doesn’t mean it’s being utilised properly.</span>\r\n\r\n<span style=\"font-weight: 400;\">We’ve outlined the 3 phases of reporting that tends to happen.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 25px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">The Ugly: we got 500 clicks from paid search.\r\n</span>\r\n\r\n<strong>What’s dreadfully wrong with this?</strong>\r\n\r\nIf you walked into a shop and tried to buy something with a click someone would call the police on you. A click has absolutely zero value in isolation.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 25px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">The Bad: we got 100 conversions from £5,000 spend.\r\n</span>\r\n\r\n<b>What’s wrong with this?</b>\r\n\r\n<span style=\"font-weight: 400;\">OK, we’re getting better, but we’re still dealing in arbitrary terms. What exactly is a conversion? Has someone joined my newsletter mailing list, or has a fortune 500 company taken out a yearly contract at £100,000 per month?</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 25px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">The Good: we generated 212 customers who are worth/estimated to be worth\r\n£10,500 in revenue over the next 12 months, representing a 2x Return on Ad Spend.\r\n</span>\r\n\r\n<strong>What’s right with this?</strong>\r\n\r\nNow we’re talking in terms of what matters - <a href=\"https://www.ruleranalytics.com/case-studies/leading-law-firm-masters-marketing-measurement-ruler-analytics/\">revenue</a>! Marketing is an investment and should be treated as one. It’s important for you to make sure the money you’re putting in is creating more value or you simply don’t have a business on your hands.\r\n\r\nWith this format, you know exactly how much more money you expect to realise on your bottom line from the investment you’ve made.\r\n\r\nIncluding, timescales and forecasts allows you to budget more effectively.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 25px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">What Have We Learnt?\r\n</span>\r\n\r\nSadly, just like any other industry there are people out there who only care about making a quick dollar.\r\n\r\nEven if it’s at the expense of someone else.\r\n\r\nJust remember, you’re in control, you’re the boss. If something doesn’t sound right, question it!!\r\n\r\nStay focused, the purpose of finding a PPC agency is to help your <a href=\"https://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/\">business grow profitably</a>.\r\n\r\nI hope I have inspired you to make the right choices when it comes to choosing your PPC agency.\r\n\r\n…and maybe I\'ll see your PPC ad in a search engine near me soon.\r\n\r\n[activecampaign form=4]','What To Look Out For When Choosing a PPC Agency','','publish','closed','open','','what-to-look-out-for-when-choosing-a-ppc-agency','','https://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/\nhttps://www.ruleranalytics.com/blog/online-marketing/your-lead-generation-goals-are-dead/','2018-02-19 10:12:00','2018-02-19 10:12:00','',0,'https://www.ruleranalytics.com/?p=2656',0,'post','',0),(2657,3,'2017-01-25 09:18:27','2017-01-25 09:18:27','','What to look for when choosing a PPC agency 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11:11:48','2017-02-13 11:11:48','','','','publish','closed','closed','','2708','','','2017-02-13 11:11:48','2017-02-13 11:11:48','',0,'https://www.ruleranalytics.com/blog/nf_sub/2708/',0,'nf_sub','',0),(2709,0,'2017-02-13 15:37:56','2017-02-13 15:37:56','','','','publish','closed','closed','','2709','','','2017-02-13 15:37:56','2017-02-13 15:37:56','',0,'https://www.ruleranalytics.com/blog/nf_sub/2709/',0,'nf_sub','',0),(2710,0,'2017-02-14 14:09:56','2017-02-14 14:09:56','','','','publish','closed','closed','','2710','','','2017-02-14 14:09:56','2017-02-14 14:09:56','',0,'https://www.ruleranalytics.com/blog/nf_sub/2710/',0,'nf_sub','',0),(2711,2,'2017-02-15 11:04:26','2017-02-15 11:04:26','I was so excited when I created my first Facebook Ad campaign.\r\n\r\nI can remember thinking that it was the answer to all of my problems.\r\n\r\nIt was so cheap and there was so much volume.\r\n\r\nIn fact, there are now over 1.86+ billion monthly active Facebook users, and it takes up 22% of the internet time Americans spend on mobile devices - compared with 11% on Google search and Youtube combined!\r\n\r\nIn my mind, I had it all figured out...\r\n\r\nMy ads would go up, tens of thousands of people would visit my website and convert into customers.\r\n\r\nThe reality? The ads went live and no one took any notice.\r\n\r\nThe few that did click through didn’t stick around for longer than 30 seconds.\r\n\r\n<img class=\"aligncenter wp-image-2723\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/02/11-step-guide-to-convert-new-audiences-with-facebook-ads-www.ruleranalytics.com_-2.gif\" alt=\"11 step guide to convert new audiences with facebook ads - www.ruleranalytics.com\" width=\"799\" height=\"368\" />\r\n\r\nDid this experience make me stop using Facebook Ads?\r\n\r\n<span style=\"font-size: 25px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">NEVER</span>\r\n\r\nIn fact, it was quite the opposite.\r\n\r\nI dedicated the next few months of my life figuring out how to make them work.\r\n\r\nMy one caveat, this model won’t work for every business.\r\n\r\nFor example, lower value/margin ecommerce will require a more direct approach.\r\n\r\nThis approach works great for businesses with a physical location who need to build an audience and educate them about their product or services before they buy.\r\n\r\n<span style=\"font-weight: 400;\">Financial products, cosmetic surgeons, digital services and healthcare providers are just a few that benefit greatly from this business model.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">What Facebook Ads Really Are</span>\r\n\r\n<span style=\"font-weight: 400;\">Facebook is a social network. It wasn’t built to facilitate the sale of goods and services.</span>\r\n\r\n<span style=\"font-weight: 400;\">Content that does well on Facebook usually has an inherent value in it, that is realised just from consuming the content itself.</span>\r\n\r\n<span style=\"font-weight: 400;\">It’s something that’s funny, nostalgic, relatable and educational. </span><span style=\"font-weight: 400;\">\r\n</span>\r\n\r\n<span style=\"font-weight: 400;\">Friendships are built on interactions over time. It’s this process that we have to try and replicate for your business.</span>\r\n\r\n<span style=\"font-weight: 400;\">We first need to introduce ourselves and build trust with our audience, only then can we try and sell to them.</span>\r\n\r\n<span style=\"font-weight: 400;\">Don’t be naive like I was and think Facebook Ads will work like AdWords. </span>\r\n\r\n<span style=\"font-weight: 400;\">Trust me, I’ve been there, come back and got the T-shirt!</span>\r\n\r\n<span style=\"font-weight: 400;\">When someone is searching for a keyword relating to your product or business, the likelihood is that they’ve already completed the majority of their research.</span>\r\n\r\n<span style=\"font-weight: 400;\">The <a href=\"https://www.ruleranalytics.com/blog/ppc/what-to-look-out-for-when-choosing-a-ppc-agency/\">popularity of AdWords</a> means that the latter stages of the buying cycle have become saturated. </span>\r\n\r\n<span style=\"font-weight: 400;\">You and all of your competitors are competing for a small piece of the buying process.</span>\r\n\r\n<span style=\"font-weight: 400;\">Facebook Ads offers an antidote to this.</span>\r\n\r\n<span style=\"font-weight: 400;\">With Facebook, you can be the person who triggers the buying behaviour, and be the only business that’s in contention right from the moment the buyer decides they’re going to make a purchase.</span>\r\n\r\n<span style=\"font-weight: 400;\">In this post, I’m going to breakdown step-by-step exactly how we’ve been achieving this with our own business and others we work with.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">What You\'ll Learn</span>\r\n<ul>\r\n 	<li><span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">How to identify your perfect audience and double your click through rate</span></li>\r\n 	<li><span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">How to create educational content for your audience</span></li>\r\n 	<li><span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">How to promote your content to an audience that’s never heard of you</span></li>\r\n 	<li><span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">How to write compelling ad copy</span></li>\r\n 	<li><span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">How to choose the perfect image for your ad</span></li>\r\n 	<li><span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">How to create powerful landing pages in less than an 1 hour</span></li>\r\n 	<li><span style=\"font-size: 20px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">How to send people who’ve read your content to your offer page</span></li>\r\n</ul>\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Step 1: Define your Ideal Customer</span>\r\n\r\n<span style=\"font-weight: 400;\">I’m going to go out on a limb and say that not knowing your ideal customer is </span>the<span style=\"font-weight: 400;\"><strong> biggest</strong> mistake businesses make.</span>\r\n\r\n[activecampaign form=2]\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">By trying to create something everyone will like, they end up creating something nobody </span><i><span style=\"font-weight: 400;\">loves</span></i><span style=\"font-weight: 400;\">, and in doing so, kill their business.</span>\r\n\r\nRemember, you can be anything to anyone but you can’t be everything to everyone!\r\n\r\n<span style=\"font-weight: 400;\">Decide who you have the best chance of selling to with the resources you have at hand. </span>\r\n\r\n<span style=\"font-weight: 400;\">If you’re one of the few people whose product has a universal appeal, you’re going to have to narrow it down until you’re making your millions.</span>\r\n\r\n<img class=\"aligncenter wp-image-2725\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/02/11-Step-Guide-to-Convert-New-Audiences-With-Facebook-Ads-www.ruleranalytics.com_.gif\" alt=\"11 Step Guide to Convert New Audiences With Facebook Ads - www.ruleranalytics.com\" width=\"801\" height=\"457\" />\r\n\r\n<span style=\"font-weight: 400;\">Some questions to ask yourself:</span>\r\n<ul>\r\n<ul>\r\n<ul>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How old are they?</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are they male or female?</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are they in a relationship?</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do they have children?</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What’s their net worth/income?</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why do they need this service, what problem does it solve?</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are they most afraid of?</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What values do they aspire to?</span></li>\r\n</ul>\r\n</ul>\r\n</ul>\r\n<span style=\"font-weight: 400;\">This type of exercise may seem like fluff to seasoned online marketers who are used to dealing with numbers, but this is CRUCIAL!</span>\r\n\r\n<span style=\"font-weight: 400;\">Don’t go near Facebook Ads UNTIL you’ve worked this out.</span>\r\n\r\n<span style=\"font-weight: 400;\">Figuring this out will help us target the ads, write the copy and select the correct creative for the biggest impact.</span>\r\n\r\n<span style=\"font-weight: 400;\">If all this sounds confusing, or you’re a busy person like me and simply don’t have the time to conduct your ideal client checklist, you’re more than welcome to download ours.</span>\r\n\r\n[activecampaign form=2]\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Don’t worry if you don’t have a huge audience, although anything less than 400,000 people means you’re going to have to squeeze as much juice as you can from a smaller audience. </span>\r\n\r\n<span style=\"font-weight: 400;\">To stop them becoming bored, angry or fatigued by your brand, you should constantly update the content you’re delivering to them.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Step 2: Create 3-6 Pieces of Educational Content</span>\r\n\r\n<span style=\"font-weight: 400;\">Now that we know who we’re going to sell to, we need to create content that will compel our audience to click through.</span>\r\n\r\n<span style=\"font-weight: 400;\">We’ve already established that a direct sell doesn’t work on Facebook.</span>\r\n\r\n<span style=\"font-weight: 400;\">The reason why?  </span>\r\n\r\n<span style=\"font-weight: 400;\">Your leads are COLD. </span>\r\n\r\n<img class=\"aligncenter wp-image-2715\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/02/11-step-guide-to-convert-new-audiences-with-facebook-ads-www.ruleranalytics.com_.gif\" alt=\"11 step guide to convert new audiences with facebook ads - www.ruleranalytics.com\" width=\"799\" height=\"380\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">They aren’t ready to buy, they don’t trust you, but they’re probably in the mood to be educated, informed and delighted.</span>\r\n\r\n<span style=\"font-weight: 400;\">Your content will act as the vehicle that takes your product and implants it into the subconscious of your audience.</span>\r\n\r\n<span style=\"font-weight: 400;\">It’s like the movie Inception. You can’t just tell someone they need to buy something. </span>\r\n\r\n<span style=\"font-weight: 400;\">They need to piece together different bits of information and make that decision for themselves.</span>\r\n\r\n<span style=\"font-weight: 400;\">Ideally, you want to introduce a solution that they probably didn’t know existed. It is this process that will help establish you as an authority in the field.</span>\r\n\r\n<span style=\"font-weight: 400;\">Our goal here is to educate people. You must resist the temptation to try and sell mid-way through! </span>\r\n\r\n<span style=\"font-weight: 400;\">People aren’t stupid.</span>\r\n\r\n<span style=\"font-weight: 400;\">If they’re trying to learn and you pitch in mid-way through it’s going to turn them off quicker than garlic breath. </span>\r\n\r\n<span style=\"font-weight: 400;\">Our goal here is to get people to click on the content, at which point we will be able to retarget them.</span>\r\n\r\n<span style=\"font-weight: 400;\">Educational content is more in line with what people expect to see on Facebook, it’s more likely to be more relevant to your audience. </span>\r\n\r\n<span style=\"font-weight: 400;\">Relevancy = lower CPCs. </span>\r\n\r\n<span style=\"font-weight: 400;\">Lower CPCs = lower cost per acquisitions. </span>\r\n\r\n<span style=\"font-weight: 400;\">This is a complex system we’re building, but it will all start to piece together as you read.</span>\r\n\r\n<span style=\"font-weight: 400;\">A direct sell </span><strong>could</strong><span style=\"font-weight: 400;\"> potentially work on Facebook if you had an unlimited budget, but Facebook Ads can get really expensive when you’re not using retargeting (we’ll come onto this more later).</span>\r\n\r\n<span style=\"font-weight: 400;\">Here is a great example of an article that help express benefits without selling the product directly: </span>\r\n<ul>\r\n<ul>\r\n<ul>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"http://www.madkudu.com/blog/how-cmos-use-customer-personas-to-generate-better-sales-leads/\">How SaaS CMOs use customer personas to generate better sales leads</a></span></li>\r\n</ul>\r\n</ul>\r\n</ul>\r\n<span style=\"font-weight: 400;\">We can use this example to create a format to use to create our own educational content</span><span style=\"font-weight: 400;\">:</span>\r\n<ul>\r\n<ul>\r\n<ul>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify a problem for the customer.</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explain why the problem is important</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help them solve the problem themselves</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finish with 1 CTA - Use us if you want us to solve this problem for you.</span></li>\r\n</ul>\r\n</ul>\r\n</ul>\r\n<span style=\"font-weight: 400;\">Don’t worry about giving away your ‘secret’. If you don’t, someone else will. </span>\r\n\r\n<span style=\"font-weight: 400;\">I told you not to sell mid content, but once someone has consumed the entire thing, we’ve got a little bit more leeway. </span>\r\n\r\n<span style=\"font-weight: 400;\">So at the end, include a soft call to action linking to one of the pieces we’re going to produce in step 2. </span>\r\n\r\n<span style=\"font-weight: 400;\">Not everyone will convert now, but some will.</span>\r\n\r\n<img class=\"aligncenter\" style=\"border: 1px solid grey;\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/02/11-Step-Guide-to-Convert-New-Audiences-With-Facebook-Ads-www.ruleranalytics.com_.png\" alt=\"11 Step Guide to Convert New Audiences With Facebook Ads - www.ruleranalytics.com\" width=\"800\" height=\"420\" />\r\n\r\n<i><span style=\"font-weight: 400;\">An example of a soft call to action on the Ruler Analytics blog.</span></i>\r\n\r\n<b>IMPORTANT: </b><span style=\"font-weight: 400;\">Make sure the Facebook Pixel is on this page. Facebook Pixel Helper is a <a href=\"https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en\">Chrome add-on</a> that I’d really recommend to help you with this. </span>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Step 3: Create a Cold Target Audience</span>\r\n\r\nWhat we’re going to do now is take our content and promote it to people who’ve probably never heard of our business before.\r\n\r\nFacebook has 4 categories of targeting:\r\n<ul>\r\n<ul>\r\n<ul>\r\n 	<li>Interest</li>\r\n 	<li>Demographic</li>\r\n 	<li>Behaviour</li>\r\n 	<li>Geographic</li>\r\n</ul>\r\n</ul>\r\n</ul>\r\n<span style=\"font-weight: 400;\">All of these can be layered to niche down your audience to as specific as: </span>\r\n\r\n<span style=\"font-weight: 400;\">Men aged 16 - 18 who live in Shropshire that earn £35,000 a year and recently purchased something online.</span>\r\n\r\n<span style=\"font-weight: 400;\">Depending on how comfortable you are with Facebook, creating audiences may be a little bit difficult at first. </span>\r\n\r\n<span style=\"font-weight: 400;\">Thankfully, Facebook has given us a tool to help us find people who look just like the people we already know are valuable. That tool is called <a href=\"https://www.facebook.com/business/help/164749007013531\">Lookalike Audiences</a>.</span>\r\n\r\n<span style=\"font-weight: 400;\">Lookalike Audience takes onboard your current leads/customers and finds other Facebook users who have a similar profile.</span>\r\n\r\n<span style=\"font-weight: 400;\">Some suggestions to create a Lookalike Audience:</span>\r\n<ul>\r\n<ul>\r\n<ul>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upload the email list of people who have bought or used your service and create a lookalike list based on that</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use Facebook’s basic targeting and the ideal customer profile we established earlier to send 200 - 500 clicks to the content we produced and create a custom audience from that</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Based on people who have visited high value pages of your website/product </span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Based on people who have already liked your page</span></li>\r\n</ul>\r\n</ul>\r\n</ul>\r\n<span style=\"font-weight: 400;\">Lookalike Audience will provide you with a new audience you can reach out to.</span>\r\n\r\nTIP:\r\n\r\n<span style=\"font-weight: 400;\">Don’t forget to add in your geographical layer so you only reach people in your catchment area.</span>\r\n\r\n<span style=\"font-weight: 400;\">You will want to tailor how you write your ad copy for a new audience. </span>\r\n\r\n<span style=\"font-weight: 400;\">When you’re writing for an audience that’s never heard of you before, it’s important to express that you’re going to provide value.</span>\r\n\r\n<span style=\"font-weight: 400;\">For that reason, we recommend using longer-form copy. </span>\r\n\r\n<strong>Take a look at these two examples from Ryan Deiss:</strong>\r\n\r\n<img class=\"aligncenter wp-image-2717\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/02/11-Step-Guide-to-Convert-New-Audiences-With-Facebook-Ads-www.ruleranalytics.com_-1.png\" alt=\"11 Step Guide to Convert New Audiences With Facebook Ads - www.ruleranalytics.com\" width=\"800\" height=\"416\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">The ad on the left was targeted to an audience that already knew him (retargeting), whereas the ad on the right was a cold audience.</span>\r\n\r\n<span style=\"font-weight: 400;\">If someone has never heard of you before, you need to really explain yourself and give them a reason to click.</span>\r\n\r\n<span style=\"font-weight: 400;\">You wouldn’t walk up to a stranger in the street, expect them to know who you are and ask for your number.</span>\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2718\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/02/11-step-guide-to-convert-new-audiences-with-facebook-ads-www.ruleranalytics.com_-1.gif\" alt=\"11 step guide to convert new audiences with facebook ads - www.ruleranalytics.com\" width=\"701\" height=\"490\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Step 5: Select a Compelling Image</span>\r\n\r\nDon’t underestimate the importance of a great image!\r\n\r\nFacebook content is primarily visual, and is becoming increasingly more so with the rising popularity of video.\r\n\r\nIt’s difficult to give a formula for the perfect image so you need to test different ones to see what works.\r\n\r\nThankfully, it’s super easy with a new feature in <a href=\"https://www.facebook.com/business/help/162528860609436\">Power Editor</a> that allows you to create multiple variations of the same ad.\r\n\r\nThe <a href=\"https://www.quicksprout.com/2014/08/13/what-type-of-images-should-you-use-within-your-blog-posts/\">team at Quicksprout</a> did some research and discovered that animated graphics were the most shared image by type.\r\n<img class=\"aligncenter size-full wp-image-2719\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/02/11-step-guide-to-convert-new-audiences-with-facebook-ads-www.ruleranalytics.com-.jpg\" alt=\"11 step guide to convert new audiences with facebook ads - www.ruleranalytics.com\" width=\"700\" height=\"604\" />\r\n\r\n<span style=\"font-weight: 400;\">I must note. Animated graphics may not be suitable for your AD, it purely depends on your message.</span>\r\n\r\n<span style=\"font-weight: 400;\">Although, I thought it would be worth mentioning that royalty-free images are least likely to get noticed through the noise on Facebook. </span>\r\n\r\n<span style=\"font-weight: 400;\">The only things that are set in stone when it comes to selecting the right images are:</span>\r\n<ul>\r\n<ul>\r\n<ul>\r\n 	<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure it contrasts with Facebook’s UI - dark or bold images tend to work well</span></span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As humans, we’re hardwired to recognise faces in things, a phenomenon called Pareidolia. Use this to your advantage. Test different ages and genders and see which relate better to your audience.</span></span></li>\r\n 	<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try and make sure the styling/messaging is consistent with your landing page.</span></span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once you’ve completed these steps, we should now be sending targeted traffic to your content which is educating them on the importance of the problem you’re solving!</span></li>\r\n</ul>\r\n</ul>\r\n</ul>\r\n<span style=\"font-weight: 400;\">Next, is to send your new audiences to your educational content.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Step 6: Send People To Your Educational Content</span>\r\n\r\nNow that we have our content, we need to send people there.\r\n\r\nTake the cold target audience you created earlier, and produce a new campaign in Facebook with the settings:\r\n\r\nOptimise my ad delivery for: Traffic\r\n\r\n<img class=\"aligncenter wp-image-2720\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/02/11-step-guide-to-convert-new-audiences-with-facebook-ads-www.ruleranalytics.com_.png\" alt=\"11 step guide to convert new audiences with facebook ads - www.ruleranalytics.com\" width=\"800\" height=\"437\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Take the long-form ad we created. Hint: Amy Porterfield is amazing at these. Click </span><a href=\"http://adicted.io/?s=amy+porterfield&amp;filter_seen=All+Time&amp;filter_button=All+Buttons&amp;filter_video=Is+Video%3F&amp;filter_reactions=%23+Reactions&amp;filter_like=Any+%23+Likes&amp;filter_love=Any+%23+Love&amp;filter_wow=Any+%23+Wow&amp;filter_haha=Any+%23+Haha&amp;filter_sad=Any+%23+Sad&amp;filter_angry=Any+%23+Angry&amp;filter_comments=Any+%23+Cmments&amp;filter_shares=Any+%23+Shares\"><span style=\"font-weight: 400;\">here</span></a><span style=\"font-weight: 400;\">.</span>\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2721\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/02/11-step-guide-to-convert-new-audiences-with-facebook-ads-www.ruleranalytics.com_-1.png\" alt=\"11 step guide to convert new audiences with facebook ads - www.ruleranalytics.com\" width=\"801\" height=\"370\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Insert the URL of your educational blog posts.</span>\r\n<span style=\"font-weight: 400;\">Set the campaign live with a budget of around £5 per day, increasing it as you see performance improving.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Step 7: Create 1 - 3 Compelling Offers </span>\r\n\r\nThe job of the offer is to give someone a compelling reason to give you their contact details.\r\n\r\nPeople don’t just give out their email address without a good incentive.\r\n\r\nYour offer needs to be extremely appealing towards a problem your target audience is having.\r\n\r\nIn order to create a compelling offer, ask yourself the question:\r\n\r\nWhat keeps my customers awake at night?\r\n\r\n<img class=\"aligncenter wp-image-2726\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/02/11-step-guide-to-convert-new-audiences-with-facebook-ads-www.ruleranalytics.com_-3.gif\" alt=\"11 step guide to convert new audiences with facebook ads - www.ruleranalytics.com\" width=\"800\" height=\"450\" />\r\n\r\nFind a practical solution to that problem.\r\n\r\nThis is going to be the topic for your offer.\r\n\r\nDon’t make the mistake of creating a cumbersome 100 page e-book to download.\r\n\r\nPeople on Facebook aren’t in the mood to work. They want a quick win that’s going to be easy to digest.\r\n\r\n<strong>Examples:</strong>\r\n<ul>\r\n<ul>\r\n<ul>\r\n 	<li>A 1 page PDF checklist of tools and resources</li>\r\n 	<li>Downloadable coupon/discount</li>\r\n 	<li>A 7-day video course delivered by email</li>\r\n 	<li>A free consultation/checkup/assessment</li>\r\n</ul>\r\n</ul>\r\n</ul>\r\nYour offer has to do one thing.\r\n\r\nIt needs to offer a quick, simple and concise solution to a very real problem they face.\r\n\r\nIf you can nail this, they won’t be able to resist giving you their details.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Step 8: Create a Landing Page for Each Offer</span>\r\n\r\nLanding pages are where we’re going to send people after they’ve viewed our educational content.\r\n\r\nCreate one landing page for each offer.\r\n\r\nThe design can be practically the same (people over emphasise design).\r\n\r\nHowever, the copy and creative should change to match the offer.\r\n\r\nThe goal of the landing page is to get someone to give you their contact details in exchange for the offer you’re providing - this is your One Metric That Matters.\r\n\r\nAlthough I said people over emphasise design - don’t be slack.\r\n\r\nIt isn’t super difficult to pick up the design skills you need to create a reasonable landing page.\r\n\r\nIf you don’t have the time, hire someone from Upwork.\r\n\r\nIf you’re not a developer, to create landing pages quickly and easily, there’s 4 pieces of software I’d recommend:\r\n<ul>\r\n<ul>\r\n<ul>\r\n 	<li><a href=\"https://www.leadpages.net/\">LeadPages</a></li>\r\n 	<li><a href=\"http://unbounce.com/\">Unbounce</a></li>\r\n 	<li><a href=\"https://www.optimizepress.com/\">OptimizePress</a></li>\r\n 	<li><a href=\"https://www.clickfunnels.com/\">ClickFunnels</a></li>\r\n</ul>\r\n</ul>\r\n</ul>\r\n<span style=\"font-weight: 400;\">We use Unbounce because it’s the most versatile and allows us to create the most professional looking designs, but each has their own benefits. </span>\r\n\r\n<span style=\"font-weight: 400;\">We will summarise their learnings, but for more information take time to read their blog </span><a href=\"http://unbounce.com/landing-page-articles/the-anatomy-of-a-landing-page/\"><span style=\"font-weight: 400;\">The Anatomy of a Landing Page.</span></a>\r\n<ul>\r\n<ul>\r\n<ol>\r\n 	<li style=\"font-weight: 400;\">\r\n<blockquote><strong>Benefits focussed headline\r\n</strong>Tell your readers what they will get by taking you up on this offer. Make sure the headline matches the offer in the advertisement and is a similar writing style. Resist the temptation to talk about yourself. You’ve got microseconds to catch the reader\'s attention - make sure they understand why they need to stay!</blockquote>\r\n</li>\r\n</ol>\r\n</ul>\r\n</ul>\r\n<blockquote>\r\n<ul>\r\n<ul>\r\n<ol start=\"2\">\r\n 	<li><strong> Subheadline\r\n</strong>Support the headline with some additional information. Explain to the reader how they’re going to realise that benefit.</li>\r\n</ol>\r\n</ul>\r\n</ul>\r\n<ul>\r\n<ul>\r\n<ol start=\"3\">\r\n 	<li><strong> Visual Content\r\n</strong>Use videos/images that show the context of use.</li>\r\n</ol>\r\n</ul>\r\n</ul>\r\n</blockquote>\r\n<ul>\r\n<ul>\r\n<ol start=\"4\">\r\n 	<li>\r\n<blockquote><strong> Form/Phone Number\r\n</strong>A landing page is useless unless it collects someone’s information! They should be the most visible part of your landing page. Once the reader has figured out what the benefit is, they need to figure out how to get it. This is how they do that.With forms, you should only ask for the information you need. For most people, this will be a name and email address. However, if you require further qualifying information go ahead and ask for it.Also with the copy on the form submit CTA, use language like ‘Yes, I want…’ rather than ‘submit form’.Make sure all phone numbers are tracked using <a href=\"https://www.ruleranalytics.com/call-tracking/\">call tracking software</a>, we’ve heard Ruler Analytics is pretty good ;).Phone numbers can add an extra 75 - 100% of revenue to your campaign results.</blockquote>\r\n</li>\r\n 	<li>\r\n<blockquote><strong>Social Proof</strong> Always include social proof, it’s one of the easiest ways to improve your conversion rate.If you don’t have any, ask a customer to review or offer a free sample to a friend in return for a review.</blockquote>\r\n</li>\r\n</ol>\r\n</ul>\r\n</ul>\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Step 9. Send People Who’ve Read Your Educational Content to Your Offer Page</span>\r\n\r\n<strong>Create the Audience</strong>\r\n\r\nNow that we’ve warmed our audience up with our educational content, we can send them to our offer capture pages.\r\n\r\nTo do this, we will use Facebook’s retargeting features to target people who have viewed one of our educational pieces.\r\n\r\nSetting up this retargeting audience is simple:\r\n<ul>\r\n<ul>\r\n<ol>\r\n 	<li><strong>1. Go to Power Editor</strong></li>\r\n 	<li><strong>2. Audiences</strong></li>\r\n 	<li><strong>3. Create an Audience - Custom Audience</strong></li>\r\n 	<li><strong>4. Choose Website Traffic</strong></li>\r\n 	<li><strong>5. Under Website traffic</strong></li>\r\n 	<li><strong>6. Select the dropdown</strong></li>\r\n 	<li><strong>7. Choose people who visit specific pages</strong></li>\r\n</ol>\r\n</ul>\r\n</ul>\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2722\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/02/11-Step-Guide-to-Convert-New-Audiences-With-Facebook-Ads-www.ruleranalytics.com_-2.png\" alt=\"11 Step Guide to Convert New Audiences With Facebook Ads - www.ruleranalytics.com\" width=\"801\" height=\"183\" />\r\n\r\n<span style=\"font-weight: 400;\">Now in the URL box, we want to include snippets of the URLs for each of your educational content pieces.</span>\r\n\r\n<span style=\"font-weight: 400;\">You don’t have to include the whole URL, just enough to identify it.  </span>\r\n\r\n<span style=\"font-weight: 400;\">For example, if we were to set up a URL for this post it we would make it look something like this:</span>\r\n\r\n<span style=\"font-weight: 400;\">\"How-to-build-</span><span style=\"font-weight: 400;\">7-steps-to-convert\"</span>\r\n\r\n<span style=\"font-weight: 400;\">Set it to include traffic from the last 30 days, give it a name and click Save.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Step 10. Create the Ad</span>\r\n\r\nCreate a new Facebook Ad campaign, but this time you want to set the goal to Optimize for Website Conversions.\r\n\r\nUse the short-form copy ad from the <a href=\"http://www.digitalmarketer.com/\">digital marketer</a> example.\r\n\r\nSet the audience as the custom audience we made in the step previous.\r\n\r\nWhen the ad has spent between £50 - £200, check the performance and turn off any ads that are below a certain threshold.\r\n\r\nI’d class anything less than 1.5% CTR as low performing.\r\n\r\nWith the budget freed up from turning off these ads, you can start reinvesting it into the ads that are working, but DON’T increase by more than 15 - 20% per day or it’ll mess up with your cost per click.\r\n\r\nWe mentioned previously that it’s important to make sure your audience doesn’t become bored or fatigued with your brand/messaging.\r\n\r\nThe best way to monitor this is to look at the Frequency metric, if it’s over 5 you should be thinking about changing your creative.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Step 11: Close your Leads</span>\r\n\r\nIf you’ve followed these steps carefully, you should now be adding a steady stream of qualified leads to your sales pipeline - woohoo!\r\n\r\nDepending on the quality of your hook and content, the relevance of the leads may vary, but overtime you will come to understand how to better match your promotions with the value of your product.\r\n\r\nIf you’re looking to automate your sales outreach, we recommend using a tool like ActiveCampaign.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">Key Takeaways</span>\r\n\r\nIf your schedule is anything like mine, you might not have time to read this full article. That’s okay. I’ve put together a quick breakdown of everything you need to remember.\r\n<ul>\r\n<ul>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not knowing your ideal customer is a fatal mistake. You can be anything to anyone, but you can’t be everything to everyone. Decide who you have the best chance of selling to with the resources you have. Don’t go near Facebook Ads until you’ve figured it out. </span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct selling doesn’t work on Facebook. Your leads are cold. They aren’t ready to buy, but they might be in the mood to be educated. Content that is educational is more in line with what people expect to see on Facebook</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You want to introduce a solution to their problems. This will help you become an authority in your field. However, you must resist the temptation to upsell mid-way.</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating new audiences can be a little difficult at first. Thankfully, Facebook released a tool called Lookalike Audiences to help with this. This tool is designed to help find other Facebook users who have a similar profile to your existing leads/customers.</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remember, when writing for a new audience it’s important that you really explain yourself, give them a reason to click. You wouldn’t walk up to a stranger in the street, expect them to know who you are and give you their number. </span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don’t underestimate the importance of a great image. Facebook is primarily visual. It’s hard to say EXACTLY what image you need to have on your ad. Thankfully, you can use Power Editor which will allow you to create multiple variations. </span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In order to create a compelling offer you must ask yourself; what keeps my customers awake at night.</span></span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When it comes to landing pages, there’s no better authority than Unbounce.</span></li>\r\n 	<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Continuously check the performance of your ads. If the CTR is less than 1.5% TURN IT OFF!</span></li>\r\n</ul>\r\n</ul>\r\n[activecampaign form=4]','11 Step Guide to Convert New Audiences With Facebook Ads','','publish','closed','open','','11-step-guide-to-convert-new-audiences-with-facebook-ads','','http://unbounce.com/landing-page-articles/the-anatomy-of-a-landing-page/\nhttp://www.madkudu.com/blog/how-cmos-use-customer-personas-to-generate-better-sales-leads/\nhttps://www.ruleranalytics.com/blog/ppc/what-to-look-out-for-when-choosing-a-ppc-agency/','2017-04-27 12:02:58','2017-04-27 11:02:58','',0,'https://www.ruleranalytics.com/?p=2711',0,'post','',0),(2715,3,'2017-02-15 11:51:50','2017-02-15 11:51:50','','11 step guide to convert new audiences with facebook ads - www.ruleranalytics.com','','inherit','closed','closed','','11-step-guide-to-convert-new-audiences-with-facebook-ads-www-ruleranalytics-com','','','2017-02-15 11:52:02','2017-02-15 11:52:02','',2711,'https://www.ruleranalytics.com/wp-content/uploads/2017/02/11-step-guide-to-convert-new-audiences-with-facebook-ads-www.ruleranalytics.com_.gif',0,'attachment','image/gif',0),(2716,3,'2017-02-15 12:02:35','2017-02-15 12:02:35','','11 Step Guide to Convert New Audiences With Facebook Ads - 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I promise, there is a point to all this - you have my word.\r\n\r\nI can say hand-on-heart, that whilst we may have comparable competitors on certain aspects of our products, there isn’t a product that does ALL of these things like we do.\r\n\r\n...and for a fraction of the price too (if I say so myself).\r\n\r\nWe don’t even tie you into a contract!\r\n\r\nNot to come across as bragging...\r\n\r\n<img class=\"aligncenter wp-image-2756\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/7-powerful-use-cases-for-visitor-level-analytics-www.ruleranalytics.com_.gif\" alt=\"7 powerful use cases for visitor level analytics - www.ruleranalytics.com\" width=\"702\" height=\"395\" />\r\n\r\n<span style=\"font-weight: 400;\">...but in the last 12 months only 1.4% of our customers who use our full product suite have chosen to end their contracts.</span>\r\n\r\n<span style=\"font-weight: 400;\">If you’re already a Ruler Analytics user, you will gain 3 or 4 times the value you’re getting out of using the product by just reading this post, and taking the time to understand some of the wonderous ways we use it.</span>\r\n\r\n<span style=\"font-weight: 400;\">Let’s get started. </span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">1. Track Which Marketing Channels are Sending Calls</span>\r\n\r\nLet’s get the obvious out of the way first.\r\n\r\n95% of our clients are using Ruler Analytics for call tracking, AND it’s no wonder why.\r\n\r\nCall tracking has been at the forefront of our marketing over the last year.\r\n\r\nWhat is it the makes call tracking so powerful?\r\n\r\nWell, I’m going use an example to showcase how paramount call tracking really is to businesses advertising their services and products online.\r\n\r\nThe former Online Advertising Manager at <a href=\"http://www.paychex.com/\">Paychex</a>, Jesse Kanclez, made a hair-raising discovery when trying to work out the cost per acquisition (CPA) of their paid search campaigns.\r\n\r\nData revealed that their CPA had been on the rise for quite some time, and although there had been some rule-based bidding, the team had never actually conquered automated bidding before.\r\n\r\nKanclez also noticed that, no effort had gone into the conversion rate optimization on their landing pages (the web page visitors land on after clicking a PPC ad)\r\n\r\nFrom there onwards, Jesse knew he had some serious work to do, if they were to successfully decrease the CPA of their paid search campaigns.\r\n\r\nAccording to Kanclez, form submission was driving around 65% of Paychex leads, which left phone calls contributing 35%.\r\n\r\nHow did they know this?\r\n\r\nTheir call centre representatives would have to ask the lead how they heard of the company and manually enter the source of the lead after the call.\r\n\r\nThis is NOT an effective method of measuring the success of your marketing campaigns.\r\n\r\nLuckily for Paychex, Kanclez realised this straight away, which led him to make the following statement:\r\n<blockquote>\"So, there is an area there where I recognised that we didn\'t have very accurate tracking to determine [if it] is coming from paid search, is it coming from an organic search or an email campaign, or a print piece, or anything like that. So, that was kind of the big decision there, to actually go ahead and use call tracking to kind of fill that gap”.</blockquote>\r\nHe also went on to say, “If we can more accurately attribute a phone call to paid search or organic where our cost-per-acquisition, especially on paid search, was increasing, [and] we were able to decrease our cost-per-acquisition with the added tracking that we can get from phone call tracking, we can spend this \'X\' amount of professional service fees on a phone call tracking solution”.\r\n\r\nSo, that’s what they did. They enlisted the help of call tracking to understand the productivity of their paid search campaigns.\r\n\r\nBefore the tracking system was installed, Paychex were under the impression that their PPC campaign accounted for 10-15% of all leads.\r\n\r\n<span style=\"font-size: 25px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">They were wrong.</span>\r\n\r\n<img class=\"aligncenter wp-image-2757\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/7-powerful-use-cases-for-visitor-level-analytics-www.ruleranalytics.com_-1.gif\" alt=\"7 powerful use cases for visitor level analytics - www.ruleranalytics.com\" width=\"700\" height=\"417\" />\r\n\r\n&nbsp;\r\n\r\nAfter the call tracking system was put in place, the data revealed that PPC was in fact generating a MASSIVE 35% of ALL leads.\r\n\r\nAs you can already imagine, this discovery instantly reduced the CPA for paid search, as the team were able to attribute the telephone leads to their EXACT source.\r\n\r\nNO GUESSWORK INCLUDED!\r\n\r\nThis piqued the interest of other teams within the marketing department at <a class=\"zem_slink\" title=\"Paychex\" href=\"http://www.paychex.com/\" target=\"_blank\" rel=\"homepage\">PayChex</a>, and rightly so!\r\n\r\nIn no time, other marketers at PayChex were using call tracking to help reduce the ROI of their own marketing campaigns.\r\n\r\nCall tracking had a huge influence on how they optimised their landing pages. Instead of just focusing on just form submissions, they spent time testing and optimising their call tracking numbers.\r\n\r\nThanks to call tracking, their results were <strong>HUGE</strong>!\r\n<ul>\r\n 	<li>From 2011 to 2012, Paychex saw a <span style=\"text-decoration: underline;\">98%</span> rise in leads</li>\r\n 	<li>Over the same time, their CPA dropped by <strong>43%</strong></li>\r\n</ul>\r\n<span style=\"font-weight: 400;\">You might be thinking, ‘I’ve thought about using call tracking, but I can’t afford to commit to something for 12 months, in case my circumstances change.’ </span>\r\n\r\n<span style=\"font-weight: 400;\">I get that.</span>\r\n\r\n<span style=\"font-weight: 400;\">I’m a very cautious person. I like to plan ahead, and ensure my livelihood is protected. It might the March 2nd, but I’m already thinking 3 months in advance. </span>\r\n\r\nAlthough I must point out, unlike other companies in the call tracking space, we have no minimum contract length.\r\n\r\nMeaning you’re free to leave whenever.\r\n\r\nNot only do we think this is fair, but it ensures that we’re constantly seeking to improve the product and to prevent anyone from leaving us.\r\n\r\nRuler makes call tracking simple. We onboard every user ourselves, manage the dynamic numbers and help guide you through the simple implementation on the technical side.\r\n\r\nOnce that’s complete, we are able to begin tracking calls in our dashboard, and within Google AdWords and Analytics through our native integrations.\r\n\r\nDon’t worry, I’ll cover integrations later.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">2. See WHO Converted, Not Just That a Conversion Happened</span>\r\n\r\nThere’s two types of website analytics:\r\n<ul>\r\n 	<li>Session based analytics</li>\r\n 	<li>Visitor based analytics</li>\r\n</ul>\r\nYou’re probably familiar with the session based analytics model if you’ve used Google Analytics.\r\n\r\nIf not, where have you been hiding for the past 12 years?!\r\n\r\nIt’s actually estimated that, <a href=\"http://marketingland.com/as-google-analytics-turns-10-we-ask-how-many-websites-use-it-151892\">30-50 million websites use Google Analytics</a>.\r\n\r\nAlthough, with session based analytics, there is no identification of visitors.\r\n\r\nConversions are simply reported as top line figures.\r\n\r\nThis is fine for businesses that focus on higher volumes and lower margins.\r\n\r\nHowever if you are a business whose leads or conversions are worth a considerable amount of money, then you will want to know more about the visit and conversion, not just that it happened.\r\n\r\nAs I’m setting this post live on a Thursday, I feel like a #TBT is in order for the next part.\r\n\r\n7 years ago, I co-founded an SEO agency with my business partner Daniel.\r\n\r\nOn a daily basis we would struggle to demonstrate our efforts to our clients. We could tell them that conversions were happening, but we couldn’t tell them who those conversions were.\r\n\r\nCome through Ruler Analytics.\r\n\r\n<img class=\"aligncenter wp-image-2758\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/7-powerful-use-cases-for-visitor-level-analytics-www.ruleranalytics.com_-2.gif\" alt=\"7 powerful use cases for visitor level analytics - www.ruleranalytics.com\" width=\"701\" height=\"297\" />\r\n\r\n&nbsp;\r\n\r\nWith visitor level analytics, the focus is the visitor. NOT the session.\r\n\r\nYou can breakdown your data, understand what pages are popular with your audience.\r\n\r\nMore importantly, you can a flawlessly attribute the source that helped convert a visitor into a potential lead.\r\n\r\nRuler Analytics identifies visitors historically over multiple sessions.\r\n\r\nWhen they convert, you don’t only see the form fill data alongside the marketing data, but you can see every visit that user made before they converted - even if it was weeks ago!\r\n\r\nVisitor level analytics is something National Claims Helpline found great satisfaction in.\r\n\r\nNational Claims Helpline is a leading claims management company based in the UK. Because of the nature of their business, they wanted to provide their visitors with an impressive, yet comfortable experience after they clicked through from an advertisement.\r\n\r\nTheir solution = visitor level analytics.\r\n\r\nNational Claims Helpline went ahead and utilised visitor level analytics to understand what their guests were doing along their journey.\r\n\r\nSince they started tracking their customers individually, the marketing team at NCH have been optimising their landing pages based on previous human interaction.\r\n\r\n<img class=\"aligncenter wp-image-2760\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/7-powerful-use-cases-for-visitor-level-analytics-www.ruleranalytics.com_.png\" alt=\"7 powerful use cases for visitor level analytics - www.ruleranalytics.com \" width=\"801\" height=\"191\" />\r\n\r\n&nbsp;\r\n\r\nIn my opinion, this is the most efficient, and unobtrusive way of collecting data about your visitors.\r\n\r\n<span style=\"font-weight: 400;\">I mean, have you ever been browsing on a website and been asked to fill in a survey for a chance to win a year\'s supply of unnecessary ‘things’.</span>\r\n\r\n<span style=\"font-weight: 400;\">I have, many times. And if I’m honest, I actually find this approach quite intrusive at times. </span>\r\n\r\nAs I have a background in marketing and co-founded my own businesses, I appreciate <strong><em>why</em></strong> individuals implement surveys on their website.\r\n\r\nIt’s an obvious way of gathering data on what website visitors are looking for and what they’re thinking. That data can go on to improve their online experience.\r\n\r\nThe exact same reason why National Claims Helpline and I use visitor level analytics.\r\n\r\nSame goal, just a different approach.\r\n\r\nAlthough, rather than waiting round in the hope someone will complete my online survey.\r\n\r\nI can just log into Ruler, see <strong>exactly</strong> who has been on my website, reveal the source they used to find me and discover what they have and haven’t been looking at.\r\n\r\nIt really is as <strong>simple</strong> as that.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">3. Add Hot Leads to Our Sales Pipeline</span>\r\n\r\nThis is one of the quickest and easiest ways to start making money back from an investment in Ruler Analytics!\r\n\r\nOur companies feature matches the IP addresses of your business against database of known businesses. We can identify who is looking at your website, even if they haven’t filled in a form or submitted their details.\r\n\r\nWe have an automation that recognises when a certain company has engaged with our content for an extended period of time.\r\n\r\nThis gives us an indication that they’re interested in what we have to offer.\r\n\r\nWe pipe this company into our CRM for a sales person to reach out to them.\r\n\r\nThe results are amazing, and the win rate for leads discovered this way is no less than a form fill.\r\n\r\nBy reaching out proactively, we’re able to address any apprehensions that the website doesn’t.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">4. Finding Out Which Channels Send The Best Quality Leads</span>\r\n\r\nWe briefly touched the benefits of <a href=\"https://www.ruleranalytics.com/visitor-journeys/\">visitor based analytics</a> earlier, and this is an extension of that.\r\n\r\nWhen you know who a conversion is, you can begin to get an understanding of what your best leads look like at the point of conversion.\r\n\r\nLet me give you a mind exercise to help explain what I mean.\r\n\r\nImagine you’ve got two channels, Facebook Ads and Google Ads. In Google Analytics, you can see the following:\r\n\r\n<img class=\"aligncenter size-full wp-image-2761\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/7-powerful-use-cases-for-visitor-level-analytics-www.ruleranalytics.com_-1.png\" alt=\"7 powerful use cases for visitor level analytics - www.ruleranalytics.com\" width=\"649\" height=\"157\" />\r\n\r\n&nbsp;\r\n\r\nA fair conclusion based on this data is that both Facebook Ads and Google Ads performed equally.\r\n\r\n<span style=\"font-weight: 400;\">However, if analysis allowed you to see that business domains convert better than personal ones, how would you feel if the mix looked something more like:</span>\r\n\r\n<img class=\"aligncenter size-full wp-image-2768\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/ruleranalytics-roas.png\" alt=\"\" width=\"550\" height=\"221\" />\r\n\r\nYou’d be able to conclude that whilst they send you similar volumes of leads, Google Ads are a lot higher quality.\r\n\r\nOf course this is a simplistic example, but this is what is possible if you inspect your data and are diligent about your approach to analysis.\r\n\r\n<span style=\"font-family: proxima_nova_alt_rg; font-size: 30px;\">5. Uncovering Which Part of the Product Our Leads Are Most Interested In</span>\r\n\r\nWhen someone converts and that lead gets passed over to sales, it’s important that we know exactly which part of the product they’re most interested in.\r\n\r\nTo do this, we analyse the journey taken by each lead and build up a profile of what they’re interested in based on the pages they visited.\r\n\r\nCome through visitor level analytics.\r\n\r\n<img class=\"aligncenter wp-image-2763\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/7-powerful-use-cases-for-visitor-level-analytics-www.ruleranalytics.com_-3.gif\" alt=\"7 powerful use cases for visitor level analytics - www.ruleranalytics.com\" width=\"801\" height=\"362\" />\r\n\r\n&nbsp;\r\n\r\nThe majority of the time, it’s a toss up between our call tracking and company tracking products.\r\n\r\nAlthough at times, we are able to build up more complex profiles based on the patterns in the blog.\r\n\r\nFor example, an individual may have read a couple of articles about PPC, before signing up to a demo.\r\n\r\nWith this data, we would be able to tailor our messaging towards the needs and problems that persona encounters, which really helps improve our win rates.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">6. Share Marketing Data With Your CRM</span>\r\n\r\nAnyone that’s worked with a CRM will know one thing - they’re super annoying to keep updated.\r\n\r\nIf your schedule is anything like mine, updating your CRM will most likely be at the bottom of your list of priorities.\r\n\r\nRuler Analytics is unique in that we don’t require our own forms to be able to extract the data from them.\r\n\r\nAny form fill that takes place on your website will be extracted by Ruler and imported into our database.\r\n\r\nHow is this even possible?\r\n\r\nBefore you say it, no we don’t dabble in the dark arts.\r\n\r\n<img class=\"aligncenter wp-image-2764\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/7-powerful-use-cases-for-visitor-level-analytics-www.ruleranalytics.com_-4.gif\" alt=\"7 powerful use cases for visitor level analytics - www.ruleranalytics.com\" width=\"799\" height=\"388\" />\r\n\r\n&nbsp;\r\n\r\nWhen you install the Ruler Analytics javascript tag on your website, it will be able to identify any form fill data that’s submitted. It’s really not that interesting and you’ll just have to trust us - it works.\r\n\r\nWe have over 750 integrations, which allows you send data to many popular marketing and sales tools.\r\n\r\nWe even have native integrations with Google Analytics and AdWords.\r\n\r\nThere’s another huge benefit of sending form fill and phone call data via Ruler Analytics too, we also have the marketing data for that form fill.\r\n\r\nSo not only will we tell you that Joe Bloggs is now a lead, but we will also inform you which marketing channel, campaign or keyword he came from.\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">This allows you to create better alignment with your sales and marketing teams.</span>\r\n\r\n<span style=\"font-weight: 400;\">You can find more information on how to integrate your data with 750 applications here: </span>\r\n\r\n<a href=\"https://www.ruleranalytics.com/blog/ruler-information/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/\">How to Transfer your Ruler Analytics Data to SMS, Pipedrive and 100+ Web Apps</a>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rg;\">5. Uncovering Which Part of the Product Our Leads Are Most Interested In</span>\r\n\r\nThe truth hurts but you need to know it.\r\n\r\nCEOs don’t trust marketers.\r\n\r\nThis isn’t just a generalisation, a recent study by the <a href=\"https://www.fournaisegroup.com/ceos-do-not-trust-marketers/\">Fournaise Group</a> found that this statement was true to the tune of 91% of all CEOs.\r\n\r\n<span style=\"font-weight: 400;\">Can you think </span><strong><i>why</i></strong><span style=\"font-weight: 400;\"> they don’t trust marketers?</span>\r\n\r\n<span style=\"font-weight: 400;\">When you’re in a boardroom, speaking about things like clicks and conversions will send your reputation down the tank. </span>\r\n\r\nAs much as your day-to-day may rely on these figures, they don’t pay the bills.\r\n\r\n<span style=\"font-weight: 400;\">In 2017, marketers need to be able to frame themselves as an investment rather than a cost centre. </span>\r\n\r\n<span style=\"font-weight: 400;\">This means we need to be able to demonstrate exactly how much revenue our efforts are bringing in.</span>\r\n\r\n<span style=\"font-weight: 400;\">Return on Ad Spend allows us to do that.</span>\r\n\r\n<span style=\"font-weight: 400;\">Here’s how <a href=\"https://adexchanger.com\">AdExchanger </a>describe it:</span>\r\n<blockquote><span style=\"font-weight: 400;\">“ROI optimizes to a strategy while ROAS optimizes to a tactic, yet some marketers use these terms interchangeably. ROI measures the profit generated by ads relative to the cost of those ads. It’s a business-centric metric that is most effective at measuring how ads contribute to an organization’s bottom line.\"</span></blockquote>\r\nSo how does Ruler Analytics helps you measure Return on Ad Spend (ROAS)?\r\n\r\nIf your business has an extended sales cycle, (this is the case for most businesses that aren’t low value/margin ecommerce) it isn’t enough estimating your ROAS based on an average.\r\n\r\nThe point of revenue often isn’t the point of conversion (when the person becomes a lead/a deal is created), we can’t even use custom goal values in Google Analytics.\r\n\r\nWhat we need to do is attribute the correct marketing source to the lead in our CRM or order management system. Something that Ruler Analytics allows you to do with ease.\r\n\r\nWith this data, we are able to calculate the exact amount of revenue generated for every campaign, channel and EVEN keywords!\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2765\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/7-powerful-use-cases-for-visitor-level-analytics-www.ruleranalytics.com_-5.gif\" alt=\"7 powerful use cases for visitor level analytics - www.ruleranalytics.com\" width=\"799\" height=\"449\" />\r\n\r\n&nbsp;\r\n\r\nImagine the impression you would make on your company by being able to prove an unarguable return on investment that is 4 or 10 times the resources you’d be given.\r\n\r\nTHAT is how you make an impact in business. And how marketers must be measuring their campaigns in 2017.\r\n\r\n&nbsp;\r\n\r\n[activecampaign form=4]','7 Powerful Use Cases for Ruler Analytics','','publish','closed','open','','7-powerful-use-cases-ruler-analytics','','https://www.ruleranalytics.com/blog/ruler-information/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/\nhttps://www.fournaisegroup.com/ceos-do-not-trust-marketers/','2017-04-27 12:02:58','2017-04-27 11:02:58','',0,'https://www.ruleranalytics.com/?p=2754',0,'post','',0),(2756,3,'2017-03-06 15:17:53','2017-03-06 15:17:53','','7 powerful use cases for visitor level analytics - www.ruleranalytics.com','','inherit','closed','closed','','7-powerful-use-cases-for-visitor-level-analytics-www-ruleranalytics-com','','','2017-03-06 15:18:11','2017-03-06 15:18:11','',2754,'https://www.ruleranalytics.com/wp-content/uploads/2017/03/7-powerful-use-cases-for-visitor-level-analytics-www.ruleranalytics.com_.gif',0,'attachment','image/gif',0),(2757,3,'2017-03-06 15:23:26','2017-03-06 15:23:26','','7 powerful use cases for visitor level analytics - 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Today, we’re delighted to announce a brand new way of handling your data within the Ruler Analytics interface.\r\n<h3>Introducing The New Supercharged Grid View</h3>\r\nInstead of static tables, you will now be able to sort, filter and search your data however you please. And because everything is handled in the browser, it’s lightning fast!\r\n\r\n<img class=\"aligncenter size-full wp-image-2783\" style=\"max-width: 100%;\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/screenrecording.gif\" alt=\"Ruler Analytics Dashboard View\" />\r\n\r\nThis opens up a whole new realm of possibility for you to analyse your data without leaving Ruler Analytics. The grid is incredible versatile and allows you to search, sort and count on almost any criteria and column.\r\n\r\nSome of the questions we’ve been using it to answer are:\r\n<ul>\r\n 	<li>How many leads did I get from Google Natural this month?</li>\r\n 	<li>What keyword did the lead John Doe use to find my website?</li>\r\n 	<li>Who are the most engaged visitors on my website?</li>\r\n 	<li>How did the initial phone call with Maria White go?</li>\r\n</ul>\r\nThe grid is only the first of many new changes that we’re going to be releasing over the next few months, we can’t wait to share them with you.\r\n\r\n<a href=\"http://www.ruleranalytics.com?utm_source=rulerblog\">Ruler Analytics is a marketing analytics platform that business generate more revenue by uncovering the true impact of their marketing efforts. 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14:33:37','',0,'https://www.ruleranalytics.com/blog/nf_sub/2809/',0,'nf_sub','',0),(2810,2,'2017-03-24 16:10:08','2017-03-24 16:10:08','<span style=\"font-weight: 400;\">I just found myself updating one of our customers about some recent changes to AdWords Call Extensions when I thought to myself:</span>\r\n\r\n<span style=\"font-weight: 400;\">“Wouldn’t everyone benefit from knowing this?”</span>\r\n\r\n<span style=\"font-weight: 400;\">So, here I am. </span>\r\n\r\n<span style=\"font-weight: 400;\">All up in your inbox preaching about your PPC.</span>\r\n\r\n<img class=\"aligncenter wp-image-2811\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/AdWords-Call-Extension-Updates-You-Might-Have-Missed-www.ruleranalytics.com_.gif\" alt=\"AdWords Call Extension Updates You Might Have Missed - www.ruleranalytics.com\" width=\"698\" height=\"381\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Even though these AdWords call extensions updates took place a few weeks ago, a lot of people we’ve spoken to still aren’t aware of them. </span>\r\n\r\n<span style=\"font-weight: 400;\">Paid search is an incredibly competitive environment. It’s important that you’re keeping up-to-date with every opportunity Google serve up.</span>\r\n\r\nGoogle aren’t stupid - they know the amount of value high quality calls can drive to your business.\r\n\r\n<span style=\"font-weight: 400;\">So, on the 8th March, Google announced several updates to their AdWords call extensions.</span>\r\n\r\n&nbsp;\r\n<h2><span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Account-level Call Extensions</span></h2>\r\nThere’s three levels to your AdWords account hierarchy: ad group level, campaign level and account level.\r\n\r\nPreviously, it was only possible to add call extensions at ad group and account level. This provided a lot of flexibility, but made rolling out changes slow.\r\n\r\nTo speed up the time it takes to benefit from this feature, Google have now made it possible to add AdWords call extensions at account level.\r\n\r\nMeaning, that every compatible ad within that account will now benefit from having a number displayed alongside it in the search engine results page.\r\n\r\n&nbsp;\r\n<h2><span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">New Look AdWords Call Extensions</span></h2>\r\nAlthough Google is constantly tinkering and testing with iterations of their ad design, they also introduced a completely new format that now includes the businesses name suffixed onto the end of the phone number.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2813\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/AdWords-call-extension-update-you-might-have-missed-www.ruleranalytics.com_.png\" alt=\"AdWords call extension update you might have missed - www.ruleranalytics.com\" width=\"701\" height=\"409\" />\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Keep an eye out, as Google will continue to test new designs for call only ads, including the addition of caller satisfaction ratings.</span>\r\n\r\n&nbsp;\r\n<h2><span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Updated Call Reporting for Keywords and Ad Copies</span></h2>\r\nNew details will soon be added to the keyword and ad copy reports.\r\n\r\nAdditional details include, columns for “Phone impressions” and “Phone calls”, which will be added to the keyword and ad copy reports in the near future.\r\n\r\nThese changes are designed to give advertisers a more in depth view of call performance and make it easier to identify opportunities to improve their campaigns.\r\n\r\n&nbsp;\r\n<h2><span style=\"font-size: 30px; font-color: #45474d; font-family: proxima_nova_alt_rgbold;\">Automated Call Extensions</span></h2>\r\nNot currently live but due in the upcoming future, Google are also introducing automated call extensions to the public.\r\n\r\nPreviously only available to a few advertisers, automated call extensions will identify landing pages that already feature a prominent phone number, and automatically set up a call AdWords extensions and call reporting for this phone number to help you drive more calls to your business.\r\n\r\nIf you’re reading this post and you’re an avid PPC fan like myself, you will know that Google AdWords hosts it’s own call tracking service.\r\n\r\nYeah, it’s good, but it hasn’t got a patch on our <a href=\"https://www.ruleranalytics.com/call-tracking/\">call tracking system</a> here at Ruler Analytics.\r\n\r\nOur call tracking system is simple, and provides a multitude of benefits.\r\n\r\nWe use dynamic number insertion (DNI) technology. Basically, a unique number is given to each of your website visitors.\r\n\r\nThis allows us to track your visitors individually, meaning we can see exactly what pages a visitor looked at before making that all important phone call to your business.\r\n\r\nThat’s not all..\r\n\r\nRuler Analytics can also provide you with the source and keyword an individual used to find your website, and will identify your visitors historically over multiple sessions.\r\n\r\nCall tracking is awesome if your want to turn you slow and steady PPC campaign into a revenue generating machine\r\n\r\n<img class=\"aligncenter wp-image-2818\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/giphy-8.gif\" alt=\"AdWords Call Extension Updates You Might Have Missed - www.ruleranalytics.com\" width=\"701\" height=\"439\" />\r\n\r\nTo learn more on how to supercharge the way you measure your marketing with call tracking, head on over to our <a href=\"https://www.ruleranalytics.com/book-a-demo/\">book a demo page </a>and get in touch with us today.\r\n\r\n[activecampaign form=4]','AdWords Call Extension Updates You Might Have Missed','','publish','closed','open','','adwords-call-extension-updates-might-missed','','','2017-04-27 11:51:17','2017-04-27 10:51:17','',0,'https://www.ruleranalytics.com/?p=2810',0,'post','',0),(2811,3,'2017-03-24 15:42:42','2017-03-24 15:42:42','','AdWords Call Extension Updates You Might Have Missed - www.ruleranalytics.com','','inherit','closed','closed','','adwords-call-extension-updates-you-might-have-missed-www-ruleranalytics-com','','','2017-03-24 15:43:12','2017-03-24 15:43:12','',2810,'https://www.ruleranalytics.com/wp-content/uploads/2017/03/AdWords-Call-Extension-Updates-You-Might-Have-Missed-www.ruleranalytics.com_.gif',0,'attachment','image/gif',0),(2813,3,'2017-03-24 15:50:34','2017-03-24 15:50:34','','AdWords call extension update you might have missed - www.ruleranalytics.com','','inherit','closed','closed','','adwords-call-extension-update-you-might-have-missed-www-ruleranalytics-com','','','2017-03-24 15:50:53','2017-03-24 15:50:53','',2810,'https://www.ruleranalytics.com/wp-content/uploads/2017/03/AdWords-call-extension-update-you-might-have-missed-www.ruleranalytics.com_.png',0,'attachment','image/png',0),(2814,3,'2017-03-24 16:00:36','2017-03-24 16:00:36','','AdWords Call Extension Updates You Might Have Missed - www.ruleranalytics.com','','inherit','closed','closed','','giphy-6','','','2017-03-24 16:01:14','2017-03-24 16:01:14','',2810,'https://www.ruleranalytics.com/wp-content/uploads/2017/03/giphy-6.gif',0,'attachment','image/gif',0),(2815,3,'2017-03-24 16:04:33','2017-03-24 16:04:33','','AdWords Call Extension Updates You Might Have Missed - www.ruleranalytics.com','','inherit','closed','closed','','adwords-call-extension-updates-you-might-have-missed-www-ruleranalytics-com-2','','','2017-03-24 16:05:20','2017-03-24 16:05:20','',2810,'https://www.ruleranalytics.com/wp-content/uploads/2017/03/AdWords-Call-Extension-Updates-You-Might-Have-Missed-www.ruleranalytics.com_.png',0,'attachment','image/png',0),(2818,3,'2017-03-24 16:11:37','2017-03-24 16:11:37','','AdWords Call Extension Updates You Might Have Missed - www.ruleranalytics.com','','inherit','closed','closed','','giphy-8','','','2017-03-24 16:11:55','2017-03-24 16:11:55','',2810,'https://www.ruleranalytics.com/wp-content/uploads/2017/03/giphy-8.gif',0,'attachment','image/gif',0),(2819,0,'2017-03-26 00:06:00','2017-03-26 00:06:00','','','','publish','closed','closed','','2819','','','2017-03-26 00:06:00','2017-03-26 00:06:00','',0,'https://www.ruleranalytics.com/blog/nf_sub/2819/',0,'nf_sub','',0),(2820,0,'2017-03-28 14:00:14','2017-03-28 13:00:14','','','','publish','closed','closed','','2820','','','2017-03-28 14:00:14','2017-03-28 13:00:14','',0,'https://www.ruleranalytics.com/blog/nf_sub/2820/',0,'nf_sub','',0),(2822,2,'2017-03-30 16:17:16','2017-03-30 15:17:16','The people at LinkedIn have been busy making some huge changes to their platform, not only the introduction of native LinkedIn Lead Generation ads. Fresh from their acquisition by Microsoft, they rolled out a new look and feel. Something received with mixed feelings by their users.\r\n\r\nOne of the loudest criticisms the new interface has come under is it’s likeness to Facebook, and it’s easy to see why.\r\n\r\n<img class=\"aligncenter size-full wp-image-2829\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/output_7ZkiB0.gif\" alt=\"linkedin vs facebook\" width=\"582\" height=\"436\" />\r\n\r\n&nbsp;\r\n<h3>LinkedIn Vs Facebook</h3>\r\n&nbsp;\r\n\r\nBoth interfaces feature a large, central newsfeed that cascades down the centre. Above the news feed is the submission area. This is for sharing articles, photos and status updates.\r\n\r\nTo the right, a smaller column. For Facebook, this column is an activity feed, trending topics, and most important, room for ads.\r\n\r\nFor LinkedIn, their activity feed is called ‘What you need to know’ but sits above an ad unit. Much the same as Facebook’s.\r\n\r\nComparisons to Facebook don’t stop there. LinkedIn\'s feed algorithm is now more focused on person to person engagement. Before, it prioritised content sharing and status updates.\r\n\r\nI find myself spending a lot more time there - although I’d often rather not. Engagement on my posts is also a lot higher than it used to be.\r\n\r\nTo me LinkedIn used to be a ghost town. Now, it feel like it’s thriving.\r\n\r\nLinkedIn’s messaging feature has also received an update. Again, it’s like Facebook’s. The messaging of old was more like an email client rather than a modern chat interface. Now, it’s as good as the Facebook, WhatsApp and iMessage messaging services. If not missing a few features that help maintain the professionalism of the network.\r\n\r\n&nbsp;\r\n<h3>What does this mean?</h3>\r\n&nbsp;\r\n\r\nIf you think that LinkedIn are making these changes because it’s a nice thing to do, think again.\r\n\r\nThere\'s been a shift in digital ad spend over the last few years. Facebook Ads have began to challenge Google’s stronghold on PPC advertising.\r\n\r\nEveryday <a href=\"http://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic\">1.2billion</a> people spend an average of 35 minutes browsing Facebook. They have massive scale in reach and engagement. They have a remarkable amount of data about user demographics and web activity. And yes - they even track you when you aren’t using Facebook.\r\n\r\nThis has resulted in great success for Facebook. They’ve been able to grow their ad revenues 56% year on year to total <a href=\"http://www.campaignlive.co.uk/article/facebook-ad-revenue-rockets-57-26bn/1422945\">$26bn in 2016</a>.\r\n\r\n&nbsp;\r\n<h3>What Next For LinkedIn</h3>\r\n&nbsp;\r\n\r\nLinkedIn want to take a bite out of Facebook’s pie.\r\n\r\nBut they need to increase engagement and offer new opportunities to reach audiences. Engagement creates more time on site and more new, interesting stories to share. This opens up new space for ad units, and greater inventory size.\r\n\r\nThe redesign of LinkedIn Messenger was a perfect example of how they\'re doing this. LinkedIn introduced <a href=\"https://business.linkedin.com/marketing-solutions/sponsored-inmail\">Sponsored InMail</a> not long after they launched the new user interface. This is the first of many changes LinkedIn is due to make to their advertising solutions.\r\n\r\nWe were lucky to get hold of their road-map for 2017.\r\n\r\n<iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"//www.slideshare.net/slideshow/embed_code/key/K67jH7npCGVoib\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> </iframe>\r\n\r\n&nbsp;\r\n<h3>Introducing LinkedIn Lead Generation Ads</h3>\r\n&nbsp;\r\n\r\nOne of LinkedIn’s first forays into advertising in 2017 was the introduction of the native LinkedIn Lead Generation ad unit (and yes, it’s almost exactly the same as Facebook’s).\r\n\r\nNative LinkedIn Lead Generation ads allow users to submit their details without leaving LinkedIn, as well as having all of the form fields pre-populated with their data. The combination of a reduction in friction (the user continues browsing LinkedIn rather than being taken off site) and allowing advertisers to piggyback off of the visitors trust in LinkedIn means they’re a lot more likely to perform better than adverts that send people to a landing page.\r\n\r\nSetting up a LinkedIn Lead Generation ad is easy, and it’s likely that you probably already have access to them, even if you didn’t know.\r\n<h3>Step-by-Step: How To Create a LinkedIn Lead Generation Ads</h3>\r\n&nbsp;\r\n<h4>Step 1: Create a LinkedIn Advertising Account</h4>\r\nGet started by signing in to <a href=\"https://www.linkedin.com/ad/?src=or-search&amp;veh=www.google.co.uk%7Cor-search&amp;trk=sem_lms_gaw\">Campaign Manager</a>. If you don’t have an account, you can <a href=\"https://www.linkedin.com/help/lms/topics/8121/8122/5749\">create one in minutes</a>.\r\n<h4>Step 2: Create a LinkedIn Lead Generation ad form</h4>\r\nIn the top right of your Campaign Manager there’s a menu item labelled ‘Tools’, hover over this to dropdown and you’ll see an option to create Lead Forms.\r\n\r\n<img class=\"size-full wp-image-2824 aligncenter\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/leadformsgif.gif\" alt=\"linkedin lead generation\" width=\"483\" height=\"316\" />\r\n\r\nCreating your lead form is relatively straight forward. Once you’ve configured it how you’d like, hit Save and head back to the Campaign Manager.\r\n<h4>Step 3: Promote Your LinkedIn Lead Generation Form</h4>\r\nOnce you’ve created your LinkedIn Lead Generation ad form, you’ll need to associate it with sponsored content in order for it to be delivered in the news feed.\r\n\r\nLinkedIn Lead Generation Ads forms only work with Sponsored Content campaigns. Once you’ve started creating one, make sure you’ve selected Collect Leads using LinkedIn Lead Generation Ads Forms.\r\n\r\nIt isn’t necessary to chose a conversion (the form submit is the conversion).\r\n\r\n<img class=\"aligncenter size-full wp-image-2823\" style=\"width: 100%;\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/03/formimage.png\" alt=\"linkedin lead generation\" />\r\n<h4>Step 4: Create/Select Accompanying Content</h4>\r\nNow, this step had me lost for a while. I’d created a form which I expected to select, but that isn’t until the next step. So go head and create new sponsored content or select an existing post that could work. You’ll add the form on the next step.\r\n<h4>Step 5: Targeting</h4>\r\nThis is no different to LinkedIn’s existing ads. I won’t go into this in detail, but you’ll be able to find lots of useful information <a href=\"https://www.linkedin.com/help/linkedin/answer/722/targeting-options-and-best-practices-for-linkedin-advertisements?lang=en\">already published</a>.\r\n<h4>Step 6: Set your campaign live</h4>\r\nSet your bids, hit Launch Campaign and off you go!\r\n\r\n&nbsp;\r\n\r\n[activecampaign form=4]','LinkedIn Lead Generation Ads Have Just Launched - Here’s How to Take Advantage of Them Right Now','','publish','closed','open','','linkedin-lead-generation','','','2017-04-27 11:51:00','2017-04-27 10:51:00','',0,'https://www.ruleranalytics.com/?p=2822',0,'post','',0),(2823,1,'2017-03-30 09:55:54','2017-03-30 08:55:54','','','','inherit','closed','closed','','formimage','','','2017-03-30 11:34:41','2017-03-30 10:34:41','',2822,'https://www.ruleranalytics.com/wp-content/uploads/2017/03/formimage.png',0,'attachment','image/png',0),(2824,1,'2017-03-30 09:56:43','2017-03-30 08:56:43','','leadformsgif','','inherit','closed','closed','','leadformsgif','','','2017-03-30 11:34:58','2017-03-30 10:34:58','',2822,'https://www.ruleranalytics.com/wp-content/uploads/2017/03/leadformsgif.gif',0,'attachment','image/gif',0),(2825,1,'2017-03-30 10:13:56','2017-03-30 09:13:56','','llgaheader','','inherit','closed','closed','','llgaheader','','','2017-03-30 10:13:56','2017-03-30 09:13:56','',2822,'https://www.ruleranalytics.com/wp-content/uploads/2017/03/llgaheader.png',0,'attachment','image/png',0),(2829,1,'2017-03-30 11:41:44','2017-03-30 10:41:44','','linkedin vs facebook','','inherit','closed','closed','','output_7zkib0','','','2017-03-30 11:42:17','2017-03-30 10:42:17','',2822,'https://www.ruleranalytics.com/wp-content/uploads/2017/03/output_7ZkiB0.gif',0,'attachment','image/gif',0),(2831,0,'2017-03-30 15:49:19','2017-03-30 14:49:19','','','','publish','closed','closed','','2831','','','2017-03-30 15:49:19','2017-03-30 14:49:19','',0,'https://www.ruleranalytics.com/blog/nf_sub/2831/',0,'nf_sub','',0),(2832,0,'2017-03-30 19:51:33','2017-03-30 18:51:33','','','','publish','closed','closed','','2832','','','2017-03-30 19:51:33','2017-03-30 18:51:33','',0,'https://www.ruleranalytics.com/blog/nf_sub/2832/',0,'nf_sub','',0),(2833,0,'2017-03-30 22:55:34','2017-03-30 21:55:34','','','','publish','closed','closed','','2833','','','2017-03-30 22:55:34','2017-03-30 21:55:34','',0,'https://www.ruleranalytics.com/blog/nf_sub/2833/',0,'nf_sub','',0),(2834,0,'2017-04-01 21:24:16','2017-04-01 20:24:16','','','','publish','closed','closed','','2834','','','2017-04-01 21:24:16','2017-04-01 20:24:16','',0,'https://www.ruleranalytics.com/blog/nf_sub/2834/',0,'nf_sub','',0),(2835,0,'2017-04-03 16:36:39','2017-04-03 15:36:39','','','','publish','closed','closed','','2835','','','2017-04-03 16:36:39','2017-04-03 15:36:39','',0,'https://www.ruleranalytics.com/blog/nf_sub/2835/',0,'nf_sub','',0),(2836,0,'2017-04-03 22:48:24','2017-04-03 21:48:24','','','','publish','closed','closed','','2836','','','2017-04-03 22:48:24','2017-04-03 21:48:24','',0,'https://www.ruleranalytics.com/blog/nf_sub/2836/',0,'nf_sub','',0),(2837,0,'2017-04-04 06:18:02','2017-04-04 05:18:02','','','','publish','closed','closed','','2837','','','2017-04-04 06:18:02','2017-04-04 05:18:02','',0,'https://www.ruleranalytics.com/blog/nf_sub/2837/',0,'nf_sub','',0),(2838,0,'2017-04-04 09:35:44','2017-04-04 08:35:44','','','','publish','closed','closed','','2838','','','2017-04-04 09:35:44','2017-04-04 08:35:44','',0,'https://www.ruleranalytics.com/blog/nf_sub/2838/',0,'nf_sub','',0),(2839,0,'2017-04-04 16:42:17','2017-04-04 15:42:17','','','','publish','closed','closed','','2839','','','2017-04-04 16:42:17','2017-04-04 15:42:17','',0,'https://www.ruleranalytics.com/blog/nf_sub/2839/',0,'nf_sub','',0),(2840,0,'2017-04-05 20:10:55','2017-04-05 19:10:55','','','','publish','closed','closed','','2840','','','2017-04-05 20:10:55','2017-04-05 19:10:55','',0,'https://www.ruleranalytics.com/blog/nf_sub/2840/',0,'nf_sub','',0),(2842,0,'2017-04-06 15:38:24','2017-04-06 14:38:24','','','','publish','closed','closed','','2842','','','2017-04-06 15:38:24','2017-04-06 14:38:24','',0,'https://www.ruleranalytics.com/blog/nf_sub/2842/',0,'nf_sub','',0),(2843,0,'2017-04-07 08:20:39','2017-04-07 07:20:39','','','','publish','closed','closed','','2843','','','2017-04-07 08:20:39','2017-04-07 07:20:39','',0,'https://www.ruleranalytics.com/blog/nf_sub/2843/',0,'nf_sub','',0),(2844,0,'2017-04-07 12:31:54','2017-04-07 11:31:54','','','','publish','closed','closed','','2844','','','2017-04-07 12:31:54','2017-04-07 11:31:54','',0,'https://www.ruleranalytics.com/blog/nf_sub/2844/',0,'nf_sub','',0),(2845,2,'2017-04-25 09:57:49','2017-04-25 08:57:49','Every team is different. You have different goals, different processes and use different tools. Because of that, it’s important that modern web applications can be modern, open and able to integrate with each other without much pain. I don’t think there’s any better application that enables those values more than <a href=\"https://www.zapier.com\">Zapier</a>.\r\n\r\nThat’s why we’re proud to announce that our integration has now completed it’s beta phase and is a complete, public integration. <a href=\"https://zapier.com/zapbook/updates/1050/new-app-ruler-analytics/\">You can read Zapier\'s announcement on their blog</a>.\r\n<h2>How To Use Zapier and Ruler Analytics</h2>\r\nDuring the beta period, we have seen some of the amazing ways customers have utilised Zapier to connect Ruler Analytics with applications that span sales, marketing and more. The ease of sharing data this easily is extremely convenient. It drastically improves the amount of value you’re able to realise from Ruler Analytics and opens up some unique use cases that we would’ve never before imagined.\r\n<h2>What is Zapier?</h2>\r\nFor those of you who are unfamiliar, Zapier is a simple way to share data between applications, even if they don’t have a native API integration. There’s nothing complicated required: no development, no coding, no special knowledge. Zapier takes one or more applications of your choice, and creates pipelines between over 750 other applications that use their platform.\r\n\r\nCreating an integration is simple. All you have to do is select the applications and data you wish to send. It’s no more difficult than creating a simple email workflow.\r\n<h2>Getting Started</h2>\r\nFirst of all you need to create an account with Zapier. There’s a free option as well as paid options for when your usage begins to increase.\r\n\r\nIf you’re a little daunted at all of the possibilities you now have available to you, check out some of the integrations other Ruler Analytics have already created on our zapbook. These premade zaps can simply be copied into your own Zapier accounts so you can get started straight away\r\n\r\n<script src=\"https://zapier.com/zapbook/embed/widget.js?services=ruler-analytics&limit=5\"></script>\r\n<h2>Why We Chose Zapier?</h2>\r\nRuler Analytics is primarily an application that deals with data. We are proud of the brilliant reporting interfaces we are building. It is used by our users everyday. But we know that there’s much more value in data when there’s a greater context around it.\r\n\r\nZapier allows us to turn our platform from a single silo of data into a living, breathing network that receives and channels information from many different sources. Whereas Ruler Analytics was once solely used by marketing professionals, we’re increasingly seeing individuals from the sales function and executive levels using Ruler data to measure the commercial impact of their sales and marketing activity.\r\n\r\nThis wouldn’t have been possible without Zapier.\r\n\r\nWhilst we will continue building out native integrations for the products our customers use the most (our AdWords and Google Analytics integrations for example), Zapier offers us an easy, effective and available solution from the go.\r\n\r\n&nbsp;\r\n\r\n[activecampaign form=4]','Introducing Zapier: A Simple Way to Connect','','publish','closed','open','','introducing-zapier-connection','','','2017-04-27 12:02:54','2017-04-27 11:02:54','',0,'https://www.ruleranalytics.com/?p=2845',0,'post','',0),(2847,0,'2017-04-08 22:39:07','2017-04-08 21:39:07','','','','publish','closed','closed','','2847','','','2017-04-08 22:39:07','2017-04-08 21:39:07','',0,'https://www.ruleranalytics.com/blog/nf_sub/2847/',0,'nf_sub','',0),(2850,0,'2017-04-11 16:43:31','2017-04-11 15:43:31','','','','publish','closed','closed','','2850','','','2017-04-11 16:43:31','2017-04-11 15:43:31','',0,'https://www.ruleranalytics.com/blog/nf_sub/2850/',0,'nf_sub','',0),(2851,0,'2017-04-12 16:50:45','2017-04-12 15:50:45','','','','publish','closed','closed','','2851','','','2017-04-12 16:50:45','2017-04-12 15:50:45','',0,'https://www.ruleranalytics.com/blog/nf_sub/2851/',0,'nf_sub','',0),(2853,1,'2017-04-13 15:23:58','2017-04-13 14:23:58','<h2>Close the loop between Marketing & Sales</h2>\r\n\r\n<img src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/closed-loop-marketing-workflow.png\" style=\'max-width:100%;display:block;height:auto;\'>\r\n\r\n<p>Ruler Analytics \'closes the loop\' between marketing and sales by matching real customer form fills and phone calls against the marketing campaign and keyword from which it was generated and then integrates the data into your CRM.</p>','Closed Loop Marketing','','trash','closed','closed','','closed-loop-marketing__trashed','','','2018-02-28 11:02:20','2018-02-28 11:02:20','',0,'https://www.ruleranalytics.com/?page_id=2853',0,'page','',0),(2855,1,'2017-04-13 15:28:24','2017-04-13 14:28:24','','closed-loop-marketing-workflow','','inherit','closed','closed','','closed-loop-marketing-workflow','','','2017-04-13 15:28:24','2017-04-13 14:28:24','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/closed-loop-marketing-workflow.png',0,'attachment','image/png',0),(2856,0,'2017-04-15 20:32:41','2017-04-15 19:32:41','','','','publish','closed','closed','','2856','','','2017-04-15 20:32:41','2017-04-15 19:32:41','',0,'https://www.ruleranalytics.com/blog/nf_sub/2856/',0,'nf_sub','',0),(2858,0,'2017-04-18 08:57:35','2017-04-18 07:57:35','','','','publish','closed','closed','','2858','','','2017-04-18 08:57:35','2017-04-18 07:57:35','',0,'https://www.ruleranalytics.com/blog/nf_sub/2858/',0,'nf_sub','',0),(2859,0,'2017-04-18 08:58:10','2017-04-18 07:58:10','','','','publish','closed','closed','','2859','','','2017-04-18 08:58:10','2017-04-18 07:58:10','',0,'https://www.ruleranalytics.com/blog/nf_sub/2859/',0,'nf_sub','',0),(2860,0,'2017-04-18 09:50:29','2017-04-18 08:50:29','','','','publish','closed','closed','','2860','','','2017-04-18 09:50:29','2017-04-18 08:50:29','',0,'https://www.ruleranalytics.com/blog/nf_sub/2860/',0,'nf_sub','',0),(2861,0,'2017-04-18 17:26:17','2017-04-18 16:26:17','','','','publish','closed','closed','','2861','','','2017-04-18 17:26:17','2017-04-18 16:26:17','',0,'https://www.ruleranalytics.com/blog/nf_sub/2861/',0,'nf_sub','',0),(2862,1,'2017-04-19 14:02:14','2017-04-19 13:02:14','','The Q1 2017 Lead Generation Benchmark Report','','inherit','closed','closed','','the-q1-2017-lead-generation-benchmark-report','','','2017-04-19 14:02:14','2017-04-19 13:02:14','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/The-Q1-2017-Lead-Generation-Benchmark-Report.pdf',0,'attachment','application/pdf',0),(2863,0,'2017-04-19 15:16:13','2017-04-19 14:16:13','','','','publish','closed','closed','','2863','','','2017-04-19 15:16:13','2017-04-19 14:16:13','',0,'https://www.ruleranalytics.com/blog/nf_sub/2863/',0,'nf_sub','',0),(2864,2,'2017-04-25 14:39:25','2017-04-25 13:39:25','Imagine if you had access to the analytic dashboards of hundreds of organisations in a similar market to you. You\'d be able to compare, analyse and spot opportunities of where you could improve. Or worse, where you\'re falling short.\r\n\r\nAny self-respecting digital marketer <a href=\"https://www.ruleranalytics.com/marketing-attribution/\" target=\"_blank\">monitors their analytics</a>. You can compare performance historically, against different channels, by operation systems or screen size - the list is endless! However, the problem is this:\r\n<h3 style=\"text-align: center;\"><em><strong>You can only benchmark your performance against <span style=\"text-decoration: underline;\">your own</span> data</strong></em></h3>\r\n<p style=\"text-align: left;\">\"What is wrong with this?\" I hear you say. The problem is that you essentially have tunnel vision and you\'re unaware of the potential awesomeness that\'s occurring outside of your field of vision. You daren\'t try new things, because you have no evidence that they\'ve ever worked before.</p>\r\n<p style=\"text-align: left;\">Until now.</p>\r\n\r\n<h2 style=\"text-align: left;\">Introducing Our New Quarterly Lead Generation Benchmark Report</h2>\r\n<p style=\"text-align: left;\">We\'re blessed by having access to the conversion and deal flows of tens of thousands of companies, across many different industries. 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Your report will be in your inbox shortly.','Thank You','','publish','closed','closed','','ebook-download','','','2017-11-06 10:47:07','2017-11-06 10:47:07','',0,'https://www.ruleranalytics.com/?page_id=2925',0,'page','',0),(2926,1,'2017-05-08 14:21:02','2017-05-08 13:21:02','','meeting','','inherit','closed','closed','','meeting','','','2017-05-08 14:21:02','2017-05-08 13:21:02','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/meeting.ics',0,'attachment','text/calendar',0),(2927,0,'2017-05-08 16:13:34','2017-05-08 15:13:34','','','','publish','closed','closed','','2927','','','2017-05-08 16:13:34','2017-05-08 15:13:34','',0,'https://www.ruleranalytics.com/blog/nf_sub/2927/',0,'nf_sub','',0),(2928,0,'2017-05-09 09:36:14','2017-05-09 08:36:14','','','','publish','closed','closed','','2928','','','2017-05-09 09:36:14','2017-05-09 08:36:14','',0,'https://www.ruleranalytics.com/blog/nf_sub/2928/',0,'nf_sub','',0),(2929,0,'2017-05-09 09:40:09','2017-05-09 08:40:09','','','','publish','closed','closed','','2929','','','2017-05-09 09:40:09','2017-05-09 08:40:09','',0,'https://www.ruleranalytics.com/blog/nf_sub/2929/',0,'nf_sub','',0),(2930,1,'2017-05-09 09:41:13','2017-05-09 08:41:13','','meeting','','inherit','closed','closed','','meeting-2','','','2017-05-09 09:41:13','2017-05-09 08:41:13','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/meeting-1.ics',0,'attachment','text/calendar',0),(2931,2,'2017-05-10 15:28:42','2017-05-10 14:28:42','A year ago you decided that now was the time.\r\n\r\nYou were going to leave your job behind and embark on an exciting new adventure: to become the owner of your own agency.\r\n\r\nWith some contacts from your existing jobs and a good reputation in your local area, you set out to become the next Maurice Saatchi.\r\n\r\nIt was all going well, but then the leads started to dry up.\r\n\r\nYour network is exhausted, but the pressures of growing your business didn’t subside.\r\n\r\nWhat next? You’ve spent your career learning how to grow other people’s businesses.\r\n\r\nBut now, the onus is on your to grow your own.\r\n\r\nWith tight budgets and the unique set of challenges that come with growing an agency, there’s only a few go-to strategies that pretty much always work.\r\n\r\nOne of those is content marketing.\r\n\r\n&nbsp;\r\n<h2>Don\'t Get Left Behind</h2>\r\nIf your digital marketing agency is not yet using content marketing, you’re among the few.\r\n\r\nCurrently, <a href=\"http://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf\">89% of B2B businesses</a> are using content marketing to fuel new business. And these businesses are generating leads and saving money: research shows that content marketing generates three times as may leads as traditional marketing, <a href=\"https://www.demandmetric.com/content/content-marketing-infographic\">but it costs 62% less</a>.\r\n\r\nIf you’ve been putting it off, 2017 is the perfect time to finally launch a content marketing campaign. Successful content marketing doesn’t require hiring a team to focus on writing and publishing new content multiple times each day.\r\n\r\nYou can reap the rewards of content marketing even with a small-scale approach and—if successful—scale your efforts later.\r\n\r\n&nbsp;\r\n<h2>Why Content Marketing Matters for Modern Businesses</h2>\r\nSeveral studies have uncovered findings that highlight why content marketing matters to modern businesses:\r\n<ul>\r\n 	<li><strong>Advertising is not as effective as it used to be.</strong> More than 200 million people <a href=\"https://pagefair.com/blog/2015/ad-blocking-report/\">use ad-blocking software</a>—they don’t even see ads when browsing the web. Additionally, Google may be adding a built-in ad blocker to a future version of its Chrome browser.</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>Your target audience is using search to make decisions.</strong> When making a decision, <a href=\"https://www.thinkwithgoogle.com/articles/the-changing-face-b2b-marketing.html\">71% of B2B buyers begin the process with a web search</a>, and that number continues to climb. A recent report shows that almost half of <a href=\"http://www.demandgenreport.com/resources/research/the-2017-content-preferences-survey-report\">B2B buyers report relying on online content</a> to make decisions more heavily this year than last year.</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>Content marketing drives more leads and increases revenue.</strong> B2B brands that maintain an active blog <a href=\"http://neilpatel.com/blog/beginners-guide-to-content-based-lead-generation/\">generate 67% more leads</a> than those who don’t, and conversion rates are <a href=\"http://resources.kapost.com/aberdeen-content-chaos.html?id=701E0000000AGpy&amp;source=marketeer#_ts=1405356124683\">nearly <em>six times</em> higher</a> for businesses that have adopted content marketing. 82% of marketers who blog <a href=\"http://www.stateofinbound.com/\">report a positive return on investment</a>.</li>\r\n</ul>\r\nContent marketing engages distracted decision makers in the places where they’re conducting research, isn’t impacted by ad-blocking software, and leads to increased leads, conversions, and revenue.\r\n\r\nThere’s a reason why 89% of B2B brands utilise content marketing.\r\n\r\nIt works.\r\n\r\n&nbsp;\r\n<h2>Why Is Content Marketing in 2017 Important for Digital Marketing Agencies?</h2>\r\nIn addition to the benefits listed above, content marketing is important for digital marketing agencies because it allows them to highlight their expertise and build authority.\r\n\r\nPublishing high-quality, in-depth, and unique content builds credibility with visitors—it shows that you know your business.\r\n\r\nFor proof of the power of content marketing for digital agencies, consider these case studies:\r\n<ul>\r\n 	<li>After adopting content marketing, <a class=\"zem_slink\" title=\"Internet Marketing Agency\" href=\"http://www.internetmarketingagency.com/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">internet marketing agency</a> <a href=\"http://www.verticalmeasures.com/\">Vertical Measures</a> was able to <a href=\"http://www.verticalmeasures.com/content-marketing-2/how-can-content-marketing-improve-your-sales/\">eliminate its need for outbound salespeople</a>. Instead, the company uses its website and blog to answer the questions that outbound salespeople used to answer. The company’s remaining sales personnel handle inbound requests, and they’re able to close sales more quickly because customers are already fully educated.</li>\r\n</ul>\r\n<ul>\r\n 	<li>After investing time in several content marketing campaigns—including guest posts, blogging, and content partnerships—PPC management company KlientBoost built their traffic up to <a href=\"https://growandconvert.com/marketing/grow-digital-agency/\">50,000 unique monthly visitors</a>. Anyone can have an agency, so KlientBoost’s founder Johnathan Dane used quality content and exceptional design as a differentiator to build brand authority and establish trust with audiences.</li>\r\n</ul>\r\nOften, digital marketing agencies provide services that are exceptionally complex.\r\n\r\nServices like SEO, CRO, and analytics tracking and reporting—as a few examples—could lead to hundreds of how-to guides that walk audiences through each important step of these techniques.\r\n\r\nBut some agencies fear that divulging the process for completing tasks that the agency provides will encourage prospects to do the work themselves instead of hiring an agency.\r\n\r\nBut in many cases, the opposite is true.\r\n\r\nProspects often get overwhelmed by the amount of work that doing it themselves would require, so they decide to hire someone who obviously knows how to do it because they’ve clearly articulated the process online.\r\n\r\n&nbsp;\r\n<h2>Getting Started with Content Marketing</h2>\r\nThere are dozens of ways that you can move forward with content marketing in 2017.\r\n\r\nYou could start a blog or a podcast, guest post on other sites or collaborate with other companies to produce comprehensive ebooks, create videos or infographics.\r\n\r\nYou could even dive into social media marketing or email marketing.\r\n\r\nBut starting with everything at once will keep you from focusing on anything—you won’t have time to refine your strategy, and you’ll struggle to determine which strategies and channels are effective and which aren’t. Instead, pick one or two approaches, and focus on making them great. Then, build and expand iteratively.\r\n\r\nIf you want to start with the smallest-scale approach, simply add a blog to your agency’s website. Then, make a few important decisions that will guide your content strategy:\r\n<ul>\r\n 	<li><strong>Establish your goals.</strong> Why are you creating content? What do you hope to achieve with content marketing? By defining your goals upfront, you can develop a content marketing plan that supports those goals.</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>Define your target audience.</strong> Who are you writing your content for? What are the needs, goals, and pain points of that audience? You must determine what that audience needs in order to provide answers that will drive qualified traffic to your site.[activecampaign form=2]</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>Determine your publishing schedule.</strong> How often will you publish? Consistency is more important than quantity initially. You don’t have to publish every day, but if you decide to publish once a week, you should make sure to publish a new post each week. Consistency keeps audiences engaged, and it helps with SEO by ensuring your site is fresh and regularly indexed.</li>\r\n</ul>\r\n&nbsp;\r\n\r\nWith this information, you can brainstorm topics ideas and begin creating an editorial calendar. You’ll also need to find someone to write the content: you can choose someone on your existing team who writes well and has the capacity for the extra work, hire a freelance writer on contract, or bring on a full-time content marketing manager.\r\n\r\n&nbsp;\r\n<h2>Content Marketing Is No Longer Optional</h2>\r\nThe best digital marketing agencies are using content marketing to grow revenue, build authority, and drive engagement and awareness.\r\n\r\nGet started with content marketing by adding a blog to your website and publishing once a week. Then, measure your results over time to decide if the approach is driving the results you hoped for. If it is, you can expand your efforts incrementally to publish more often and target additional channels.\r\n\r\n[activecampaign form=4]','Fuelling New Agency Business: The Importance of Content Marketing in 2017','','publish','closed','open','','agency-content-marketing-in-2017','','\nhttps://growandconvert.com/marketing/grow-digital-agency/','2017-06-07 19:14:49','2017-06-07 18:14:49','',0,'https://www.ruleranalytics.com/?p=2931',0,'post','',0),(2933,1,'2017-05-09 16:11:59','2017-05-09 15:11:59','','theimportanceofcontentmarketing','','inherit','closed','closed','','theimportanceofcontentmarketing','','','2017-05-09 16:11:59','2017-05-09 15:11:59','',2931,'https://www.ruleranalytics.com/wp-content/uploads/2017/05/theimportanceofcontentmarketing.png',0,'attachment','image/png',0),(2934,1,'2017-05-10 11:15:36','2017-05-10 10:15:36','','Screen Shot 2017-05-09 at 09.39.51','','inherit','closed','closed','','screen-shot-2017-05-09-at-09-39-51','','','2017-05-10 11:15:36','2017-05-10 10:15:36','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/Screen-Shot-2017-05-09-at-09.39.51.png',0,'attachment','image/png',0),(2936,1,'2017-05-16 16:42:09','2017-05-16 15:42:09','Put simply, AdWords Call Tracking allows you to see which networks, campaigns, ad groups, ads, and keywords are sending people to your website that then pick up the phone and call your business. Ruler Analytics - a Google AdWords Technology Partner - has a native integration with Google AdWords meaning all of the data we collect regarding call conversions is accessible through the AdWords user interface.\r\n\r\nThis data means that we can better optimise your campaigns and achieve a better return on investment. The campaign, ad group, ad, and keyword are fairly attributed for their contribution towards influencing the decision someone made to call your business. The direct integration means there is no noticeable delay between the call and the conversion being reported in AdWords, so you can begin making smarter optimisations right away.\r\n<h2>How AdWords Call Tracking Works</h2>\r\nWhilst the technology behind call tracking is complex, the process is simple. Let’s say that three people visit your website and each of them found your website by a different keyword:\r\n\r\nPerson A - Keyword ‘Home Services’\r\n\r\nPerson B - Keyword ‘electricians in Wilmslow’\r\n\r\nPerson C - Keyword ‘Plumbing’\r\n\r\nAlthough visitors to your website are anonymous, it’s possible to find out the referring information. This includes the source, campaign, channel, keyword and any custom URL parameters such as UTM and UCLID parameters.\r\n\r\nWith Ruler Analytics installed on your website, it will collect all of this referring information. Then for each visitor, it will serve up a unique phone number. This is known as dynamic keyword insertion.\r\n\r\nRuler’s technology associates the referring information with each unique number. So when the number is called, we are able to identify exactly which visitor made the call.\r\n\r\nBecause Ruler Analytics has a native integration with Google AdWords, we can share this information directly with them. It’s quick, accurate and happens in real-time. A few moments after the call, the conversion will show next to the relative campaign, advert and keyword.\r\n\r\n&nbsp;\r\n<h2><b>The Benefits of AdWords Call Tracking</b></h2>\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Call tracking can help you optimise the delivery of your AdWords campaigns so that you focus on the keywords that deliver the most conversions. It helps you identify areas of performance that you would’ve never been able to spot without the help of AdWords call tracking.</span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Alongside conversion tracking, call tracking also means you can listen back to inbound phone calls made to your company by people who visit from AdWords. This allows you to highlight improvements to your customer service as well as providing valuable information for your sales team. </span>\r\n\r\n<span style=\"font-weight: 400;\"></span>','AdWords Call Tracking','','trash','closed','closed','','adwords-call-tracking__trashed','','','2018-02-28 11:02:16','2018-02-28 11:02:16','',0,'https://www.ruleranalytics.com/?page_id=2936',0,'page','',0),(2937,1,'2018-02-28 11:02:19','2018-02-28 11:02:19','','Agency Call Tracking','','trash','closed','closed','','agency-call-tracking__trashed','','','2018-02-28 11:02:19','2018-02-28 11:02:19','',0,'https://www.ruleranalytics.com/?page_id=2937',0,'page','',0),(2938,1,'2018-02-28 11:02:19','2018-02-28 11:02:19','','Call Centre Tracking','','trash','closed','closed','','__trashed','','','2018-02-28 11:02:19','2018-02-28 11:02:19','',0,'https://www.ruleranalytics.com/?page_id=2938',0,'page','',0),(2939,1,'2018-02-28 11:02:17','2018-02-28 11:02:17','','Inbound Call Recording Software','','trash','closed','closed','','call-recording__trashed','','','2018-02-28 11:02:17','2018-02-28 11:02:17','',0,'https://www.ruleranalytics.com/?page_id=2939',0,'page','',0),(2940,0,'2017-05-11 06:29:20','2017-05-11 05:29:20','','','','publish','closed','closed','','2940','','','2017-05-11 06:29:20','2017-05-11 05:29:20','',0,'https://www.ruleranalytics.com/blog/nf_sub/2940/',0,'nf_sub','',0),(2941,1,'2017-05-11 11:38:11','2017-05-11 10:38:11','','closed-loop-marketing-webinar','','inherit','closed','closed','','screen-shot-2017-05-11-at-11-24-36','','','2017-05-11 11:38:45','2017-05-11 10:38:45','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/Screen-Shot-2017-05-11-at-11.24.36.png',0,'attachment','image/png',0),(2942,1,'2017-05-11 11:39:00','2017-05-11 10:39:00','','meeting','','inherit','closed','closed','','meeting-3','','','2017-05-11 11:39:00','2017-05-11 10:39:00','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/meeting-2.ics',0,'attachment','text/calendar',0),(2943,0,'2017-05-14 04:51:04','2017-05-14 03:51:04','','','','publish','closed','closed','','2943','','','2017-05-14 04:51:04','2017-05-14 03:51:04','',0,'https://www.ruleranalytics.com/blog/nf_sub/2943/',0,'nf_sub','',0),(2944,0,'2017-05-14 13:38:11','2017-05-14 12:38:11','','','','publish','closed','closed','','2944','','','2017-05-14 13:38:11','2017-05-14 12:38:11','',0,'https://www.ruleranalytics.com/blog/nf_sub/2944/',0,'nf_sub','',0),(2945,0,'2017-05-14 15:11:59','2017-05-14 14:11:59','','','','publish','closed','closed','','2945','','','2017-05-14 15:11:59','2017-05-14 14:11:59','',0,'https://www.ruleranalytics.com/blog/nf_sub/2945/',0,'nf_sub','',0),(2946,0,'2017-05-15 10:21:18','2017-05-15 09:21:18','','','','publish','closed','closed','','2946','','','2017-05-15 10:21:18','2017-05-15 09:21:18','',0,'https://www.ruleranalytics.com/blog/nf_sub/2946/',0,'nf_sub','',0),(2949,0,'2017-05-15 12:41:25','2017-05-15 11:41:25','','','','publish','closed','closed','','2949','','','2017-05-15 12:41:25','2017-05-15 11:41:25','',0,'https://www.ruleranalytics.com/blog/nf_sub/2949/',0,'nf_sub','',0),(2952,0,'2017-05-16 15:09:09','2017-05-16 14:09:09','','','','publish','closed','closed','','2952','','','2017-05-16 15:09:09','2017-05-16 14:09:09','',0,'https://www.ruleranalytics.com/blog/nf_sub/2952/',0,'nf_sub','',0),(2953,0,'2017-05-16 17:27:03','2017-05-16 16:27:03','','','','publish','closed','closed','','2953','','','2017-05-16 17:27:03','2017-05-16 16:27:03','',0,'https://www.ruleranalytics.com/blog/nf_sub/2953/',0,'nf_sub','',0),(2955,4,'2017-05-17 09:59:55','2017-05-17 08:59:55','In late 2003, David Gilroy and his two partners left their jobs at Sift - another UK web design agency - to launch <a href=\"https://www.conscious.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">Conscious Solutions</a>. They were joined in 2004 by former colleagues Andrew Gray and Kevin Glass as founders.\r\n\r\nInstead of providing a diverse array of services to companies in a variety of sectors like Sift, Conscious was going to focus on a single service for a specific sector: building websites for law firms.\r\n\r\nMaking the decision early on to focus on a niche has been the foundation of Conscious’ success.\r\n\r\nToday, Conscious Solutions works with 300 law firms, enjoys an <a href=\"https://www.linkedin.com/pulse/conscious-solutions-reflections-2016-david-gilroy\" target=\"_blank\" rel=\"noopener noreferrer\">89% client retention rate</a>, and is set to turn over £2 million in revenue in 2017. And while they’ve grown into a full-service digital agency, they still only work with businesses in the legal sector.\r\n\r\nAccording to Gilroy, focusing on a niche provides Conscious with a strong marketing advantage, a simpler path to growing awareness and trust, and a sound future exit strategy.\r\n\r\nThis story outlines Conscious’ rise: how they got started, why they made the decision to focus on the legal sector, how that decision has contributed to their current success, plus valuable hints on how to start a marketing agency of your own.\r\n\r\n&nbsp;\r\n<h2>Setting Up a Niche Digital Marketing Agency</h2>\r\nDavid Gilroy is the Director of Stuff &amp; Things (aka: Sales &amp; Marketing) at Conscious Solutions - a UK-based digital marketing agency.\r\n\r\nHe launched the business back in 2003 with two partners, who were also former colleagues at his previous business, Sift.\r\n\r\nUnlike many competing agencies, David and his partners chose to forego the “spray and pray” method of finding new clients. Instead, they made the decision to focus on the legal sector before launching their agency.\r\n\r\nThe idea came from one of the divisions at Sift - Practice Web - that focused on websites for accountancy firms.\r\n\r\nGilroy and his partners liked the idea of focusing on a niche, and after conducting some research, landed on legal as the ideal sector.\r\n\r\nThere was only one firm with a similar approach and its market was in the United States.\r\n\r\nIt provided Conscious with a model to work from, and the lack of similar services in the UK suggested that there was a strong market need.\r\n\r\n“We did research in other sectors and didn’t feel like they were ready or the right size. In a sector like restaurants and hospitality, they wouldn’t necessarily value the internet (back in 2003 remember),” Gilroy says.\r\n\r\nGilroy believes their early decision to focus on the legal sector provides three major benefits:\r\n\r\n<strong>A specific focus makes it easier to build awareness and gain trust.</strong> When a law firm is looking for help with its website or marketing initiatives, \'we do the legal sector\' is a much more compelling statement than \'we’re a jack of all trades\'. Because Conscious is focused on the legal sector, it’s easier for clients to trust that they know the industry, and it’s simpler to attract attention when prospects are conducting early research into their options.\r\n\r\n<strong>Focusing on a niche leads to an instant value proposition.</strong> Gilroy believes that Conscious’ focus on the legal sector is a strong element for their marketing. “If someone says they do law, but also recruitment and some other professional services, it’s a lot easier decision to choose Conscious because that’s all we do, legal.”\r\n\r\n<iframe src=\"https://www.youtube.com/embed/msoIb3s7O30?list=PLC097485F795A13DC\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\r\n\r\n&nbsp;\r\n\r\n<strong>A specific focus lays the groundwork for an exit strategy.</strong> Most business owners start businesses with the intention of selling them if the right offer comes along. Gilroy believes their focus could make them more appealing to potential buyers. “If a firm with an interest in the legal sector was looking for an agency to buy, we believe we would be the most attractive.”\r\n\r\nFor individuals new to the market, who are searching for guidance on how to start a marketing agency of their own, Gilroy recommends the following:\r\n<ul>\r\n 	<li><strong>Do your research first.</strong> Find the right niche to focus on, make sure the market isn’t over-saturated with competitors, and ensure there’s demand in that niche for the services you plan to provide.</li>\r\n 	<li><strong>Think about scale before making a decision.</strong> While an industry may look promising at a glance, you need to consider its potential beyond finding initial clients. To acquire enough clients to build the size of your business, there must be a long-term market.</li>\r\n 	<li><strong>Make sure you have the appetite and skill set to succeed in the niche you choose.</strong> People who do startups can’t necessarily manage a full-grown business. Growing a business of that size takes many years and fierce dedication to your niche. Choose something you’re good at, or something you really want to become good at.</li>\r\n</ul>\r\n&nbsp;\r\n<h3>Growing a Startup Marketing Agency</h3>\r\nGilroy and his partners started Conscious Solutions with £80,000.\r\n\r\nOver the next few years, they took out a couple of additional small loans of £50,000 (under the then Small Firms Loan Guarantee Scheme).\r\n\r\nIt took a few years for the business to become profitable, but because the company works on a retainer model, their revenue built up exponentially over time.\r\n\r\nIn 2016, Conscious achieved <a href=\"https://www.linkedin.com/pulse/conscious-solutions-reflections-2016-david-gilroy\" target=\"_blank\" rel=\"noopener noreferrer\">more than 10% revenue growth</a>, and Gilroy expects the company to turn over £2 million in revenue this year.\r\n\r\nConscious was able to make it through those first few unprofitable years, because they had a long-term plan to work towards.\r\n\r\n“There’s a big difference between what you might do in the first year or two and what you would say no to three or four years later.\r\n\r\nOccasionally friends, family, and other people will come along and say, ‘would you design a website for a medical device and I will pay you a few thousand pounds?’\r\n\r\nYou say yes if you need a few thousand pounds. But in the long term, you have to make sure you’ve got a robust cash flow plan and model.”\r\n\r\nInitially, it’s fine to take on projects outside of your niche, as well as short-term, one-time-payment projects.\r\n\r\nDo what’s necessary to ensure there’s enough money to keep the business running. But all decisions must be made with long-term goals in mind.\r\n\r\nIf your long-term goal is to specialise in a niche, your primary goal should always be building your client base within that niche.\r\n\r\nWhile one-off projects may bring in needed cash initially, you’ll ultimately need to grow your business with clients that are willing to hire you on retainer.\r\n\r\nRetainers are a subscription payment model where clients pay a flat rate each month for a set amount of work. If you have ten clients on £1,000 per month retainers, you know you’ll bring in £120,000 for the year.\r\n\r\nBy knowing what you can expect to bring in, you can make plans for hiring new people to help grow the business, and rest assured that you’ll have the money to pay those new employees.\r\n\r\n<iframe src=\"https://www.youtube.com/embed/VAKXKAXihcY?list=PLC097485F795A13DC\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\r\n\r\n&nbsp;\r\n\r\nIf you work on a per-project basis however, you can’t anticipate how much you’ll make for a given year - it’s dependent on how many projects you pick up. This makes it difficult to develop a growth strategy, and it puts your staff in risky positions.\r\n\r\nTo get through the first few years of operating a new agency Gilroy offers the following advice:\r\n\r\nTake time to develop a long-term strategy early on, and use that strategy to make decisions along the way. Conscious lost money for the first few years, but the loss was deliberate, it was designed to help the company build client subscriptions. Those subscriptions eventually led to the company’s profitability because the retainer revenues built up exponentially.\r\n\r\nDiversify your revenues. If Conscious was to lose its biggest client, it would only result in a loss of about 3% of their revenue. If you have a large client base rather than one or two major clients, you don’t have to worry about where revenue, including both profits and employee salaries, will come from, so you can enjoy more success and be a more responsible employer.\r\n\r\n&nbsp;\r\n<h3>Finding the Right Clients for Your Marketing Firm</h3>\r\nOne of Conscious’ mantras is DDWT: “Don’t deal with tossers.”\r\n\r\n<img class=\"aligncenter wp-image-2962\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/05/How-to-Start-a-Marketing-Agency-5-Lessons-from-David-Gilroy-of-Conscious-Solutions-www.ruleranalytics.com_.png\" alt=\"How to Start a Marketing Agency 5 Lessons from David Gilroy of Conscious Solutions - www.ruleranalytics.com\" width=\"851\" height=\"295\" />\r\n\r\n&nbsp;\r\n\r\nGilroy’s advice: “The one thing I look for, is clients who are going to listen. It’s really important that we work with people who want to work with us. Otherwise, you get too deep into a relationship that’s no good for either person.”\r\n\r\nWorking with clients who have professional personalities that are compatible with yours is crucial. Agencies should take time upfront to analyse their compatibility with prospects by asking the right questions. Another conscious mantra: “The quality of your questions defines the quality of your income.”\r\n\r\n<img class=\"aligncenter wp-image-2963\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/05/How-to-Start-a-Marketing-Agency-5-Lessons-from-David-Gilroy-of-Conscious-Solutions1-www.ruleranalytics.com_.png\" alt=\"How to Start a Marketing Agency 5 Lessons from David Gilroy of Conscious Solutions - www.ruleranalytics.com\" width=\"852\" height=\"268\" />\r\n\r\n&nbsp;\r\n\r\nBeyond compatibility, Gilroy looks to three aspects to qualify prospects (useful takeaway if you’re seeking information on how to start a marketing agency of your own):\r\n\r\nDo they have a need right now that Conscious can fill?\r\n\r\nDo they have some budget to allow Conscious to help them fill that need?\r\n\r\nWhat is their level of sophistication in terms of online marketing?\r\n\r\nAccording to Gilroy, “In the ideal world, a sweet spot of clients is where they have some kind of professional marketing person on staff.”\r\n\r\nThis allows Conscious to work with the client for improved digital marketing initiatives, but it also allows for consulting - providing advice and letting the internal marketing team run with suggestions.\r\n\r\n&nbsp;\r\n<h3>Forming a Successful Approach to Working with New Clients</h3>\r\nNow a full-service agency, Conscious offers a variety of services: branding, websites, SEO, PPC, email, content, social media, analytics, and even print marketing.\r\n\r\nHowever, they don’t recommend all of these services to clients up front.\r\n\r\nThey recommend the services a company needs by considering what existing resources are available.\r\n\r\nFor clients who wish to launch a new law firm, it’s likely that they only have a limited amount of budget to spend. In this circumstance, David would recommend that the client focuses on building an email list.\r\n\r\nThat list could contain friends, network connections, and people that the client has worked with before, anyone who might refer work.\r\n\r\nHe would also recommend that the client gets familiar with the <a href=\"https://www.linkedin.com/pulse/conscious-solutions-reflections-2016-david-gilroy\" target=\"_blank\" rel=\"noopener noreferrer\">new GDPR rules</a> that are coming in May of 2018.\r\n\r\nOnce the client has more marketing budget to play with, he’d recommend pay-per-click (PPC).\r\n\r\nOnly when these other initiatives have been mastered, he’d recommend that the client develops a search engine optimisation (SEO) strategy.\r\n\r\nHe would consider the client needs first, and the client’s resources second.\r\n\r\nFinally, he would make service recommendations based on the specific needs and resources uncovered in the first two steps.\r\n\r\nIn sales and marketing, there’s always some pressure to focus on revenue, but solid agency businesses are built with strong client relationships.\r\n\r\nDevelop lasting and trusting partnerships by getting to know what clients need, recommending <a href=\"/agency-partner/\">services that will enable them to meet their goals</a>, and building retainers over time rather than trying to cram everything in up front.\r\n\r\n&nbsp;\r\n<h3>Delighting Clients with Exceptional Service</h3>\r\nConscious is well-known as a pioneer in its use of <a href=\"/features/\">technology to provide extra value to clients</a>.\r\n\r\nWith technology, Conscious has not only been able to improve client campaigns, but also to definitively prove the value of its services. This has led to improved client retention.\r\n\r\nIn 2016, Conscious’ client retention rate was <a href=\"https://www.linkedin.com/pulse/conscious-solutions-reflections-2016-david-gilroy\" target=\"_blank\" rel=\"noopener noreferrer\">an impressive 89%.</a>\r\n\r\nGilroy’s elevator statement for Conscious is simple: “We help law firms make more money from their websites.” It’s this simple goal that enables Conscious to delight clients with exceptional service.\r\n\r\n“We’re always looking at tools that help us improve our operations as a business. But it’s also part of our service to clients. It’s our job to find third-party products, tools, and services. We evaluate them on behalf of all of our clients.\r\n\r\nWe have over 300 law firms who actively pay us money, and part of that agreement is to save them time by finding things that they can’t, and frankly shouldn’t, be finding for themselves.”\r\n\r\n<iframe src=\"https://www.youtube.com/embed/dmysnya-vjE?list=PLC097485F795A13DC\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\r\n\r\n&nbsp;\r\n\r\nBy testing different technologies on behalf of its clients, Conscious is able to recommend new tools with confidence, knowing that the recommended technologies will provide value.\r\n\r\nAs a bonus, these technologies help Conscious with client retention. Clients ultimately become reliant on recommended technologies, and since they view Conscious as the experts at taking advantage of those systems, they’re less likely to be willing to abandon the relationship.\r\n\r\n&nbsp;\r\n<h3>How to Start a Marketing Agency: What We Learned from David Gilroy</h3>\r\nIn our conversation with David, we gained several pieces of insight that are brilliant for both individuals who are looking for tips on how to start a marketing agency, and those who have been running an agency for a number of years:\r\n<ul>\r\n 	<li><strong>Choosing a niche creates distinct value.</strong> We included a few of Conscious’ customer testimonials here, but if you watch through the entire YouTube playlist, there’s a consistent theme: a deciding factor for many of its customers is that they specialise in the legal sector. Find a niche and make sure it’s the right niche, to gain instant trust and authority.</li>\r\n 	<li><strong>Take time to get to know your clients and their needs.</strong> By asking the right questions up front, you can ensure the client relationship will be advantageous for both parties. Additionally, you can ensure the services you offer will meet clients’ major goals, increasing retention.</li>\r\n 	<li><strong>Get to know new technologies, and recommend them to your clients.</strong> As an agency, it’s your job to recommend tools and software that streamline workflows, highlight opportunities, and prove successes. Not only will clients be grateful, but they’ll also be more likely to remain clients because they’ll view you as an expert on the tools they’ve grown dependent on</li>\r\n</ul>\r\nConscious enjoys millions in annual revenue, hundreds of clients, and high retention rates - and they’ve been going strong for more than a decade.\r\n\r\nIf you’re an individual, who is searching for actionable ways on how to start a marketing agency of your own. Gilroy’s advice merits serious consideration.\r\n\r\n&nbsp;\r\n\r\n[activecampaign form=4]','How to Start a Marketing Agency: 5 Lessons from David Gilroy of Conscious Solutions','','publish','closed','open','','how-to-start-a-marketing-agency','','\nhttps://ehssafetynewsamerica.com/2017/05/04/osha-standards-should-be-met-despite-recent-delays/','2017-06-24 10:46:51','2017-06-24 09:46:51','',0,'https://www.ruleranalytics.com/?p=2955',0,'post','',0),(2958,0,'2017-05-17 11:02:30','2017-05-17 10:02:30','','','','publish','closed','closed','','2958','','','2017-05-17 11:02:31','2017-05-17 10:02:31','',0,'https://www.ruleranalytics.com/blog/nf_sub/2958/',0,'nf_sub','',0),(2962,3,'2017-05-17 13:45:03','2017-05-17 12:45:03','','How to Start a Marketing Agency 5 Lessons from David Gilroy of Conscious Solutions - www.ruleranalytics.com','','inherit','closed','closed','','how-to-start-a-marketing-agency-5-lessons-from-david-gilroy-of-conscious-solutions-www-ruleranalytics-com','','','2017-05-17 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10:02:11','2017-06-06 09:02:11','',0,'https://www.ruleranalytics.com/blog/nf_sub/3018/',0,'nf_sub','',0),(3019,0,'2017-06-06 13:26:44','2017-06-06 12:26:44','','','','publish','closed','closed','','3019','','','2017-06-06 13:26:44','2017-06-06 12:26:44','',0,'https://www.ruleranalytics.com/blog/nf_sub/3019/',0,'nf_sub','',0),(3021,1,'2017-06-06 14:10:22','2017-06-06 13:10:22','','','','publish','closed','closed','','3021','','','2017-06-06 14:10:22','2017-06-06 13:10:22','',0,'https://www.ruleranalytics.com/blog/nf_sub/3021/',0,'nf_sub','',0),(3022,1,'2017-06-07 09:16:22','2017-06-07 08:16:22','','maths-formula','','inherit','closed','closed','','maths-formula','','','2017-06-07 09:16:22','2017-06-07 08:16:22','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/maths-formula.png',0,'attachment','image/png',0),(3024,2,'2017-06-07 15:26:13','2017-06-07 14:26:13','The average annual salary for a full-time digital marketing manager in the UK is £32,183.\r\n\r\nAt 40 hours a week, that boils down to £15.47 per hour.\r\n\r\nMost UK agencies, on the other hand, <a href=\"http://www.thewowcompany.com/wp-content/uploads/2016/12/Agency_Survey_2015_-_The_Results_without_the_webinar_ad.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">charge an average of £86 per hour</a>. That\'s more than five times the amount a business would pay for a full-time staff member.\r\n\r\nLooking at these numbers alone, it would never make sense to hire an agency.\r\n\r\nOf course, agency owners and staff understand that a comparison of the costs alone is a flawed approach.\r\n\r\nClients aren’t just paying for someone to execute tasks on their behalf.\r\n\r\nThey’re paying for incredible subject-matter expertise, impressive levels of experience, and detailed ROI reports.\r\n\r\nAlthough, knowing the value of an agency and proving it are two very different things.\r\n\r\nWhen pitching new clients, many agencies focus on proving the value of the services they provide.\r\n\r\nHowever, in doing so, they neglect to highlight the value of working with their agency.\r\n\r\nClients are convinced to invest in services, but because they’re focused on the bottom line, they hire a full-time employee to perform the recommended tasks at a significantly lower rate.\r\n\r\nFor this reason, agency pitches must be two-fold: you must prove the value of your services and the value of your agency.\r\n\r\nBy making a strong argument for the value of working with your agency, you’ll be much more likely to win the client, and much less likely to lose business as the result of a decision to hire someone full-time to perform the services you sold so well.\r\n\r\n&nbsp;\r\n<h2>Build Agency Business by Proving Worth in Value Per Pound</h2>\r\nLooking at the maths superficially, it can be difficult to prove that hiring an agency is cost-effective.\r\n<ul>\r\n 	<li>At £86 per hour, 40 hours of work from an agency would cost £3,440.</li>\r\n 	<li><span style=\"font-weight: 400;\">For a full-time employee at £15.47 per hour, 40 hours of work costs only £618.80.</span></li>\r\n</ul>\r\nOn paper, hiring a full-time employee saves a company £2,821.20 per each 40 hours of work. Although, this provides only a superficial view of the costs.\r\n\r\nStudies have shown that the average office worker is only productive for about <a href=\"https://www.vouchercloud.com/blog/office-worker-productivity/\" target=\"_blank\" rel=\"noopener noreferrer\">three hours per day</a>.\r\n\r\nThe other five hours are spent browsing social media sites, reading the news, chatting with coworkers, eating, making personal calls, and texting.\r\n\r\n<img class=\"aligncenter wp-image-3040\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/06/giphy-11.gif\" alt=\"How to Convince Clients to Hire You: The Maths Behind Agency Success - www.ruleranalytics.com\"  />\r\n\r\nThis means that businesses only really get 15 hours of productive work for each week of salary that employees are paid for.\r\n\r\nProductivity isn’t the only factor that affects the actual cost of having someone on staff full-time.\r\n\r\nMany additional factors must be considered, including employer National Insurance contributions, matching contributions to personal pension plans, and costs related to office space and work equipment.\r\n\r\nAdditionally, employees are paid for time off for holidays and sick leave.\r\n\r\nThe average for global employment costs is an additional <a href=\"http://www.uhy.com/employers-now-pay-average-employment-costs-worth-nearly-25-of-employees-salaries/\" target=\"_blank\" rel=\"noopener noreferrer\">25% of employee salaries</a>, and while most employees are paid for 253 working days per year, <a href=\"https://www.crunch.co.uk/blog/startup-advice/2015/01/26/how-much-does-it-cost-to-hire-an-employee/\" target=\"_blank\" rel=\"noopener noreferrer\">they only work 225 days</a>.\r\n\r\nWhen considering that none of these additional costs apply to hiring an agency, there is much less disparity between the costs:\r\n\r\n<img class=\"aligncenter wp-image-3026\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/06/How-to-Convince-Clients-to-Hire-You-The-Maths-Behind-Agency-Success-www.ruleranalytics.com_.png\" alt=\"How to Convince Clients to Hire You The Maths Behind Agency Success - www.ruleranalytics.com\"  />\r\n\r\nWhen considering actual costs, it’s only £26.40 more expensive per hour to hire an agency with a rate of £86.00 per hour than to hire a full-time employee at £15.47 per hour.\r\n\r\nThis provides a much more effective argument than the superficial difference of +£70.53 per hour (£86.00 – £15.47) for an agency.\r\n\r\nOnce you’ve established that there isn’t as much disparity between rates as a superficial glance might indicate, you need to prove what extra value will be provided for that additional £26.40 per hour.\r\n\r\n&nbsp;\r\n<h3>How to Get Clients by Highlighting Experience and Expertise</h3>\r\nThe real value of hiring an agency comes with the experience and expertise a team of dedicated practitioners brings to a business.\r\n\r\nThe bottom line is that a single digital marketing manager can never fill the shoes of an agency’s entire team of specialists.\r\n\r\nWhile it might be possible for a digital marketing manager to have a working knowledge of SEO, PPC, UX, analytics, content marketing, and social media marketing, it’s highly unlikely that a single individual will have detailed knowledge of all of these disciplines.\r\n\r\nHe/she is more likely to be an <a href=\"https://www.ruleranalytics.com/blog/content-marketing/agency-content-marketing-in-2017/\" target=\"_blank\" rel=\"noopener noreferrer\">experienced content marketer</a>, but only understand SEO, PPC, and analytics basics.\r\n\r\nAn agency, on the other hand, generally has a specialist overseeing each discipline.\r\n\r\nThat person is experienced in the discipline, has executed and learned lessons from multiple campaigns, and fully understands the best practices and approaches of that discipline.\r\n\r\nInstead of hiring one full-time generalist to oversee all digital marketing initiatives, hiring a full-service <a href=\"https://www.ruleranalytics.com/blog/agency/how-to-start-a-marketing-agency/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing agency</a> provides a specialist for each individual area of concentration.\r\n\r\nThose specialists will not require the hours a generalist needs to train in each discipline, will not go through a period of trial and error, and will be able to suggest and implement proven practices from day one on the job.\r\n\r\nWhen pitching the value of your agency, consider putting together brief career histories and case studies for each individual who will lend time and expertise to the client’s projects.\r\n\r\nThis will highlight the experience that the agency brings to the table, and it will make any prospective full-time employee resumes pale in comparison.\r\n\r\nBelow is an example from <a href=\"http://www.digitalmarmalade.co.uk/company\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marmalade</a>, who have took this technique on-board and featured it on their website:\r\n\r\n<img class=\"aligncenter wp-image-3027\" style=\"border: 3px solid #eeeeee; padding: 3px; margin: 3px;\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/06/How-to-Convince-Clients-to-Hire-You-The-Maths-Behind-Agency-Success-www.ruleranalytics.com_-1.png\" alt=\"How to Convince Clients to Hire You The Maths Behind Agency Success - www.ruleranalytics.com\"  />\r\n\r\nTheir company page includes the number of years each team member has in the industry, as well as their proficiencies in different services the agency provides.\r\n\r\nAnother great example, though not related to agency services, is the team page for <a href=\"http://www.exexco.com/about-us/meet-the-team.html\" target=\"_blank\" rel=\"noopener noreferrer\">Exceptional Exteriors</a>. It provides an excellent case of how team member profiles can be expanded to highlight experience and expertise.\r\n\r\n<img class=\"aligncenter wp-image-3028\" style=\"border: 3px solid #eeeeee; padding: 3px; margin: 3px;\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/06/How-to-Start-a-Marketing-Agency-5-Lessons-from-David-Gilroy-of-Conscious-Solutions-www.ruleranalytics.com_.png\" alt=\"How to Start a Marketing Agency 5 Lessons from David Gilroy of Conscious Solutions - www.ruleranalytics.com\"  />\r\n\r\nWhile it’s good to provide case studies and successes for the agency in general, providing these for the individual agency team members that clients will be working with can help establish the value of working with your team over hiring a full-time employee.\r\n\r\n&nbsp;\r\n<h3>Drive Agency New Business by Proving Revenue Impact</h3>\r\nMarketing teams and individual contributors often lean on metrics like increased traffic, leads, and clicks to highlight the value of their contributions.\r\n\r\nThe problem is that while increased traffic, brand awareness, and engagement are all wonderful benefits of marketing, they don’t highlight how marketing activities <a href=\"https://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/\" target=\"_blank\" rel=\"noopener noreferrer\">drive business revenue</a>.\r\n\r\nWhat clients want from agencies—more than experience, expertise, or any other benefit—is more money.\r\n\r\n<img class=\"aligncenter wp-image-3031\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/06/How-to-Convince-Clients-to-Hire-You-The-Maths-Behind-Agency-Success-www.ruleranalytics.com_-1.gif\" alt=\"How to Convince Clients to Hire You The Maths Behind Agency Success -www.ruleranalytics.com\"/>\r\n\r\nIt’s why clients look for agencies: they want to increase revenue.\r\n\r\nTherefore, the best way to negate discussion on why your agency is worth the added hourly cost is to show how the investment will pay for itself through increased revenue.\r\n\r\nWith modern technology, it’s possible to engage in closed-loop marketing.\r\n\r\nClosed-loop marketing connects marketing campaigns with actual sales, allowing agencies to establish exact dollar amounts that were earned from marketing initiatives.\r\n\r\nIf you use technology to track marketing-driven revenue, you can show the client not only how they’ll get back what they pay you, but also how they’ll earn additional profits.\r\n\r\nWith the right setup of marketing and analytics technology, it’s possible to identify exactly what revenue was the result of marketing changes and campaigns.\r\n\r\nFor example, with <a href=\"https://www.ruleranalytics.com/marketing-attribution/\" target=\"_blank\" rel=\"noopener noreferrer\">Ruler Analytics</a> you can:\r\n<ul>\r\n 	<li>attribute incoming sales phone calls back to website visits</li>\r\n 	<li><span style=\"font-weight: 400;\">connect completed forms or conversions back to source marketing campaigns</span></li>\r\n 	<li><span style=\"font-weight: 400;\"><a href=\"https://www.ruleranalytics.com/zapier-integration/\" target=\"_blank\" rel=\"noopener noreferrer\">integrate with applications</a> like Pipedrive and Stripe to connect actual sales with marketing-acquired customers</span></li>\r\n</ul>\r\n<img class=\"aligncenter wp-image-3032\" style=\"border: 3px solid #eeeeee; padding: 3px; margin: 3px;\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/06/How-to-Convince-Clients-to-Hire-You-The-Maths-Behind-Agency-Success-www.ruleranalytics.com_-3.png\" alt=\"How to Convince Clients to Hire You The Maths Behind Agency Success - www.ruleranalytics.com\"  />\r\n\r\nThis allows you to track and report on exactly how much revenue you’re earning for your clients.\r\n\r\nThis helps solidify the value of your agency for existing clients—and prove your worth to new clients.\r\n\r\nIf you can show how paying your agency £100,000 per year can earn the client £200,000 per year, the value of hiring your agency is quantifiable and obvious.\r\n\r\nThe best part is that these revenue reports can be built into the services you provide, allowing the client to cancel their relationship with your agency at any time if results are poorer than expected—a much simpler process than getting rid of a full-time employee.\r\n\r\nAdditionally, measuring the performance of a full-time employee would require an additional investment in the types of technology that measure marketing revenue, and would likely bring costs associated with assistance getting set up and utilising the technology.\r\n\r\n&nbsp;\r\n<h3>Crafting the Perfect Pitch for Agency New Business Development</h3>\r\nHiring an agency is costly, and it can be difficult to convince clients to hire you if they’re only looking at a superficial bottom line.\r\n\r\nFor this reason, it’s important for agency marketing materials and pitches to include justifications for the cost of high hourly rates or retainers. These justifications should include:\r\n<ul>\r\n 	<li><span style=\"font-weight: 400;\">A breakdown of the actual costs of hiring a full-time employee to do the same work.</span></li>\r\n 	<li><span style=\"font-weight: 400;\">Experience, career histories, and case studies for agency team members.</span></li>\r\n 	<li><span style=\"font-weight: 400;\">Evidence from other clients and campaigns that highlight how your agency can earn enough revenue for the client to pay for agency costs and increase overall revenue.</span></li>\r\n</ul>\r\nBy including these items in your pitches and marketing materials, you can easily win over new clients, convincing them that your value is much greater than hiring a full-time employee to perform the work.\r\n\r\n&nbsp;\r\n\r\n[activecampaign form=4]','How to Convince Clients to Hire You: The Maths Behind Agency Success','','publish','closed','open','','marketing-agency-new-business','','https://www.ruleranalytics.com/blog/agency/how-to-start-a-marketing-agency/\nhttps://www.ruleranalytics.com/blog/content-marketing/agency-content-marketing-in-2017/\nhttps://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/','2017-06-21 15:31:55','2017-06-21 14:31:55','',0,'https://www.ruleranalytics.com/?p=3024',0,'post','',0),(3026,3,'2017-06-07 09:48:01','2017-06-07 08:48:01','','How to Convince Clients to Hire You The Maths Behind Agency Success - 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It means we can tailor our demo to you, and it also helps keep our databases nice and clean.</p>\r\n&nbsp;\r\n\r\n[ninja_forms id=26]','Book a Demo Step 2','','publish','closed','closed','','book-demo-step-2','','','2017-06-12 16:36:29','2017-06-12 15:36:29','',0,'https://www.ruleranalytics.com/?page_id=3048',0,'page','',0),(3050,1,'2017-06-09 14:17:29','2017-06-09 13:17:29','','','','publish','closed','closed','','3050','','','2017-06-09 14:17:29','2017-06-09 13:17:29','',0,'https://www.ruleranalytics.com/blog/nf_sub/3050/',0,'nf_sub','',0),(3051,1,'2017-06-09 14:17:56','2017-06-09 13:17:56','','','','publish','closed','closed','','3051','','','2017-06-09 14:17:56','2017-06-09 13:17:56','',0,'https://www.ruleranalytics.com/blog/nf_sub/3051/',0,'nf_sub','',0),(3052,0,'2017-06-09 15:19:55','2017-06-09 14:19:55','','','','publish','closed','closed','','3052','','','2017-06-09 15:19:55','2017-06-09 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17:00:03','2017-06-17 16:00:03','',0,'https://www.ruleranalytics.com/blog/nf_sub/3094/',0,'nf_sub','',0),(3095,0,'2017-06-17 17:02:24','2017-06-17 16:02:24','','','','publish','closed','closed','','3095','','','2017-06-17 17:02:24','2017-06-17 16:02:24','',0,'https://www.ruleranalytics.com/blog/nf_sub/3095/',0,'nf_sub','',0),(3096,0,'2017-06-17 17:04:25','2017-06-17 16:04:25','','','','publish','closed','closed','','3096','','','2017-06-17 17:04:25','2017-06-17 16:04:25','',0,'https://www.ruleranalytics.com/blog/nf_sub/3096/',0,'nf_sub','',0),(3097,0,'2017-06-17 17:07:45','2017-06-17 16:07:45','','','','publish','closed','closed','','3097','','','2017-06-17 17:07:45','2017-06-17 16:07:45','',0,'https://www.ruleranalytics.com/blog/nf_sub/3097/',0,'nf_sub','',0),(3098,0,'2017-06-18 01:11:46','2017-06-18 00:11:46','','','','publish','closed','closed','','3098','','','2017-06-18 01:11:46','2017-06-18 00:11:46','',0,'https://www.ruleranalytics.com/blog/nf_sub/3098/',0,'nf_sub','',0),(3099,0,'2017-06-18 01:12:21','2017-06-18 00:12:21','','','','publish','closed','closed','','3099','','','2017-06-18 01:12:21','2017-06-18 00:12:21','',0,'https://www.ruleranalytics.com/blog/nf_sub/3099/',0,'nf_sub','',0),(3100,0,'2017-06-18 01:13:02','2017-06-18 00:13:02','','','','publish','closed','closed','','3100','','','2017-06-18 01:13:02','2017-06-18 00:13:02','',0,'https://www.ruleranalytics.com/blog/nf_sub/3100/',0,'nf_sub','',0),(3103,0,'2017-06-19 20:04:07','2017-06-19 19:04:07','','','','publish','closed','closed','','3103','','','2017-06-19 20:04:07','2017-06-19 19:04:07','',0,'https://www.ruleranalytics.com/blog/nf_sub/3103/',0,'nf_sub','',0),(3105,2,'2017-06-20 16:15:10','2017-06-20 15:15:10','Growing your agency to and above £1 million annual profits may sound like a lofty goal, but it’s been done many times before.\r\n\r\nWe’ve reviewed many different pieces of advice from a variety of successful seven-figure marketing agency owners and operators, discovered the consistencies, and combined them into this five-step process for achieving significant agency growth.\r\n\r\nIf you’re looking to <a href=\"https://www.ruleranalytics.com/blog/agency/marketing-agency-new-business/\" target=\"_blank\" rel=\"noopener\">grow and expand your agency</a> in the coming years, consider this seven-figure agency blueprint to learn how to do it in the most effective and profitable way.\r\n\r\n&nbsp;\r\n<ol>\r\n 	<li>\r\n<h3>1. Focus Your Efforts</h3>\r\n</li>\r\n</ol>\r\nWhen you’re just starting a marketing agency, you may be compelled to be everything to everyone.\r\n\r\nWhy focus on a specific service when you could be full-service?\r\n\r\nWhy focus on a niche when your target market can be every business, everywhere?\r\n\r\nWhile it may seem limiting to restrict services or focus on a specific industry or location, it’s crucial to agency growth.\r\n\r\nBy focusing on everything, you’ll never become excellent at anything.\r\n\r\nInstead, you’ll have to hire people that are excellent in your areas of weakness, which can overtax new agency funding.\r\n\r\nWhen David Gilroy and his partners founded Conscious Solutions, they started with a specific service.\r\n\r\nThey focused on web development, specifically designed for the legal sector.\r\n\r\n<img class=\"aligncenter wp-image-3110\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/06/5-Steps-to-Growing-a-Seven-Figure-Marketing-Agency-www.ruleranalytics.com1_.jpg\" alt=\"5 Steps to Growing a Seven Figure Marketing Agency - www.ruleranalytics.com1\" width=\"799\" height=\"628\" />\r\n\r\n<small><a href=\"https://www.conscious.co.uk/\">Conscious Solutions</a>: brand design &amp; marketing for law firms.</small>\r\n\r\nThis decision enabled <a href=\"https://www.ruleranalytics.com/blog/agency/how-to-start-a-marketing-agency/\">Conscious to scale their growth</a>, become subject-matter experts in the legal sector, and establish a unique value proposition for prospective clients: while others do everything, they only do legal.\r\n\r\nOver time, they expanded their service offering, and are now a full-service marketing agency.\r\n\r\nHowever, they still only provide services in the legal sector.\r\n\r\nEven with a focus on a niche, the agency turns over seven figures annually.\r\n\r\nStart with a focus, master that focus, and expand over time.\r\n\r\n&nbsp;\r\n<h3>2. Hire the Right People</h3>\r\nFor Ralph Burns, managing partner and Agency CEO at Dominate Web Media, <a href=\"https://www.digitalmarketer.com/scale-marketing-agency/\">hiring an all-star team</a> is key to growing a highly profitable agency.\r\n\r\n<img class=\"aligncenter wp-image-3113\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/06/5-Steps-to-Growing-a-Seven-Figure-Marketing-Agency-Advice-from-the-Experts-www.ruleranalytics.com4_.jpg\" alt=\"5 Steps to Growing a Seven Figure Marketing Agency Advice from the Experts - www.ruleranalytics.com4\" width=\"800\" height=\"548\" />\r\n\r\n<small>Keith Krance, Founder and CEO and Ralph Burns, Managing Partner with <a href=\"http://www.dominatewebmedia.com/about\">Dominate Web Media</a> team.</small>\r\n\r\nOne of the keys to hiring an all-star team is again <em><strong>focus</strong></em>.\r\n\r\nWhen growing the agency, Burns was initially inclined to hire people who exhibited similar strengths and traits as himself, but he quickly realised that was faulty logic.\r\n\r\nWhat he needed was people who were better than him, people who were experts at <em><strong>what they do</strong></em>.\r\n\r\nOver time, Dominate Web Media grew its business by adding focused experts to its team. Including, account managers, designers, programmers, copywriters, and data scientists.\r\n\r\nThe collaborative efforts of these experts was a significant driver of the agency’s success.\r\n\r\nWhen Burns is hiring new employees, he looks for people who are hungry, humble, and able to demonstrate their abilities.\r\n\r\nHungry means they’re naturally inclined to seek knowledge and improvement.\r\n\r\nHumbleness is required, because he needs his people to be excellent, but not full of themselves.\r\n\r\nAs far as demonstrating their work, Burns substitutes the traditional interview process with an audition.\r\n\r\nHe gives the candidate access to company information and has them perform a task.\r\n\r\nThis lets him see the candidate’s strengths and weaknesses much more effectively than simply reading a resume or having an awkward interview conversation.\r\n\r\nBy hiring the right people, Dominate Web Media has been able to grow its business without having to sacrifice quality along the way.\r\n\r\n&nbsp;\r\n<h3>3. Create and Streamline Procedures</h3>\r\nBeyond hiring the right people, you must give those people the tools they need to succeed.\r\n\r\nThat happens thorough documenting processes.\r\n\r\n<a href=\"https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/johnrampton/2016/02/29/8-ways-to-build-a-digital-marketing-agency/&amp;refURL=&amp;referrer=#7aff913b3a6b\">According to Richard Lorenzen</a>, the founder and CEO of public relations agency <a href=\"https://www.fifthavenuebrands.com/\">Fifth Avenue Brands</a>:\r\n<blockquote>“An agency can’t scale without systems and procedures in place for every aspect of operation. It is not enough to hire talented people and expect them to just know what to do with minimal guidance. You need specific policies and procedures in place for them to follow on a daily basis.”</blockquote>\r\nProcedural documentation provides new employees with a blueprint for success, and it also provides a framework for process improvement.\r\n\r\nBy documenting processes, employees can make suggestions for how processes can be streamlined and improved to increase productivity, effectiveness, and revenue.\r\n\r\nQuality can suffer when everyone just works using their own processes.\r\n\r\nIt creates inconsistencies for clients when working with different agency employees, and can lead to variable costs for identical tasks, which could result in poor client retention.\r\n\r\n&nbsp;\r\n<h3>4. Build Authority</h3>\r\nDominate Web Media’s founder Keith Krance believes that the number one <a href=\"https://www.digitalmarketer.com/scale-marketing-agency/\">growth hack for agencies</a> is building authority.\r\n\r\n<img class=\"aligncenter wp-image-3114\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/06/5-Steps-to-Growing-a-Seven-Figure-Marketing-Agency-Advice-from-the-Experts-www.ruleranalytics.com6_.jpg\" alt=\"5 Steps to Growing a Seven Figure Marketing Agency Advice from the Experts - www.ruleranalytics.com\" width=\"800\" height=\"297\" />\r\n\r\n<small>Kevin Krance, Founder and CEO of <a href=\"http://www.dominatewebmedia.com/\">Dominate Web Media</a>.</small>\r\n\r\nThe foundation of his agency’s success came after landing an important client who perceived him as an authority, because of a book he had self-published through Amazon.\r\n\r\nThat client referred him to additional clients, and the agency was born.\r\n\r\nThere are many ways that agencies can build their authority to grow their business:\r\n\r\n<strong>Educate</strong> – One of Krance’s areas of responsibility is managing the company’s education portal: Facebook Ads University. It’s a paid membership site that teaches subscribers how to succeed with advertising on Facebook. Any potential clients who subscribe to take courses in Facebook Ads University see obvious proof that Dominate Web Media knows its business.\r\n\r\n<strong>Publish</strong> – Krance started by writing and self-publishing a book, but there are many other ways to share knowledge and build authority. Neil Patel—one of the biggest names in marketing—has built his authority to guru status by regularly publishing high-quality and comprehensive blog posts on his web properties.\r\n\r\n<strong>Speak</strong> – Patel also <a href=\"https://www.quicksprout.com/2013/01/10/how-i-built-a-seo-agency-to-7-figures-a-year/\">recommends speaking at conferences</a> as a means of building authority and finding new clients. When Patel speaks, he offers tactical advice that companies can use. He also backs up those recommendations with evidence, providing examples companies of who’ve achieved success using the recommended tactics. His speaking engagements have led to seven-figure contracts.\r\n\r\nAuthority comes with many benefits.\r\n\r\nIt makes it easier to convince clients that the cost of hiring your agency is worth it, because you’re considered an expert in the field.\r\n\r\n<img class=\"aligncenter wp-image-3115\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/06/5-Steps-to-Growing-a-Seven-Figure-Marketing-Agency-Advice-from-the-Experts-www.ruleranalytics.com7_.gif\" alt=\"5 Steps to Growing a Seven Figure Marketing Agency Advice from the Experts - www.ruleranalytics.com\" width=\"799\" height=\"524\" />\r\n\r\nIt also leads to better brand recognition—which can lead to passive client acquisition, and more inbound links. Which can improve organic search visibility.\r\n\r\n&nbsp;\r\n<h3>5. Show Proof of Results</h3>\r\nIn the end, no number of growth hacks will help build a seven-figure agency if you’re incapable of satisfying your clients.\r\n\r\nSatisfying clients requires attention to many different things, providing effective customer service, getting results, and producing quality work.\r\n\r\nAlthough Mike Ramsey, President at Nifty Ventures, argues that <a href=\"https://moz.com/blog/from-zero-to-a-million-20-lessons-for-starting-an-internet-marketing-agency\">those things aren’t enough</a>:\r\n<blockquote>“I remember becoming a good SEO. I also remember getting amazing results for clients and still getting complaints from them. I thought they were the problem. Then I realised I was… I knew I had done a great job gaining more traffic, but the clients had no idea what was being done. They didn\'t understand what they were paying for and subsequently thought that I was unnecessary.”</blockquote>\r\nTo overcome this issue, Ramsey started providing clients with detailed reports and visuals showing what work had been done and what the results were. His customer complaints ceased.\r\n\r\n<img class=\"aligncenter wp-image-3117\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/06/5-Steps-to-Growing-a-Seven-Figure-Marketing-Agency-www.ruleranalytics.com9_.jpg\" alt=\"5 Steps to Growing a Seven-Figure Marketing Agency - www.ruleranalytics.com\" width=\"800\" height=\"481\" />\r\n\r\n<small>President, Mike Ramsay and the team at <a href=\"https://niftymarketing.com\">NiftyMarketing</a>.</small>\r\n\r\nHiring an agency is expensive. Clients want to know exactly what they’re paying for, and exactly what they’re getting as a result.\r\n\r\nTo provide this information, agencies must adopt modern analytics tools.\r\n\r\nWith <a href=\"https://www.ruleranalytics.com/call-tracking/\">call tracking</a>, goal tracking and <a href=\"https://www.ruleranalytics.com/marketing-attribution/\">marketing attribution</a>, agencies can populate detailed reports for clients that show exactly how many leads and how much revenue their work is generating.\r\n\r\nThe bottom line:\r\n\r\nAgency growth begins with client satisfaction, and when it comes to client satisfaction, the proof is in the pudding.\r\n\r\n<img class=\"aligncenter wp-image-3121\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2017/06/5-Steps-to-Growing-a-Seven-Figure-Marketing-Agency-Advice-from-the-Experts-www.ruleranalytics.com16.gif\" alt=\"5 Steps to Growing a Seven-Figure Marketing Agency Advice from the Experts - www.ruleranalytics.com\" width=\"799\" height=\"448\" />\r\n\r\n&nbsp;\r\n<h3>Building a Seven-Figure Agency</h3>\r\nWhile it takes time to reach seven-figure profits, it’s not unachievable.\r\n\r\nMarketing agencies that are seeking to grow this year and in years to come should take time to make sure they have the right people, documented processes, a dedicated focus, expert authority, and the right tools for proving the value of their services to clients.\r\n\r\nFollow this blueprint, and watch profits soar.\r\n\r\n[activecampaign form=4]','5 Steps to Growing a Seven-Figure Marketing Agency: Advice from the Experts','','publish','closed','open','','growing-a-seven-figure-agency','','http://www.dominatewebmedia.com/about\nhttps://www.ruleranalytics.com/blog/agency/how-to-start-a-marketing-agency/\nhttps://www.ruleranalytics.com/blog/agency/marketing-agency-new-business/','2017-06-21 15:35:29','2017-06-21 14:35:29','',0,'https://www.ruleranalytics.com/?p=3105',0,'post','',0),(3106,3,'2017-06-20 11:08:57','2017-06-20 10:08:57','','5 steps to growing a seven figure marketing agency advice from the experts - www.ruleranalytics.com','','inherit','closed','closed','','5-steps-to-growing-a-seven-figure-marketing-agency-advice-from-the-experts-www-ruleranalytics-com','','','2017-06-20 11:16:18','2017-06-20 10:16:18','',3105,'https://www.ruleranalytics.com/wp-content/uploads/2017/06/5-steps-to-growing-a-seven-figure-marketing-agency-advice-from-the-experts-www.ruleranalytics.com_.gif',0,'attachment','image/gif',0),(3107,3,'2017-06-20 11:37:10','2017-06-20 10:37:10','','5 steps to growing a seven-figure marketing agency - www.ruleranalytics.com','','inherit','closed','closed','','5-steps-to-growing-a-seven-figure-marketing-agency-www-ruleranalytics-com','','','2017-06-20 11:37:10','2017-06-20 10:37:10','',3105,'https://www.ruleranalytics.com/wp-content/uploads/2017/06/5-steps-to-growing-a-seven-figure-marketing-agency-www.ruleranalytics.com-.png',0,'attachment','image/png',0),(3110,3,'2017-06-20 13:58:44','2017-06-20 12:58:44','','5 Steps to Growing a Seven Figure Marketing Agency - www.ruleranalytics.com1','','inherit','closed','closed','','5-steps-to-growing-a-seven-figure-marketing-agency-www-ruleranalytics-com1','','','2017-06-20 13:58:51','2017-06-20 12:58:51','',3105,'https://www.ruleranalytics.com/wp-content/uploads/2017/06/5-Steps-to-Growing-a-Seven-Figure-Marketing-Agency-www.ruleranalytics.com1_.jpg',0,'attachment','image/jpeg',0),(3111,3,'2017-06-20 14:09:04','2017-06-20 13:09:04','','5 Steps to Growing a Seven Figure Marketing Agency Advice from the Experts - www.ruleranalytics.com','','inherit','closed','closed','','5-steps-to-growing-a-seven-figure-marketing-agency-advice-from-the-experts-www-ruleranalytics-com-2','','','2017-06-20 14:09:14','2017-06-20 13:09:14','',3105,'https://www.ruleranalytics.com/wp-content/uploads/2017/06/5-Steps-to-Growing-a-Seven-Figure-Marketing-Agency-Advice-from-the-Experts-www.ruleranalytics.com_.jpg',0,'attachment','image/jpeg',0),(3113,3,'2017-06-20 14:29:23','2017-06-20 13:29:23','','5 Steps to Growing a Seven Figure Marketing Agency Advice from the Experts - www.ruleranalytics.com4','','inherit','closed','closed','','5-steps-to-growing-a-seven-figure-marketing-agency-advice-from-the-experts-www-ruleranalytics-com4','','','2017-06-20 14:29:32','2017-06-20 13:29:32','',3105,'https://www.ruleranalytics.com/wp-content/uploads/2017/06/5-Steps-to-Growing-a-Seven-Figure-Marketing-Agency-Advice-from-the-Experts-www.ruleranalytics.com4_.jpg',0,'attachment','image/jpeg',0),