<p style="text-align: center;">Hits, clicks, bounce rate, engagement, reach - analytics products are full of buzzwords like this, they are interesting to some extent but how much do they matter? What can you actually do with these metrics? At Ruler we felt that the most important figures were missing and that's why we set out to “Measure What Matters”.</p>
<p style="text-align: center;">Ruler gives you the individual visitor level information Google Analytics is missing - leads, sales, phone calls, revenue and companies for the real people looking at your website presented in a simple, actionable and intuitive way—all on one screen in real time.</p>
<p style="text-align: center;">At Ruler we believe analytics should be about useful information that will benefit everybody in the business, not just your web designer or techies—giving you the insight you need to make better decisions, optimise your marketing campaigns, reduce spend and improve your financial performance.</p>