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						<h3>What can Ruler do?</h3>
						<p class="lead">Here are some examples of things Ruler can do, allows you to see and problems it solves:</p>
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                    <article>
                    <h4>Conversions</h4>
                    <ul>
                    	<li>Individual details of each conversion</li>
              	 	<li>The marketing method that created the conversion</li>
               		<li>Match marketing campaigns such as PPC, SEO, Social Media &amp; Referring sites to exact conversion details</li>
               		<li>Match individual keywords, tweets and posts to exact conversion details</li> 
                </ul>
                    </article>
                    <article>
                    <h4>Companies</h4>
                    <ul>
                    	<li>The companies looking at your website</li>
                    <li>What the company is interested in</li>
                    <li>The pages on your site the company looked at</li>
                    <li>The marketing method the company used to find your site</li>
                    <li>The companies address</li>
                    <li>The companies employees (via LinkedIn)</li>
                    <li>The companies financial details (via DueDil)</li>
                    </ul>
</article>
                    <article>
                    <h4>Benefits</h4>
                    <ul>
                    	<li>Reduce wasted money on ineffective marketing spend</li>
                    <li>Maximise the performance of your website and marketing campaigns</li>
                    <li>Increase ROI by identifying the most effective parts of your marketing campaigns</li>
                    <li>Generate New Leads in the form of companies that are looking at your website</li>
                    <li>Improve internal processes by learning how calls are dealt with.</li>
                    </ul>
</article>
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                    <article>
                    <h4>Phone Calls</h4>
                    <ul>
                    	<li>How many phone calls you have missed</li>
                    <li>The duration of your phone calls</li>
                    <li>How long do your phone calls take to answer</li>
                    <li>Listen to recordings of your phone calls</li>
                    <li>The website page on which the call happened</li>
                    <li>The marketing campaign source that generated the phone call</li>
                    <li>The keyword from a PPC campaign that generated the phone call</li>
                    <li>Match marketing campaigns to phone calls</li>
</ul>
                    </article>
                    <article>
                    <h4>Individual Visitors</h4>
                    <ul>
                    	<li>Ruler shows every individual journey including:</li>
                    <li>The pages the individual viewed</li>
                    <li>How long they where on the site</li>
                    <li>What their geographical location is</li>
                    <li>What device they used - Phone, Tablet, Desktop</li>
                    <li>Which Browser and Operating system they used</li>
                    <li>Which Marketing campaign drove them to the site</li>
                    <li>Their individual conversion &amp; phone call details</li>
</ul>
                    </article>
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