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INSERT INTO `wp_posts` VALUES (2,1,'2015-12-29 15:13:52','2015-12-29 15:13:52','This is an example page. It\'s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:\n\n<blockquote>Hi there! I\'m a bike messenger by day, aspiring actor by night, and this is my blog. I live in Los Angeles, have a great dog named Jack, and I like pi&#241;a coladas. (And gettin\' caught in the rain.)</blockquote>\n\n...or something like this:\n\n<blockquote>The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.</blockquote>\n\nAs a new WordPress user, you should go to <a href=\"http://ruler:8888/wp-admin/\">your dashboard</a> to delete this page and create new pages for your content. Have fun!','Sample Page','','publish','closed','open','','sample-page','','','2015-12-29 15:13:52','2015-12-29 15:13:52','',0,'http://ruler:8888/?page_id=2',0,'page','',0),(4,1,'2015-12-29 15:56:03','2015-12-29 15:56:03','','Home','','publish','closed','closed','','home','','','2017-10-18 12:02:15','2017-10-18 11:02:15','',0,'http://ruler:8888/?page_id=4',0,'page','',0),(7,1,'2015-12-29 15:57:40','2015-12-29 15:57:40','','Blog','','publish','closed','closed','','blog','','','2017-10-26 15:20:45','2017-10-26 14:20:45','',0,'http://ruler:8888/?page_id=7',0,'page','',0),(9,1,'2015-12-29 15:58:56','2015-12-29 15:58:56','<p style=\"text-align: center;\">Hits, clicks, bounce rate, engagement, reach - analytics products are full of buzzwords like this, they are interesting to some extent but how much do they matter? What can you actually do with these metrics? At Ruler we felt that the most important figures were missing and that\'s why we set out to “Measure What Matters”.</p>\r\n<p style=\"text-align: center;\">Ruler gives you the individual visitor level information Google Analytics is missing - leads, sales, phone calls, revenue and companies for the real people looking at your website presented in a simple, actionable and intuitive way—all on one screen in real time.</p>\r\n<p style=\"text-align: center;\">At Ruler we believe analytics should be about useful information that will benefit everybody in the business, not just your web designer or techies—giving you the insight you need to make better decisions, optimise your marketing campaigns, reduce spend and improve your financial performance.</p>','Why Ruler Analytics?','','draft','closed','closed','','why','','','2017-05-15 17:18:04','2017-05-15 16:18:04','',0,'http://ruler:8888/?page_id=9',0,'page','',0),(13,1,'2015-12-29 16:00:34','2015-12-29 16:00:34','<section id=\"section-sources\" class=\"features-section\">\r\n	<div class=\"container\">\r\n		<div class=\"row\">\r\n			<div class=\"col col-md-push-4 col-md-8 col-right hidden-sm\">\r\n				<div class=\"img-wrap home-hero-image-wrap\"><img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/conversions-shot.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"conversion\" />\r\n					<img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/visits-shot.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"visitor\" />\r\n					<img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/call-tracking.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"phone\" />\r\n					<img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/dash-shot.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"integrations\" />\r\n					<img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/companies-shot.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"company\" />\r\n				</div>\r\n			</div>\r\n			<div class=\"col col-md-pull-8 col-md-4 text-left\">\r\n				<h2>Phone Call Tracking</h2>\r\n				<p class=\"intro-text\">Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.</p>\r\n				<div class=\"feature-selector selected\" data-target=\"conversion\">\r\n					<h4>Features</h4>\r\n					<div class=\"feature-info\">\r\n						<!--<a href=\"#\" class=\"btn btn-ghost-blue btn-arrow vert-spacer-xs\">Visitors</a>-->Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n				<div class=\"feature-selector\" data-target=\"visitor\">\r\n					<h4>Visitor Details</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n				<div class=\"feature-selector\" data-target=\"phone\">\r\n					<h4>Phone Call Tracking</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n				<div class=\"feature-selector\" data-target=\"integrations\">\r\n					<h4>500+ Integrations</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n				<div class=\"feature-selector\" data-target=\"company\">\r\n					<h4>Company Tracking</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n			</div>\r\n		</div>\r\n	</div>\r\n</section>\r\n<section id=\"section-recent-companies\" class=\"features-section\">\r\n	<div class=\"container\">\r\n		<div class=\"row\">\r\n			<div class=\"col col-md-push-8 col-md-4 text-left col-right\">\r\n				<h2>Form Tracking</h2>\r\n				<p class=\"intro-text\">Match form conversions using real customer data against the exact marketing source from which it was generated. Utilising visitor level journey tracking to definitively calculate ROI for every marketing channel.</p>\r\n				<div class=\"feature-selector selected\" data-target=\"2-conversion\">\r\n					<h4>Conversion Tracking</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n				<div class=\"feature-selector\" data-target=\"2-visitor\">\r\n					<h4>Visitor Details</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n				<div class=\"feature-selector\" data-target=\"2-phone\">\r\n					<h4>Phone Call Tracking</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n				<div class=\"feature-selector\" data-target=\"2-integrations\">\r\n					<h4>500+ Integrations</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n				<div class=\"feature-selector\" data-target=\"2-company\">\r\n					<h4>Company Tracking</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n			</div>\r\n			<div class=\"col col-md-8 col-md-pull-4 hidden-sm\">\r\n				<div class=\"img-wrap home-hero-image-wrap\"><img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/conversions-shot.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"2-conversion\" /><img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/visits-shot.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"2-visitor\" />\r\n					<img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/call-tracking.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"2-phone\" />\r\n					<img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/dash-shot.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"2-integrations\" />\r\n					<img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/companies-shot.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"2-company\" />\r\n				</div>\r\n			</div>\r\n		</div>\r\n	</div>\r\n</section>\r\n<section id=\"section-company-detail\" class=\"features-section\">\r\n	<div class=\"container\">\r\n		<div class=\"row\">\r\n			<div class=\"col col-md-push-4 col-md-8 col-right hidden-sm\">\r\n				<div class=\"img-wrap home-hero-image-wrap\"><img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/conversions-shot.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"3-conversion\" /><img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/visits-shot.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"3-visitor\" />\r\n					<img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/call-tracking.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"3-phone\" />\r\n					<img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/dash-shot.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"3-integrations\" />\r\n					<img class=\"feature-img\" src=\"/wp-content/themes/ruler/assets/images/companies-shot.jpg\" alt=\"\" width=\"960\" height=\"auto\" data-ref=\"3-company\" />\r\n				</div>\r\n			</div>\r\n\r\n			<div class=\"col col-md-pull-8 col-md-4 text-left\">\r\n\r\n				<h2>Visitor Journeys</h2>\r\n				<p class=\"intro-text\">Ruler shows every individual visitors journey on your website across multiple sessions. Attribute your calls and form conversions to the marketing source across multiple visits.</p>\r\n\r\n				<div class=\"feature-selector selected\" data-target=\"3-conversion\">\r\n					<h4>Conversion Tracking</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n				<div class=\"feature-selector\" data-target=\"3-visitor\">\r\n					<h4>Visitor Details</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n				<div class=\"feature-selector\" data-target=\"3-phone\">\r\n					<h4>Phone Call Tracking</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n				<div class=\"feature-selector\" data-target=\"3-integrations\">\r\n					<h4>500+ Integrations</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n				<div class=\"feature-selector\" data-target=\"3-company\">\r\n					<h4>Company Tracking</h4>\r\n					<div class=\"feature-info\">\r\n						Match phone calls with website visitors and how they found you. View the callers journey and listen to the call recording. No more guesswork in attributing phone calls to marketing spend.\r\n					</div>\r\n				</div>\r\n			</div>\r\n		</div>\r\n	</div>\r\n</section>\r\n\r\n<section id=\"\" class=\"\">\r\n	<div class=\"container\">\r\n		<h2 class=\"text-center\">Features in Detail</h2>\r\n		<Br />\r\n		<div class=\"row\">\r\n			<div class=\"col-md-4 col-xs-12\">\r\n				<div class=\"feature-icon\"><img src=\"http://ruler.epicwip.co.uk/wp-content/themes/ruler/assets/images/features-icons/additional-call-features.svg\" alt=\"\" /></div>\r\n				<p class=\"p-with-icon\">Additional Call Features</p>\r\n			</div>\r\n			<div class=\"col-md-4 col-xs-12\">\r\n				<div class=\"feature-icon\"><img src=\"http://ruler.epicwip.co.uk/wp-content/themes/ruler/assets/images/features-icons/static-offline-call-tracking.svg\" alt=\"\" /></div>\r\n				<p class=\"p-with-icon\">Static & Offline Call Tracking</p>\r\n			</div>\r\n			<div class=\"col-md-4 col-xs-12\">\r\n				<div class=\"feature-icon\"><img src=\"http://ruler.epicwip.co.uk/wp-content/themes/ruler/assets/images/features-icons/agency-call-tracking.svg\" alt=\"\" /></div>\r\n				<p class=\"p-with-icon\">Agency Call Tracking</p>\r\n			</div>\r\n			<div class=\"col-md-4 col-xs-12\">\r\n				<div class=\"feature-icon\"><img src=\"http://ruler.epicwip.co.uk/wp-content/themes/ruler/assets/images/features-icons/any-number-type.svg\" alt=\"\" /></div>\r\n				<p class=\"p-with-icon\">Any Number Type - Local or Free in over 50 Countries</p>\r\n			</div>\r\n			<div class=\"col-md-4 col-xs-12\">\r\n				<div class=\"feature-icon\"><img src=\"http://ruler.epicwip.co.uk/wp-content/themes/ruler/assets/images/features-icons/call-recording.svg\" alt=\"\" /></div>\r\n				<p class=\"p-with-icon\">Call Recording</p>\r\n			</div>\r\n			<div class=\"col-md-4 col-xs-12\">\r\n				<div class=\"feature-icon\"><img src=\"http://ruler.epicwip.co.uk/wp-content/themes/ruler/assets/images/features-icons/cost-effective-no-contract.svg\" alt=\"\" /></div>\r\n				<p class=\"p-with-icon\">Cost Effective & No Contract</p>\r\n			</div>\r\n			<div class=\"col-md-4 col-xs-12\">\r\n				<div class=\"feature-icon\"><img src=\"http://ruler.epicwip.co.uk/wp-content/themes/ruler/assets/images/features-icons/form-visitor-journey-tracking.svg\" alt=\"\" /></div>\r\n				<p class=\"p-with-icon\">Form & Visitor Journey Tracking</p>\r\n			</div>\r\n			<div class=\"col-md-4 col-xs-12\">\r\n				<div class=\"feature-icon\"><img src=\"/wp-content/themes/ruler/assets/images/features-icons/campaign-keyword-call-tracking.svg\" alt=\"\" /></div>\r\n				<p class=\"p-with-icon\">Campaign & Keyword Call Tracking</p>\r\n			</div>\r\n			<div class=\"col-md-4 col-xs-12\">\r\n				<div class=\"feature-icon\"><img src=\"/wp-content/themes/ruler/assets/images/features-icons/keyword-reprovided.svg\" alt=\"\" /></div>\r\n				<p class=\"p-with-icon\">Keyword Re-Provided</p>\r\n			</div>\r\n			<div class=\"col-md-4 col-xs-12\">\r\n				<div class=\"feature-icon\"><img src=\"/wp-content/themes/ruler/assets/images/features-icons/dynamic-number-insertion.svg\" alt=\"\" /></div>\r\n				<p class=\"p-with-icon\">Dynamic Number Insertion</p>\r\n			</div>\r\n\r\n	<div class=\"col-md-4 col-xs-12\">\r\n				<div class=\"feature-icon\"><img src=\"/wp-content/themes/ruler/assets/images/features-icons/google-adwords-analytics-integrations.svg\" alt=\"\" /></div>\r\n				<p class=\"p-with-icon\">Google Adwords, Google Analytics & 500+ Integrations</p>\r\n			</div>\r\n			\r\n\r\n			<div class=\"col-md-4 col-xs-12\">\r\n				<div class=\"feature-icon\"><img src=\"/wp-content/themes/ruler/assets/images/features-icons/quick-easy-setup.svg\" alt=\"\" /></div>\r\n				<p class=\"p-with-icon\">Quick & Easy Set-up</p>\r\n			</div>\r\n\r\n		\r\n		</div>\r\n	</div>\r\n</section>','Features (Sliders)','','publish','closed','closed','','features-sliders','','','2016-11-04 15:52:33','2016-11-04 15:52:33','',0,'http://ruler:8888/?page_id=13',0,'page','',0),(15,1,'2015-12-29 16:01:12','2015-12-29 16:01:12','','Pricing','','publish','closed','closed','','pricing','','','2016-10-19 13:36:49','2016-10-19 12:36:49','',0,'http://ruler:8888/?page_id=15',0,'page','',0),(17,1,'2015-12-29 16:19:05','2015-12-29 16:19:05',' ','','','publish','closed','closed','','17','','','2017-05-24 10:20:29','2017-05-24 09:20:29','',0,'http://ruler:8888/?p=17',14,'nav_menu_item','',0),(20,1,'2015-12-29 16:19:05','2015-12-29 16:19:05',' ','','','publish','closed','closed','','20','','','2017-05-24 10:20:30','2017-05-24 09:20:30','',0,'http://ruler:8888/?p=20',15,'nav_menu_item','',0),(22,1,'2015-12-29 21:15:20','2015-12-29 21:15:20','“The use of Ruler provides the campaign team with a deeper level of insight and reporting than previously measured.”','James Lawton-Hill','','publish','closed','closed','','testimonials4','','','2016-11-14 12:21:24','2016-11-14 12:21:24','',0,'http://ruler:8888/?post_type=testimonials&#038;p=22',0,'testimonials','',0),(23,1,'2015-12-29 21:20:50','2015-12-29 21:20:50','','1384049_10151900226481211_1420767879_n','','inherit','open','closed','','1384049_10151900226481211_1420767879_n','','','2015-12-29 21:20:50','2015-12-29 21:20:50','',22,'http://ruler:8888/wp-content/uploads/2015/12/1384049_10151900226481211_1420767879_n.jpg',0,'attachment','image/jpeg',0),(24,1,'2015-12-29 21:57:56','2015-12-29 21:57:56','“With this software, we are able to give credibility to each department and show return on investment more effectively.”','Sarah Boustouller','','publish','closed','closed','','testimonial3','','','2016-11-14 12:19:16','2016-11-14 12:19:16','',0,'http://ruler:8888/?post_type=testimonials&#038;p=24',0,'testimonials','',0),(25,1,'2015-12-29 21:57:51','2015-12-29 21:57:51','','10155455_10100567533335991_8495985885305053960_n','','inherit','open','closed','','10155455_10100567533335991_8495985885305053960_n','','','2015-12-29 21:57:51','2015-12-29 21:57:51','',24,'http://ruler:8888/wp-content/uploads/2015/12/10155455_10100567533335991_8495985885305053960_n.jpg',0,'attachment','image/jpeg',0),(30,1,'2015-12-30 15:32:30','2015-12-30 15:32:30','<h3>Background:</h3>\r\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque sodales hendrerit arcu, sit amet finibus ipsum blandit ut. Sed non purus et ex bibendum rhoncus.</p>\r\n<Br>\r\n<h3>Challenges:</h3>\r\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque sodales hendrerit arcu, sit amet finibus ipsum blandit ut. Sed non purus et ex bibendum rhoncus.</p>\r\n<Br>\r\n<h3>Solution:</h3>\r\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque sodales hendrerit arcu, sit amet finibus ipsum blandit ut. Sed non purus et ex bibendum rhoncus.</p>','Tata Steel','','draft','closed','closed','','tata-steel','','','2016-11-04 15:27:54','2016-11-04 15:27:54','',0,'http://ruler:8888/?post_type=case-studies&#038;p=30',0,'case-studies','',0),(31,1,'2015-12-30 15:31:33','2015-12-30 15:31:33','','tata-steel-logo-white','','inherit','open','closed','','tata-steel-logo-white','','','2015-12-30 15:31:33','2015-12-30 15:31:33','',30,'http://ruler:8888/wp-content/uploads/2015/12/tata-steel-logo-white.png',0,'attachment','image/png',0),(32,1,'2015-12-30 17:54:19','2015-12-30 17:54:19','Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed placerat ligula ipsum. Aenean et lacinia mi. Nam varius at ligula a placerat. Vestibulum ut velit massa. Nulla at mi lacus. Nam id lobortis eros. Morbi vestibulum justo eu ex lacinia tincidunt. Maecenas eu rutrum sem, in pretium leo. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Proin nunc risus, venenatis non nibh vel, imperdiet laoreet leo. Sed in nulla eget quam mollis pretium. Etiam commodo metus eget condimentum suscipit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nam et eros faucibus, egestas tellus vitae, interdum dolor.\r\n\r\nUt fringilla sagittis justo eget pellentesque. Nam a tortor libero. In hac habitasse platea dictumst. Praesent lorem massa, placerat non vehicula eu, hendrerit sed dolor. Etiam tempor maximus porta. Donec hendrerit, sapien quis varius placerat, magna enim blandit erat, a convallis nisi ex aliquam odio. Phasellus aliquet turpis sit amet mi sagittis, sit amet semper ipsum vehicula. Curabitur finibus sodales eros, et pellentesque augue tincidunt ut. Nullam a hendrerit lacus, euismod eleifend dui. Vivamus purus leo, varius vel rutrum ut, congue a nunc. Etiam quis egestas leo. Integer a nunc quis erat laoreet feugiat. Integer lorem lorem, pulvinar at mi hendrerit, pulvinar mollis metus.','Tech Crunch','','publish','closed','closed','','tech-crunch','','','2016-01-07 15:41:12','2016-01-07 15:41:12','',0,'http://ruler:8888/?post_type=press&#038;p=32',0,'press','',0),(33,1,'2015-12-30 17:54:36','2015-12-30 17:54:36','Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed placerat ligula ipsum. Aenean et lacinia mi. Nam varius at ligula a placerat. Vestibulum ut velit massa. Nulla at mi lacus. Nam id lobortis eros. Morbi vestibulum justo eu ex lacinia tincidunt. Maecenas eu rutrum sem, in pretium leo. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Proin nunc risus, venenatis non nibh vel, imperdiet laoreet leo. Sed in nulla eget quam mollis pretium. Etiam commodo metus eget condimentum suscipit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nam et eros faucibus, egestas tellus vitae, interdum dolor.\r\n\r\nUt fringilla sagittis justo eget pellentesque. Nam a tortor libero. In hac habitasse platea dictumst. Praesent lorem massa, placerat non vehicula eu, hendrerit sed dolor. Etiam tempor maximus porta. Donec hendrerit, sapien quis varius placerat, magna enim blandit erat, a convallis nisi ex aliquam odio. Phasellus aliquet turpis sit amet mi sagittis, sit amet semper ipsum vehicula. Curabitur finibus sodales eros, et pellentesque augue tincidunt ut. Nullam a hendrerit lacus, euismod eleifend dui. Vivamus purus leo, varius vel rutrum ut, congue a nunc. Etiam quis egestas leo. Integer a nunc quis erat laoreet feugiat. Integer lorem lorem, pulvinar at mi hendrerit, pulvinar mollis metus.','Smashing Magazine','','publish','closed','closed','','smashing-magazine','','','2016-07-09 16:36:00','2016-07-09 15:36:00','',0,'http://ruler:8888/?post_type=press&#038;p=33',0,'press','',0),(35,1,'2015-12-30 18:02:15','2015-12-30 18:02:15',' ','','','publish','closed','closed','','35','','','2017-05-24 11:42:56','2017-05-24 10:42:56','',0,'http://ruler:8888/?p=35',3,'nav_menu_item','',0),(45,1,'2016-01-05 14:36:28','2016-01-05 14:36:28','','Facebook','','publish','closed','closed','','facebook','','','2016-01-05 14:36:28','2016-01-05 14:36:28','',0,'http://ruler:8888/?p=45',1,'nav_menu_item','',0),(46,1,'2016-01-05 14:36:28','2016-01-05 14:36:28','','Twitter','','publish','closed','closed','','twitter','','','2016-01-05 14:36:28','2016-01-05 14:36:28','',0,'http://ruler:8888/?p=46',2,'nav_menu_item','',0),(47,1,'2016-01-05 14:36:28','2016-01-05 14:36:28','','Linkedin','','publish','closed','closed','','linkedin','','','2016-01-05 14:36:28','2016-01-05 14:36:28','',0,'http://ruler:8888/?p=47',3,'nav_menu_item','',0),(49,1,'2016-01-06 13:09:05','2016-01-06 13:09:05','An individual visitor in that month no matter how many times they visit the site.','What is a unique visitor?','','publish','closed','closed','','what-is-a-unique-visitor','','','2016-01-06 13:09:05','2016-01-06 13:09:05','',0,'http://ruler:8888/?post_type=faq&#038;p=49',0,'faq','',0),(50,1,'2016-01-06 13:09:51','2016-01-06 13:09:51','Ruler will identify how many visitors you get and select your package for you.','What if I don\'t know how many visitors I get?','','publish','closed','closed','','what-if-i-dont-know-how-many-visitors-i-get','','','2016-01-06 13:11:25','2016-01-06 13:11:25','',0,'http://ruler:8888/?post_type=faq&#038;p=50',0,'faq','',0),(51,1,'2016-01-06 13:11:47','2016-01-06 13:11:47','We have access to every UK and International number type which can be selected within your settings. There is an additional charge for phone calls if you choose a premium number such as free phone number as they incur minute charges.','What sort of phone numbers can you use?','','publish','closed','closed','','what-sort-of-phone-numbers-can-you-use%e2%80%a8','','','2017-06-09 12:24:11','2017-06-09 11:24:11','',0,'http://ruler:8888/?post_type=faq&#038;p=51',0,'faq','',0),(52,1,'2016-01-06 13:12:30','2016-01-06 13:12:30','Phone numbers are free unless you require a premium number type e.g. a free phone or geographic in which case additional minutes charges may apply if you receive a high amount of inbound calls approx 2pence per minute(£).','Is there an additional charge for phone numbers?','','publish','closed','closed','','is-there-an-additional-charge-for-phone-numbers','','','2016-01-06 13:12:30','2016-01-06 13:12:30','',0,'http://ruler:8888/?post_type=faq&#038;p=52',0,'faq','',0),(53,1,'2016-01-06 13:12:58','2016-01-06 13:12:58','No, Ruler’s call tracking is completely seamless and will work with your existing phone system.','Does Ruler’s phone call tracking need to integrate with my telephone system?','','publish','closed','closed','','does-rulers-phone-call-tracking-need-to-integrate-with-my-telephone-system%e2%80%a8%e2%80%a8','','','2017-06-09 12:25:48','2017-06-09 11:25:48','',0,'http://ruler:8888/?post_type=faq&#038;p=53',0,'faq','',0),(54,1,'2016-01-06 13:13:27','2016-01-06 13:13:27','Yes, Ruler will identify your package based on the number of website visitors.','Can I upgrade or downgrade anytime?','','publish','closed','closed','','can-i-upgrade-or-downgrade-anytime','','','2016-01-06 13:13:27','2016-01-06 13:13:27','',0,'http://ruler:8888/?post_type=faq&#038;p=54',0,'faq','',0),(55,1,'2016-01-06 13:14:06','2016-01-06 13:14:06','We accept payment via Visa, Mastercard or American Express. If you want to pay using a different method please <a href=\"/contact/\">contact us</a>.','What payment methods do you accept?','','publish','closed','closed','','what-payment-method-do-you-accept','','','2016-02-07 13:16:12','2016-02-07 13:16:12','',0,'http://ruler:8888/?post_type=faq&#038;p=55',0,'faq','',0),(56,1,'2016-01-06 13:14:34','2016-01-06 13:14:34','No, Ruler is a rolling monthly product and you can cancel anytime.','Will I be locked into a contract?','','publish','closed','closed','','will-i-be-locked-into-a-contract','','','2016-01-06 13:14:34','2016-01-06 13:14:34','',0,'http://ruler:8888/?post_type=faq&#038;p=56',0,'faq','',0),(57,1,'2016-01-06 13:15:11','2016-01-06 13:15:11','Integration is simple and should take only 5 minutes, please see the <a href=\"/integration-guide/\">integration guide</a> for more information or <a href=\"/contact/\">contact us</a> for assistance.','How do I integrate Ruler?','','publish','closed','closed','','how-do-i-integrate-ruler','','','2016-02-07 13:15:40','2016-02-07 13:15:40','',0,'http://ruler:8888/?post_type=faq&#038;p=57',0,'faq','',0),(58,1,'2016-01-06 13:16:05','2016-01-06 13:16:05','Ruler’s reports come with a CSV export option.','Can I download my data from Ruler?','','publish','closed','closed','','can-i-download-my-data-from-ruler','','','2016-01-06 13:16:05','2016-01-06 13:16:05','',0,'http://ruler:8888/?post_type=faq&#038;p=58',0,'faq','',0),(59,1,'2016-01-06 13:16:47','2016-01-06 13:16:47','There are no user fees, we only charge based on unique visitors.','Do you charge per-user fees?','','publish','closed','closed','','do-you-charge-per-user-fees','','','2016-01-06 13:16:47','2016-01-06 13:16:47','',0,'http://ruler:8888/?post_type=faq&#038;p=59',0,'faq','',0),(60,1,'2016-01-06 13:17:11','2016-01-06 13:17:11','All prices are subject to UK VAT.','Do you charge VAT?','','publish','closed','closed','','do-you-charge-vat','','','2016-01-06 13:17:11','2016-01-06 13:17:11','',0,'http://ruler:8888/?post_type=faq&#038;p=60',0,'faq','',0),(61,1,'2016-01-06 13:17:31','2016-01-06 13:17:31','We ask for your card details so that there is no interruption in reporting following your free trial. You will not be charged for 30 days and can cancel at anytime.','Why do you need my credit card info?','','publish','closed','closed','','why-do-you-need-my-credit-card-info','','','2016-01-06 13:17:31','2016-01-06 13:17:31','',0,'http://ruler:8888/?post_type=faq&#038;p=61',0,'faq','',0),(62,1,'2016-01-07 09:46:56','2016-01-07 09:46:56','','feature-img-conversions','','inherit','open','closed','','feature-img-conversions','','','2016-01-07 09:46:56','2016-01-07 09:46:56','',4,'http://ruler:8888/wp-content/uploads/2015/12/feature-img-conversions.jpg',0,'attachment','image/jpeg',0),(63,1,'2016-01-07 10:07:59','2016-01-07 10:07:59','','feature-img-calls','','inherit','open','closed','','feature-img-calls','','','2016-01-07 10:07:59','2016-01-07 10:07:59','',4,'http://ruler:8888/wp-content/uploads/2015/12/feature-img-calls.jpg',0,'attachment','image/jpeg',0),(64,1,'2016-01-07 10:13:13','2016-01-07 10:13:13','','feature-img-intergrations','','inherit','open','closed','','feature-img-intergrations','','','2016-01-07 10:13:13','2016-01-07 10:13:13','',4,'http://ruler:8888/wp-content/uploads/2015/12/feature-img-intergrations.jpg',0,'attachment','image/jpeg',0),(65,1,'2016-01-07 10:42:21','2016-01-07 10:42:21','','feature-img-companies','','inherit','open','closed','','feature-img-companies','','','2016-01-07 10:42:21','2016-01-07 10:42:21','',4,'http://ruler:8888/wp-content/uploads/2015/12/feature-img-companies.jpg',0,'attachment','image/jpeg',0),(68,1,'2016-01-07 13:14:59','2016-01-07 13:14:59','','Stephensons','','publish','closed','closed','','68-2','','','2016-01-07 13:24:57','2016-01-07 13:24:57','',0,'http://ruler:8888/?post_type=logos&#038;p=68',0,'logos','',0),(70,1,'2016-01-07 13:14:49','2016-01-07 13:14:49','','stephensons-logo-grey','','inherit','open','closed','','stephensons-logo-grey','','','2016-01-07 13:14:49','2016-01-07 13:14:49','',0,'http://ruler:8888/wp-content/uploads/2016/01/stephensons-logo-grey.png',0,'attachment','image/png',0),(72,1,'2016-01-07 13:33:37','2016-01-07 13:33:37','','bupa-logo-grey','','inherit','open','closed','','bupa-logo-grey','','','2016-01-07 13:33:37','2016-01-07 13:33:37','',0,'http://ruler:8888/wp-content/uploads/2016/01/bupa-logo-grey.png',0,'attachment','image/png',0),(73,1,'2016-01-07 13:46:58','2016-01-07 13:46:58','','DSV','','publish','closed','closed','','dsv','','','2016-01-18 13:21:13','2016-01-18 13:21:13','',0,'http://ruler:8888/?post_type=logos&#038;p=73',0,'logos','',0),(74,1,'2016-01-07 13:46:54','2016-01-07 13:46:54','','dsv-logo-grey','','inherit','open','closed','','dsv-logo-grey','','','2016-01-07 13:46:54','2016-01-07 13:46:54','',0,'http://ruler:8888/wp-content/uploads/2016/01/dsv-logo-grey.jpg',0,'attachment','image/jpeg',0),(76,1,'2016-01-07 14:05:59','2016-01-07 14:05:59','','bruntwood-logo-grey','','inherit','open','closed','','bruntwood-logo-grey','','','2016-01-07 14:05:59','2016-01-07 14:05:59','',0,'http://ruler:8888/wp-content/uploads/2016/01/bruntwood-logo-grey.png',0,'attachment','image/png',0),(78,1,'2016-01-07 14:10:56','2016-01-07 14:10:56','','HDNH-logo-grey','','inherit','open','closed','','hdnh-logo-grey','','','2016-01-07 14:10:56','2016-01-07 14:10:56','',0,'http://ruler:8888/wp-content/uploads/2016/01/HDNH-logo-grey.jpg',0,'attachment','image/jpeg',0),(79,1,'2016-01-07 14:13:45','2016-01-07 14:13:45','','Capita','','publish','closed','closed','','capita','','','2016-01-07 14:13:45','2016-01-07 14:13:45','',0,'http://ruler:8888/?post_type=logos&#038;p=79',0,'logos','',0),(80,1,'2016-01-07 14:13:41','2016-01-07 14:13:41','','capita-logo-grey','','inherit','open','closed','','capita-logo-grey','','','2016-01-07 14:13:41','2016-01-07 14:13:41','',0,'http://ruler:8888/wp-content/uploads/2016/01/capita-logo-grey.png',0,'attachment','image/png',0),(82,1,'2016-01-07 16:50:50','2016-01-07 16:50:50','','feature-img-visitor','','inherit','open','closed','','feature-img-visitor','','','2016-01-07 16:50:50','2016-01-07 16:50:50','',4,'http://ruler:8888/wp-content/uploads/2015/12/feature-img-visitor.jpg',0,'attachment','image/jpeg',0),(83,2,'2015-12-10 10:48:50','2015-12-10 10:48:50','It is all well and good studying analytics to see how many unique users are visiting your site, how long they stay on a particular page for, and how many choose to leave after consuming the content. But what are you doing with this information?\r\n\r\nSome administrators’ prime concern will be boosting traffic numbers or increasing hits for a specific search term. Although this is understandable, you should be giving greater precedence to your audience’s browsing experience. After all, this will provide more lucrative rewards in the long term from Google and other search engines as well as your actual customers.\r\n\r\nBut in order to deliver greater personalisation, demographics such as geography and device type don’t provide much assistance. Therefore, you must delve a little deeper and start focusing on user behaviour instead.\r\n\r\nHow to study user behaviour\r\n\r\nWhen presented with a plethora of numbers and graphs, it can be difficult to figure out the behaviour of users. You must somehow analyse the data in front of you to create different scenarios that relate to behavioural trends in real time.\r\n\r\nThankfully, there are several real-world examples of how this can be done. Follow these success stories and you can personalise each and every user’s visit, enhance their browsing experience, and achieve more conversions.\r\n\r\nAdobe\r\n\r\nFor new users, Adobe has a fairly standard home page. However, when you browse for something specific like information on responsive websites and then return to the very same home page, Adobe shows you a different piece of content relating to your previous activity, in this case mobile devices.\r\n\r\nAdobe’s website attempts to understand the interests of every user by monitoring their activity, such as browsing for specific topics or watching certain videos. As this example proves, you can enhance any individual’s experience by finding out whether they are on your site for a particular reason and then present a customised home page associated with the same motivation.\r\n\r\nAmazon\r\n\r\nIt will probably come as no surprise to hear that Amazon also delivers personalised experiences by studying user behaviour through analytics. When visiting its home page, you are typically presented with a range of products that might be of interest, even if you have never search for these items before.\r\n\r\nAmazon looks at browsing behaviour and previous purchases to identify products you might want to buy. While this seems like a fairly obvious thing to do for an online retailer, it is just one of the reasons why Amazon continues to reign supreme in terms of ecommerce.\r\n\r\nAmerican Express\r\n\r\nA company like American Express already has the upper hand when it comes to understanding user behaviour thanks to detailed information about offline purchase history. However, its website still delivers an extremely personalised experience based solely on browsing activity.\r\n\r\nFurthermore, American Express doesn’t try to sell products that will be of little interest to certain users either. If you are looking for travel insurance, it will concentrate on this vertical rather than other banking services such as credit card rewards.\r\n\r\nThe importance of monitoring user behaviour\r\n\r\nAlthough you should still give attention to things like user profile information and referring sites, the importance of monitoring user behaviour through web analytics is something that requires a great deal of attentiveness.\r\n\r\nBy finding out what pages and products interest your users as well as what they are likely to buy and why they may not have completed a purchase in the past, you can deliver a truly personalised browsing experience that will reap more rewards than monitoring simple metrics like traffic numbers and page views.\r\n\r\n&nbsp;\r\n\r\n[ninja_form id=5]','It\'s about time your business started monitoring user behaviour','','publish','open','open','','its-about-time-your-business-started-monitoring-user-behaviour','','','2017-04-28 11:22:44','2017-04-28 10:22:44','',0,'http://ruler:8888/?p=83',0,'post','',0),(84,1,'2016-01-11 10:44:34','2016-01-11 10:44:34','','screen-shot-2015-12-10-at-10.18.12','','inherit','open','closed','','screen-shot-2015-12-10-at-10-18-12','','','2016-01-11 10:44:34','2016-01-11 10:44:34','',83,'http://ruler:8888/wp-content/uploads/2016/01/screen-shot-2015-12-10-at-10.18.12.png',0,'attachment','image/png',0),(87,2,'2016-01-11 13:22:44','2016-01-11 13:22:44','Not only does today’s extensive online world enable any business to sell its products or services to global audiences, it also provides in-depth insights into consumer behaviour. In fact, there is an untold amount of data about interactions and transactions available at your fingertips every time a consumer browses your website, clicks a hyperlink, replies to social media activity or completes an ecommerce transaction.\r\n\r\nThis is web analytics; the collection of data to be measured, reported on, and examined by a business in order to make more informed and effective decisions. But what else do you need to know about analytics? What types of web analytics are on the market? And how do you choose between all of the options?\r\n<h4>Understanding web analytics</h4>\r\nDespite the fact that web analytics about consumer activity can help any organisation achieve better business outcomes, there is little to no point in gathering data if you aren’t able to read and interpret it properly.\r\n\r\nNot every piece of data available will be relevant or valuable according to your organisation’s objectives. So, your attitude towards web analytics should be more concerned with measuring quality rather than quantity, because at the end of the day it is the customer’s experience that matters most.\r\n\r\nBut by attracting, nurturing, and retaining customers through the use of web analytics, a whole host of benefits can be enjoyed. These include operational efficiency, lower costs, and greater loyalty.\r\n\r\nYou will need to leverage the signals and trends found within data to enhance the user’s experience, but this can be done through a comprehensive of audit of digital and software assets relevant to the business, such as your CRM, website, social media, and other systems or sources.\r\n<h4><strong>Types of web analytics</strong></h4>\r\n<h5><strong>Google Analytics</strong></h5>\r\nThis is the most popular analytics platform but also the most simple and straightforward. It primarily focuses on traffic visiting your website, how they got there, how long they stay for, and various other metrics in-between.\r\n<ul>\r\n 	<li>Divides up your audience by things like source, location and operating system to see how various demographics behave</li>\r\n 	<li>Collects and collates ecommerce data and reports, which can include revenue and sales information.</li>\r\n</ul>\r\n<h5><strong>Optimizely</strong></h5>\r\nAlong with analytics, Optimizely also boasts an A/B testing and personalisation platform that attempts to deliver “the best experiences for every customer across desktop, mobile web, and mobile apps.”\r\n<ul>\r\n 	<li>Custom goal tracking to measure actions such as sign-ups and conversions.</li>\r\n 	<li>Advanced targeting, allocation and scheduling features for testing, which requires zero coding, HTML or programming knowledge</li>\r\n 	<li>Access to real-time results for faster and better decisions</li>\r\n</ul>\r\n<h5>Ruler Analytics</h5>\r\nHere at Ruler Analytics, we can give you individual visitor level information that other platforms can’t. From leads and sales to revenues and companies, our platform presents information about people looking at your website in a simple, actionable, and intuitive way.\r\n<ul>\r\n 	<li>Presents you with unique details of conversions, such as the marketing method, keyword, tweet or post that led to success</li>\r\n 	<li>The ability to discover phone call data including duration, how long it took to answer, and how many you missed to enhance the customer’s experience.</li>\r\n 	<li>Exhaustive information about individual and company data, such as pages viewed, geographical location, number of employees, and financial details.</li>\r\n</ul>\r\n<h5>Choosing the right analytics</h5>\r\nAlthough some analytics platforms are free, additional capabilities and functionality will cost more money. Therefore, it is imperative you choose the right platform from the get-go.\r\n\r\nGoogle Analytics is a great foundation to build from, as it can help you understand the type of traffic coming to your site and consumer habits on each page. Optimizely on the other hand can assist in building a better solution in relation to what you found out from Google Analytics.\r\n\r\nBut to truly improve conversions while simultaneously delivering a better experience to your audience, consider implementing Ruler Analytics. To see whether our analytics platform can work for you, take a demo or start a free trial today.','Back to basics: Where to start with web analytics','','publish','open','open','','back-to-basics-where-to-start-with-web-analytics','','','2017-01-10 12:19:06','2017-01-10 12:19:06','',0,'http://ruler:8888/?p=87',0,'post','',0),(88,1,'2016-01-11 13:22:25','2016-01-11 13:22:25','','screen-shot-2015-11-25-at-16.53.21','','inherit','open','closed','','screen-shot-2015-11-25-at-16-53-21','','','2016-01-11 13:22:25','2016-01-11 13:22:25','',87,'http://ruler:8888/wp-content/uploads/2016/01/screen-shot-2015-11-25-at-16.53.21.png',0,'attachment','image/png',0),(94,1,'2016-01-14 10:43:23','2016-01-14 10:43:23','','tata-steel-logo','','inherit','open','closed','','tata-steel-logo','','','2016-01-14 10:43:23','2016-01-14 10:43:23','',30,'http://ruler:8888/wp-content/uploads/2015/12/tata-steel-logo.png',0,'attachment','image/png',0),(95,1,'2016-01-14 10:47:07','2016-01-14 10:47:07','','tata-featured','','inherit','open','closed','','tata-featured','','','2016-01-14 10:47:07','2016-01-14 10:47:07','',30,'http://ruler:8888/wp-content/uploads/2015/12/tata-featured.jpg',0,'attachment','image/jpeg',0),(96,1,'2016-01-14 14:42:27','2016-01-14 14:42:27','','sources','','inherit','open','closed','','sources','','','2016-01-14 14:42:27','2016-01-14 14:42:27','',4,'http://ruler:8888/wp-content/uploads/2015/12/sources.jpg',0,'attachment','image/jpeg',0),(97,1,'2016-01-14 14:42:57','2016-01-14 14:42:57','','recent_companies','','inherit','open','closed','','recent_companies','','','2016-01-14 14:42:57','2016-01-14 14:42:57','',4,'http://ruler:8888/wp-content/uploads/2015/12/recent_companies.jpg',0,'attachment','image/jpeg',0),(98,1,'2016-01-14 14:43:45','2016-01-14 14:43:45','','recent_calls','','inherit','open','closed','','recent_calls','','','2016-01-14 14:43:45','2016-01-14 14:43:45','',4,'http://ruler:8888/wp-content/uploads/2015/12/recent_calls.jpg',0,'attachment','image/jpeg',0),(99,1,'2016-01-14 14:53:42','2016-01-14 14:53:42','','visit-detail-2','','inherit','open','closed','','visit-detail-2','','','2016-01-14 14:53:42','2016-01-14 14:53:42','',4,'http://ruler:8888/wp-content/uploads/2015/12/visit-detail-2.png',0,'attachment','image/png',0),(100,1,'2016-01-18 13:21:07','2016-01-18 13:21:07','','dsv-logo-grey','','inherit','open','closed','','dsv-logo-grey-2','','','2016-01-18 13:21:07','2016-01-18 13:21:07','',0,'http://ruler:8888/wp-content/uploads/2016/01/dsv-logo-grey.png',0,'attachment','image/png',0),(103,1,'2016-01-25 13:07:37','2016-01-25 13:07:37','','widget-profile','','inherit','open','closed','','widget-profile','','','2016-01-25 13:07:37','2016-01-25 13:07:37','',4,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/widget-profile.jpg',0,'attachment','image/jpeg',0),(104,1,'2016-01-25 13:07:57','2016-01-25 13:07:57','','widget-intergrations','','inherit','open','closed','','widget-intergrations','','','2016-01-25 13:07:57','2016-01-25 13:07:57','',4,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/widget-intergrations.jpg',0,'attachment','image/jpeg',0),(105,1,'2016-01-25 15:56:16','2016-01-25 15:56:16','','feature-img-calls','','inherit','open','closed','','feature-img-calls-2','','','2016-01-25 15:56:16','2016-01-25 15:56:16','',4,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/feature-img-calls-1.jpg',0,'attachment','image/jpeg',0),(106,1,'2016-01-25 15:56:50','2016-01-25 15:56:50','','feature-img-companies','','inherit','open','closed','','feature-img-companies-2','','','2016-01-25 15:56:50','2016-01-25 15:56:50','',4,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/feature-img-companies-1.jpg',0,'attachment','image/jpeg',0),(107,1,'2016-01-25 16:01:25','2016-01-25 16:01:25','','feature-img-visitor','','inherit','open','closed','','feature-img-visitor-2','','','2016-01-25 16:01:25','2016-01-25 16:01:25','',4,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/feature-img-visitor-1.jpg',0,'attachment','image/jpeg',0),(108,1,'2016-01-25 16:35:48','2016-01-25 16:35:48','&nbsp;\r\n<h4>Call</h4>\r\nGive us a call if you have any questions or require any help on:\r\n<h3><span class=\"ruler-tel\">0800 083 2472</span></h3>\r\n&nbsp;\r\n<h4>E-mail</h4>\r\nDrop us a line using the form below:\r\n\r\n[ninja_forms id=9]\r\n\r\n&nbsp;\r\n<h4>Address</h4>\r\nRuler Analytics Ltd\r\n11th Floor\r\nRoyal Liver Building\r\nLiverpool\r\nL3 1HU','Contact','','publish','closed','closed','','contact','','','2016-02-06 22:32:57','2016-02-06 22:32:57','',0,'http://ruler.epicwip.co.uk/?page_id=108',0,'page','',0),(113,1,'2016-01-25 17:14:00','2016-01-25 17:14:00','','zapier-logo','','inherit','open','closed','','zapier-logo','','','2016-01-25 17:14:00','2016-01-25 17:14:00','',4,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/zapier-logo.png',0,'attachment','image/png',0),(115,1,'2016-01-25 17:33:33','2016-01-25 17:33:33','','widget-profile-2','','inherit','open','closed','','widget-profile-2','','','2016-01-25 17:33:33','2016-01-25 17:33:33','',4,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/widget-profile-2.png',0,'attachment','image/png',0),(121,1,'2016-01-26 08:32:06','2016-01-26 08:32:06','','bruntwood','','inherit','open','closed','','bruntwood-2','','','2016-01-26 08:32:06','2016-01-26 08:32:06','',0,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/01/bruntwood.png',0,'attachment','image/png',0),(122,1,'2016-01-28 08:41:19','2016-01-28 08:41:19','This is a preview of how this form will appear on your website\r\n<div class=\"form\">\r\n[ninja_forms id=1]\r\n</div>','ninja_forms_preview_page','','publish','closed','closed','','ninja_forms_preview_page','','','2016-01-28 09:36:01','2016-01-28 09:36:01','',0,'http://ruler.epicwip.co.uk/?page_id=122',0,'page','',0),(126,1,'2016-01-26 08:53:12','2016-01-26 08:53:12','','feature-img-visitor-3v2','','inherit','open','closed','','feature-img-visitor-3v2','','','2016-01-26 08:53:12','2016-01-26 08:53:12','',4,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/feature-img-visitor-3v2.png',0,'attachment','image/png',0),(130,1,'2016-01-26 09:24:51','2016-01-26 09:24:51','When a person visits your website Ruler checks the source of the traffic which is recorded in\r\nthe Dashboard. Ruler is an intelligent system so can identify certain traffic sources on it\'s\r\nown but you can also override Ruler to ensure traffic is attributed correctly or for bespoke\r\ncampaigns. Certain traffic sources will only work if you create your own URL. Please see the section below called\r\nThe Ruler URL to see how this is done.\r\n\r\n&nbsp;\r\n\r\n<article><header>\r\n<h3>The Ruler URL &amp; Variables</h3>\r\n</header>You can override Ruler by using the variables in the url. Ruler recognises Google\'s UTM variables (utm_). Below is a list of the variables you can use, you can use all of them or none at all.\r\n\r\n</article><article>Ruler contains a short link builder (found in your settings) to do all this for you or you can create your own bespoke tracking links. </article><article><header>\r\n<h3>Google Variables:</h3>\r\n</header></article><article>\r\n<ul class=\"contentList\">\r\n	<li><b>utm_source</b> - The source of the traffic e.g. google, facebook, email etc</li>\r\n	<li><b>utm_medium</b> - The medium of the traffic e.g. ppc, social</li>\r\n	<li><b>utm_term</b> - The keyword that if applicable e.g. analytics - Keyword Insertion (KWI) will also work</li>\r\n	<li><b>utm_campaign</b> - Any specific campaign details you might want to see in reports</li>\r\n	<li><b>utm_content</b> - Any specific content details you might want to see in reports</li>\r\n</ul>\r\nFor instance the following URLs would tell Ruler the traffic was from a Google, \'PPC campaign\' with the keyword \'Analytics\':\r\n<pre><code>http://www.yourwebsite.com/?utm_source=google&amp;utm_medium=ppc&amp;utm_term={keyword}</code></pre>\r\nFor the specific traffic sources for each area please see below. Ruler will also check if your variables contain any variables in a different section and apply to correct section accordingly incase you use a different rationale.\r\n\r\n</article><article><header>\r\n<h3>Something to bear in mind</h3>\r\n</header>It is imperative that you test each URL to make sure it works with your site as your site may rely on variables in the URL already. If your site URL already includes a ?variable you will need to use a &amp;variable, for instance if your URL looked like this:\r\n<pre><code>www.yourwebsite.com/?cat=10&amp;prod=20</code></pre>\r\nYou would add:\r\n<pre><code>www.yourwebsite.com/?cat=10&amp;prod=20&amp;utm_source=google&amp;utm_medium=ppc&amp;utm_term={keyword}</code></pre>\r\nThe golden rule is to check your URLs for each type you set-up.\r\n\r\n</article><article><header>\r\n<h3>Different traffic sources, different codes</h3>\r\n</header>You will need to create URLs for certain traffic sources to ensure that Ruler knows exactly where your traffic comes from. The codes for each traffic source on the dashboard are below.\r\n\r\n</article><article><header>\r\n<h3>Direct</h3>\r\n</header>People who type in your website address into their browser, no URL required.\r\n\r\n</article><article><header>\r\n<h3>Search Engine (PPC)</h3>\r\n</header>Ruler can automatically detect traffic from Google AdWords (PPC) including the keyword, you just need to make a quick tweak in your settings. You may want to override the urls for bespoke campaigns or for use with Yahoo and Bing.\r\n\r\nIn order to ensure Ruler collects Google Adwords data you need to ensure that \'Auto Tagging\' is enabled. To do this sign in to your Google Adwords account, click on the My Account menu and choose Preferences. Under the tracking heading, ensure that Auto Tagging is set to \'Yes\'.\r\n\r\nHere are the variables and examples:\r\n<ul class=\"contentList\">\r\n	<li><b>utm_source</b> - google, yahoo, bing etc</li>\r\n	<li><b>utm_source</b> - ppc</li>\r\n	<li><b>utm_term</b> - e.g. analytics, analytics program - Keyword Insertion (KWI) will also work</li>\r\n	<li><b>utm_campaign</b> - if applicable e.g. mobile, display network etc</li>\r\n	<li><b>utm_content</b> - if applicable e.g. special offer of page name</li>\r\n</ul>\r\ne.g.\r\n<pre><code>http://www.yourwebsite.com/&amp;utm_source=google&amp;utm_medium=ppc&amp;utm_term={keyword}</code></pre>\r\n</article>&nbsp;\r\n\r\n<article><header>\r\n<h3>Search Engine (SEO)</h3>\r\n</header>You can\'t bespoke your SEO URLs as the search engine determines this. However Ruler picks this information up anyway if it is available.\r\n\r\n&nbsp;\r\n\r\n</article><article><header>\r\n<h3>Referral</h3>\r\n</header>People who click a link from another site, no URL required.\r\n\r\n&nbsp;\r\n\r\n</article><article><header>\r\n<h3>Social Media</h3>\r\n</header>You can set-up URLs for Social Media to track people back to the post or tweet they are responding to. The first two characters tell Ruler where the traffic comes from. You can then use your own reference to identify the exact nature of the visit, here are a few examples:\r\n<h4>Social Media Codes</h4>\r\n<ul class=\"contentList\">\r\n	<li><b>utm_source</b> - facebook, twitter, pinterest, linkedin</li>\r\n	<li><b>utm_source</b> - social</li>\r\n	<li><b>utm_term</b> - if applicable you can use this as a unique reference such as to identify the tweet or post</li>\r\n	<li><strong>utm_campaign</strong> - if applicable</li>\r\n	<li><b>utm_content</b> - if applicable e.g. post, status, tweet or image</li>\r\n</ul>\r\ne.g.\r\n<pre><code>http://www.yourwebsite.com/?utm_source=facebook&amp;utm_medium=social&amp;utm_term=status-offer-1234&amp;utm_content=status</code></pre>\r\n&nbsp;\r\n\r\n<header>\r\n<h3>Email</h3>\r\n</header>Email works in the same way as Social Media With the nature of e-mail software you could add specific\r\nreferences for the email, the different links in the email and even the email address.\r\n<ul class=\"contentList\">\r\n	<li><b>utm_source</b> - email</li>\r\n	<li><b>utm_source</b> - email</li>\r\n	<li><b>utm_term</b> - if applicable you can use this as a unique reference such as the email address</li>\r\n	<li><b>utm_campaign</b> - if applicable newsletter-month, segment1</li>\r\n	<li><b>utm_content</b> - if applicable e.g. product, special offer</li>\r\n</ul>\r\ne.g.\r\n<pre><code>http://www.yourwebsite.com/?utm_source=email&amp;utm_medium=email&amp;utm_term=info@ruleranalytics.com&amp;utm_content=welcome-email</code></pre>\r\n&nbsp;\r\n<h3>Other</h3>\r\nFor anything else use the Other source. You could use this for anything that doesn\'t fall into normal traffic sources or other specific campaigns such as banner ads or other adverts, for instance:\r\n<ul class=\"contentList\">\r\n	<li><b>utm_source</b> - other</li>\r\n	<li><b>utm_source</b> - other</li>\r\n	<li><b>utm_term</b> - if applicable you can use this as a unique reference such</li>\r\n	<li><b>utm_campaign</b> - if applicable qrcode, bannerad</li>\r\n	<li><b>utm_content</b> - if applicable e.g. product, special offer</li>\r\n</ul>\r\ne.g.\r\n<pre><code>http://www.yourwebsite.com/?utm_source=other&amp;utm_medium=other&amp;utm_term=ref123&amp;utm_campaign=bannerad</code></pre>\r\n</article><article><header>\r\n<h3>Questions</h3>\r\n</header>Any questions <a href=\"/contact\">get in touch</a> and we will be happy to assist with this.\r\n\r\n</article>','Customise Ruler','','publish','closed','closed','','customise-ruler','','','2016-04-01 12:52:28','2016-04-01 11:52:28','',0,'http://ruler.epicwip.co.uk/?page_id=130',0,'page','',0),(132,1,'2016-01-26 09:26:38','2016-01-26 09:26:38','&nbsp;\r\n\r\n<header>\r\n<h3>Step 1 - Tracking tag</h3>\r\n</header>\r\n\r\nThis tag needs to be on every page that you wish to track. This tag will allow you to see visitors, companies, keywords, pages views and referring sites.\r\n\r\nTo integrate the tag copy and paste the following code into each page just before the <b>&lt;/body&gt;</b> tag.\r\n\r\nOnce this is complete you should start to see data in your reports within 15 minutes.\r\n<pre><code>\r\n&lt;script type=\"text/javascript\"&gt;\r\n\r\n   var __raconfig = __raconfig || {};\r\n   __raconfig.uid = \'&lt; YOUR SITE ID &gt;\';\r\n   __raconfig.action = \'track\';\r\n\r\n   (function () {\r\n\r\n   var ra = document.createElement(\'script\');\r\n   ra.type = \'text/javascript\';\r\n   ra.src = (\'https:\' == document.location.protocol ? \'https://\' : \'http://\') + \'www.ruleranalytics.com/lib/1.0/ra-bootstrap.js.php\';\r\n   var s = document.getElementsByTagName(\'script\')[0];\r\n   s.parentNode.insertBefore(ra, s);\r\n\r\n   }());\r\n\r\n&lt;/script&gt;\r\n\r\n</code></pre>\r\n\r\n&nbsp;\r\n\r\n<h3>Step 2 - Conversion Tracking - Option 1</h3>\r\n<article><header></header><header>Ruler can also automatically detect forms and scrape information from the page without any additional coding, please <a href=\"/contact\">Contact us</a> and we will be happy to set this for you.\r\n\r\n&nbsp;\r\n\r\n<h3>Step 2 - Conversion Tracking - Option 2</h3>\r\n</header>This tag should only be on the pages that you wish to track a conversion on whether it be a lead, sale or other action. This tag will allow you to match your conversion to the exact source of traffic.\r\n\r\nTo integrate the tag copy and paste the following code into your conversion page somewhere above the Tracking tag.\r\n\r\nIt is possible to add any information / variables that you capture (such as the persons e-mail address or order number) to the Conversion tag, see below for an example, you can name the capture fields whatever you like.\r\n\r\nThis tag would capture other variables assuming they are available on the page e.g.:\r\n<pre><code>\r\n&lt;script type=\"text/javascript\"&gt;\r\n\r\nvar RulerAnalyticsPayload = {\r\naction: \'convert\',\r\nvariable: \'PopulateWithVariable\'\r\n};\r\n\r\n&lt;/script&gt;</code></pre>\r\n</article><article><header>\r\n\r\n&nbsp;\r\n\r\n<h3>Step 3 - Phone Calls</h3>\r\n</header>In order to set-up phone tracking you need to sign up and complete the form on the integration page.\r\n\r\nPhone tracking can take up to two business days to set-up depending on the number type but usually only takes one.\r\n\r\nIn order to use phone tracking you must have the tracking tag installed.\r\n\r\nOnce this is in place you will need to have a phone number on your website written in HTML with a div tag around it, you may already have this but we need to know the name of the class, e.g.:\r\n<pre><code> &lt;span class=\"ruler-tel\"&gt;0800 000 000&lt;/span&gt; </code></pre>\r\n&nbsp;\r\n\r\n</article><article><header>\r\n<h3>Other Integrations</h3>\r\n</header>Ruler integrates with 500+ other products via Zapier, read more here: <a href=\"https://www.ruleranalytics.com/zapier/\">https://www.ruleranalytics.com/zapier/</a>\r\n\r\n&nbsp;\r\n\r\n</article><article><header>\r\n<h3>Need more help?</h3>\r\n</header>For more information please <a href=\"/contact\">Contact us</a> and we will be happy to help you through the process.\r\n\r\n</article>','Integration Guide','','publish','closed','closed','','integration-guide','','','2016-03-04 14:36:18','2016-03-04 14:36:18','',0,'http://ruler.epicwip.co.uk/?page_id=132',0,'page','',0),(134,1,'2016-01-26 09:28:00','2016-01-26 09:28:00','The Ruler Reseller program provides the opportunity for agencies, introducers and other organisations to offer Ruler Analytics to their clients as part of their other products and services.\r\n\r\n<strong>Benefits to Reseller include:</strong>\r\n<ul style=\"margin-top: 0;\">\r\n 	<li>Ongoing revenue share.</li>\r\n 	<li>White label version of Ruler Analytics and marketing material.</li>\r\n 	<li>Can be placed on a sub domain of your choice.</li>\r\n 	<li>Dedicated account management.</li>\r\n 	<li>Enhanced login to access reporting for all of your accounts.</li>\r\n 	<li>Training &amp; Support.</li>\r\n 	<li>No set-up or affiliation costs.</li>\r\n 	<li>Recruit other partners for additional revenue share.</li>\r\n</ul>\r\n<strong>Ready to get started?</strong>\r\n\r\n<a class=\"btn btn-danger\" href=\"https://ruleranalytics.tapfiliate.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Become a Reseller</a>','Resellers','','publish','closed','closed','','resellers','','','2017-05-24 10:21:44','2017-05-24 09:21:44','',0,'http://ruler.epicwip.co.uk/?page_id=134',0,'page','',0),(136,1,'2016-01-26 09:28:50','2016-01-26 09:28:50','<p>Join the Ruler affiliate program today. Set-up is simple and payment is immediate upon a complete sale with a full reporting suite to monitor the progress of your campaign.</p><p><a href=\"/contact\">Contact us</a> to find out more.</p>','Affiliates','','draft','closed','closed','','affiliates','','','2017-05-24 10:23:49','2017-05-24 09:23:49','',0,'http://ruler.epicwip.co.uk/?page_id=136',0,'page','',0),(138,1,'2016-01-26 09:29:31','2016-01-26 09:29:31','Ruler has secured seed capital, please <a href=\"/contact\">contact us</a> to see our slide deck or to discuss further.','Investors','','publish','closed','closed','','investors','','','2016-02-06 22:37:32','2016-02-06 22:37:32','',0,'http://ruler.epicwip.co.uk/?page_id=138',0,'page','',0),(140,1,'2016-01-26 09:30:10','2016-01-26 09:30:10','<h2>Overview</h2>\r\n<strong style=\"font-family: Arial, Helvetica, Verdana, Tahoma, sans-serif; font-size: 14px; background-color: initial;\">Lead Forensics</strong> is a B2B analytics solution which enables business owners, or those in charge of acquiring new business, to see which companies have been visiting their website. It also makes getting in touch with each company easy by providing contact details and, sometimes even a direct contact at the company. This is very powerful for closing new business.\r\n\r\n<strong>Ruler Analytics</strong>, offers the same company lookup functionality that is seen in Lead Forensics, at a lower monthly cost as a well as a visitor level analytics solution which provides business owners with a complete and transparent marketing diagnostic - exposing the exact channels responsible for every sale, lead or phone call.\r\n<p>&nbsp;</p>\r\n<h2>Features</h2>\r\nHere are some of things Ruler does that Lead Forensics doesn’t do:\r\n<ul>\r\n	<li>Track the journey of every visitor through your website</li>\r\n	<li>Track conversions and enquires and match them back to the marketing source including keyword</li>\r\n	<li>Track inbound phone calls from your website</li>\r\n	<li>Integrate into 500+ other products including CRM and Email Tools</li>\r\n</ul>\r\n<h2>Trial</h2>\r\n<ul>\r\n	<li>Lead Forensics offers a limited free trial and will not allow you logins to the product.</li>\r\n	<li>Ruler Analytics offers a full feature trial with logins to the product so you can use it.</li>\r\n</ul>\r\n<h2>Pricing</h2>\r\n\r\n\r\n<div class=\"row\">\r\n			<div class=\"col-md-12\">\r\n				<ul class=\"priceToggle\">\r\n					<li><a class=\"button-base price-toggle-month active\">Billed Monthly</a></li>\r\n					<li><a class=\"button-base price-toggle-year\">Billed Yearly <span>save 10%</span></a></li>\r\n					<li><a class=\"pound-toggle button-base button-p3 active\">£</a></li>\r\n					<li><a class=\"euro-toggle button-base button-p3\">€</a></li>\r\n					<li><a class=\"dollar-toggle button-base button-p3\">$</a></li>\r\n				</ul>\r\n			</div>\r\n\r\n			<div class=\"option-list-views\">\r\n						<div id=\"call-tracking\" style=\"display: none;\">\r\n			    	<div class=\"col-xs-12 col-sm-4 col-md-4\">\r\n						<div class=\"panel panel-default panel-price\">\r\n							<div class=\"panel-heading text-center\">\r\n								<h4>START-UP PLAN</h4>\r\n							</div>\r\n							<div class=\"panel-body text-center price-item\">\r\n		                        <div class=\"pound\">\r\n		                            <span class=\"hide price\">£89</span>\r\n		                            <span class=\"price-monthly show\">£99</span>\r\n		                        </div>\r\n		                        <div class=\"euro hide\">\r\n		                            <span class=\"hide price\">€114</span>\r\n		                            <span class=\"price-monthly show\">€129</span>\r\n		                        </div>\r\n		                        <div class=\"dollar hide\">\r\n		                            <span class=\"hide price\">$134</span>\r\n		                            <span class=\"price-monthly show\">$149</span>\r\n		                        </div>\r\n							</div>\r\n							<div class=\"panel-heading text-center\">\r\n								<h5>Monthly</h5>\r\n							</div>\r\n							<div class=\"panel-body text-center middle\">\r\n								<p>Up to<br>\r\n								<span>1,000</span><br>\r\n								CALL MINUTES PER MONTH\r\n								</p>\r\n							</div>\r\n\r\n							<div class=\"boxed-af\">\r\n								<a class=\"btn btn-lg btn-block btn-danger\" href=\"http://app.ruleranalytics.com/signup/\">Book a Demo</a>\r\n							</div>\r\n\r\n							<div class=\"panel-footer\">\r\n								<h4>Main Features</h4>\r\n								<ul class=\"pricing-features\">\r\n									<li>Up to 1,000 Call Minutes</li>\r\n									<li>Visitor Level Call Identification</li>\r\n									<li>Call, Form &amp; Transaction Tracking</li>\r\n									<li>Organic Keyword Re-Provided (BETA)</li>\r\n									<li>Google Analytics Integration</li>\r\n									<li>500+ Integrations via Zapier</li>\r\n									<li>Company Identification</li>\r\n								</ul>\r\n								<h4>Call Tracking Features</h4>\r\n								<ul class=\"pricing-features\">\r\n									<li>View Calls by Keywords</li>\r\n									<li>Phone Call Durations</li>\r\n									<li>Call Recording</li>\r\n									<li>View Missed Calls</li>\r\n									<li>Email Alerts</li>\r\n								</ul>\r\n							</div>\r\n						</div>\r\n						<!-- /PRICE ITEM -->\r\n					</div>\r\n\r\n					<div class=\"col-xs-12 col-sm-4 col-md-4\">\r\n						<!-- PRICE ITEM -->\r\n						<div class=\"panel panel-default panel-price\">\r\n							<div class=\"panel-heading text-center\">\r\n								<h4>ENTERPRISE PLAN</h4>\r\n							</div>\r\n							<div class=\"panel-body text-center price-item\">\r\n\r\n		                        <div class=\"pound\">\r\n		                            <span class=\"hide price\">POA</span>\r\n		                            <span class=\"price-monthly show\">POA</span>\r\n		                        </div>\r\n		                        <div class=\"euro hide\">\r\n		                            <span class=\"hide price\">POA</span>\r\n		                            <span class=\"price-monthly show\">POA</span>\r\n		                        </div>\r\n		                        <div class=\"dollar hide\">\r\n		                            <span class=\"hide price\">POA</span>\r\n		                            <span class=\"price-monthly show\">POA</span>\r\n		                        </div>\r\n\r\n							</div>\r\n							<div class=\"panel-heading text-center\">\r\n								<h5>Monthly</h5>\r\n							</div>\r\n							<div class=\"panel-body text-center middle\">\r\n								<p>Up To<br>\r\n								<span>UNLIMITED</span><br>\r\n								Call Minutes Per Month\r\n								</p>\r\n							</div>\r\n\r\n							<div class=\"boxed-af\">\r\n								<a class=\"btn btn-lg btn-block btn-danger\" href=\"http://app.ruleranalytics.com/signup/\">Book a Demo</a>\r\n							</div>\r\n\r\n				\r\n						</div>\r\n					</div>\r\n				</div>		\r\n						<div id=\"company-tracking\" class=\"active\">\r\n					<div class=\"col-xs-12 col-sm-4 col-md-15\" style=\"width:25%;\">\r\n			    		<div class=\"panel panel-default panel-price\">\r\n			    			<div class=\"panel-heading text-center\">\r\n			    				<h4>MICRO PLAN</h4>\r\n							</div>\r\n							<div class=\"panel-body text-center price-item\">\r\n	                            <div class=\"pound\">\r\n	                                <span class=\"hide price\">£26</span>\r\n	                                <span class=\"price-monthly show\">£29</span>\r\n	                            </div>\r\n	                            <div class=\"euro hide\">\r\n	                                <span class=\"hide price\">€33</span>\r\n	                                <span class=\"price-monthly show\">€37</span>\r\n	                            </div>\r\n	                            <div class=\"dollar hide\">\r\n	                                <span class=\"hide price\">$38</span>\r\n	                                <span class=\"price-monthly show\">$42</span>\r\n	                            </div>\r\n	                        </div>\r\n							<div class=\"panel-heading text-center\">\r\n								<h5>Monthly</h5>\r\n							</div>\r\n							<div class=\"panel-body text-center middle\">\r\n								<p>Up to<br>\r\n								<span>1,000</span><br>\r\n								Unique Visitors\r\n								</p>\r\n							</div>\r\n\r\n							<div class=\"boxed-af\">\r\n								<a class=\"btn btn-lg btn-block btn-danger\" href=\"http://app.ruleranalytics.com/signup/\">Free Trial</a>\r\n							</div>\r\n						</div>\r\n					</div>\r\n\r\n\r\n	    			<div class=\"col-xs-12 col-sm-4 col-md-15\" style=\"width:25%;\">\r\n						<div class=\"panel panel-default panel-price\">\r\n							<div class=\"panel-heading text-center\">\r\n								<h4>SMALL PLAN</h4>\r\n							</div>\r\n							<div class=\"panel-body text-center price-item\">\r\n	                            <div class=\"pound\">\r\n	                                <span class=\"hide price\">£44</span>\r\n	                                <span class=\"price-monthly show\">£49</span>\r\n	                            </div>\r\n	                            <div class=\"euro hide\">\r\n	                                <span class=\"hide price\">€49</span>\r\n	                                <span class=\"price-monthly show\">€59</span>\r\n	                            </div>\r\n	                            <div class=\"dollar hide\">\r\n	                                <span class=\"hide price\">$59</span>\r\n	                                <span class=\"price-monthly show\">$69</span>\r\n	                            </div>\r\n							</div>\r\n							<div class=\"panel-heading text-center\">\r\n								<h5>Monthly</h5>\r\n							</div>\r\n							<div class=\"panel-body text-center middle\">\r\n								<p>Up to<br>\r\n								<span>2,500</span><br>\r\n								Unique Visitors\r\n								</p>\r\n							</div>\r\n\r\n							<div class=\"boxed-af\">\r\n								<a class=\"btn btn-lg btn-block btn-danger\" href=\"http://app.ruleranalytics.com/signup/\">Free Trial</a>\r\n							</div>\r\n\r\n							\r\n						</div>\r\n					</div>\r\n\r\n	    			<div class=\"col-xs-12 col-sm-4 col-md-15\" style=\"width:25%;\">\r\n						<div class=\"panel panel-default panel-price\">\r\n							<div class=\"panel-heading text-center\">\r\n								<h4>START-UP PLAN</h4>\r\n							</div>\r\n							<div class=\"panel-body text-center price-item\">\r\n\r\n	                            <div class=\"pound\">\r\n	                                <span class=\"hide price\">£89</span>\r\n	                                <span class=\"price-monthly show\">£99</span>\r\n	                            </div>\r\n	                            <div class=\"euro hide\">\r\n	                                <span class=\"hide price\">€114</span>\r\n	                                <span class=\"price-monthly show\">€129</span>\r\n	                            </div>\r\n	                            <div class=\"dollar hide\">\r\n	                                <span class=\"hide price\">$134</span>\r\n	                                <span class=\"price-monthly show\">$149</span>\r\n	                            </div>\r\n\r\n							</div>\r\n							<div class=\"panel-heading text-center\">\r\n								<h5>Monthly</h5>\r\n							</div>\r\n							<div class=\"panel-body text-center middle\">\r\n								<p>Up to<br>\r\n								<span>10,000</span><br>\r\n								Unique Visitors\r\n								</p>\r\n							</div>\r\n\r\n							<div class=\"boxed-af\">\r\n								<a class=\"btn btn-lg btn-block btn-danger\" href=\"http://app.ruleranalytics.com/signup/\">Free Trial</a>\r\n							</div>\r\n\r\n							\r\n						</div>\r\n					</div>\r\n\r\n	    			<div class=\"col-xs-12 col-sm-4 col-md-15\"  style=\"width:25%;\">\r\n						<div class=\"panel panel-default panel-price\">\r\n							<div class=\"panel-heading text-center\">\r\n								<h4>ENTERPRISE PLAN</h4>\r\n							</div>\r\n							<div class=\"panel-body text-center price-item\">\r\n\r\n	                            <div class=\"pound\">\r\n	                                <span class=\"hide price\">POA</span>\r\n	                                <span class=\"price-monthly show\">POA</span>\r\n	                            </div>\r\n	                            <div class=\"euro hide\">\r\n	                                <span class=\"hide price\">POA</span>\r\n	                                <span class=\"price-monthly show\">POA</span>\r\n	                            </div>\r\n	                            <div class=\"dollar hide\">\r\n	                                <span class=\"hide price\">POA</span>\r\n	                                <span class=\"price-monthly show\">POA</span>\r\n	                            </div>\r\n\r\n							</div>\r\n							<div class=\"panel-heading text-center\">\r\n								<h5>Monthly</h5>\r\n							</div>\r\n							<div class=\"panel-body text-center middle\">\r\n								<p>OVER<br>\r\n								<span>100,000</span><br>\r\n								Unique Visitors\r\n								</p>\r\n							</div>\r\n\r\n							<div class=\"boxed-af\">\r\n								<a class=\"btn btn-lg btn-block btn-danger\" href=\"/contact/\">Contact Us</a>\r\n							</div>\r\n\r\n						</div>\r\n					</div>\r\n				</div>					</div>	</div>\r\n\r\n<p>&nbsp;</p>\r\n<h2>Why is Ruler Analytics different to Lead Forensics?</h2>\r\nThe biggest difference between Lead Forensics and Ruler Analytics is that Lead Forensics is a B2B analytics solution while Ruler Analytics is a B2B and B2C analytics solution. Because Ruler Analytics tracks a wider range of website users, the level of data on offer - leads, sales, phone calls, revenue, companies - is greater, as visualised in the head-to head above.\r\n\r\nHowever, Lead Forensics is a proven web analytics solution, and at Ruler we’re fond of the way that it goes about its business. For starters, Lead Forensics is incredibly easy to set up; all the website admin has to do is add a single line of JavaScript to every web page that needs to be tracked. This process takes minutes and it doesn’t take long before the user has insightful and actionable data about visitors.\r\n\r\n<strong>Here are some of the key features of Lead Forensics:</strong>\r\n<ul>\r\n	<li>Access real-time intelligence about prospects</li>\r\n	<li>Find out when they visited</li>\r\n	<li>See what they searched for</li>\r\n	<li>Identify the pages they viewed</li>\r\n	<li>View business turnover and their industry SIC code</li>\r\n</ul>\r\nAccording to Lead Forensics, these features can boost online ROI, identify and help prioritise new sales leads, increase lead conversion, reduce the time spent on costly marketing practices, and identify cross-selling opportunities with existing clients. With hundreds of happy users, we have no doubt that this web analytics solution delivers on what it promises.\r\n\r\n<strong>But Ruler does too, plus so much more…</strong>\r\n\r\nWhen we started building Ruler Analytics, we wanted to create a web analytics solution that offered the data that Google Analytics couldn’t - the source of every lead and sale, and the source of every phone call that’s generated on a website. Our software is now able to tell the webmaster how leads and sales are generated and what makes the phone ring.\r\n\r\nCrucially, Ruler Analytics has been refined over the past 12 months to really nail ROI. The dashboard has been designed to display valuable data all in one place. For example, the Ruler Dashboard Sources section lists the source of traffic, the visits from each source, the amount of conversions from each source, the number of calls from each source, and the revenue generated from each source, and the Ruler Recent Calls section displays the source (number), date, time, duration of call and lets you play the call recording back - this reduces marketing spend significantly.\r\n\r\n<strong>So what’s the advantage to Ruler?</strong>\r\n\r\nThe basic level of data and insight Ruler offers is the same as what Lead Forensics offers, however Ruler goes one step further with a greater level of depth, such as the number of visits along with pages viewed, where leads and sales come from and their individual values, and a better set of features for tracking and recording phone calls. All of these additional features add up to create a more advanced analytics solution for business owners who wish to fully understand who their customers are, and collect valuable information about ‘invisible’ website visitors to feed sales teams with valuable leads.\r\n\r\n','Lead Forensics Alternative','','publish','closed','closed','','lead-forensics-alternative','','','2017-02-10 14:14:46','2017-02-10 14:14:46','',0,'http://ruler.epicwip.co.uk/?page_id=140',0,'page','',0),(144,1,'2016-01-26 09:32:19','2016-01-26 09:32:19',' ','','','publish','closed','closed','','144','','','2017-05-24 11:43:02','2017-05-24 10:43:02','',0,'http://ruler.epicwip.co.uk/?p=144',9,'nav_menu_item','',0),(145,1,'2016-01-26 09:32:18','2016-01-26 09:32:18',' ','','','publish','closed','closed','','145','','','2017-05-24 11:42:59','2017-05-24 10:42:59','',0,'http://ruler.epicwip.co.uk/?p=145',6,'nav_menu_item','',0),(147,1,'2016-01-26 09:32:18','2016-01-26 09:32:18',' ','','','publish','closed','closed','','147','','','2017-05-24 11:43:00','2017-05-24 10:43:00','',0,'http://ruler.epicwip.co.uk/?p=147',7,'nav_menu_item','',0),(148,1,'2016-01-26 09:32:18','2016-01-26 09:32:18',' ','','','publish','closed','closed','','148','','','2017-05-24 11:42:58','2017-05-24 10:42:58','',0,'http://ruler.epicwip.co.uk/?p=148',5,'nav_menu_item','',0),(149,1,'2016-01-26 09:32:18','2016-01-26 09:32:18',' ','','','publish','closed','closed','','149','','','2017-05-24 11:42:57','2017-05-24 10:42:57','',0,'http://ruler.epicwip.co.uk/?p=149',4,'nav_menu_item','',0),(150,1,'2016-01-26 09:32:17','2016-01-26 09:32:17',' ','','','publish','closed','closed','','150','','','2017-05-24 11:42:55','2017-05-24 10:42:55','',0,'http://ruler.epicwip.co.uk/?p=150',2,'nav_menu_item','',0),(151,1,'2016-01-26 09:37:22','2016-01-26 09:37:22','Welcome to our website. If you continue to browse and use this website you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Ruler Analytics’s relationship with you in relation to this website.\r\n\r\nThe term “Ruler Analytics” or “us” or “we” refers to the owner of the website. The term “you” refers to the user or viewer of our website.\r\n\r\nThe use of this website is subject to the following terms of use:\r\n\r\nThe content of the pages of this website is for your general information and use only. It is subject to change without notice.\r\n\r\nNeither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.\r\n\r\nYour use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.\r\n\r\nThis website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.\r\n\r\nUnauthorised use of this website may give to a claim for damages and/or be a criminal offence.\r\n\r\nFrom time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).\r\n\r\nYour use of this website and any dispute arising out of such use of the website is subject to the laws of England and Wales.\r\n\r\nWe do not offer refunds however there are no contracts and you can cancel anytime.','Terms & Conditions','','publish','closed','closed','','terms-conditions','','','2016-01-26 09:37:22','2016-01-26 09:37:22','',0,'http://ruler.epicwip.co.uk/?page_id=151',0,'page','',0),(153,1,'2016-01-26 09:37:49','2016-01-26 09:37:49','This privacy policy sets out how “Ruler Analytics” uses and protects any information that you give “Ruler Analytics” when you use this website.\r\n\r\n“Ruler Analytics” is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.\r\n\r\n“Ruler Analytics” may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.\r\n\r\nWhat we collect\r\n\r\nWe may collect the following information:\r\n\r\nName\r\nContact information including email address\r\nWhat we do with the information we gather\r\n\r\nWe require this information to understand your needs and provide you with a better service, and in particular for the following reasons:\r\n\r\nInternal record keeping.\r\nWe may use the information to improve our products and services.\r\nWe may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.\r\nFrom time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.\r\nWe may use the information to customise the website according to your interests.\r\nSecurity\r\n\r\nWe are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.\r\n\r\nLinks to other websites\r\n\r\nOur website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.','Privacy Policy','','publish','closed','closed','','privacy-policy','','','2016-01-26 09:37:49','2016-01-26 09:37:49','',0,'http://ruler.epicwip.co.uk/?page_id=153',0,'page','',0),(156,1,'2016-01-26 09:38:26','2016-01-26 09:38:26','We use cookies our across our website to help enhance user experience and help make visits to our site more effective.\r\n\r\nCookies are small data files which are sent from a web server to a web browser, and, depending on the type of cookie being used, either expire at the end of a browsing session or are stored until a set date.\r\n\r\nCookies are used for a variety of purposes, namely to help us monitor how customers user our site and how we can best modify it to accommodate their needs. Please note, however, that restricting the use of cookies may impact the functionality of our website.\r\n\r\nBy using our website and agreeing to the terms of this policy, you consent to our use of cookies in accordance with the terms of this policy.\r\n\r\n<strong>Cookies We Use</strong>\r\n<table style=\"border: 1px solid #ccc;\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td valign=\"top\" width=\"130\">Cookie Type</td>\r\n<td valign=\"top\" width=\"132\">Cookie Name</td>\r\n<td valign=\"top\" width=\"354\">Description</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"130\">Google Analytics</td>\r\n<td valign=\"top\" width=\"132\">_utma\r\n_utmb\r\n_utmc_utmz</td>\r\n<td valign=\"top\" width=\"354\">To improve the performance of our site and to help enhance user experience, we use a service provide by Google Analytics which allows us to count the amount of page visits and traffic sources our site receives.</td>\r\n</tr>\r\n<tr>\r\n<td valign=\"top\" width=\"130\">Ruler Analytics</td>\r\n<td valign=\"top\" width=\"132\">_ra</td>\r\n<td valign=\"top\" width=\"354\">To improve functionality and to help measure the amount of page visits and traffic sources our site receives, we use a monitoring service provided by Ruler Analytics.</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<strong> </strong>\r\n\r\n<strong>Blocking Cookies</strong>\r\n\r\nMost web browsers allow you to block cookies from being installed on your device through browser setting configuration. To obtain information about how to do this with your browser, please click one of the following links;\r\n\r\n<strong>Firefox</strong> – <a href=\"https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences\">https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences </a>\r\n\r\n<strong>Chrome</strong> - <a href=\"http://support.google.com/chrome/bin/answer.py?hl=en&amp;answer=95647\">http://support.google.com/chrome/bin/answer.py?hl=en&amp;answer=95647</a>\r\n\r\n<strong>Internet Explorer</strong> – <a href=\"http://support.microsoft.com/kb/196955\">http://support.microsoft.com/kb/196955</a>\r\n\r\n<strong>Safari</strong> – <a href=\"http://docs.info.apple.com/article.html?path=Safari/3.0/en/9277.html\">http://docs.info.apple.com/article.html?path=Safari/3.0/en/9277.html</a>\r\n\r\n<strong>\r\nDeleting Cookies</strong>\r\n\r\nMost web browsers also allow you to delete cookies that are stored on your device through browser configuration. To obtain information on how to do this with your browser, please click one of the following links;\r\n\r\n<strong>Firefox</strong> – <a href=\"http://support.mozilla.org/en-US/kb/Cookies\">http://support.mozilla.org/en-US/kb/Cookies</a>\r\n\r\n<strong>Chrome</strong> – <a href=\"http://support.google.com/chrome/bin/answer.py?hl=en&amp;answer=95647\">http://support.google.com/chrome/bin/answer.py?hl=en&amp;answer=95647</a>\r\n\r\n<strong>Internet Explorer</strong> – <a href=\"http://support.microsoft.com/kb/196955\">http://support.microsoft.com/kb/196955</a>\r\n\r\n<strong>Safari</strong> – <a href=\"http://docs.info.apple.com/article.html?path=Safari/3.0/en/9277.html\">http://docs.info.apple.com/article.html?path=Safari/3.0/en/9277.html</a>\r\n\r\nMobile phone and tablet users may have to refer to their handset manual or in-phone settings for details on how to block or delete cookies from their mobile browser.','Cookie Policy','','publish','closed','closed','','cookie-policy','','','2017-10-26 10:09:54','2017-10-26 09:09:54','',0,'http://ruler.epicwip.co.uk/?page_id=156',0,'page','',0),(159,1,'2016-01-26 09:38:52','2016-01-26 09:38:52','The information contained in this website is for general information purposes only. The information is provided by “Ruler Analytics” and whilst we endeavour to keep the information up-to-date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.\r\n\r\nIn no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of or in connection with the use of this website.\r\n\r\nThrough this website you are able to link to other websites which are not under the control of “Ruler Analytics”. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.\r\n\r\nEvery effort is made to keep the website up and running smoothly. However, “Ruler Analytics” takes no responsibility for and will not be liable for the website being temporarily unavailable due to technical issues beyond our control.','Disclaimer','','publish','closed','closed','','disclaimer','','','2016-01-26 09:38:52','2016-01-26 09:38:52','',0,'http://ruler.epicwip.co.uk/?page_id=159',0,'page','',0),(161,1,'2016-01-26 09:39:12','2016-01-26 09:39:12','This website and its content is copyright of “Ruler Analytics” - © “Ruler Analytics” 2016. All rights reserved.\r\n\r\nAny redistribution or reproduction of part or all of the contents in any form is prohibited other than the following:\r\n\r\nyou may print or download to a local hard disk extracts for your personal and non-commercial use only\r\nyou may copy the content to individual third parties for their personal use, but only if you acknowledge the website as the source of the material\r\nYou may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.','Copyright','','publish','closed','closed','','copyright','','','2016-01-26 09:39:12','2016-01-26 09:39:12','',0,'http://ruler.epicwip.co.uk/?page_id=161',0,'page','',0),(163,1,'2016-01-26 09:39:58','2016-01-26 09:39:58',' ','','','publish','closed','closed','','163','','','2016-01-26 09:39:58','2016-01-26 09:39:58','',0,'http://ruler.epicwip.co.uk/?p=163',5,'nav_menu_item','',0),(164,1,'2016-01-26 09:39:58','2016-01-26 09:39:58',' ','','','publish','closed','closed','','164','','','2016-01-26 09:39:58','2016-01-26 09:39:58','',0,'http://ruler.epicwip.co.uk/?p=164',4,'nav_menu_item','',0),(165,1,'2016-01-26 09:39:57','2016-01-26 09:39:57',' ','','','publish','closed','closed','','165','','','2016-01-26 09:39:57','2016-01-26 09:39:57','',0,'http://ruler.epicwip.co.uk/?p=165',3,'nav_menu_item','',0),(166,1,'2016-01-26 09:39:57','2016-01-26 09:39:57',' ','','','publish','closed','closed','','166','','','2016-01-26 09:39:57','2016-01-26 09:39:57','',0,'http://ruler.epicwip.co.uk/?p=166',2,'nav_menu_item','',0),(167,1,'2016-01-26 09:39:57','2016-01-26 09:39:57',' ','','','publish','closed','closed','','167','','','2016-01-26 09:39:57','2016-01-26 09:39:57','',0,'http://ruler.epicwip.co.uk/?p=167',1,'nav_menu_item','',0),(168,1,'2016-01-26 09:42:27','2016-01-26 09:42:27','','recent-conversions-large','','inherit','open','closed','','recent-conversions-large','','','2016-01-26 09:42:27','2016-01-26 09:42:27','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/recent-conversions-large.jpg',0,'attachment','image/jpeg',0),(169,2,'2016-01-26 09:57:05','2016-01-26 09:57:05','As an analytics software company, conversion is our area of expertise. At Ruler, we help hundreds of businesses all over the world implement effective <a href=\"http://www.ruleranalytics.com/blog/post/2014-02-11-what-is-conversion-rate-optimisation-cro\">conversion rate optimisation</a> strategies based on accurate and insightful data.\r\n\r\nOne thing we have found during our time within this market is that there\'s one element of a web page that\'s often overlooked by marketers, an element which is critical to good conversion.\r\n\r\nI\'m talking, of course, about typography.\r\n\r\nFor most marketers, typography is an unknown topic. I mean, isn\'t typography all down to the website designer? Isn\'t it their responsibility to choose a font that\'s going to engage potential customers?\r\n\r\nIn short, no. It is the marketers responsibility to manage a website, and that means choosing typography that\'s going to convert.\r\n\r\nThe link between conversion rates and typography has been scientifically proven. To choose typography that\'s right for a website, it\'s important to first understand what typography is.\r\n<h4>So what is typography?</h4>\r\nThe word typography originates from the invention of movable type, and it\'s a word used to describe the process of where art meets text. Essentially, typography is a tool which can be used to express personality and style, which in the case of a website, means a brand identity.\r\n\r\nWhen a website visitor loads your page the very first thing they will see is text. The visitor will scan this text for relevant information and if your website has that information in a well laid out pattern, it is going to deliver its message effectively. A visitor will scan the size of text, the length of paragraphs, length of lines, etc. After this, a visitor is going to judge your website and all of this happens within a few seconds.\r\n\r\nWith that in mind, typography is critical to conversion.\r\n\r\n<strong>Key elements of typography</strong> There are generally six elements which make up the art of typography. These are:\r\n\r\n<strong>Typeface</strong>\r\n\r\nTypeface refers to a group of characters which share the same design.\r\n\r\n<strong>Font</strong>\r\n\r\nA font is a specific style of typeface with a set width, height, and length.\r\n\r\n<strong>Line length</strong>\r\n\r\nThis is the distance between text that is present between the right and left margins of a page.\r\n\r\n<strong>Leading</strong>\r\n\r\nThis is the space between baselines.\r\n\r\n<strong>Kerning</strong>\r\n\r\nThis is the white space between letters.\r\n\r\n<strong>Tracking</strong>\r\n\r\nThis is the process of adjusting space between letters over a range of characters.\r\n\r\n<strong>So why is typography important?</strong>\r\n\r\nTypography is where art meets text - but it\'s also where clarity meets the reader.\r\n\r\nIf your website copy is difficult to read because the typeface is too small, the words are too close together, the letters are too close together, then your visitors will either leave your website or they will struggle through your copy and ultimately not be convinced by it.\r\n\r\nTypography is crucial because it can make or break a conversion. It is the process of understanding information effortlessly and well-formatted copy is going to ensure that your visitors focus remains on retrieving valuable information.','Does Typography Affect Conversions?','','publish','open','open','','does-typography-affect-conversions','','','2017-01-10 12:19:40','2017-01-10 12:19:40','',0,'http://ruler.epicwip.co.uk/?p=169',0,'post','',0),(170,1,'2016-01-26 09:56:55','2016-01-26 09:56:55','','typography','','inherit','open','closed','','typography','','','2016-01-26 09:56:55','2016-01-26 09:56:55','',169,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/01/typography.jpg',0,'attachment','image/jpeg',0),(176,1,'2016-01-26 16:01:58','2016-01-26 16:01:58','','recent-conversions-test','','inherit','open','closed','','recent-conversions-test','','','2016-01-26 16:01:58','2016-01-26 16:01:58','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/recent-conversions-test.png',0,'attachment','image/png',0),(177,1,'2016-01-26 16:08:28','2016-01-26 16:08:28','','recent-conversions-400','','inherit','open','closed','','recent-conversions-400','','','2016-01-26 16:08:28','2016-01-26 16:08:28','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/recent-conversions-400.png',0,'attachment','image/png',0),(178,1,'2016-01-26 16:10:00','2016-01-26 16:10:00','','recent-conversions-400','','inherit','open','closed','','recent-conversions-400-2','','','2016-01-26 16:10:00','2016-01-26 16:10:00','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/recent-conversions-400-1.png',0,'attachment','image/png',0),(182,1,'2016-01-30 15:26:50','2016-01-30 15:26:50','','recent_calls','','inherit','open','closed','','recent_calls-2','','','2016-01-30 15:26:50','2016-01-30 15:26:50','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/recent_calls-1.jpg',0,'attachment','image/jpeg',0),(183,1,'2016-01-30 15:29:26','2016-01-30 15:29:26','','Phone Call Tracking','','publish','closed','closed','','phone-call-tracking','','','2016-02-11 10:29:59','2016-02-11 10:29:59','',0,'http://ruler.epicwip.co.uk/?page_id=183',0,'page','',0),(193,1,'2016-02-06 20:25:09','2016-02-06 20:25:09','[bookademo]','Book a Demo','','publish','closed','closed','','book-a-demo','','','2017-06-13 16:18:01','2017-06-13 15:18:01','',0,'http://ruler.epicwip.co.uk/?page_id=193',0,'page','',0),(196,1,'2016-02-06 20:29:32','2016-02-06 20:29:32','','','','publish','closed','closed','','196','','','2016-02-06 20:29:33','2016-02-06 20:29:33','',0,'http://ruler.epicwip.co.uk/nf_sub/196/',0,'nf_sub','',0),(201,1,'2016-02-06 20:46:19','2016-02-06 20:46:19','','','','publish','closed','closed','','201','','','2016-02-06 20:46:19','2016-02-06 20:46:19','',0,'http://ruler.epicwip.co.uk/nf_sub/201/',0,'nf_sub','',0),(203,1,'2016-02-06 20:56:53','2016-02-06 20:56:53','','analytics','','inherit','open','closed','','analytics','','','2016-02-06 20:56:53','2016-02-06 20:56:53','',87,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/01/analytics.png',0,'attachment','image/png',0),(205,1,'2016-02-06 20:57:31','2016-02-06 20:57:31','','user-behaviour','','inherit','open','closed','','user-behaviour','','','2016-02-06 20:57:31','2016-02-06 20:57:31','',83,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/user-behaviour.png',0,'attachment','image/png',0),(206,2,'2016-02-06 21:15:33','2016-02-06 21:15:33','The introduction of Google Panda may well have taken place nearly five years ago, but its power and potency still requires your utmost attention. This “old hat” service, which takes no prisoners when searching the Internet and penalising pages that don’t meet its exacting quality standards, is something that every business should always bear in mind, especially when it comes to old content.\r\n\r\nSome are of the opinion that when content reaches a certain age, it doesn’t matter anymore. This is because Google already knows that the content is old and has previously classified it as irrelevant. But this couldn’t be further from the truth.\r\n\r\nProviding it still exists on your site and remains accessible to Google’s algorithm, which incorporates Panda and its semi-regular updates, old content can have a damming effect on your search ranking. At the same time, it is bound to hurt conversions too, as less traffic will lead to fewer people signing up to newsletters or buying your products.\r\n\r\nBut is removing old content actually a good idea? With just a few tweaks and changes, you can improve the quality of your website copy but also capitalise on the benefits that stronger, higher quality content can bring, which includes better search engine rankings and more conversions.\r\n\r\n<strong>What to do with old content</strong>\r\n\r\nEven before Panda came to be, the typical approach towards content was creating a 500 word or less blog post about a keyword-focused topic that related to your brand or its products and services.\r\n\r\nNow, 500-word pieces of content don’t always suffice in today’s extensive online world, with some saying that you need to double or even triple this previously prosperous length.\r\n\r\nAccording to Medium, the ideal post should take around seven minutes to read and be about 1,600 words long. A similar study by SerpIQ recommended a figure of 2,400 words after counting the content of the top ten search results for a variety of queries.\r\n\r\nSo, how do you go about identifying and fixing old content?\r\n\r\n<strong>Identifying and fixing old content</strong>\r\n\r\nFor sites with hundreds and thousands of old posts under 1,000 words, the prospect of auditing content will be quite daunting. However, the Panguin tool from Barracuda Digital can link up with your Google Analytics, scan your traffic history, compare traffic recorded with dates of known algorithm updates and flag any pages that noticed a sharp decline.\r\n\r\nBut once this content has been discovered, you will then need to polish up the copy and add more words according to what has changed since then. However, some blog posts might be beyond saving, requiring a complete and permanent removal.\r\n\r\nWith valuable and evergreen content, think about a rewrite that incorporates new data and more insights. If you can boost it up to 1,500-2,000 words and promote on social media, this content will become much more valuable.\r\n\r\nIf you have several short posts on the same or similar subjects, it might be worth merging this content into one article. This technique is perfect for FAQ posts, which bring together separate and segregated pages into one valuable resource.\r\n\r\nHowever, don’t be scared to delete old posts that no longer serve a purpose or add value to the user’s experience. Even if they performed well a few years ago, some blogs could now be harmful to both SEO and conversion performance.','Is removing old content a good idea – or will it hurt conversions?','','publish','open','open','','is-removing-old-content-a-good-idea-or-will-it-hurt-conversions','','','2016-02-07 11:22:27','2016-02-07 11:22:27','',0,'http://ruler.epicwip.co.uk/?p=206',0,'post','',0),(207,1,'2016-02-06 20:58:25','2016-02-06 20:58:25','','content','','inherit','open','closed','','content','','','2016-02-06 20:58:25','2016-02-06 20:58:25','',206,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/02/content.png',0,'attachment','image/png',0),(233,1,'2016-02-06 22:55:26','2016-02-06 22:55:26','','customer','','inherit','open','closed','','customer-2','','','2016-02-06 22:55:26','2016-02-06 22:55:26','',4,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/customer-1.png',0,'attachment','image/png',0),(238,1,'2016-02-06 23:30:52','2016-02-06 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10:30:25','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/recent_companies-1.jpg',0,'attachment','image/jpeg',0),(242,1,'2016-02-07 10:36:25','2016-02-07 10:36:25','','recent-conversions','','inherit','open','closed','','recent-conversions','','','2016-02-07 10:36:25','2016-02-07 10:36:25','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/recent-conversions.jpg',0,'attachment','image/jpeg',0),(243,1,'2016-02-07 10:39:15','2016-02-07 10:39:15','','pages','','inherit','open','closed','','pages','','','2016-02-07 10:39:15','2016-02-07 10:39:15','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/pages.jpg',0,'attachment','image/jpeg',0),(244,1,'2016-02-07 10:40:29','2016-02-07 10:40:29','','referrals','','inherit','open','closed','','referrals','','','2016-02-07 10:40:29','2016-02-07 10:40:29','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/referrals.jpg',0,'attachment','image/jpeg',0),(245,1,'2016-02-07 10:41:14','2016-02-07 10:41:14','','keywords','','inherit','open','closed','','keywords','','','2016-02-07 10:41:14','2016-02-07 10:41:14','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/keywords.jpg',0,'attachment','image/jpeg',0),(246,1,'2016-02-07 10:42:09','2016-02-07 10:42:09','','phone-call-stats','','inherit','open','closed','','phone-call-stats','','','2016-02-07 10:42:09','2016-02-07 10:42:09','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/phone-call-stats.png',0,'attachment','image/png',0),(247,1,'2016-02-07 10:43:29','2016-02-07 10:43:29','','dashboard','','inherit','open','closed','','dashboard','','','2016-02-07 10:43:29','2016-02-07 10:43:29','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/dashboard.png',0,'attachment','image/png',0),(248,1,'2016-02-07 10:45:35','2016-02-07 10:45:35','','visit-detail','','inherit','open','closed','','visit-detail','','','2016-02-07 10:45:35','2016-02-07 10:45:35','',13,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/visit-detail.png',0,'attachment','image/png',0),(253,1,'2016-02-07 11:05:36','2016-02-07 11:05:36','','Company Tracking','','publish','closed','closed','','company-tracking','','','2016-11-17 12:01:30','2016-11-17 12:01:30','',0,'http://ruler.epicwip.co.uk/?page_id=253',0,'page','',0),(259,1,'2016-02-07 11:44:22','2016-02-07 11:44:22','Please click the image below to download your eBook:\r\n<center><a href=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/how-does-call-tracking-work.pdf\" target=\"_blank\">\r\n<img class=\"aligncenter size-full wp-image-2290\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/ebook-sidebar.png\" alt=\"ebook-sidebar\" width=\"262\" height=\"276\" />\r\n</a></center>','Subscribe Download','','publish','closed','closed','','subscribe-download','','','2016-11-14 15:20:34','2016-11-14 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16:36:19','',0,'https://www.ruleranalytics.com/nf_sub/284/',0,'nf_sub','',0),(285,0,'2016-02-11 16:36:33','2016-02-11 16:36:33','','','','publish','closed','closed','','285','','','2016-02-11 16:36:34','2016-02-11 16:36:34','',0,'https://www.ruleranalytics.com/nf_sub/285/',0,'nf_sub','',0),(286,0,'2016-02-12 20:48:11','2016-02-12 20:48:11','','','','publish','closed','closed','','286','','','2016-02-12 20:48:11','2016-02-12 20:48:11','',0,'https://www.ruleranalytics.com/nf_sub/286/',0,'nf_sub','',0),(287,0,'2016-02-13 22:05:41','2016-02-13 22:05:41','','','','publish','closed','closed','','287','','','2016-02-13 22:05:41','2016-02-13 22:05:41','',0,'https://www.ruleranalytics.com/nf_sub/287/',0,'nf_sub','',0),(289,3,'2016-02-26 12:30:31','2016-02-26 12:30:31','<h2>A/B Testing is not only Valuable – it’s Satisfying, too.</h2>\r\n&nbsp;\r\n\r\nThere’s something incredibly fulfilling about running a test that gives a clear overview of web page performance. However, it’s not all plain sailing and mistakes are often made whilst A/B testing.\r\n\r\n&nbsp;\r\n<h3>Here are the Top Mistakes that we see Businesses do Whilst A/B testing:</h3>\r\n&nbsp;\r\n<h4>Thinking A/B testing will Solve the Low Demand for your Product or Service</h4>\r\nIf your website is struggling to convert users, it’s easy to blame CRO. But sometimes, it isn’t conversion rate optimisation that’s to blame for the low demand for a product.\r\n\r\nSometimes, it’s the product itself, or your marketing strategy – and A/B testing isn’t going to help you solve those problems. It’s important to take a look at your sales/marketing funnel and to assess all avenues to gain insight into the reasons for low product or service demand.\r\n\r\n&nbsp;\r\n<h4>Running too Many Tests</h4>\r\nIn a similar vein to our first point, it can be easy to run test after test on a website without looking at the bigger picture – how you are going to get customers to your website. You see it is all well and good maximising the conversion rate of the people who find you, but you should never neglect the ways that you are going to pull in new customers.\r\n\r\n&nbsp;\r\n<h4>Testing Days or Weeks After Making a Change</h4>\r\nThis mistake is one we really wish businesses would iron out. It’s when a business makes a change to a web page then does another further down the line, rather than at the same time with two versions of a web page. The issue we have with this is that you are effectively wasting your own time and the potential business benefits of testing pages side-by-side and gathering data about the performance of the pages.\r\n\r\n&nbsp;\r\n<h4>Using Somebody Else’s Data</h4>\r\nIt’s easy to assume that a business in your market with a similar structure will produce invaluable data for your own website. But this is not always the case. What works for them may not work for you. You can use another entity’s data to guide your changes, however you should never count on that data to improve your conversion rates. Count on your own.\r\n\r\n&nbsp;\r\n<h4>Not Seeking user Input and Customer Feedback</h4>\r\nThe people who really understand your website are your users – so there’s no better source of information than them. And yet, a lot of businesses choose to gather data from tools and software instead of the people who are using their service.\r\n\r\nThis is obviously a mistake. And so, we recommend running a site survey or even a poll or two that asks your users how they would feel about certain user interface changes or how they would change your site to improve their shopping experience with you.\r\n\r\n&nbsp;\r\n<h4>Running Tests that are Too Short</h4>\r\nA/B testing requires time to work. Ideally, you want to test two or more versions of a web page for more than 7 days. However, a lot of businesses run tests for longer and it is these businesses that are gathering the best data.\r\n\r\nYou should do the same and run A/B tests for a good amount of time. Our data suggests that running a test for 7 days gives a 95% or higher likelihood of finding a winning version.\r\n\r\n&nbsp;\r\n<h4>Not Testing Everything, and Making ‘Blind Changes’</h4>\r\nThis mistake is really, really common. For example, the CEO of a business may ask a website developer to add an image to a web page without it being tested. To the CEO, this is just an image and it can’t possibly do any harm. Yet the data may say otherwise.\r\n\r\nAnd so, it’s important for those in charge of conversion rates and user experiences to stand up and say <em>no – we’re not going to do that</em>, at least not before the impact of adding that image or other element has been analysed and we are sure it won’t adversely affect us.\r\n\r\n<iframe src=\"https://www.youtube.com/embed/Eh00PoR76NY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\r\n\r\nStartup Lab workshop: A/B Testing done right via <a href=\"https://www.youtube.com/channel/UC51bU7uJjsdcIEUzY1HHZsA\">GV</a>\r\n\r\n&nbsp;\r\n<h4>Don\'t Forget</h4>\r\nYou can monitor the progress of your A/B results using Ruler Analytics Visitor Report <a href=\"https://www.ruleranalytics.com/features/\">Learn More</a> - P.s Make sure you follow us on <a href=\"https://twitter.com/RulerAnalytics\">Twitter</a> so you can keep up to date with all our latest news here at Ruler Analytics.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Common Mistakes Businesses are Doing Whilst A/B Testing','','publish','closed','open','','common-mistakes-businesses-are-doing-whilst-ab-testing','','','2017-01-10 12:15:38','2017-01-10 12:15:38','',0,'https://www.ruleranalytics.com/?p=289',0,'post','',0),(291,3,'2016-02-16 12:16:27','2016-02-16 12:16:27','','Common Mistakes Made Whilst A:B Testing','Common Mistakes Made Whilst A:B Testing','inherit','closed','closed','','common-mistakes-made-whilst-ab-testing','','','2016-02-16 12:16:47','2016-02-16 12:16:47','',289,'https://www.ruleranalytics.com/wp-content/uploads/2016/02/Common-Mistakes-Made-Whilst-AB-Testing.png',0,'attachment','image/png',0),(302,0,'2016-02-16 14:19:39','2016-02-16 14:19:39','','','','publish','closed','closed','','302','','','2016-02-16 14:19:39','2016-02-16 14:19:39','',0,'https://www.ruleranalytics.com/nf_sub/302/',0,'nf_sub','',0),(303,3,'2016-02-23 13:00:01','2016-02-23 13:00:01','<h1>Google Analytics is the Most Popular Web Analytics Software in the World</h1>\r\n&nbsp;\r\n\r\nIt’s <em>good</em> – so good in fact that in <a href=\"https://econsultancy.com/reports/online-measurement-and-strategy-report/\" target=\"_blank\">Econsultancy’s </a><em><a href=\"https://econsultancy.com/reports/online-measurement-and-strategy-report/\" target=\"_blank\">Online Measurement and Strategy Report 2013</a>,</em> it was revealed that 56% of businesses rely exclusively on Google for web analytics.\r\n\r\nHowever, <strong>Google Analytics is not the all-in-one analytics platform it’s made out to be</strong>. Sure, it’s packed full of features, but there are things it can’t do and crucially, the things it can’t do are some of the most valuable for businesses. In this article, those things will be revealed.\r\n\r\n&nbsp;\r\n<h4>Who’s Calling and Which Marketing Campaigns are Delivering Phone Calls</h4>\r\nIf you have a phone number on your website, and you are using Google Analytics exclusively, then you have absolutely no way to collect data about each individual call. You are missing out on a lot of valuable data that can be provided by another analytics software – data that can help you make operational improvements and track call performance.\r\n\r\nFor example, our analytics software, Ruler Analytics, tracks every step of a phone call from the length of time it takes to answer phone calls to who is calling, with company information to help you form the best possible relationship. You can analyse the quality of inbound calls and identify which calls came from which marketing campaigns you are running.\r\n\r\nFrom your Ruler dashboard you can see the number of the caller, the date of the call, the time of the call, the duration of the call and listen to a recording of the call. <a href=\"https://www.ruleranalytics.com/features/recent-calls/\">Find out more</a>\r\n\r\n&nbsp;\r\n<h4>How individual users are using your website</h4>\r\nWithin Google Analytics you can gather a lot of data about your users. However, what you can’t do is track individual users. The benefit to being able to do this is that you can assess exactly how somebody is using your website and from this plan exactly how you could improve that person’s experience.\r\n\r\nYou could even track multiple users and check for behaviour similarities to improve your site for higher conversions or better user satisfaction.\r\n\r\nThe Holy Grail of this feature is real-time tracking. Our analytics software offers this, so you can effectively track an individual at user level in real-time.\r\n\r\n&nbsp;\r\n<h4>How individual users convert and the processes they go through</h4>\r\nWho’s converting? Who isn’t? The fact is, you have no idea with Google Analytics.\r\n\r\nAll you have is a conversion rate for your page and no information to go on. You can’t see who is converting and who isn’t. The benefits to being able to see this are obvious – you’ll discover patterns in user behaviour that will lead to website improvement.\r\n\r\nYou will be able to track your customer’s journeys and see which points were of the most benefit to them.\r\n\r\n<strong>For example</strong>\r\n\r\nif an individual user spends plenty of time on your pages reading product information and suddenly abandons their shopping cart, something may be wrong.\r\n\r\nAnd if you can see other individuals who have done this, then something’s definitely wrong.\r\n\r\n&nbsp;\r\n<h4>What companies are visiting your website</h4>\r\nLarge B2B corporations that receive hundreds of thousands of visitors every month to their website need a way to filter the best leads.\r\n\r\nUnfortunately, Google Analytics offers very little by way of user information except age, gender, location and what device they are using – there is no personal information to go on, so many leads are lost.\r\n\r\n&nbsp;\r\n<h4>Ruler Analytics goes into much more detail about your visitors.</h4>\r\nOur software has a Visitor Detail page that shows additional information about each visitor.\r\n\r\nFor instance, you can see a visitor’s company information, their latest conversions, their latest phone call, their usage details and if the data is available, a picture of that person, their name, email address and a Google Map.\r\n\r\nThis ensures you can filter out the high quality leads and follow up on them; it ensures you get the most out of your website and the data that it can produce for you.\r\n\r\nAre you interested to learn more about this exciting product? You can <a href=\"https://app.ruleranalytics.com/signup/\" target=\"_blank\">sign up</a> to Ruler Analytics for FREE in less than 20 seconds.','4 Things Google Analytics Can’t Tell You','','publish','closed','open','','4-things-google-analytics-cant-tell-you','','','2017-01-10 12:14:30','2017-01-10 12:14:30','',0,'https://www.ruleranalytics.com/?p=303',0,'post','',0),(330,3,'2016-02-16 15:16:18','2016-02-16 15:16:18','','Screen Shot 2016-02-16 at 15.10.50','','inherit','closed','closed','','screen-shot-2016-02-16-at-15-10-50','','','2016-02-16 15:16:18','2016-02-16 15:16:18','',303,'https://www.ruleranalytics.com/wp-content/uploads/2016/02/Screen-Shot-2016-02-16-at-15.10.50.png',0,'attachment','image/png',0),(332,3,'2016-02-16 15:18:57','2016-02-16 15:18:57','','Screen Shot 2016-02-16 at 15.18.17','','inherit','closed','closed','','screen-shot-2016-02-16-at-15-18-17','','','2016-02-16 15:18:57','2016-02-16 15:18:57','',303,'https://www.ruleranalytics.com/wp-content/uploads/2016/02/Screen-Shot-2016-02-16-at-15.18.17.png',0,'attachment','image/png',0),(337,3,'2016-02-16 15:24:52','2016-02-16 15:24:52','','Screen Shot 2016-02-16 at 15.23.40','','inherit','closed','closed','','screen-shot-2016-02-16-at-15-23-40','','','2016-02-16 15:24:52','2016-02-16 15:24:52','',303,'https://www.ruleranalytics.com/wp-content/uploads/2016/02/Screen-Shot-2016-02-16-at-15.23.40.png',0,'attachment','image/png',0),(339,3,'2016-02-16 15:28:24','2016-02-16 15:28:24','','Screen Shot 2016-02-16 at 15.26.54','','inherit','closed','closed','','screen-shot-2016-02-16-at-15-26-54','','','2016-02-16 15:28:24','2016-02-16 15:28:24','',303,'https://www.ruleranalytics.com/wp-content/uploads/2016/02/Screen-Shot-2016-02-16-at-15.26.54.png',0,'attachment','image/png',0),(357,3,'2016-02-16 15:47:08','2016-02-16 15:47:08','','Visitor Report','','inherit','closed','closed','','screen-shot-2016-02-16-at-15-46-29','','','2016-02-16 15:47:26','2016-02-16 15:47:26','',303,'https://www.ruleranalytics.com/wp-content/uploads/2016/02/Screen-Shot-2016-02-16-at-15.46.29.png',0,'attachment','image/png',0),(365,3,'2016-02-16 16:04:50','2016-02-16 16:04:50','','Company Report','Ruler Analytics ','inherit','closed','closed','','screen-shot-2016-02-16-at-16-03-52','','','2016-02-16 16:05:20','2016-02-16 16:05:20','',303,'https://www.ruleranalytics.com/wp-content/uploads/2016/02/Screen-Shot-2016-02-16-at-16.03.52.png',0,'attachment','image/png',0),(367,3,'2016-02-16 16:15:11','2016-02-16 16:15:11','4 things Google Analytics can\'t tell you','4 things Google Analytics can\'t tell you','','inherit','closed','closed','','3','','','2016-02-16 16:15:41','2016-02-16 16:15:41','',303,'https://www.ruleranalytics.com/wp-content/uploads/2016/02/3.png',0,'attachment','image/png',0),(387,0,'2016-02-18 19:27:56','2016-02-18 19:27:56','','','','publish','closed','closed','','387','','','2016-02-18 19:27:56','2016-02-18 19:27:56','',0,'https://www.ruleranalytics.com/nf_sub/387/',0,'nf_sub','',0),(388,2,'2016-02-21 19:06:55','2016-02-21 19:06:55','<h4>The Problem</h4>\r\nIn a lead generation scenario we don\'t know the quality of the lead until it is qualified or processed which can take time depending on your market.\r\n\r\nPPC campaigns are therefore measured and optimised based on conversions or goals, often the goal or conversion figure doesn\'t match the number of leads you have. This is clearly a big issue particularly when leads are high value.\r\n\r\nEven well run PPC campaigns can suffer in this scenario as we see conversion rates improve and cost per acquisition decrease however the quality of converted leads remains the same.\r\n\r\n&nbsp;\r\n<h4>The Solution</h4>\r\nIn order to solve this problem we need to stop measuring and optimising for conversions and goals and get to the real detail which is the lead itself. This involves matching our real leads to the exact keyword that created them.\r\n\r\n&nbsp;\r\n<h4>Approach</h4>\r\nIn order to match the lead to the keyword we need to structure the campaign and add some additional tracking to our website (forms &amp; phone numbers).\r\n\r\nWe also find for lead generation companies over 50% of their leads come through inbound calls so we also need to track and match calls to enquiries.\r\n\r\n&nbsp;\r\n<h4>Identifying the Traffic Source</h4>\r\nThe first stage is to ensure you know the exact traffic source and in the case of PPC, the keyword. Google encrypts the majority of this traffic (keyword not provided) so you will need to pass the keyword to the landing page in the url using the Final URL option. Here is an example of what your url might look like, keyword insertion works here and can save time:\r\n\r\nhttp://www.yourwebsite.com/?utm_source=google&amp;utm_medium=ppc&amp;<strong>utm_term={keyword}</strong>\r\n\r\nMore information here:\r\n\r\n<a href=\"https://www.ruleranalytics.com/customise-ruler/\">https://www.ruleranalytics.com/customise-ruler/</a>\r\n\r\n&nbsp;\r\n<h4>Tracking Forms</h4>\r\nOnce we have sent the traffic to the website we need to capture the visitors form details so we can match them up. You could store the traffic data and pass it through the form in a hidden field but this would not attribute value to multiple visits. Ruler Analytics tracks each visit and journey and can scrape all form inputs so this is taken care of.\r\n<h4>Tracking Phone Calls</h4>\r\nAs mentioned earlier from our data we see over 50% of lead generation conversions come through the phone so we need a way to match the individual call to the keyword. Ruler Analytics takes care of this by showing a different phone number to each visitor allowing us to match the traffic source to the inbound call. Offline or static number calls can also be tracked for example this would allow you to track calls from a print ad or Google Ad Extension.\r\n\r\n<center>\r\n</center>\r\n<h4>Matching-up</h4>\r\nNow that we have a list of leads and calls we now have to match them up to see which ones converted into real business. This can be done manually via spreadsheet and fed back to the person responsible for the PPC campaign to optimise accordingly. Ruler Analytics also allows you to pass your leads and calls to CRM products automatically using Zapier.\r\n\r\n<center></center>&nbsp;\r\n<h4>Optimisation &amp; ROI Calculation</h4>\r\nOnce we have identified the keywords that are driving the high quality leads we are able to optimise the campaign based on this rather than a conversion count. We are also able to calculate an exact ROI id the leads are matched against revenue generated.\r\n\r\n&nbsp;\r\n<h4>Conclusion</h4>\r\nThe end result is the predictable nature of PPC should turn your marketing efforts into a numbers game removing the current ambiguity and allowing your to optimise and definitively calculate ROI.','Definitively measuring ROI and optimising your PPC campaign in lead generation using Ruler Analytics','','publish','closed','open','','definitively-measuring-roi-and-optimising-your-ppc-campaign-in-lead-generation-using-ruler-analytics','','','2017-01-10 12:15:26','2017-01-10 12:15:26','',0,'https://www.ruleranalytics.com/?p=388',0,'post','',0),(390,1,'2016-02-21 19:06:04','2016-02-21 19:06:04','','zapier','','inherit','closed','closed','','zapier-2','','','2016-02-21 19:06:04','2016-02-21 19:06:04','',388,'https://www.ruleranalytics.com/wp-content/uploads/2016/02/zapier.png',0,'attachment','image/png',0),(391,1,'2016-02-21 19:06:29','2016-02-21 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14:15:15','','','','publish','closed','closed','','422','','','2016-02-29 14:15:15','2016-02-29 14:15:15','',0,'https://www.ruleranalytics.com/nf_sub/422/',0,'nf_sub','',0),(423,0,'2016-02-29 15:38:26','2016-02-29 15:38:26','','','','publish','closed','closed','','423','','','2016-02-29 15:38:26','2016-02-29 15:38:26','',0,'https://www.ruleranalytics.com/nf_sub/423/',0,'nf_sub','',0),(424,0,'2016-03-02 08:58:53','2016-03-02 08:58:53','','','','publish','closed','closed','','424','','','2016-03-02 08:58:53','2016-03-02 08:58:53','',0,'https://www.ruleranalytics.com/nf_sub/424/',0,'nf_sub','',0),(425,0,'2016-03-02 09:09:53','2016-03-02 09:09:53','','','','publish','closed','closed','','425','','','2016-03-02 09:09:53','2016-03-02 09:09:53','',0,'https://www.ruleranalytics.com/nf_sub/425/',0,'nf_sub','',0),(426,1,'2016-03-02 21:12:12','2016-03-02 21:12:12','<strong>Interested in starting a career in digital?</strong>\r\n\r\nWe are always on the look out for talented, enthusiastic and hard working people - particularly with digital marketing expertise.\r\n\r\n<strong>Current Positions</strong>\r\n\r\n<em>Online Marketing Manager </em>\r\n<em>Business Development Manager</em>\r\n\r\nPlease send your CV to: info@ruleranalytics.com.\r\n\r\nNo Recruitment Agencies Please.','Careers','','publish','closed','closed','','careers','','','2016-03-02 21:12:12','2016-03-02 21:12:12','',0,'https://www.ruleranalytics.com/?page_id=426',0,'page','',0),(430,1,'2016-03-02 21:12:39','2016-03-02 21:12:39',' ','','','publish','closed','closed','','430','','','2017-05-24 11:43:00','2017-05-24 10:43:00','',0,'https://www.ruleranalytics.com/?p=430',8,'nav_menu_item','',0),(437,1,'2016-03-04 14:48:08','2016-03-04 14:48:08','','zaps','','inherit','closed','closed','','zaps','','','2016-03-04 14:48:08','2016-03-04 14:48:08','',0,'https://www.ruleranalytics.com/wp-content/uploads/2016/02/zaps.png',0,'attachment','image/png',0),(449,1,'2016-03-04 16:18:52','2016-03-04 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10:10:47','2016-03-09 10:10:47','','','','publish','closed','closed','','457','','','2016-03-09 10:10:47','2016-03-09 10:10:47','',0,'https://www.ruleranalytics.com/nf_sub/457/',0,'nf_sub','',0),(459,3,'2016-03-18 12:30:34','2016-03-18 12:30:34','<h2>If you\'re not Measuring your Analytic Metrics Correctly, How are you Going to Improve on Them?</h2>\r\n&nbsp;\r\n\r\nDespite the fact that <strong>analytic metrics can help any webmaster or marketer boost the performance</strong> of their content, site or campaigns, they need to be used in the right way. For example, there is little to no point in identifying the pages that aren’t performing as well as others and then doing nothing about it.\r\n\r\nOn top of that, you must also consider that <strong>analytic metrics aren’t always what they seem</strong> and may be interpreted in unduly negative ways.\r\n\r\nSo, with this in mind, <strong>here is a look at 4 analytic metrics you’re probably doing wrong</strong>.\r\n\r\n&nbsp;\r\n<h4>Bounce Rate</h4>\r\nMost web masters and marketers will look at a high bounce rate with unease or anxiety and immediately want to do something about it.\r\n\r\nHowever, you might be viewing this particular metric in completely the wrong way.\r\n\r\nWith programs like Google Analytics, your bounce rate is shown as an overall percentage for all users. But this doesn’t take into account the behaviour of individuals that could be finding content efficiently and effectively.\r\n\r\nFor example, a blog post on your site could contain useful or valuable information that is easily consumable. Therefore after reading the content, visitors will “bounce” straight away.\r\n\r\nWhile this results in a high bounce rate, it is far from a bad thing. Thus, examine your users on an individual level, rather than an overall statistic\r\n\r\n&nbsp;\r\n<h4>Exit Rate</h4>\r\nOnce again, this is viewed as a negative analytic metric by most, even though it can be an indication that your pages are performing adequately. For instance, a page that has been designed to convert will have a high exit rate.\r\n\r\nThe same goes for contact pages, where the user will find your phone number or email address and leave instantly, as well as pages with a high SERP rank for long tail keywords.\r\n\r\nSo when it comes to exit rate, think about intent and search position before coming to a cynical conclusion.\r\n\r\n&nbsp;\r\n<h4>Time Spent on Website</h4>\r\nYou may think that this metric tells you how much time visitors are actively consuming your content, but with software like Google Analytics this isn’t true.\r\n\r\nIn fact, it only measures how long your web page is open in the user’s browser.\r\n\r\nAs a result, you don’t know whether the user has multiple taps open and is actually viewing other pages instead of your own. This hardly provides an accurate measurement of user behaviour and can skew a webmaster or marketer’s diagnosis of analytical data\r\n\r\nBut with Ruler Analytics, you can find out what time an individual started on your site and when their last activity was.\r\n\r\nThis gives you a more explicit insight into your online audience’s browsing and consumption preferences.\r\n\r\n&nbsp;\r\n<h4>Conversion Rate by Channel</h4>\r\nYet another metric that has the potential to cause confusion, conversion rate by channel might not always be what it seems.\r\n\r\nAn individual user could visit your site via Facebook, come back later as a direct and then place an order or fill in a form depending on your goal.\r\n\r\nMost software programs will show this as a direct when technically the user initially found your site via Facebook.\r\n\r\nThankfully, this inaccuracy can be overcome with the visitor tab in Ruler Analytics.\r\n\r\nNot only will this show you what each visitor is doing on your site, it also indicates how many sessions or visits they have made and where they came from, such as social media.\r\n\r\nTo start measuring your analytic metrics correctly sign up to Ruler Analytics here in less than 20 Seconds by <a href=\"https://app.ruleranalytics.com/signup/\">signing up here</a>. Don\'t forget to follow us on Twitter to keep up to date with any updates regarding <a href=\"http://www.twitter.com/ruleranalytics\">@ruleranalytics</a>.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','4 Analytic Metrics You\'re Probably Doing Wrong','','publish','closed','open','','4-analytic-metrics-youre-probably-wrong','','','2017-01-10 12:06:24','2017-01-10 12:06:24','',0,'https://www.ruleranalytics.com/?p=459',0,'post','',0),(467,3,'2016-03-10 16:58:59','2016-03-10 16:58:59','','4 analytics metrics you\'re probably measuring wrong','','inherit','closed','closed','','1','','','2016-03-11 11:07:39','2016-03-11 11:07:39','',459,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/1.png',0,'attachment','image/png',0),(469,0,'2016-03-11 08:06:39','2016-03-11 08:06:39','','','','publish','closed','closed','','469','','','2016-03-11 08:06:39','2016-03-11 08:06:39','',0,'https://www.ruleranalytics.com/nf_sub/469/',0,'nf_sub','',0),(470,3,'2016-03-11 10:17:32','2016-03-11 10:17:32','','Common Mistakes Businesses are doing Whilst AB Testing','','inherit','closed','closed','','1-2','','','2016-03-11 10:18:13','2016-03-11 10:18:13','',289,'https://www.ruleranalytics.com/wp-content/uploads/2016/02/1.png',0,'attachment','image/png',0),(477,3,'2016-03-11 10:46:28','2016-03-11 10:46:28','','google-analytics-bounce-rate','','inherit','closed','closed','','google-analytics-bounce-rate','','','2016-03-11 10:46:28','2016-03-11 10:46:28','',459,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/google-analytics-bounce-rate.jpg',0,'attachment','image/jpeg',0),(483,3,'2016-03-11 11:06:57','2016-03-11 11:06:57','','Ruler Analytics','','inherit','closed','closed','','visit-detail-4','','','2016-03-11 11:07:21','2016-03-11 11:07:21','',459,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/visit-detail.png',0,'attachment','image/png',0),(485,3,'2016-03-11 11:14:48','2016-03-11 11:14:48','','Ruler Analytics','','inherit','closed','closed','','screen-shot-2016-03-11-at-11-08-52','','','2016-03-11 11:15:14','2016-03-11 11:15:14','',459,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-11-at-11.08.52.png',0,'attachment','image/png',0),(492,3,'2016-03-14 13:53:32','2016-03-14 13:53:32','<h2>You have a 30-50% Chance of Converting a Lead into a Customer over the Phone</h2>\r\n&nbsp;\r\n\r\nRegardless of whether potential patrons want to know more about a product or existing clientele have a pressing problem that needs solving, every call your business receives is of the utmost importance.\r\n\r\nHowever, numerous organisations don’t give this long-established form of communication the attention it deserves.\r\n\r\nThis is despite the fact monitoring business calls can bring about numerous far-reaching rewards, which include:\r\n\r\n&nbsp;\r\n<h4>Improving Employee Performance</h4>\r\nVarious companies will listen in on the phone calls a new hire makes and receives during on boarding or initial training to make sure they are up to speed with important operational processes.\r\n\r\nBut why should business call monitoring end there?\r\n\r\nJust because employees understand what is required of them doesn’t mean to say they are the finished article or performing to the best of their abilities. Therefore, implementing call monitoring to see where improvements to staff performance can be made while liaising with clients and customers is hugely beneficial.\r\n\r\n&nbsp;\r\n<h4>Identifying How Many Calls You Have Missed</h4>\r\nMissing just one telephone call might not seem like a big deal, but what if it was a lucrative client or customer that wanted to place a big order?\r\n\r\nBy failing to get an answer, they may feel as though you don’t care about their money and will look elsewhere, such as an industry competitor. Introduce tracking software however and you can identify how many calls you have missed and at what times they weren’t answered.\r\n\r\nWith this information, you can piece together a strategy that ensures crucial calls are never missed.\r\n\r\n&nbsp;\r\n<h4>Effectively Dealing With Customer Complaints</h4>\r\nThe customer service representatives that are tasked with listening and resolving complaints don’t always have an easy time of things.\r\n\r\nHowever, monitoring your business calls can provide a helping hand to these employees, especially with difficult customers. For example, some callers may complain about the service they received or claim your staff promised something when in fact they didn’t\r\n\r\nIf this is the case, simply listen back to the call, find out what was said, and come to an accurate and amicable solution.\r\n\r\n&nbsp;\r\n<h4>Understanding What Keywords are Generating the Call</h4>\r\nEven if clients and customers are looking at your products or services online, they may choose to get in touch via the telephone instead of email or live chat.\r\n\r\nBut how do you know where their interest came from and why they chose to call?\r\n\r\nWell, with the exclusive call-tracking feature from Ruler Analytics, you can see what keywords are encouraging communication. If you are running a <a href=\"https://www.ruleranalytics.com/definitively-measuring-roi-and-optimising-your-ppc-campaign-in-lead-generation-using-ruler-analytics/\">PPC campaign with a particularly keyword</a> that is generating plenty of calls, it could well be beneficial to introduce additional SEO or social media activity for the same keyword.\r\n\r\n&nbsp;\r\n<h4>Discovering In-Depth Customer Information</h4>\r\nWhenever an employee picks up the phone, they very rarely have an idea of who might be on the other end.\r\n\r\nWithout information about why they are getting in touch, your staff might not be able to deal with their enquiry in an effective way. However, Ruler Analytics has the ability to show you the journey each individual took before making the call.\r\n\r\nYour staff can identify who the caller is, where they are calling from and even what type of browser they are using or what content they are consuming.\r\n\r\n&nbsp;\r\n<h3>What Could you use to Measure these Fundamentals?</h3>\r\nRuler Analytics <a href=\"https://www.ruleranalytics.com/phone-call-tracking/\">call tracking feature</a> can provide you with the following:\r\n<ul>\r\n 	<li>Phone Call Source Report – This enables you to identify which marketing channel is producing the most leads.</li>\r\n</ul>\r\n<ul>\r\n 	<li>Recent Call List – Using this feature allows you to identify the numbers of your recent callers, as well the keyword they used to find your website.</li>\r\n</ul>\r\n<ul>\r\n 	<li>Stat Report – The Phone Call Stats report allows you to see an overview of your results which includes; the number of calls you’ve received over a specific period, the percentage of your missed calls, the average duration per phone call and the time it takes to answer.</li>\r\n</ul>\r\nTo learn more about this exciting feature <a href=\"https://app.ruleranalytics.com/signup/\">sign up</a> to Ruler Analytics today in less than 20 seconds - To keep up to date with all the latest news here at Ruler make sure you follow us on Twitter at @Ruleranalytics.\r\n\r\n&nbsp;','5 Reasons why you need to Start Monitoring your Business Calls','','publish','closed','open','','5-reasons-need-start-monitoring-business-calls','','\nhttps://www.ruleranalytics.com/definitively-measuring-roi-and-optimising-your-ppc-campaign-in-lead-generation-using-ruler-analytics/','2017-01-10 12:09:36','2017-01-10 12:09:36','',0,'https://www.ruleranalytics.com/?p=492',0,'post','',0),(495,3,'2016-03-11 12:18:36','2016-03-11 12:18:36','','Ruler Analytics','','inherit','closed','closed','','2','','','2016-03-11 12:19:06','2016-03-11 12:19:06','',492,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/2.png',0,'attachment','image/png',0),(506,3,'2016-03-11 14:56:58','2016-03-11 14:56:58','','Ruler Analytics','','inherit','closed','closed','','feature-img-calls-1-2','','','2016-03-11 14:57:56','2016-03-11 14:57:56','',492,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/feature-img-calls-1.jpg',0,'attachment','image/jpeg',0),(515,0,'2016-03-12 15:45:55','2016-03-12 15:45:55','','','','publish','closed','closed','','515','','','2016-03-12 15:45:55','2016-03-12 15:45:55','',0,'https://www.ruleranalytics.com/nf_sub/515/',0,'nf_sub','',0),(516,0,'2016-03-14 02:04:16','2016-03-14 02:04:16','','','','publish','closed','closed','','516','','','2016-03-14 02:04:16','2016-03-14 02:04:16','',0,'https://www.ruleranalytics.com/nf_sub/516/',0,'nf_sub','',0),(518,0,'2016-03-14 13:20:14','2016-03-14 13:20:14','','','','publish','closed','closed','','518','','','2016-03-14 13:20:14','2016-03-14 13:20:14','',0,'https://www.ruleranalytics.com/nf_sub/518/',0,'nf_sub','',0),(519,0,'2016-03-15 11:02:33','2016-03-15 11:02:33','','','','publish','closed','closed','','519','','','2016-03-15 11:02:33','2016-03-15 11:02:33','',0,'https://www.ruleranalytics.com/nf_sub/519/',0,'nf_sub','',0),(520,0,'2016-03-15 11:08:15','2016-03-15 11:08:15','','','','publish','closed','closed','','520','','','2016-03-15 11:08:15','2016-03-15 11:08:15','',0,'https://www.ruleranalytics.com/nf_sub/520/',0,'nf_sub','',0),(523,0,'2016-03-16 10:16:29','2016-03-16 10:16:29','','','','publish','closed','closed','','523','','','2016-03-16 10:16:29','2016-03-16 10:16:29','',0,'https://www.ruleranalytics.com/nf_sub/523/',0,'nf_sub','',0),(524,0,'2016-03-20 21:15:25','2016-03-20 21:15:25','','','','publish','closed','closed','','524','','','2016-03-20 21:15:26','2016-03-20 21:15:26','',0,'https://www.ruleranalytics.com/nf_sub/524/',0,'nf_sub','',0),(526,0,'2016-03-22 06:20:48','2016-03-22 06:20:48','','','','publish','closed','closed','','526','','','2016-03-22 06:20:48','2016-03-22 06:20:48','',0,'https://www.ruleranalytics.com/nf_sub/526/',0,'nf_sub','',0),(527,0,'2016-03-28 10:32:57','2016-03-28 09:32:57','','','','publish','closed','closed','','527','','','2016-03-28 10:32:57','2016-03-28 09:32:57','',0,'https://www.ruleranalytics.com/nf_sub/527/',0,'nf_sub','',0),(529,3,'2016-03-30 14:10:49','2016-03-30 13:10:49','<h2>If you’re not Tracking your UTM tags in the Right Way, How do you Expect Accurate Results?</h2>\r\n&nbsp;\r\n\r\nModern marketers are blessed with an abundance of promotional practices to take advantage of, but all of which are fairly useless and pointless if you fail to track and monitor their success.\r\n\r\nRegardless of whether its a specific social media update or a blog post on your website, UTM codes can help measure the impact your marketing efforts are having.\r\n\r\nAlso known as UTM parameters, these little snippets of text can be added to the end of a URL to let your analytics program that someone has arrived through a certain source, channel or campaign.\r\n\r\nHowever, in order to be truly effective and influential, UTM codes must be tagged in the right way. If not, you won’t be able to draw accurate or reliable conclusions about your online content and activity.\r\n\r\n&nbsp;\r\n<h4>Not Using Link Shorteners</h4>\r\nDespite the benefits UTM tags can bring, they also have the drawback of being rather long and unsightly.\r\n\r\nTherefore, if you use a UTM tag on social media, some users might be reluctant to click. Thankfully, you can use software such as <a href=\"https://goo.gl\">Google URL Shortener</a> to make UTM links much more appealing and less unattractive.\r\n\r\n&nbsp;\r\n<h4>Tracking Only Clicks and Not Conversions</h4>\r\nMeasuring the number of clicks your UTM gets can be relatively helpful. However, it is much more advantageous to track the number of conversions as well because this will give you an accurate insight into the quality of your marketing materials or social media activity.\r\n\r\n&nbsp;\r\n<h4>Confusing ‘Medium and Source’</h4>\r\nMedium refers to the type of marketing channel you are using, such as social media, email, or CPC, whereas source is concerned with the specific platform, like Facebook, Twitter, or LinkedIn.\r\n\r\nThe example URL provided in point 4 shows these UTM tag differences in action; social is the medium, but Facebook is the source.\r\n\r\n&nbsp;\r\n<h4>Using Characters Such As \";\", \"/\", \"?\", \":\", \"@\", \"=\" and “&amp;\"</h4>\r\nThe reason why these characters should be avoided is because they are already reserved in a URL. For example, an ampersand (&amp;) is used to separate each parameter (such as source or medium) in your UTM link.\r\n\r\nHere is what we mean  www.example.com/?utm_source=Facebook&amp;utm_medium=Social&amp;utm_campaign=exampleurl\r\n\r\n&nbsp;\r\n<h4>Mixing Lowercase and CAPS</h4>\r\nAgain this is a coding issue, as UTM links are case sensitive. Therefore, the words “Email” or “email” would be recorded differently in your analytic software, even though they are meant to have the same purpose.\r\n\r\n&nbsp;\r\n<h4>Giving Away TOO Much</h4>\r\nThere is no harm in giving away your social media source, but things are different when it comes to email marketing campaigns. This is because people can easily discover what software you are using to un-humanise the brand.\r\n\r\nTherefore, don’t give this away when attaching UTM tags to email. Instead, replace the source with utm_source=signup or utm_source=newsletter depending on what your email is targeting.\r\n\r\n&nbsp;\r\n<h4>Confusing Campaign Names</h4>\r\nIn order to avoid any mix-ups or misunderstandings, always try to use simple campaign names in your UTM tags, which each and every member of staff can understand.\r\n\r\nThere is no point in making things more difficult when they don’t need to be.\r\n\r\n&nbsp;\r\n\r\nRuler Analytics gives you the ability to track UTM tags individually using the visitor report, to learn more <a href=\"https://app.ruleranalytics.com/signup/\">SIGN UP</a> in less than 20 seconds and receive a FREE 30 day trial.\r\n\r\nDon\'t forget to follow us on <a href=\"https://twitter.com/RulerAnalytics\">Twitter</a> to keep up to date with all the latest news.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','7 ways you\'re using UTM Tags Wrong','','publish','closed','open','','7-utm-tag-mistakes-youre-probably-wrong','','','2017-01-10 12:04:34','2017-01-10 12:04:34','',0,'https://www.ruleranalytics.com/?p=529',0,'post','',0),(531,3,'2016-03-29 16:06:24','2016-03-29 15:06:24','','www.ruleranalytics.com','','inherit','closed','closed','','screen-shot-2016-03-29-at-16-01-42','','','2016-03-29 16:07:21','2016-03-29 15:07:21','',529,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-29-at-16.01.42.png',0,'attachment','image/png',0),(540,3,'2016-03-29 16:28:00','2016-03-29 15:28:00','','www.ruleranalytics.com','','inherit','closed','closed','','screen-shot-2016-03-29-at-16-27-25','','','2016-03-29 16:28:21','2016-03-29 15:28:21','',529,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-29-at-16.27.25.png',0,'attachment','image/png',0),(542,3,'2016-03-29 16:36:42','2016-03-29 15:36:42','','www.ruleranalytics.com','','inherit','closed','closed','','screen-shot-2016-03-29-at-16-35-57','','','2016-03-29 16:37:10','2016-03-29 15:37:10','',529,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-29-at-16.35.57.png',0,'attachment','image/png',0),(546,3,'2016-03-29 16:45:26','2016-03-29 15:45:26','','www.ruleranalytics.com','','inherit','closed','closed','','screen-shot-2016-03-29-at-16-44-44','','','2016-03-29 16:45:45','2016-03-29 15:45:45','',529,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-29-at-16.44.44.png',0,'attachment','image/png',0),(557,3,'2016-03-30 13:35:32','2016-03-30 12:35:32','','www.ruleranalytics.com','','inherit','closed','closed','','sailorsclub','','','2016-03-30 13:35:50','2016-03-30 12:35:50','',529,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/SAILORSCLUB.png',0,'attachment','image/png',0),(567,3,'2016-03-30 13:56:16','2016-03-30 12:56:16','','www.ruleranalytics.com','','inherit','closed','closed','','screen-shot-2016-03-30-at-13-55-27','','','2016-03-30 13:56:38','2016-03-30 12:56:38','',529,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-30-at-13.55.27.png',0,'attachment','image/png',0),(579,0,'2016-03-30 18:07:22','2016-03-30 17:07:22','','','','publish','closed','closed','','579','','','2016-03-30 18:07:22','2016-03-30 17:07:22','',0,'https://www.ruleranalytics.com/nf_sub/579/',0,'nf_sub','',0),(580,3,'2016-03-31 09:31:06','2016-03-31 08:31:06','','SAILORSCLUB (1)','','inherit','closed','closed','','sailorsclub-1','','','2016-03-31 09:31:06','2016-03-31 08:31:06','',529,'https://www.ruleranalytics.com/wp-content/uploads/2016/03/SAILORSCLUB-1.png',0,'attachment','image/png',0),(583,0,'2016-03-31 10:24:41','2016-03-31 09:24:41','','','','publish','closed','closed','','583','','','2016-03-31 10:24:41','2016-03-31 09:24:41','',0,'https://www.ruleranalytics.com/nf_sub/583/',0,'nf_sub','',0),(587,2,'2016-04-01 14:16:22','2016-04-01 13:16:22','We have recently launched a new feature that allows you to automatically capture form submissions from your site without the need for any developer time or additional coding.\r\n\r\nSimply click the check box on Site Settings &gt; Automatically capture form submissions and Ruler will do the rest, alternatively this option is available as part of the set-up process on sign-up.\r\n\r\nThis feature will capture all form submissions so you may capture additional information such as hidden fields and search form submissions that you don\'t want to see. The functionality to remove this is coming soon but for the time being please contact us and we can refine this for you.','New Feature: One Click Automatic Form Capture','','publish','closed','open','','one-click-automatic-form-capture','','','2017-01-09 14:56:18','2017-01-09 14:56:18','',0,'https://www.ruleranalytics.com/?p=587',0,'post','',0),(588,1,'2016-04-01 14:14:37','2016-04-01 13:14:37','','autocapture-580','','inherit','closed','closed','','autocapture-580','','','2016-04-01 14:14:37','2016-04-01 13:14:37','',587,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/autocapture-580.png',0,'attachment','image/png',0),(590,2,'2016-04-01 14:31:06','2016-04-01 13:31:06','<strong>The Problem </strong>\r\n\r\nEmail products such as Mailchimp and Campaign Monitor allow you to see which users have opened your e-mail campaigns as well as other metrics such as open rate, bounce rate , location etc. This is useful but it doesn\'t allow you to see what pages the user goes on to look at, if they have previously visited or if they visit again in the future.\r\n\r\n<strong>The Solution</strong>\r\n\r\nRuler Analytics solves this problem by allowing you see the journey of each individual visitor through your website showing you the pages they look at over multiple sessions and if they take any actions including filling out forms or making a phone calls.\r\n\r\n<strong>How it works</strong>\r\n\r\nRuler automatically tracks the journeys of users and captures the actions they take. In order to identify them you need to use the e-mail mail merge functionality to pass their name or e-mail address through in link they click. To do this you might construct the link like the below and Ruler Analytics will do the rest - your customers will appear in Ruler Analytics reporting along with their journeys.\r\n\r\n<strong>Example Mail Chimp Link</strong>\r\n\r\n<code>http://www.yourwebsite.com/?utm_source=email&amp;utm_medium=email&amp;utm_content=welcome-email&amp;utm_term=*|EMAIL|*\r\n</code>\r\n<strong>Example Campaign Monitor Link</strong>\r\n\r\n<code>http://www.yourwebsite.com/?utm_source=email&amp;utm_medium=email&amp;utm_content=welcome-email&amp;utm_term=[email]\r\n</code>\r\n<strong>Other Products</strong>\r\n\r\nThis will work with any e-mail product, you just need to add their specific e-mail mail merge field.\r\n\r\n<strong>Conclusion</strong>\r\n\r\nThis solution allows you to gain more insight into the behaviour of your users and what e-mails trigger them to look at as well as tracking e-mails through to form conversions and phone calls at a visitor level.','Tracking Users Journey from Email products such as Mailchimp or Campaign Monitor using Ruler Analytics','','publish','closed','open','','tracking-users-journey-email-products-mailchimp-campaign-monitor-using-ruler-analytics','','','2017-01-09 14:50:39','2017-01-09 14:50:39','',0,'https://www.ruleranalytics.com/?p=590',0,'post','',0),(591,1,'2016-04-01 14:30:40','2016-04-01 13:30:40','','ruler-cm-mailchimp','','inherit','closed','closed','','ruler-cm-mailchimp','','','2016-04-01 14:30:40','2016-04-01 13:30:40','',590,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/ruler-cm-mailchimp.png',0,'attachment','image/png',0),(593,2,'2016-04-01 16:44:33','2016-04-01 15:44:33','<strong>Overview</strong>\r\n\r\nIn the first of a series of articles called Ruler Trends we take a look at the data across the Ruler network to see trends from clients in different sectors and industries. The data is based on over a million individual visitors across hundreds of sites.\r\n\r\nThe focus on this article is lead generation and a look at the trends which lead to enquiries specifically to form fill outs vs phone calls the implications of different devices and browsers. We could also look at traffic source data however this tends to be a little more skewed by brand awareness and sector.\r\n\r\n&nbsp;\r\n\r\n<strong>Ruler Trends Data</strong>\r\n\r\n<strong>Traffic by Device Type</strong>\r\n\r\nDesktop - 58.26%\r\nMobile &amp; Tablet - 41.74%\r\n\r\n&nbsp;\r\n\r\n<strong>Enquiry Types - Calls vs Form Conversions</strong>\r\n\r\nCalls - 75.31%\r\nForm Conversions - 24.69%\r\n\r\n&nbsp;\r\n\r\n<strong>Calls vs Forms based on Device Type</strong>\r\n\r\nCalls\r\nDesktop - 55.96%\r\nMobile &amp; Tablet - 44.04%\r\n\r\nForm Conversions\r\nDesktop - 62.50%\r\nMobile &amp; Tablet - 37.50%\r\n\r\n&nbsp;\r\n\r\n<strong>Browsers</strong>\r\nChrome - 33.30%\r\nMobile Safari - 26.66%\r\nIE - 13.87%\r\nChrome Mobile - 12.85%\r\nFirefox - 4.65%\r\nAndroid browser - 3.78%\r\nSafari - 3.25%\r\nOther - 1.64%\r\n\r\n<strong>Observations</strong>\r\n\r\nSome of the trends we see here are typical of any industry however there are some interesting points that stand out. There are obviously other considerations to be taken into account such as the prominence of on page forms and telephone numbers and calls to action but assuming this has been catered for the data does reveal some interesting insights.\r\n\r\nWe are seeing more traffic from desktop than mobile and tablet devices despite the shift towards mobile. This may be caused by B2B lead generation being more focused on desktop where as B2C and content driven channels receive more traffic from social channels and therefore to mobile devices.\r\n\r\nThe ratio of phone calls to form enquiry volume is particularly interesting as well as how this increases on mobile compared to desktop. 75% of inbound enquiries for lead generation are via the phone. As there is a relatively even split in terms of volume of conversions between form fill outs and calls on mobile devices approximately 33% of all inbound leads are coming from phone calls on mobile devices.\r\n\r\nBased on ratio of telephone enquiries to form enquires and increase in smart phone usage the focus on inbound telephone enquiries and the tracking of calls and the marketing source only looks set to become more prominent.','Ruler Trends - 75% of inbound enquires are via phone calls in lead generation','','publish','closed','open','','ruler-trends-75-inbound-enquires-via-phone-calls-lead-generation','','','2016-11-14 14:22:46','2016-11-14 14:22:46','',0,'https://www.ruleranalytics.com/?p=593',0,'post','',0),(594,1,'2016-04-01 16:36:26','2016-04-01 15:36:26','','ruler-trends','','inherit','closed','closed','','ruler-trends','','','2016-04-01 16:36:26','2016-04-01 15:36:26','',593,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/ruler-trends.png',0,'attachment','image/png',0),(601,2,'2016-04-01 17:06:57','2016-04-01 16:06:57','<h3>The Problem</h3>\r\nIf your using Salesforce Web-to-Lead forms you can pass your website enquiries straight to Salesforce, however how do you know the marketing source that created it? Ruler Analytics is able to capture the marketing information and match it to the leads you have in Salesforce using Zapier.\r\n\r\nAlternatively if you are not using Web-to-Lead forms Ruler can also send the leads to Salesforce to!\r\n\r\n&nbsp;\r\n<h3>How it Works</h3>\r\nRuler Analytics automatically captures any form enquiry details including Web-to-Lead forms as well as capturing the marketing source - this includes keywords and the session and discovery source if applicable or over multiple visits.\r\n\r\nUsing Zapier, Ruler Analytics can then send enquiries to Salesforce to either create a new lead or update an existing one at the same time adding the marketing source to appropriate Salesforce fields.\r\n\r\n&nbsp;\r\n<h3>The Result</h3>\r\nThe end results is that your website enquiries are populated in Salesforce with the appropriate marketing source allowing you to attribute value and measure the ROI and effectiveness of your marketing campaigns when the lead is closed.\r\n\r\nFor more information about Zapier, visit our Zapier integration page: <a href=\"https://www.ruleranalytics.com/zapier/\">https://www.ruleranalytics.com/zapier/</a>\r\n\r\nIf you need any help getting set-up or have any questions please <a href=\"https://www.ruleranalytics.com/contact/\">contact us</a>.','Using Ruler and Zapier to capture the marketing source for Salesforce Web-to-Lead forms','','publish','closed','open','','using-ruler-zapier-capture-marketing-source-salesforce-web-lead-forms','','','2016-11-04 16:07:52','2016-11-04 16:07:52','',0,'https://www.ruleranalytics.com/?p=601',0,'post','',0),(602,1,'2016-04-01 17:01:19','2016-04-01 16:01:19','','ruler-salesforce','','inherit','closed','closed','','ruler-salesforce','','','2016-04-01 17:01:19','2016-04-01 16:01:19','',601,'https://www.ruleranalytics.com/wp-content/uploads/2016/04/ruler-salesforce.png',0,'attachment','image/png',0),(604,2,'2016-03-31 14:12:03','2016-03-31 13:12:03','Ruler Analytics phone tracking works by overriding the phone number on your website and replacing it with a unique phone number for each individual visitor. When the number is called the call is sent to your original number.\r\n\r\nEach time a new visitor lands on the website the phone number is changed by Ruler accordingly.\r\n\r\nAs Ruler is able to match the number to a unique visitor, Ruler is also able to tell you more information about the visitor who called such as the marketing method that drove the visitor to the website (E.g. Google AdWords and the keyword) and the pages the visitor looked at etc.\r\n\r\nRuler is also able to tell you the callers number, how long the call lasted, how long it took to answer and listen to a recording of the phone call.\r\n\r\n<strong>FAQ</strong>\r\n<strong>What if somebody writes the number and calls the number later?</strong>\r\n\r\n<em>If Ruler cannot match the number to a visitor the call will still work but it will appear in reporting as an unspecified call.</em>\r\n\r\n<strong>Do you offer different number types?</strong>\r\n\r\n<em>We have access to every UK and International number type including Free, Premium, Geographic and Non-Geographic which can be requested within your settings.</em>\r\n\r\n<strong>I have multiple offices / locations. Can I have more than one number?</strong>\r\n\r\n<em>Yes, you can have as many different numbers as necessary.</em>\r\n\r\n<strong>Is there an additional cost or minute charge?</strong>\r\n\r\n<em>Phone numbers are free unless you require a specific premium number type e.g. a free phone or geographic in which case additional minutes charges may apply if you receive a very high amount of inbound calls approx 2 pence per minute(£).</em>\r\n\r\n<strong>Does Ruler’s phone call tracking need to integrate with my telephone system?</strong>\r\n\r\n<em>No, Ruler’s call tracking is completely seamless and will work with your existing phone system.</em>\r\n\r\n<strong>Can I use Ruler numbers for other marketing campaigns such as offline and print?</strong>\r\n\r\n<em>Yes, please contact us and we can provide specific additional numbers for each campaign you are running.</em>','How does Ruler Analytics phone call tracking 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12:13:53','',0,'http://ruler.epicwip.co.uk/?page_id=686',0,'page','',0),(688,1,'2016-04-26 12:49:39','2016-04-26 11:49:39','[ninja_form id=5]','Beta / Bolt-ons','','publish','closed','closed','','beta-and-bolt-ons-pricing','','','2017-04-28 11:14:03','2017-04-28 10:14:03','',0,'http://ruler.epicwip.co.uk/?page_id=688',0,'page','',0),(696,1,'2016-04-27 10:15:23','2016-04-27 09:15:23','[fac_icon icon=\"check-circle\" color=\"#79b52a\" color_hover=\"#79b52a\" font_size=\"16\"]\r\n\r\n[fac_icon icon=\"times\" color=\"#5b5b5b\" color_hover=\"#5b5b5b\" font_size=\"18px\"]','Tick','','publish','closed','closed','','tick','','','2016-04-27 10:29:23','2016-04-27 09:29:23','',0,'http://ruler.epicwip.co.uk/?post_type=fac-shortcodes&#038;p=696',0,'fac-shortcodes','',0),(715,1,'2016-05-03 14:05:26','2016-05-03 13:05:26','','Pricing Ian','','publish','closed','closed','','pricing-ian','','','2016-05-03 14:05:26','2016-05-03 13:05:26','',0,'http://ruler.epicwip.co.uk/?page_id=715',0,'page','',0),(717,1,'2016-05-04 11:03:46','2016-05-04 10:03:46','','test2','','publish','closed','closed','','test2','','','2016-05-04 11:03:46','2016-05-04 10:03:46','',0,'http://ruler.epicwip.co.uk/?page_id=717',0,'page','',0),(725,1,'2016-07-09 16:35:00','2016-07-09 15:35:00','','40b8d82c30ce132763f92d237d92445c_400x400','','inherit','closed','closed','','40b8d82c30ce132763f92d237d92445c_400x400','','','2016-07-09 16:35:00','2016-07-09 15:35:00','',33,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/40b8d82c30ce132763f92d237d92445c_400x400.jpeg',0,'attachment','image/jpeg',0),(726,1,'2016-07-09 17:02:06','2016-07-09 16:02:06','','Screen Shot 2016-07-09 at 5.01.42 PM','','inherit','closed','closed','','screen-shot-2016-07-09-at-5-01-42-pm','','','2016-07-09 17:03:04','2016-07-09 16:03:04','',0,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/04/Screen-Shot-2016-07-09-at-5.01.42-PM.png',0,'attachment','image/png',0),(730,1,'2016-08-08 17:37:11','2016-08-08 16:37:11','<div class=\"row case-study\">\r\n   <div class=\"case-study-col col-md-6 col-xs-12\">\r\n     <div class=\"vertical-middle\">\r\n       <h2>Stephensons Law Firm</h2>\r\n       <p>Stephensons Solicitors LLP is a full service law firm that acts for individuals, businesses and other organisations.</p>\r\n       <a href=\"#\" class=\"btn btn-ghost\">Learn more</a>\r\n     </div>\r\n  </div>\r\n   <div class=\"case-study-col case-study-col-image col-md-6 col-xs-12\" style=\"background-image:url(http://ruler.epicwip.co.uk/wp-content/uploads/2016/04/Screen-Shot-2016-08-11-at-2.14.09-PM.png)\">\r\n  </div>\r\n</div>\r\n\r\n\r\n<div class=\"row case-study\">\r\n  \r\n   <div class=\"case-study-col case-study-col-image col-md-6 col-xs-12\" style=\"background-image:url(http://ruler.epicwip.co.uk/wp-content/uploads/2016/04/Screen-Shot-2016-08-11-at-2.14.16-PM.png)\">\r\n  </div>\r\n <div class=\"case-study-col col-md-6 col-xs-12\">\r\n     <div class=\"vertical-middle\">\r\n       <h2>National Claims Helpline</h2>\r\n       <p>National Claims Helpline is one of the leading claims management companies based in the United Kingdom.</p>\r\n       <a href=\"#\" class=\"btn btn-ghost\">Learn more</a>\r\n     </div>\r\n  </div>\r\n</div>\r\n\r\n<div class=\"row case-study\">\r\n   <div class=\"case-study-col col-md-6 col-xs-12\">\r\n     <div class=\"vertical-middle\">\r\n       <h2>Optionis</h2>\r\n       <p>Over 1,000 inbound leads created.</p>\r\n       <a href=\"#\" class=\"btn btn-ghost\">Learn more</a>\r\n     </div>\r\n  </div>\r\n   <div class=\"case-study-col case-study-col-image col-md-6 col-xs-12\" style=\"background-image:url(http://ruler.epicwip.co.uk/wp-content/uploads/2016/04/Screen-Shot-2016-08-11-at-2.14.09-PM.png)\">\r\n  </div>\r\n</div>','Case Studies','','publish','closed','closed','','case-studies','','','2016-11-09 08:03:37','2016-11-09 08:03:37','',0,'http://ruler.epicwip.co.uk/?page_id=730',0,'page','',0),(741,1,'2016-08-09 17:01:59','2016-08-09 16:01:59',' ','','','publish','closed','closed','','741','','','2017-05-24 10:20:26','2017-05-24 09:20:26','',0,'http://ruler.epicwip.co.uk/?p=741',10,'nav_menu_item','',0),(745,1,'2016-08-11 13:06:39','2016-08-11 12:06:39','','Screen Shot 2016-08-11 at 1.06.22 PM','','inherit','closed','closed','','screen-shot-2016-08-11-at-1-06-22-pm','','','2016-08-11 13:06:39','2016-08-11 12:06:39','',30,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/Screen-Shot-2016-08-11-at-1.06.22-PM.png',0,'attachment','image/png',0),(746,1,'2016-08-11 14:14:58','2016-08-11 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16:15:28','',0,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/04/ss-conversions.png',0,'attachment','image/png',0),(769,1,'2016-08-22 17:15:33','2016-08-22 16:15:33','','ss-companies','','inherit','closed','closed','','ss-companies','','','2016-08-22 17:15:33','2016-08-22 16:15:33','',0,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/04/ss-companies.png',0,'attachment','image/png',0),(770,1,'2016-08-22 17:15:38','2016-08-22 16:15:38','','ss-calls','','inherit','closed','closed','','ss-calls','','','2016-08-22 17:15:38','2016-08-22 16:15:38','',0,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/04/ss-calls.png',0,'attachment','image/png',0),(774,1,'2016-08-23 16:48:29','2016-08-23 15:48:29','<center><img class=\"aligncenter wp-image-3522 \" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/Screen-Shot-2016-08-11-at-2.14.09-PM.png\" alt=\"\" width=\"773\" height=\"509\" /></center>\r\n<h3></h3>\r\n<h3>Background:</h3>\r\nStephensons Solicitors LLP is a full service law firm that acts for individuals, businesses and other organisations. It has offices nationally including; Altrincham, Horwich, Manchester, London, St. Helens, Leigh and Wigan.\r\n\r\nHead of marketing and partner at Stephensons, Sarah Boustouller sees online channels to market as business critical. With this in mind, Stephensons has both an in house team and the support of an SEO and PPC agency.\r\n\r\nHowever, it was proving difficult to determine the Return on Investment (ROI) definitively for organic and paid for online marketing.\r\n<h3>Challenges:</h3>\r\nThe marketing team wanted to demonstrate clearer ROI to each legal service department and to support business development in terms of giving them more specific visitor profiles.\r\n\r\nThere was a need to have better management information regarding the source of work, as it was often difficult to determine from clients if they have clicked on a paid for link, or come through organically.\r\n\r\nRealising the importance and opportunity in determining how leads are generated, the marketing department at Stephensons looked at different options but found that Ruler best met the above challenges.\r\n<h3>Solution:</h3>\r\nHaving been introduced to Ruler Analytics, Sarah was impressed by the company’s unique offering. With sharper and more acute management information, Ruler Analytics offer a much more precise way of monitoring the ROI of online activity.\r\n\r\nRuler Analytics talked Sarah and her team through product features and the at-a-glance analytics dashboard. The marketing team found it helpful to see which keywords had brought visitors onto the site organically, making for a more informed, key-word friendly marketing and advertising strategy.\r\n\r\nWith Ruler Analytics’ software, Sarah’s team now has the ability to determine which calls come from paid for or organic searches, as well as garner a better overall understanding of the ROI on their activities and justify budgets. Furthermore, Ruler Analytics offered insight into which commercial businesses were visiting their site and which pages they were looking at – a useful tool for informing the business development team of potential new business leads and seeing which sectors they could target in future.','Stephensons: Leading Law Firm Measure Marketing ROI With Ruler Analytics','','publish','closed','closed','','leading-law-firm-masters-marketing-measurement-ruler-analytics','','','2017-10-26 14:46:32','2017-10-26 13:46:32','',0,'http://ruler.epicwip.co.uk/?post_type=case-studies&#038;p=774',0,'case-studies','',0),(775,1,'2016-08-23 16:49:49','2016-08-23 15:49:49','','Stephensons Solicitors','','publish','closed','closed','','stephensons-law-firm','','','2017-05-24 10:20:26','2017-05-24 09:20:26','',0,'http://ruler.epicwip.co.uk/?p=775',11,'nav_menu_item','',0),(777,1,'2016-08-23 16:57:01','2016-08-23 15:57:01','<div class=\"speech-bubble\">\r\n						<div class=\"media\">\r\n		\r\n							<div class=\"media-body text-center\">\r\n								<br>\r\n								<div class=\"quote\">\r\n									<p>“The ability to track not only digital but inbound phone calls meant that the true ROI of the campaign has been easily established and we were able to adapt the campaign for improved conversion rates based on this insight.\r\n\r\nWe\'re now rolling out Ruler Analytics in other parts of the business and fully integrating it with our CRM system; salesforce.com.\"</p>\r\n								</div>\r\n								<br>\r\n\r\n								<img width=\"100\" height=\"auto\" src=\"/wp-content/themes/ruler/assets/images/stars.png\" alt=\"5 stars\">\r\n\r\n								<div class=\"client-details\">\r\n									<div class=\"client-face\">\r\n									<img width=\"75\" height=\"75\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/james_lawton-hill_-_optionis-75x75.jpg\" class=\"media-object img-circle wp-post-image\" alt=\"james_lawton-hill_-_optionis\" srcset=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/james_lawton-hill_-_optionis-75x75.jpg 75w, https://www.ruleranalytics.com/wp-content/uploads/2016/08/james_lawton-hill_-_optionis-150x150.jpg 150w, https://www.ruleranalytics.com/wp-content/uploads/2016/08/james_lawton-hill_-_optionis-300x300.jpg 300w, https://www.ruleranalytics.com/wp-content/uploads/2016/08/james_lawton-hill_-_optionis-250x250.jpg 250w, https://www.ruleranalytics.com/wp-content/uploads/2016/08/james_lawton-hill_-_optionis.jpg 400w\" sizes=\"(max-width: 75px) 100vw, 75px\">									</div>\r\n\r\n									<p class=\"client\">\r\n										<strong>James Lawton-Hill</strong><br>Marketing Director - Optionis										<br>\r\n<center>\r\n<img width=\"200\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2015/12/optionis.png\" class=\"attachment-full size-full\" alt=\"optionis\"></center>									</p>\r\n								</div>\r\n								\r\n							</div>\r\n						</div>\r\n					</div>\r\n\r\n\r\n\r\nThe campaign ran for two months across radio, outdoor and multiple digital channels (PPC, Display and social). Utilising Ruler Analytics the team were able to track all inbound traffic across digital and phone sources. Through call tracking the team were able to help monitor and adapt the telesales scripts to ensure higher conversion rates. The software also provided clear insight into user behaviour across the site from all prospects when taking inbound calls. Understanding the lead source across digital and phone ensured the campaign was adapted for subsequent higher conversion rates. Integrating with CRM allowed us to report on the marketing ROI and optimise based on closed business rather than leads.\r\n<ul>\r\n 	<li>Over 1,000 inbound leads created</li>\r\n 	<li>Pipeline opportunity value of over £350k</li>\r\n 	<li>451 inbound calls linked to the campaign</li>\r\n 	<li>Full ROI and tracking across both phone and digital channels</li>\r\n</ul>\r\n“The use of Ruler Analytics provided the campaign team with a deeper level of insight and reporting than had previously been measured. The ability to track not only digital but inbound phone calls meant that the true ROI of the campaign has been easily established and we were able to adapt the campaign for improved conversion rates based on this insight.\r\n\r\nWe’re now rolling out Ruler Analytics in other parts of the business and fully integrating it with our CRM system; salesforce.com. For any campaign involving both inbound phone and digital channels I would highly recommend Ruler Analytics to provide the insights needed to show true ROI.”','Optionis: Over 1,000 inbound leads created','','publish','closed','closed','','optionis','','','2016-11-14 12:13:33','2016-11-14 12:13:33','',0,'http://ruler.epicwip.co.uk/?post_type=case-studies&#038;p=777',0,'case-studies','',0),(778,1,'2016-08-23 16:56:55','2016-08-23 15:56:55','','optionis-logo','','inherit','closed','closed','','optionis-logo','','','2016-08-23 16:56:55','2016-08-23 15:56:55','',777,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/08/optionis-logo.png',0,'attachment','image/png',0),(779,1,'2016-08-23 16:56:56','2016-08-23 15:56:56','','james_lawton-hill_-_optionis','','inherit','closed','closed','','james_lawton-hill_-_optionis','','','2016-08-23 16:56:56','2016-08-23 15:56:56','',777,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/08/james_lawton-hill_-_optionis.jpg',0,'attachment','image/jpeg',0),(780,1,'2016-08-23 16:58:47','2016-08-23 15:58:47','<center><img class=\"aligncenter wp-image-3524\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/Screen-Shot-2016-08-11-at-2.14.16-PM.png\" alt=\"\" width=\"660\" height=\"433\" /></center>\r\n<h3>Background</h3>\r\nNational Claims Helpline is one of the leading claims management companies based in the United Kingdom.\r\n\r\nThe head of business development and marketing, Amy Smeaton, needed to cut costs and ensure spend from the marketing department was going as far as possible, as well as determine where calls were coming from to make sure marketing efforts were not going to waste.\r\n<h3>Challenges</h3>\r\nEach enquiry received by National Claims Helpline is assessed for the case and then either filtered or sent to the panel to take on the claim. The marketing team were finding that conversions were taking place both on and off the website, be that through phone calls or online form fills, so it was hard to narrow down exactly where they were coming from.\r\n\r\nWith the company paying for different terms through Google AdWords and Pay Per Click (PPC), such as ‘can I claim’ or ‘what should I do if I have a car accident’, the team were receiving many invalid enquiries, meaning a lot of wasted budget from marketing.\r\n\r\nThe team was using a lot of guess work and needed an analytics tool to fill in the gaps. It was important to determine which were the most effective key words and which weren’t, as well as show which conversions were from Google’s PPC and AdWords campaigns and which weren’t.\r\n<h3>Solution</h3>\r\nBeing a big advocate of analysing data and making decisions based on it, Amy took an interest in Ruler Analytics and signed up for free trial.\r\n\r\nAfter meeting with the team and hearing about the technology and what Ruler could offer, it became obvious Ruler Analytics was just what they needed.\r\n\r\nRuler showed the team how to see what each individual had googled and made it easier to focus in on the more relevant search terms such as ‘car accident’ and not just ‘how do I claim’ (which could be related to claiming benefits from the Government). Amy and her team can also now can see which key words convert and which don’t, meaning that the PPC and AdWords campaigns could be streamed.\r\n\r\nTerms such as ‘no win, no fee’ were highlighted as ones that surprisingly didn’t convert well, plus they were expensive and too broad. Whereas, many customers would find the website by searching ‘what to do after a car accident’. This meant that Amy and her team could cut costs on unnecessary spend and refine to those providing a stronger return on investment.\r\n\r\nUsually in distress and anxious about an incident, the marketing team saw the importance in making clients feel comfortable and build their trust. They wanted to be able to better understand the customer journey and make the experience as easy as possible in order to stand out over competitors.\r\n\r\nRuler allowed National Claims Helpline to do just this by utilising the visitor level journey tracking to see what clients were doing as they moved through the website. By tracking this journey, the marketing team have been able to edit the website and ensure they are giving clients all the information they need.\r\n\r\nNational Claims Helpline have seen a return on the investment into Ruler Analytics in less than two months. It is now working with the team at Ruler to help build new marketing campaigns around the insight gained from the analytics.','National Claims Helpline: Definitive ROI In Less Than Two Months','','publish','closed','closed','','national-claims-helpline-claiming-roi-less-two-months','','','2017-10-26 15:08:50','2017-10-26 14:08:50','',0,'http://ruler.epicwip.co.uk/?post_type=case-studies&#038;p=780',0,'case-studies','',0),(781,1,'2016-08-23 17:04:14','2016-08-23 16:04:14','','National Claims Helpline','','publish','closed','closed','','national-claims-helpline','','','2017-05-24 10:20:27','2017-05-24 09:20:27','',0,'http://ruler.epicwip.co.uk/?p=781',12,'nav_menu_item','',0),(782,1,'2016-08-23 17:04:15','2016-08-23 16:04:15','','Optionis Group','','publish','closed','closed','','782','','','2017-05-24 10:20:28','2017-05-24 09:20:28','',0,'http://ruler.epicwip.co.uk/?p=782',13,'nav_menu_item','',0),(783,1,'2016-08-23 17:05:16','2016-08-23 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09:20:17','',0,'http://ruler.epicwip.co.uk/?p=851',2,'nav_menu_item','',0),(854,1,'2016-11-04 14:31:18','2016-11-04 14:31:18','','Zapier Integration','','publish','closed','closed','','zapier-integration','','','2017-06-06 10:25:38','2017-06-06 09:25:38','',0,'http://ruler.epicwip.co.uk/?page_id=854',0,'page','',0),(856,1,'2016-11-04 14:42:30','2016-11-04 14:42:30','','salesforce','','inherit','closed','closed','','salesforce','','','2016-11-04 14:42:30','2016-11-04 14:42:30','',854,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/11/salesforce.png',0,'attachment','image/png',0),(857,1,'2016-11-04 14:46:13','2016-11-04 14:46:13','','salesforce-large','','inherit','closed','closed','','salesforce-large','','','2016-11-04 14:46:13','2016-11-04 14:46:13','',854,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/11/salesforce-large.png',0,'attachment','image/png',0),(859,1,'2016-11-04 14:57:55','2016-11-04 14:57:55',' ','','','publish','closed','closed','','859','','','2017-05-24 10:20:25','2017-05-24 09:20:25','',0,'http://ruler.epicwip.co.uk/?p=859',9,'nav_menu_item','',0),(860,1,'2016-11-04 15:48:29','2016-11-04 15:48:29','','Features','','publish','closed','closed','','features','','','2016-11-13 17:13:27','2016-11-13 17:13:27','',0,'http://ruler.epicwip.co.uk/?page_id=860',0,'page','',0),(863,1,'2016-11-04 15:54:29','2016-11-04 15:54:29',' ','','','publish','closed','closed','','863','','','2017-05-24 10:20:16','2017-05-24 09:20:16','',0,'http://ruler.epicwip.co.uk/?p=863',1,'nav_menu_item','',0),(864,1,'2016-11-04 15:56:40','2016-11-04 15:56:40','','ruler-salesforce','','inherit','closed','closed','','ruler-salesforce-2','','','2016-11-04 15:56:40','2016-11-04 15:56:40','',601,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/04/ruler-salesforce.png',0,'attachment','image/png',0),(870,1,'2016-11-04 16:23:20','2016-11-04 16:23:20','','Keyword Reprovided','','publish','closed','closed','','keyword-reprovided','','','2016-11-04 16:24:27','2016-11-04 16:24:27','',0,'http://ruler.epicwip.co.uk/?page_id=870',0,'page','',0),(872,1,'2016-11-04 16:26:46','2016-11-04 16:26:46','','Visitor Journeys','','publish','closed','closed','','visitor-journeys','','','2016-11-04 16:42:20','2016-11-04 16:42:20','',0,'http://ruler.epicwip.co.uk/?page_id=872',0,'page','',0),(874,1,'2016-11-04 16:29:06','2016-11-04 16:29:06',' ','','','publish','closed','closed','','874','','','2017-05-24 10:20:24','2017-05-24 09:20:24','',0,'http://ruler.epicwip.co.uk/?p=874',8,'nav_menu_item','',0),(875,1,'2016-11-04 16:29:05','2016-11-04 16:29:05',' ','','','publish','closed','closed','','875','','','2017-05-24 10:20:23','2017-05-24 09:20:23','',0,'http://ruler.epicwip.co.uk/?p=875',7,'nav_menu_item','',0),(876,1,'2016-11-04 16:29:36','2016-11-04 16:29:36',' ','','','publish','closed','closed','','876','','','2017-05-24 11:43:03','2017-05-24 10:43:03','',0,'http://ruler.epicwip.co.uk/?p=876',10,'nav_menu_item','',0),(877,1,'2016-11-04 16:33:00','2016-11-04 16:33:00','','Form Tracking','','publish','closed','closed','','form-tracking','','','2016-11-04 16:41:22','2016-11-04 16:41:22','',0,'http://ruler.epicwip.co.uk/?page_id=877',0,'page','',0),(879,1,'2016-11-04 16:35:07','2016-11-04 16:35:07',' ','','','publish','closed','closed','','879','','','2017-05-24 10:20:22','2017-05-24 09:20:22','',0,'http://ruler.epicwip.co.uk/?p=879',5,'nav_menu_item','',0),(882,1,'2016-11-04 16:36:03','2016-11-04 16:36:03','','Google Analytics Integration','','publish','closed','closed','','google-analytics','','','2016-11-04 16:38:56','2016-11-04 16:38:56','',0,'http://ruler.epicwip.co.uk/?page_id=882',0,'page','',0),(884,1,'2016-11-04 16:37:40','2016-11-04 16:37:40',' ','','','publish','closed','closed','','884','','','2017-05-24 10:20:23','2017-05-24 09:20:23','',0,'http://ruler.epicwip.co.uk/?p=884',6,'nav_menu_item','',0),(886,1,'2016-11-04 16:44:54','2016-11-04 16:44:54','','Google Analytics Integration','','publish','closed','closed','','google-analytics-integration','','','2016-11-04 16:50:48','2016-11-04 16:50:48','',0,'http://ruler.epicwip.co.uk/?page_id=886',0,'page','',0),(888,1,'2016-11-04 16:46:12','2016-11-04 16:46:12','','ga-integration1','','inherit','closed','closed','','ga-integration1','','','2016-11-04 16:46:12','2016-11-04 16:46:12','',886,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/11/ga-integration1.png',0,'attachment','image/png',0),(889,1,'2016-11-04 16:47:07','2016-11-04 16:47:07','','ga-integration2','','inherit','closed','closed','','ga-integration2','','','2016-11-04 16:47:07','2016-11-04 16:47:07','',886,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/11/ga-integration2.png',0,'attachment','image/png',0),(890,1,'2016-11-04 16:48:23','2016-11-04 16:48:23','','ga-integration3','','inherit','closed','closed','','ga-integration3','','','2016-11-04 16:48:23','2016-11-04 16:48:23','',886,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/11/ga-integration3.png',0,'attachment','image/png',0),(891,1,'2016-11-04 16:49:25','2016-11-04 16:49:25','','Google Analytics Integration Guide','','publish','closed','closed','','google-analytics-integration-guide','','','2017-05-24 11:43:04','2017-05-24 10:43:04','',0,'http://ruler.epicwip.co.uk/?p=891',11,'nav_menu_item','',0),(892,1,'2016-11-05 06:55:55','2016-11-05 06:55:55','[signup]','Sign up for Ruler Analytics','','publish','closed','closed','','signup','','','2016-11-05 06:55:55','2016-11-05 06:55:55','',0,'http://ruler.epicwip.co.uk/?page_id=892',0,'page','',0),(895,3,'2016-04-14 15:24:30','2016-04-14 14:24:30','<h2><em>Give Sales Staff Insight into Lead Source, Lead Location, Product Information and Company Identification</em></h2>\r\n&nbsp;\r\n\r\n<strong>If your business does not spend enough time on lead generation, you won’t be able to identify potential customers interested in your products or services.</strong> Then again, if you do not recognise the importance of prospecting either, you probably won’t be able to encourage movement down the sales funnel.\r\n\r\nBut <strong>with data analytics, you can markedly improve both lead generation and prospecting</strong>, which in turn can help your sales team become more productive.\r\n\r\nIn this article, we are going to tell you what elements and aspects of data analytics your sales team need to know about in order to become more productive, and how they can <strong>secure a higher number of customer conversions</strong> as a result.\r\n\r\n&nbsp;\r\n<h4>Understanding the Potential of Each Marketing Channel</h4>\r\nAlthough information about how customers find your company might be better suited to marketing teams, it is still hugely beneficial for sales departments.\r\n\r\nBy understanding how leads are generated through your most and least popular marketing channels, such as Google, PPC, and social media, sales teams can calculate which source(s) are converting leads into opportunities (Leads Converted to Opportunity/Total Number of Leads = Conversion Percentage).\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2377\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/5-ways-your-sales-team-can-become-more-productive-with-analytics-www.ruleranalytics.com_-1.gif\" alt=\"5 ways your sales team can become more productive with analytics - www.ruleranalytics.com\" width=\"802\" height=\"306\" />\r\n\r\nThey can then prioritise their time more resourcefully and only concentrate on the sources that will produce the most valuable outcomes. With Ruler Analytics, it is possible to easily identify your most effective marketing source by using the source report feature.\r\n\r\n&nbsp;\r\n<h4>Discovering the Location of Potential Leads</h4>\r\nJust like lead source, it is also incredibly useful to know which regions or areas are generating most traffic. While marketing teams can use this information for local SEO purposes or social media targeting, your sales department can capitalise on the location of potential leads to target the right regions or areas while prospecting in the future.\r\n\r\nAgain, it is simple and straightforward to discover lead location with Ruler Analytics. On the visitor report, you can click through to more in-depth geographical information, which includes the exact location of each and every visitor.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2378\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/5-ways-your-sales-team-can-become-more-productive-with-analytics-www.ruleranalytics.com_-2.gif\" alt=\"5 ways your sales team can become more productive with analytics - www.ruleranalytics.com\" width=\"806\" height=\"300\" />\r\n\r\n&nbsp;\r\n<h4>Insight into Product Information</h4>\r\nIt makes sense to give your sales team information about which products or services are attracting leads so that they can tailor their message for each interaction.\r\n\r\nFor example, if a lead visits Ruler Analytics’ site, looks at pages relating to call tracking, and then asks us to contact them for a demo, our sales rep can start the conversation with enticing information about the content they viewed.\r\n\r\nBut in order to receive this kind of data, you need to track visitors and leads individually, which Google Analytics does not do.\r\n\r\nHowever, the same can’t be said for Ruler Analytics, as our visitor report enables you to identify what pages your leads were browsing before converting a particular goal, such as making a phone call, filling in a form, or requesting more information.\r\n\r\n&nbsp;\r\n<h4>Having Access to Company Identification</h4>\r\nEven though company identification can give staff vital clues about who is browsing your site, this information might present itself on Ruler Analytics anyway. Our software manages to extract the full financial history of companies as well as the contact details of employees that clicked through your site.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2379\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/5-ways-your-sales-team-can-become-more-productive-with-analytics-www.ruleranalytics.com_-3.gif\" alt=\"5 ways your sales team can become more productive with analytics - www.ruleranalytics.com\" width=\"799\" height=\"292\" />\r\n\r\n&nbsp;\r\n<h4>Knowing Which Keywords are Generating the Most Visits</h4>\r\nIn 2011, Google turned the marketing world upside down with it\'s \"not provided\" feature. This update left many marketers in the dark, as they were unable to understand which organic keywords were generating revenue and traffic to their website.\r\n\r\nHowever, with \"Ruler Analytics Re-provided\" both marketers and sales teams can overcome this obstacle\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2380\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/5-ways-your-sales-team-can-become-more-productive-with-analytics-www.ruleranalytics.com_-4.gif\" alt=\"5 ways your sales team can become more productive with analytics - www.ruleranalytics.com\" width=\"801\" height=\"229\" />\r\n\r\n&nbsp;\r\n\r\nAgain, by understanding what your potential leads are searching for, your sales team can tailor their approach, which in turn will help win over your prospects.\r\n\r\nTo put the productivity potential of our data analytics to the test,<strong> Sign your Sales Staff up for a FREE 30-day Trial.</strong> You can also follow Ruler Analytics on <a href=\"https://www.facebook.com/ruleranalytics/\">Facebook,</a> <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a>, and <a href=\"https://www.linkedin.com/company/ruler-analytics/https://www.linkedin.com/company/ruler-analytics/\">LinkedIn</a> for more updates and our latest product developments.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','5 Ways Your Sales Team Can Become More Productive With Analytics','','publish','closed','open','','5-ways-can-help-sales-team-become-productive-using-data-analytics','','','2017-01-10 11:59:57','2017-01-10 11:59:57','',0,'https://www.ruleranalytics.com/?p=654',0,'post','',0),(896,3,'2016-04-19 17:13:42','2016-04-19 16:13:42','<h2><em>Receive Notifications about New Calls, Companies, and Conversions Direct to your Mobile or Email Inbox</em></h2>\r\n&nbsp;\r\n\r\nWith Ruler Analytics, you can collect and collate countless pieces of data about things like leads generation and visitor journeys. But what if you want to use this information on other applications or share your findings with clients and colleagues? Well, thanks to Zapier, this is easier than ever before.\r\n\r\nZapier is a tool that enables you to connect Ruler Analytics with other web apps online, making it easier to “automate tedious tasks.” Zapier works by using things called ‘Triggers’ and ‘Actions’ to increase efficiency and establish better lines of communication. But don’t worry if you have never heard of these terms before, as we will explain everything you need to know below.\r\n\r\n&nbsp;\r\n<h4>What is a Trigger?</h4>\r\nA trigger is something that happens in an app, such as a <a href=\"/call-tracking-and-analytics-integrations/\">conversion on your website</a> that has been identified by Ruler.\r\n\r\n&nbsp;\r\n<h4>What is an Action?</h4>\r\nAn action is the step that takes place immediately after a trigger has happened. Depending on the trigger type, you can have this information sent to an email address, mobile phone number, or even another platform such as Salesforce or Trello.\r\n\r\n<strong><em>Example of Triggers and Actions Working;</em></strong>\r\n\r\nA conversion happens on your website (trigger), which you then receive an SMS about (action). More examples and further information about Triggers and Actions can be found <a href=\"https://zapier.com/help/creating-zap/\">here</a>.\r\n\r\n&nbsp;\r\n<h4>What apps does Zapier Support?</h4>\r\nZapier supports more than 500 different apps, but some of the most well known include:\r\n<ul>\r\n 	<li>MailChimp</li>\r\n 	<li>Salesforce</li>\r\n 	<li>Slack</li>\r\n 	<li>Trello</li>\r\n 	<li>Pipedrive</li>\r\n 	<li>Dropbox</li>\r\n 	<li>Evernote</li>\r\n 	<li>Facebook Pages</li>\r\n 	<li>Twitter</li>\r\n 	<li>Most Google products and services</li>\r\n</ul>\r\n<h4></h4>\r\n<h4>How do you set-up a ‘Zap’ with Ruler Analytics?</h4>\r\nSetting up a Trigger and Action with Zapier is known as a ‘Zap.’ For the purpose of this how-to guide, we will keep things simple by setting up an SMS alert (text message) for every time Ruler Analytics identifies a website conversion.\r\n\r\n&nbsp;\r\n\r\nFirst, you will need to click on the option ‘Create new Zap,’ after which you will need to search for Ruler Analytics in your app list.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2590\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/2.png\" alt=\"How to transfer your Ruler Analytics data to SMS, Pipedrive and 100+ Web Apps using Zapier - www.ruleranalytics.com\" width=\"701\" height=\"346\" />\r\n\r\n&nbsp;\r\n\r\nNext, you will need to set-up your trigger. After finding Ruler Analytics in your app list, you will be asked to select the trigger you would like to use. For this example, we are going to use the trigger ‘new conversion.’\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2593\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/3..png\" alt=\"How to transfer your Ruler Analytics data to SMS, Pipedrive and 100+ Web Apps using Zapier - www.ruleranalytics.com\" width=\"700\" height=\"319\" />\r\n\r\n&nbsp;\r\n\r\nIf you haven’t already, you will be asked to login to your Ruler Analytics account, as this enables Zapier to gather the data it needs to set-up your trigger. After completing this step, you will then need to select your website\r\n\r\n&nbsp;\r\n\r\nNow we can move onto your action. Remember we are going to use an ‘SMS’ alert for our example;\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2594\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/5.png\" alt=\"How to transfer your Ruler Analytics data to SMS, Pipedrive and 100+ Web Apps using Zapier - www.ruleranalytics.com\" width=\"701\" height=\"285\" />\r\n\r\n&nbsp;\r\n\r\nSelect whether you wish to trigger a phone call or SMS.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2595\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/6.png\" alt=\"How to transfer your Ruler Analytics data to SMS, Pipedrive and 100+ Web Apps using Zapier - www.ruleranalytics.com\" width=\"701\" height=\"332\" />\r\n\r\n&nbsp;\r\n\r\nEnter the phone number you want the information to be sent to. You will soon receive a PIN to authorise your mobile phone number.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2596\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/7.png\" alt=\"How to transfer your Ruler Analytics data to SMS, Pipedrive and 100+ Web Apps using Zapier - www.ruleranalytics.com\" width=\"701\" height=\"384\" />\r\n\r\n&nbsp;\r\n\r\nNext, you will be given the option to personalise the message that Zapier sends to your phone when there is a trigger in Ruler Analytics. Once you are happy with your message, click on create and continue.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2598\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/10-1.png\" alt=\"How to transfer your Ruler Analytics data to SMS, Pipedrive and 100+ Web Apps using Zapier - www.ruleranalytics.com\" width=\"701\" height=\"326\" />\r\n\r\n&nbsp;\r\n\r\nCongratulations, you have successfully set up your first Zap. You can use Ruler Analytics to set-up triggers for:\r\n<ul>\r\n 	<li>New calls</li>\r\n 	<li>New companies</li>\r\n 	<li>New conversions</li>\r\n</ul>\r\nBut now that you know how to create SMS alerts for new conversions, why not challenge yourself and explore the other capabilities of Zapier by setting up an integration using Pipedrive as well?\r\n\r\n&nbsp;\r\n<h4>How to set up Ruler Analytics with Pipedrive integration</h4>\r\nFor this example, we are going to use the trigger ‘new company.’ <strong>Seeing as you already know how to set-up a trigger, we are going to skip this step and go straight to the action</strong>. Don’t forget you can always reference our first example if you get stuck.\r\n\r\nSearch for Pipedrive in the action apps dropdown menu. Once you have found it, you will be required to login to your <a href=\"https://www.pipedrive.com/\">Pipedrive</a> account if you haven’t already done so. You can then select your desired option. Because we have chosen the ‘new company’ trigger, let’s create a new deal in Pipedrive (deals are opportunities that can be moved through the pipeline).\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2600\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/11.png\" alt=\"How to transfer your Ruler Analytics data to SMS, Pipedrive and 100+ Web Apps using Zapier - www.ruleranalytics.com\" width=\"699\" height=\"300\" />\r\n<h4></h4>\r\nYou will then be asked to set-up your Pipedrive deal. Even though the new company trigger allows you to add a company name, business address, and marketing source to your Pipedrive deal, we are going to use a test name for this example.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2601\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/12.png\" alt=\"How to transfer your Ruler Analytics data to SMS, Pipedrive and 100+ Web Apps using Zapier - www.ruleranalytics.com\" width=\"701\" height=\"290\" />\r\n\r\n&nbsp;\r\n\r\nAfter confirming the details, your newly created deal should theoretically appear in your Pipedrive account. Once again, well done!\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2602\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/04/13.png\" alt=\"How to transfer your Ruler Analytics data to SMS, Pipedrive and 100+ Web Apps using Zapier - www.ruleranalytics.com\" width=\"700\" height=\"345\" />\r\n\r\n&nbsp;\r\n<h4>Conclusion</h4>\r\nAlong with the ability to automate repetitive tasks, Zapier also has the potential to increase efficiency and boost productivity, as members of staff won’t need to waste time manually moving data from one source to another.\r\n\r\nWhat’s more, with Ruler Analytics integration, triggers provide greater insight into the performance of your site, while actions ensure you never miss out on crucial calls, conversions, or company information. We feel as though Ruler Analytics and Zapier can work hand in hand to quickly identify leads and close in on prospects with greater accuracy.\r\n\r\nZapier is not included in the cost of Ruler Analytics, so you will need to pay them a fee before integrating with any web app. However, Zapier does have a <a href=\"https://zapier.com/sign-up/\">14-day free trial </a>for you to see whether it can improve and enhance your lead generation and sales prospecting.\r\n\r\nIf you are not signed up to Ruler Analytics either, you can also take advantage of our 30-day free trial - which doesn’t ask you to hand over any credit card details.\r\n\r\n&nbsp;','How to Transfer your Ruler Analytics Data to SMS, Pipedrive and 100+ Web Apps using Zapier','','publish','closed','open','','transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier','','','2017-01-10 12:46:01','2017-01-10 12:46:01','',0,'https://www.ruleranalytics.com/?p=692',0,'post','',0),(897,3,'2016-04-25 14:44:33','2016-04-25 13:44:33','<h2>Ignore the Advice of Articles that Suggest Certain KPIs, as every Organisation’s most Important Metrics will be Different</h2>\r\n&nbsp;\r\n\r\nIn the absence of Key Performance Indicators (KPIs), how do you know if your business is on the right track for success? Some organisations will simply look at bottom-line sales for proof of profitability, but conversions alone won’t provide insight into which areas are working well or require improvement.\r\n\r\nThis is where KPIs come into play. Essentially, they are the most important quantifiable metrics that show you whether the business is achieving its financial goals and long-term objectives according to current performance.\r\n\r\nIt sounds rather obvious, but the words ‘key’ and ‘performance’ are critical here, as not all the metrics you measure will be important. In fact, if you look online for recommendations of KPIs, you will probably be given a lot of false information, as the majority are useless to your cause.\r\n\r\nFor this reason, you need to take a step back and ask yourself “What KPIs will actually boost business growth?”\r\n\r\n&nbsp;\r\n<h4>How to Choose the Right KPIs for your Business</h4>\r\nSeeing as every business is unique, you can’t rely on a guide to tell you what you should or shouldn’t be measuring. However, there are things you can take into consideration when attempting to choose the right KPIs for your business.\r\n\r\n&nbsp;\r\n<h4>Less is more</h4>\r\nWith Ruler Analytics or any other analytics software, you can measure an abundance of different, yet equally detailed metrics such as hits, clicks, and conversions. But in spite of this profusion of choice, think about how many you definitely need.\r\n\r\nLess is more when it comes to KPIs. If you try to track too many KPIs all at once, you can end up counteracting your performance efforts. Therefore, you should avoid tracking more than 10 KPIs at a time.\r\n\r\n&nbsp;\r\n<h4>Take into Account the Size of your Company</h4>\r\nRegardless of whether you are an established business with countless clients or a new start-up trying to attract consumer interest, it is essential that you make allowances for the size of your business when deciding what metrics to track.\r\n\r\nIf your product or service isn’t market fit, then it would be fairly useless measuring cost per acquisition, as there wouldn\'t be much to quantify. On the other hand, it would make sense to monitor your awareness, such as how visitors are finding your business.\r\n\r\n<strong>Here are two examples based on SAAS (Software as a service), both of which are at different stages in terms of size.</strong>\r\n\r\n<strong><u>Early stage start-ups:</u></strong>\r\n<ul>\r\n 	<li>Amount of unique visitors</li>\r\n 	<li>Stickiness</li>\r\n 	<li>Customer feedback</li>\r\n</ul>\r\n<strong><u>Established businesses looking to scale and expand:</u></strong>\r\n<ul>\r\n 	<li>Churn</li>\r\n 	<li>Lifetime value</li>\r\n 	<li>Cost per acquisition</li>\r\n 	<li>Monthly revenue</li>\r\n</ul>\r\n&nbsp;\r\n<h4>Every Business is Different</h4>\r\nWhereas a product fit Saas company will want to measure the amount of sign-ups or retention of users, a professional law firm is bound to be more interested in monthly recurring revenue and referrals.\r\n\r\nDon’t forget that your KPIs need to be relevant to your business and its own unique goals. Think carefully about what metrics are most important for sustainable success and choose your KPIs accordingly.\r\n\r\nRemember, Ruler Analytics can help you track anything from conversions and phone calls to individual customers. To find out how your business can track KPIs with the help of Ruler Analytics, take advantage of our free 30-day trial.\r\n\r\n&nbsp;\r\n<h4>What have we learnt?</h4>\r\nKPIs are essential in order to understand whether you are on track to meet your objectives. However, this doesn’t mean to say the metrics you decide to monitor should be the same as other businesses.\r\n\r\nPick KPIs that are relevant to you and the size of your business. Also, less is more when it comes to choosing KPIs, as certain metrics will be inconsequential to prolonged prosperity.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<strong> </strong>\r\n<h4></h4>','How to Pick the Right KPIs for your Business?','','publish','closed','open','','secret-picking-right-kpis-business','','','2017-01-10 11:43:17','2017-01-10 11:43:17','',0,'https://www.ruleranalytics.com/?p=777',0,'post','',0),(951,2,'2016-05-17 14:28:38','2016-05-17 13:28:38','<h2>The damage from Google’s “Not Provided”</h2>\r\nThe damage from Google’s “Not provided” has been substantial, and it has touched hundreds of thousands of businesses since its introduction in 2011. The data that businesses relied on to help understand what organic keyword(s) generated the revenue is simply no longer available in the same capacity.\r\n\r\nIt has left marketers in very awkward position when trying to justify their marketing spend, when they can’t provide a CPA (Cost Per Acquisition) at keyword level.\r\n<h2>Move Forward with Re-Provided by Rulers Analytics</h2>\r\nAt Ruler Analytics we are pleased to announce the launch of our new feature, Ruler Re-Provided. <span class=\"s1\">This feature allows you to expose a keyword used during an organic search,</span> putting the power back into your hands..\r\n\r\nRuler re-provided data solves the massive SEO headache caused by Google\'s \'Not Provided\', as well as the ability to combine this with the attribution for online enquiries and phone calls at keyword level, not only giving you the ability to see the bigger picture across all your marketing channels but, allowing you to base your decision on data rather than guess work.\r\n<h2>How Ruler Re-Provided Works</h2>\r\nThe feature works by looking at which keywords rank for the particular landing page from Google Organic traffic, as well as the amount of search volume and estimated click trough rate. Matching them to the visitor journey, conversion or phone call.\r\n\r\nOur visitor detail page shows a full list of keyword variations that rank for a given landing page and estimates the most likely keyword to have generated the visit &amp; conversion/lead. As well as the detail of the lead itself.\r\n\r\nIf you would like to learn more or test this feature please <a href=\"https://www.ruleranalytics.com/book-a-demo/\">contact us</a> for a free trail and start taking back control of your marketing spend.','Get Your “Not Provided” Keyword Data Back - With Re-Provided By Ruler Analytics','','publish','closed','open','','get-not-provided-keyword-data-back-re-provided-ruler-analytics','','','2017-01-09 14:38:01','2017-01-09 14:38:01','',0,'https://www.ruleranalytics.com/?p=951',0,'post','',0),(964,3,'2016-04-27 13:58:52','2016-04-27 12:58:52','<h2>Both PPC and SEO Campaigns Look set to Suffer from Google’s SERP Change, which means you might need to Explore Alternative Marketing Options</h2>\r\n&nbsp;\r\n\r\nGoogle recently revealed that it would no longer show ads on the right hand side of its search engine results pages (SERPs). At the same time, a number of other changes were also confirmed, which included:\r\n<ul>\r\n 	<li>Four text ads instead of three in the mainline area above organic listings for highly commercial queries</li>\r\n 	<li>Three text ads at the bottom of the SERPs</li>\r\n 	<li>The total number of text ads appearing on a SERP shrinking from as many as 11 to a maximum of seven</li>\r\n 	<li>Product listing ad blocks and Knowledge Panels still showing in the right rail for relevant queries</li>\r\n</ul>\r\nIn a statement, Google explained: <em>“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”</em>\r\n\r\nMatt Lawson, Director of Performance Ads Marketing for Google, added: <em>“We are making this update to improve the user experience on Google Search and to make that experience consistent across desktop, tablet and mobile. By showing fewer ads, our search experience matches how people actually engage with Google.”</em>\r\n\r\nBut what do these changes mean for the future of your PPC campaign and organic search efforts?\r\n\r\n&nbsp;\r\n<h4>Shopping ads will Remain</h4>\r\nIf you are an ecommerce marketer, then you can breathe a sigh of relief, for the time being at least. Google will continue to show shopping adverts on the right hand side of the SERPs.\r\n\r\nWhat’s more, Google’s new layout could even work in your favour. Owing to the fact there will be fewer ads to compete with, you should benefit from lower CPC rates. However, a lot will depend on your niche.\r\n\r\n&nbsp;\r\n<h4>Rise in Advertising Costs</h4>\r\nEven though Lawson says Google experiments and early returns have noticed no appreciable changes to costs-per-click in aggregate, he does advise keeping an eye on your bids, budgets, and average position.\r\n\r\nThis is because positions 5 to 8 simply won’t cut it anymore, you may as well bid for page two.  A couple of years ago, a study by <a href=\"https://www.chitika.com/\">Chitika</a> revealed that page 1 results garnered 92 per cent of all traffic from the average search, with <a href=\"https://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study\">traffic dropping off by 95 per cent for page 2</a>.\r\n\r\nSo, in spite of Lawson’s claims, there is a very strong chance you will need to up your bids if you want to keep generating traffic. Users won’t scroll down to the bottom of the page to see your ad when competitors are easily clickable at the top.\r\n\r\n&nbsp;\r\n<h4>SEO’s Loss is PPC’s Gain</h4>\r\nWith Google now showing 4 ads at the top instead of the previous 3, organic listings have been pushed down a lot further. This isn’t necessarily a problem for PPC customers, unless you are running an SEO campaign alongside your advertising activity.\r\n\r\nAlong with having to scroll down to only see reaching organic results, online users are also <a href=\"https://searchenginewatch.com/sew/study/2215868/53-of-organic-search-clicks-go-to-first-link-study\">more likely to click the first link</a> according to a study produced by Search Engine Watch. Therefore, converting through organic listings just became much more difficult.\r\n\r\nThe fact that Google has removed the slide shade between ads and organic results doesn’t help matters either, as some users might not be able to tell the difference between the two. Although a yellow ‘Ad’ box appears, this is still good news for PPC and bad for SEO.\r\n\r\n&nbsp;\r\n<h4>How will Google’s Changes Affect you as a Business?</h4>\r\nIt all comes down to your niche. If you are an ecommerce business, you should benefit from Google’s changes. However, if you are a business that operates a service, such as legal advice, you might need to reconsider your PPC and SEO options.\r\n\r\nOne thing is for sure - you are now less likely to achieve conversions through organic listings alone. For this reason, it might be worth shifting your attention away from SEO and investing more time, effort, and resources into the new format for PPC ads.\r\n\r\n&nbsp;\r\n<h4>What other Options are Available?</h4>\r\nIf you are not a fan of Google’s changes and believe it is simply trying to get more businesses to pay for advertising, you could try Bing instead. Microsoft is constantly finding new ways to raise the awareness and improve the functionality of its search engine.\r\n\r\nFor example, Bing appears in the Windows 10 Start Menu and can be used to find web content on the Xbox One. Unlike Google, it still displays ads on the right hand side of results pages. Thus, it is well worth a look for your PPC campaign if you will struggle to meet the demands and costs of Google’s changes.\r\n\r\nAnother option is social media advertising. More and more people are using Facebook, Twitter, Instagram and other platforms to discover the latest offers from their favourite brands and to receive recommendations from friends. One of the biggest advantages of paying for promotion on social media is the targeting options, which can be based for things like demographics, location, and interests.\r\n\r\nRather than trying to grab the attention of users through endless social media activity, which might not even have the desired effect, it is often far more beneficial to pay for advertising that will definitely be displayed in front of the eyes of your target market.\r\n\r\n&nbsp;\r\n<h4>Conclusion</h4>\r\nWith Google’s SERP changes, every business with a PPC or SEO footprint will need to re-think their outlook and activity. The removal of right hand ads will increase competition and as a result cause advertising costs to rise, which might force some businesses to abandon PPC altogether.\r\n\r\nHowever, before you turn your attention towards SEO, remember that the addition of a fourth ad above organic listings will make it even harder to achieve clicks this way. Therefore, it could be time to explore other marketing methods instead.\r\n\r\nEven though Bing might not be able to topple Google for quite some time, it is a viable option for organisations wanting to keep PPC advertising costs down. Alternatively, consider the power of social media, as the influence that Facebook, Twitter, and Instagram users can have on your conversions is immense.\r\n\r\n&nbsp;\r\n<h3></h3>\r\n<h3></h3>','PPC: Will the Removal of Google’s Right Hand Ads Affect your Conversions?','','publish','closed','open','','ppc-will-removal-googles-right-hand-ads-affect-conversions','','','2017-01-10 11:18:52','2017-01-10 11:18:52','',0,'https://www.ruleranalytics.com/?p=807',0,'post','',0),(965,3,'2016-05-11 12:04:20','2016-05-11 11:04:20','<h2><em>Despite I</em><em>ntroducing Six ‘new’ Products, this Enterprise-Level Version of Google Analytics still has its Shortcomings</em></h2>\r\n&nbsp;\r\n\r\nGoogle recently unveiled Analytics 360; a suite of six new products designed for enterprise-level companies wanting to bring simplicity to “the often laborious work of unifying and syndicating marketing and advertising data across channels,” <a href=\"http://searchengineland.com/google-analytics-360-suite-launch-audience-dmp-244713\">according to Search Engine Land</a>.\r\n\r\nBut before you get excited about <a href=\"https://www.google.co.uk/analytics/360-suite/#?modal_active=none\">Google’s latest analytics offering</a>, it is important to note that the 360 suite’s key features aren’t particularly revolutionary, as several platforms already provide the same functionality. What’s more, Google Analytics 360 is somewhat of a rebrand of the search engine giant’s existing products and services.\r\n\r\n&nbsp;\r\n<p style=\"text-align: center;\"><img class=\"aligncenter wp-image-2584\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/05/Ruler-Analytics-all-you-need-to-know-about-Google-360-suite-www.ruleranalytics.com_.png\" alt=\"Ruler Analytics: all you need to know about Google 360 suite - www.ruleranalytics.com\" width=\"750\" height=\"626\" />Source: <a href=\"https://analytics.googleblog.com/2016/03/introducing-google-analytics-360-suite.html\">Google Analytics Blog</a></p>\r\n\r\n<h4></h4>\r\n<h4>What’s New?</h4>\r\nGoogle claims it has developed six new products with Analytics 360. However, two of the suite’s offerings are rebrands of current capabilities.\r\n<ul>\r\n 	<li><strong>Rebranded products: </strong>Analytics 360, Attribution 360</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>New products: </strong>Tag Manager 360, Data Studio 360, Optimise 360, Audience Centre 360</li>\r\n</ul>\r\nThese products are currently only available to premium customers as they undergo beta testing. This is when software is pre-released to a majority group of users to try and test in real conditions.\r\n\r\nIn many respects, software that undergoes beta testing won’t change much to the public version. However, it gives developers and in this case Google an idea of how their software looks, feels, and functions while also providing insight into any issues or errors.\r\n\r\n&nbsp;\r\n<h4>Rebranded Products</h4>\r\n<ul>\r\n 	<li><strong>Google Analytics 360: </strong>Or in other words, Google Analytics Premium, which is an enterprise level tool for large companies. Google Analytics 360 has the same functionality as Google Analytics Premium, but with a few added features that will be explained further on in this article.</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>Google Attribution 360 - </strong>This is simply an updated version of Adometry, which Google acquired back in 2014. Google Attribution 360 is more advanced than other attribution tools as it pulls in outside information such as views, click throughs, and TV analysis.</li>\r\n</ul>\r\nAlong with other parts of the 360 suite, both Analytics and Attribution will remain separate products so they can be added as and when required.\r\n\r\n&nbsp;\r\n<h4>New Products</h4>\r\nAfter years in the making, these products have finally been completed and released by Google. They will go head-to-head with existing products on the market provided by Adobe, Oracle, and Salesforce to name a few.\r\n<ul>\r\n 	<li><strong>Tag Manager 360:</strong> Although similar to the existing Tag Manager used by ‘freemium’ customers, this updated version offers more guarantees including a reliable uptime, service level agreements, and a different interface. In case you don’t know what Tag Manager does, it makes it easier to tag your website to collect information about users and their interactions.</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>Optimis\r\ne 360 (beta):</strong> This A/B split testing, stand-alone tool allows you to test and personalise multiple variations of a landing page. All the while, you can track the performance of each and every one in the hope of identifying a winning variation. Optimise 360 ties in with the Audience Centre 360 as well as DoubleClick and AdWords.</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>Audience Centre 360 (beta):</strong> This Data Management Platform (DMP) works with DoubleClick to bring all your data together, which can include analytics, search, display, email, social, and CRM. You will get automatic access to the proprietary data of Google and more than 50 other third-party providers too. As a result, you can better understand who your most valuable customers are across various channels like PPC and SEO.</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>Data Studio (beta):</strong> This brand new product is a data and visualisation tool, which enables you to take everything that happens in your suite and turn it into a dashboard complete with easy to understand metrics.</li>\r\n</ul>\r\n&nbsp;\r\n<h4>Who can and will use Google Analytics 360?</h4>\r\nSeeing as Google Analytics 360 is an enterprise class tool from enterprise users, it is not suitable for small to medium sized businesses. While the standard version of Google Analytics is available for free, it hasn’t witnessed any of these changes.\r\n\r\nAt this moment in time, you must be a premium user or invited by Google to use Analytics 360. Therefore, you might want to explore alternative analytics platforms.\r\n\r\n&nbsp;\r\n<h4>How Does Ruler Analytics Compare to Google 360?</h4>\r\nAccording to a study commissioned by Forrester research, Google wanted to understand what today’s marketers were struggling with the most. The results found that a marketer’s success is heavily dependent on their ability to <a href=\"https://www.google.com/analytics/360-suite/resources/featured/whitepaper-discover-how-marketing-analytics-increases-business-performance.html\">integrate analytics into other advertising and marketing software</a>.\r\n\r\nThis is something that Google Analytics 360 has now introduced. However, our solution here at Ruler Analytics has been able to do this for a while now with the help of Zapier.\r\n\r\nIn fact, Ruler Analytics can be integrated with more than 500 different services through Zapier, enabling you to automate various tasks and receive immediate notifications about conversions. We recently wrote a blog post on how Ruler Analytics works with Zapier, so <a href=\"https://www.ruleranalytics.com/blog/ruler-information/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/\">check it out to learn more</a>.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\nRuler Analytics is also a people-based platform, which means unlike Data Studio 360, we monitor visitors on an individual level rather than simply providing a general overview. This completely separates us from Google Analytics 360 while giving Ruler Analytics users the upper hand.\r\n\r\nBy monitoring individual journeys, we are able to tell you how specific users found your site, what pages they looked at, the behaviour that led up to a conversion, and whether or not the visitor returned. So, in spite of the brand new features of Google Analytics 360, it still takes a more session-based approach, which doesn’t explore the nitty gritty of website visitor data.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2585\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/05/all-you-need-to-know-about-google-www.ruleranalytics.com_.png\" alt=\"Ruler Analytics: all you need to know about Google 360 suite - www.ruleranalytics.com\" width=\"750\" height=\"430\" />\r\n\r\n&nbsp;\r\n\r\nTo see what you could be missing out on, why not try Ruler Analytics for FREE with our <a href=\"https://www.ruleranalytics.com/book-a-demo/\">30-day trial</a>. You can also follow us on <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a> and <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> for analytics news and information.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<h4></h4>\r\n<h4></h4>','Ruler Analytics: All you need to know about Google 360 Suite','','publish','closed','open','','ruler-analytics-need-know-google-360-suite','','\nhttps://www.ruleranalytics.com/blog/ruler-information/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/','2017-01-10 11:16:53','2017-01-10 11:16:53','',0,'https://www.ruleranalytics.com/?p=878',0,'post','',0),(999,3,'2016-05-23 12:30:09','2016-05-23 11:30:09','Since the advent of analytics, we have all become expert authorities on things such as bounce rate and time on page. However, don’t be fooled into thinking that every piece of data at your disposal requires careful contemplation, as some metrics are somewhat redundant.\r\n\r\nFor example, vanity metrics have the potential to pull the wool over your eyes, as it makes you think as though you have accomplished something magnificent, when in fact quite the opposite is true.\r\n\r\nWith this in mind, it is imperative you separate useful information from worthless data. To help out, here are some common vanity metrics and why you should ignore them.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/4-analytic-metrics-youre-probably-wrong/\">4 Analytic Metrics you\'re Probably Measuring Wrong</a></strong>\r\n\r\n&nbsp;\r\n<h4>Twitter Followers</h4>\r\nOkay, so there is nothing necessarily bad with having an abundance of Twitter followers. But there is little to no point in having so many people look at your social media activity if they aren’t interacting with what you’ve got to say.\r\n\r\nThousands of Twitter followers do not produce conversions or increase your revenue, so focus on metrics that are concerned with these areas instead.\r\n\r\n&nbsp;\r\n<h4>Email Open Rate</h4>\r\nAgain, this metric is comparable with the number of people consuming your communication on social media. Just because someone has opened your email doesn’t mean to say they are actually interested in the content.\r\n\r\nIn fact, they could be completely uninspired with what your email marketing campaign consists of.\r\n\r\n&nbsp;\r\n<h4>Comments</h4>\r\nThis one is up for discussion, as some people believe that comments are an important metric, as it shows you are igniting audience interest.\r\n\r\nHowever, others feel as though the thoughts and opinions of commenters are fairly futile because they aren’t generating leads or those all-important conversions.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/inbound-marketing/secret-picking-right-kpis-business/\">What is the Secret to Picking the Right KPI for your Business?</a></strong>\r\n\r\n&nbsp;\r\n<h4>Free Trial Users</h4>\r\nAlthough offering your clients or customers a free trial can encourage movement down the sales funnel, you shouldn’t get carried away with how many people are enjoying a complementary sample.\r\n\r\nYour priority should be how many people decide to buy or want to continue their subscription.\r\n\r\n&nbsp;\r\n<h4>How to Avoid Being Fooled by Vanity Metrics</h4>\r\nThese are just a handful of metrics to be aware of, as plenty more could exist depending on what you monitor and measure analytics for. Always consider the following:\r\n<ul>\r\n 	<li><strong>Distinguish whether your data is useful or not</strong>. Will the information help you make a better, more informed decision or does it only sound impressive?</li>\r\n 	<li><strong>Re-evaluate whether data is meeting your goals</strong>. Go back and think carefully about the metrics you are collecting. If they aren’t contributing towards your initial objectives, seek out more actionable information instead.</li>\r\n 	<li><strong>Find links between metrics and results</strong>. If you can’t correlate the number of visitors to a landing page with sales of a particular product, then it’s probably not worth monitoring.</li>\r\n</ul>\r\nYou may feel as though every piece of analytical data is crucial to the success of your business, otherwise it wouldn’t exist. However, the aims of every organisation are different, which means you must focus on the metrics that really matter to your individual requirements.\r\n\r\nHere at Ruler Analytics, we believe our solution features the kind of capabilities and functionality any business can benefit from. So, sign-up to a <a href=\"https://www.ruleranalytics.com/book-a-demo/\">free 30 day trial</a> and find out for yourself.','Top 4 Vanity Metrics you Should be Ignoring','','publish','closed','open','','4-vanity-metrics-you-should-be-ignoring','','https://www.ruleranalytics.com/blog/inbound-marketing/secret-picking-right-kpis-business/\nhttps://www.ruleranalytics.com/blog/analytics/4-analytic-metrics-youre-probably-wrong/','2017-01-10 11:04:43','2017-01-10 11:04:43','',0,'https://www.ruleranalytics.com/?p=999',0,'post','',0),(1110,3,'2016-05-30 16:53:17','2016-05-30 15:53:17','<h2><em>The Most Important thing to remember is finding an Analytics Product that meets your Organisation’s own Requirements</em></h2>\r\nIf you want to receive detailed insights into the behaviour and activity of visitors arriving at your website, the go-to option at the moment is Google Analytics and has been for quite some time now.\r\n\r\nHowever, the world of data analytics is quickly evolving, which means there are literally hundreds of other platforms currently available.\r\n\r\nAlthough this profusion of choice is very much a good thing, as you will be able to find an analytics product that suits your own wants and needs rather than those of your competitors, it can also be quite a confusing landscape to negotiate.\r\n\r\nSo, in order to find the right option, it is necessary to ask yourself a set of questions, which Ruler Analytics has taken the liberty of including here:\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/google-analytics-bounce-rate-wrong/\">How Google Analytics is Measuring Bounce Rate Wrong</a></strong>\r\n\r\n&nbsp;\r\n<h4>What Types of Data are you Analysing?</h4>\r\nFirst and foremost, you will need to think about the types of data you will be measuring. Some businesses might be solely concerned with counting website visitors, whereas others will want an extensive overview of how digital marketing efforts influence conversions.\r\n\r\n<i><em>Example: </em></i>Are you a company that receives a lot of phone enquiries from your website? If so, you will need a piece analytic software that not only measures your online metrics, but your offline metrics too.\r\n\r\n&nbsp;\r\n<h4>What are you Planning to do with Data?</h4>\r\nOnce you have identified the types of data you need to analyse, you must consider what you will do with this information. Is it to create reports about your sales team or to optimise marketing activity?\r\n\r\n<em>Example: </em>If you are using analytics software to capture phone calls and leads, you will then need to add this information to your CRM (e.g. <a href=\"https://www.pipedrive.com\">pipedrive</a>). Therefore, a solution that is sophisticated enough to integrate with other applications across the web is highly advantageous. You can then have data sent straight to your CRM automatically and focus on more important areas of the business.\r\n\r\n&nbsp;\r\n<h4>Can it Work with Big Data?</h4>\r\nNext up, give thought to the size of data you are collecting and ask yourself whether your choice of web analytics software can cope. You may also need to ponder the future and whether the business is likely to expand.\r\n\r\n<em>Example: </em>With questions like how many visitors on average are you expecting and how many phone calls are you receiving on a daily basis, you will be able to identify an analytics database that can handle information on your organisation’s specific scale.\r\n\r\n&nbsp;\r\n<h4>Does it come with Professional Services and Technical Support?</h4>\r\nLast but not least, you should look for a platform that offers professional services and technical support. This is on account of the often-complex nature of web analytics software.\r\n\r\n<em>Example: </em>Imagine encountering a problem with your web analytics software or struggling to use the in-built technical tools. You will not be able to make the most of your analytics database and could even end up with inaccurate results. Therefore, choose a provider that will be able to communicate with you on a regular basis, especially during the first year of implementation.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/sales/5-ways-can-help-sales-team-become-productive-using-data-analytics/\">5 Ways you can help your Sales Team Become more Productive using Analytics</a></strong>\r\n\r\n&nbsp;\r\n<h4>Could Ruler Analytics be a Match for you?</h4>\r\nWith Ruler Analytics, you benefit from a platform that can handle online and offline metrics, integrate with other applications, scale up or down according to your needs, and offer support every step of the way.\r\n\r\nAlong with all the online metrics you could ever want, Ruler Analytics can track offline metrics too, such as the phone numbers of callers, how long calls last, and how long it takes your staff to answer. This is made possible through call tracking, which gives each website visitor a unique number to call without having to change your business’s local number.\r\n\r\nAs for integration with other platforms, Ruler Analytics can work seamlessly alongside Zapier, an automation tool that supports over 500 applications. It can be used to refresh your CRM, keep email lists up-to-date, and send alerts about conversions via email or SMS message.\r\n\r\nThere is no need to worry about Big Data either, as Ruler Analytics uses a sliding price plan depending on the volume of your website. We can identify how many visitors you get automatically and simply select the right package for you, which range from <a href=\"https://www.ruleranalytics.com/call-tracking-pricing/\">Essential to Elite.</a>\r\n\r\n&nbsp;','4 Questions to ask yourself when Choosing your Data Analytics Software','','publish','closed','open','','choosing-your-data-analytics-software','','https://www.ruleranalytics.com/blog/sales/5-ways-can-help-sales-team-become-productive-using-data-analytics/\nhttps://www.ruleranalytics.com/blog/analytics/google-analytics-bounce-rate-wrong/','2017-01-10 11:01:29','2017-01-10 11:01:29','',0,'https://www.ruleranalytics.com/?p=1110',0,'post','',0),(1115,3,'2016-05-28 09:16:31','2016-05-28 08:16:31','Say you have just launched a new landing page, which has been designed and developed with best practices in mind. You would expect your Google Analytics data to report strong traffic numbers and impressive levels of engagement.\r\n\r\nHowever, there is every chance you will be greeted with an extraordinarily high bounce rate. Unfortunately, this is an all too common occurrence for several marketers, who will then go back and change their landing pages even if nothing is wrong.\r\n\r\nThe problem lies in the way Google Analytics measures your bounce rate. Along with throwing off your website data, this can also cause unnecessary effort and expense\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/conversions/ruler-analytics-conversion-rate-lying/\">Is your Conversion Rate Lying to you? </a></strong>\r\n\r\n&nbsp;\r\n<h4>The Importance of Bounce Rate</h4>\r\nEven though the secrets of Google’s algorithm are not fully known or understood by everyday online users, bounce rate is just one of many factors that can have an impact on your search engine results page ranking.\r\n\r\nIf Google sees that your site doesn’t interest or engage visitors, it will assume your content isn’t good or relevant enough to rank in a prominent position. Therefore, your site will be pushed down into results page obscurity. In Google’s opinion, high bounce rates mean low quality web pages.\r\n\r\n&nbsp;\r\n<h4>The Methodology Behind Bounce Rate</h4>\r\nGoogle calculates bounce rate as “the percentage of sessions/(visits) where only one interaction occurs.” A website hit is the initial action, but if there isn’t a second interaction within 30 minutes, it becomes a bounce.\r\n\r\nSo, if someone arrives at your site from a marketing campaign, Google will automatically record a page view, which is the initial action. Then, if that visitor does not interact with your site a second time within 30 minutes of their page view, it counts as a bounce.\r\n\r\nBut this doesn’t factor in the possibility that the visitor actually found your on-page content useful, interesting, valuable, or relevant. They could have scrolled down the page, consumed everything you had to offer for 29 minutes, and maybe even clicked a pricing tab or watched a video. Google would still consider this a bounce, when in reality it was an interaction.\r\n\r\n&nbsp;\r\n<h4>Receiving a More Accurate Bounce Rate Insight</h4>\r\nAs opposed to Google’s bounce rate methodology, Ruler Analytics uses visitor level analytics instead. This monitors and measures the journey of each user, giving you a more accurate bounce rate and a more insightful overview of website performance.\r\n\r\nOn top of that, Google Analytics will show bounce rate as an overall percentage, ignoring the behaviour of individuals that could be finding, consuming, and enjoying your content. But this isn’t the case with Ruler Analytics, as we record how many visits each user makes along with the pages they looked at and the duration of browsing.\r\n\r\nUsing our earlier example of a landing page, we can also match real customer data against the exact marketing source from which it was generated. Whereas Google Analytics’ bounce rate can throw your marketing efforts out of whack, Ruler Analytics will enable you to calculate a definite ROI for every channel or campaign.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/4-things-google-analytics-cant-tell-you/\">4 Things Google Analytics can\'t tell you</a></strong>\r\n\r\n&nbsp;\r\n<h4>Decreasing your Bounce Rate</h4>\r\nEven if you choose to use Ruler Analytics for more accurate bounce rates, you still need to do something about Google’s penchant for penalising content-rich pages, as this could adversely affect your search engine ranking.\r\n\r\nOne option is to encourage visitors to click on other links within your website. Unfortunately, this won’t work with landing pages. But seeing as Google counts two types of interactions in its bounce rate, you should forget about the pitfalls of ‘page views’ and concentrate on ‘events’ instead.\r\n\r\nEvents track how a visitor engages within your page, such as when they watch a video, download a document, or sign-up to a newsletter. Therefore, they are perfect for increasingly popular long-form landing pages.\r\n\r\n&nbsp;\r\n<h4>Adding Events to your Website</h4>\r\nYou can add events to any action on your website where a visitor might interact, such as menus, links, or buttons. On a landing page, events can be added for watching videos, viewing features, or a sign-up button.\r\n\r\nYou can also add events for scrolling down or even when a page is loaded. This might sound extreme, but the influence events can have on your bounce is dramatic.\r\n\r\nSo, by combining Ruler Analytics’ individual user analysis with events for important interactions, you can overcome the obstacles associated with Google’s incorrect measurement of bounce rates. Don’t forget you can still sign up for a free 30-day Ruler Analytics trial so what’s holding you back?\r\n\r\n&nbsp;','Exposed: Why your Google Analytics Bounce Rate is Wrong','','publish','closed','open','','google-analytics-bounce-rate-wrong','','\nhttps://www.ruleranalytics.com/blog/analytics/4-things-google-analytics-cant-tell-you/','2017-01-10 11:03:36','2017-01-10 11:03:36','',0,'https://www.ruleranalytics.com/?p=1115',0,'post','',0),(1120,3,'2016-06-02 10:07:20','2016-06-02 09:07:20','<h2><em>Many Marketers will Simply look at their Daily Cost and CTR to Determine Success when this doesn’t actually Paint an Accurate Picture</em></h2>\r\n&nbsp;\r\n\r\nFairly self-explanatory, but we will still describe what social ads are for the benefit of those unaware. Social ads are paid-for promotional posts on networks like Facebook, Twitter, Instagram, and LinkedIn.\r\n\r\nEven though social media can create free publicity for your business through organic updates alone, several networks are changing their algorithms so that fans and followers might not be able to see all of your activity.\r\n\r\nThis may seem frustrating, but a lot can be said for spending money on social ads anyway. After all, they allow you to target specific audiences who will have a genuine interest in your products or services, thus increasing the chances of a conversion.\r\n\r\nTo give an example, with Facebook you can decide who you want your ads to reach by filling in the following:\r\n<ul>\r\n 	<li>Location</li>\r\n 	<li>Age (x to y)</li>\r\n 	<li>Gender</li>\r\n 	<li>Language</li>\r\n</ul>\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/choosing-your-data-analytics-software/\">Questions to ask yourself when choosing the Right Analytics Platform</a></strong>\r\n\r\n&nbsp;\r\n<h4>So, What if a Social Media user Clicks on your AD?</h4>\r\nThe analytics dashboards of social media sites will tell you how many clicks you have received as well as your daily cost and CTR (Click Through Rate). This is all well and good, but you need to remember that clicking an ad is only the start of your visitor’s journey.\r\n\r\nFor this reason, several marketers get it wrong because they are blinded by how many clicks they have received instead of focusing on their initial goal. What’s more, marketers must also be aware of how customers are behaving onsite in order to make necessary changes rather than thinking what is best for them.\r\n\r\n&nbsp;\r\n<h4>What are the Options Available?</h4>\r\nThe vast majority of marketers are still continuing to use aggregated platforms such as Google Analytics to monitor traffic to their websites from social ads. But if you are familiar with Google Analytics, you will know that it doesn’t track visitors individually, which won’t exactly benefit your social media marketing efforts\r\n\r\nHowever, with Ruler Analytics you can find out exactly where a visitor has come from, as it identifies and categorises the source. In this case, it would be Social Paid (Facebook, Twitter, etc.).\r\n\r\nUnlike similar platforms and products, Ruler Analytics can track visitors individually, rather than simply providing an overall statistic. As a result, you are given a lot more in-depth and detailed information. This includes:\r\n<ul>\r\n 	<li>The pages an individual visits</li>\r\n 	<li>Conversion details like email and order number</li>\r\n 	<li>Phone call details like number, duration, and a recording</li>\r\n 	<li>Company details like links to employee and financial listings</li>\r\n</ul>\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/conversions/ruler-analytics-conversion-rate-lying/\">Is your Conversion Rate Lying to you?</a> </strong>\r\n\r\n&nbsp;\r\n<h4>How can using Ruler Analytics Benefit your Social AD Campaigns?</h4>\r\nBy tracking visitors individually, you will get to know your entire audience on a whole new level. For instance, you will be given the ability to locate where most of your visitors are clicking from, which you can then specify for your next social ad.\r\n\r\n<em><strong>Here’s a potential scenario for you:</strong></em>\r\n\r\nYou have a Facebook ad campaign running in the Northwest of England. The data from Ruler Analytics has revealed that your ads are producing more conversions in Liverpool than Manchester.\r\n\r\nYou could then use this information to optimise your campaign for more conversions i.e. increase your spend in Liverpool and decrease it in Manchester.\r\n\r\nThis is just one of the ways you can enhance your online endeavours using Ruler Analytics. In addition to social ads, it can also better inform your sales team, introduce metrics to offline marketing activity, and much, much more.\r\n\r\nTo find out for yourself, why not take advantage of our FREE demo of Ruler Analytics by simply getting in touch. Don’t forget to <a href=\"http://www.twitter.com/ruleranalytics\">follow us on Twitter</a> for the latest goings-on.\r\n<h4></h4>','How to get more Value from your Social Media Ads','','publish','closed','open','','how-to-get-more-value-from-your-social-media-ads','','\nhttps://www.ruleranalytics.com/blog/analytics/choosing-your-data-analytics-software/','2017-01-10 10:59:04','2017-01-10 10:59:04','',0,'https://www.ruleranalytics.com/?p=1120',0,'post','',0),(1149,3,'2016-06-08 11:00:27','2016-06-08 10:00:27','<h2><em>Unless you want Unreliable and Inaccurate Data, Ditch Last Click Attribution in Favour of Visitor Level Analytics</em></h2>\r\n&nbsp;\r\n\r\n<strong>You might not realise it, but there is a good chance that your choice of web analytics software uses a last click attribution model</strong>. Although somewhat self-explanatory, this means the last click of a user’s journey is given credit for any conversion.\r\n\r\nHowever, <strong>last click attribution only tells you half of the story</strong>. If truth be told, it is actually completely flawed <strong>and can totally skew your analytics data. </strong>\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/social-media/how-to-get-more-value-from-your-social-media-ads/\">How to Get More Value from your Social Media ADs</a></strong>\r\n\r\n&nbsp;\r\n<h4><strong>The Problem with Last Click Attribution</strong></h4>\r\nIn theory, last click attribution seems like the best way to measure the performance of your marketing channels. In reality, this simply isn’t the case.\r\n\r\nSay for example an individual found your website while browsing Facebook. They decided to click the link but then left soon afterwards. What would happen if they came back again by typing your URL into their browser and actually completed a conversion this time around?\r\n\r\nWell, using the last click attribution model, it would show up as a direct conversion. However, this doesn’t take into account the fact that the individual actually discovered your website on Facebook, meaning the conversion should be attributed as social.\r\n\r\nThankfully, there is an alternative, and it comes in the form of <a href=\"/features/\">visitor level analytics</a>, which tracks each and every visitor’s entire journey.\r\n\r\nAny business that sells a product or service will know that its rather unlikely for customers to convert on their first visit, as they might shop around for the best deal or look up online reviews. Therefore, knowing the steps a customer takes before signing up to a newsletter or completing a purchase is crucial.\r\n\r\n&nbsp;\r\n<h4><strong>How Last Click Attribution is Completely Flawed</strong></h4>\r\nIf you only pay attention to last click attribution, you are effectively ignoring the performance of your entire marketing activity. To demonstrate this point, let’s borrow the aforementioned Facebook example again.\r\n\r\nIn this scenario, last click attribution would give Facebook absolutely no credit, even though it was the key driver behind that individual’s conversion. If you were to continue using last click attribution regardless, you might stop dedicating as much time to social media endeavours too, as it clearly isn’t generating much traffic to your website.\r\n\r\nTo add insult to injury, by reducing the resources you had dedicated to social media, you will probably see conversions decline as well, because you are getting rid of a potent publicity and promotional tool - Facebook.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/choosing-your-data-analytics-software/\">4 Questions to ask yourself when Choosing your Data Analytics Software</a></strong>\r\n\r\n&nbsp;\r\n<h4><strong>A Better way to Measure the Performance of your Marketing Channels</strong></h4>\r\nSo, now that we have identified and established the pitfalls of last click attribution, how can you accurately measure the performance of your marketing channels? Also, how can you use analytics to understand the role each component of a campaign plays when conversions are achieved?\r\n\r\nThe answer is visitor level analysts software, which enables you to see how each individual uses and interacts with your website.\r\n\r\nIf you were to use Ruler Analytics with our earlier example, you would know that the visitor had actually visited your website twice; first through social media and secondly by typing the URL into their browser.\r\n\r\nAs a consequence of this, you would also be able to make more effective, better-informed decisions about your marketing activity and with any luck, increase website traffic and boost those all-important conversions.\r\n\r\nRuler Analytics currently has a <a href=\"https://www.ruleranalytics.com/book-a-demo/\">free demo</a> promotion, giving you a first-hand look at how visitor level analytics works.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Ruler Analytics: Go Beyond Last Click Attribution','','publish','closed','open','','go-beyond-last-click-attribution','','\nhttps://www.ruleranalytics.com/blog/analytics/choosing-your-data-analytics-software/','2017-05-15 15:34:35','2017-05-15 14:34:35','',0,'https://www.ruleranalytics.com/?p=1149',0,'post','',0),(1158,3,'2016-06-10 13:22:36','2016-06-10 12:22:36','<h2><em>Delve even Deeper into the Ruler Analytics Platform by making use of our Keyword Report Feature</em></h2>\r\n&nbsp;\r\n\r\nFrom SEO and PPC to content and social media, the vast majority of digital marketing techniques would simply fall apart without keywords. Along with being given the ability to target specific audiences interested in your products and services, keywords can also provide key insights into your marketing activity. With this information, you can then increase traffic and onsite conversions.\r\n\r\nAt Ruler Analytics, we aim to provide our customers with as much data as possible for improvement and optimisation purposes, which includes a Keyword Report. In this article, we will explain what the Keyword Report does and how it can be of assistance to you.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/conversions/ppc-will-removal-googles-right-hand-ads-affect-conversions/\">Will the Removal of Googles Right Hand ADs Affect your Conversions?</a></strong>\r\n\r\n&nbsp;\r\n<h4>What is Ruler Analytics’ Keyword Report?</h4>\r\nThis feature on Ruler Analytics enables you to see what keywords are driving visitors to your site. Although most will come as no surprise, you may discover a keyword or two that you are not already targeting.\r\n\r\nSounds good right? Well, there is even more to our Keyword Report. In fact, you are also able to identify whether a keyword has produced a conversion or telephone call or not and how much revenue is being generated from it.\r\n\r\nIn addition to knowing what keyword triggered a visit for specific individuals, you can see what pages they looked at as well.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/google-analytics-bounce-rate-wrong/\">Why your Google Analytics Bounce Rate is Wrong </a></strong>\r\n\r\n&nbsp;\r\n<h4>How can Ruler Analytics’ Keyword Report help you?</h4>\r\n<ul>\r\n 	<li><strong>Discover new keywords</strong> - Even if you have conducted extensive keyword research prior to a marketing campaign, you never quite know what your audience will search for. However, our Keyword Report does exactly this and gives you the ability to target new opportunities in the hope of receiving higher visitors numbers</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>Removes all guesswork</strong> - As much as marketers hate to admit it, there are times when even the most skilled SEO specialist or proficient PPC professional will make assumptions about search terms, especially if based on their own experiences, which can be extremely detrimental to the success of a campaign. But with our Keyword Report, all guesswork is completely removed from the equation.</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>Content marketing ideas</strong> - Content marketing is a great way to increase online exposure, improve customer relationships, and boost bottom-line conversions. However, if you are struggling to think of ideas for your next blog post, consider referencing our Keyword Report, as you could craft pieces of content based on what customers are searching for on a regular basis.</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>Streamline marketing activity </strong>– The competitive nature of SEO and PPC means you might not be generating as many clicks as you would like from a certain keyword. But rather continuing the counterproductive exercise of increasing your bids, why not use our Ruler Analytics to target other keywords instead? As a result, your marketing efforts will become a lot more effective and efficient.</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong>Rebrand or realign product names and descriptions</strong> - It might seem like a drastic step to take, but our Keyword Report could throw up results that make a compelling case for rebranding or realigning your product names and descriptions. By updating product names and descriptions to include terms your audience are searching for, you are bound to receive more traffic.</li>\r\n</ul>\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/ruler-analytics-conversion-rate-lying/\">Is your Conversion Rate Lying to you?</a></strong>\r\n\r\n&nbsp;\r\n\r\nDon’t forget that Ruler Analytics is currently offering you a free demo of our product along with a <a href=\"https://app.ruleranalytics.com/signup/\">free 30-day trial</a>. So, take advantage of this no obligation opportunity before its too late.\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Increase Traffic and Onsite Conversions using Ruler Analytics Keyword Report','','publish','closed','open','','ruler-analytics-keyword-report','','\nhttps://www.ruleranalytics.com/blog/analytics/google-analytics-bounce-rate-wrong/','2017-01-10 12:28:11','2017-01-10 12:28:11','',0,'https://www.ruleranalytics.com/?p=1158',0,'post','',0),(1208,3,'2016-06-15 12:30:50','2016-06-15 11:30:50','<h2><em>Capitalise on the Merits of Call Tracking, which Includes Gaining Information about Visitors on an Individual Level, with Ruler Analytics’ Unique Approach </em></h2>\r\n&nbsp;\r\n\r\n<strong>With call tracking, your marketing activity has the potential to become more straightforward, efficient, and cost-effective</strong>. What’s more, you are given access to a wealth of information, which <strong>can help determine whether your lead generation and conversional funnel efforts are reaping the right rewards.</strong>\r\n\r\nBut in spite of these boons and benefits, some businesses are reluctant to adopt call tracking, predominantly because of concerns relating to changing their phone number. On top of that, some pieces of call tracking software carry certain limitations. However, <strong>at Ruler Analytics we provide easy to setup call tracking, allowing you to accurately measure the performance of your marketing channels.</strong>\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/ruler-analytics-keyword-report/\">Increase Traffic and On-site Conversions using Ruler Analytics Keyword Report</a></strong>\r\n\r\n&nbsp;\r\n<h4><strong>How does Ruler Analytics Phone Tracking Work?</strong></h4>\r\nCall tracking from Ruler Analytics works by overriding the phone number on your website, replacing it with a unique phone number for the individual visitor in question. When the number is dialled, the call gets sent to your original number – whether it be a landline or mobile.\r\n\r\nBasically, each and every time a new user arrives on your website, the phone number is changed by Ruler Analytics.\r\n\r\nAlso, seeing as Ruler is able to match the number to a unique visitor, we can also tell you more information about your audience, from the marketing method that encouraged action (e.g. PPC, SEO or Social) to the web pages they looked at.\r\n\r\n&nbsp;\r\n\r\nMore reasons to choose our unique call tracking software is that we can also tell you:\r\n<ul>\r\n 	<li><strong>The caller’s number</strong></li>\r\n 	<li><strong>How long the call lasted</strong></li>\r\n 	<li><strong>How long it took to answer</strong></li>\r\n</ul>\r\nYou can even record and playback all of your phone calls, allowing you to accurately measure the value of any telephone lead – great tool for b2b marketing!\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/last-click-attribution/go-beyond-last-click-attribution/\">Go Beyond Last Click Attribution</a></strong>\r\n\r\n&nbsp;\r\n<h4><strong>Frequently asked Questions about Ruler Analytics Call Tracking</strong></h4>\r\n<strong>How do I Launch Call Tracking on my Website?</strong>\r\n\r\nOnce everything has been set-up with us here at Ruler Analytics, we will give you a code, which essentially replaces your telephone number wherever it is advertised onsite. If you don’t have the technical know how to implement this, we are here to help every step of the way.\r\n\r\n&nbsp;\r\n\r\n<strong>Do you have Access to every Type of Phone Number?</strong>\r\n\r\nRuler Analytics will have access to the following, all of which can be requested in your settings - Free, Premium, Geographic, and Non-Geographic.\r\n\r\n&nbsp;\r\n\r\n<strong>How Long does it take to Work?</strong>\r\n\r\nAs opposed to other methods of keeping your local number with call tracking, such as porting, Ruler Analytics unique software works as soon as you add the code to your website. The longest you will have to wait is 15 minutes while the data appears in your Ruler Analytics dashboard.\r\n\r\n&nbsp;\r\n\r\n<strong>What if S</strong><strong>omebody Writes the Number down and then Decides to Call Later?</strong>\r\n\r\nIf Ruler Analytics cannot match the number to a visitor for any reason, the call will still go through. However, it will appear in reporting as an unspecified call.\r\n\r\n&nbsp;\r\n<h4><strong>Conclusion</strong></h4>\r\nFor all the advantages call tracking can afford, it is natural that some marketers feel a little bit uneasy about changing their local number in order to receive in-depth insights about customers. But what Ruler Analytics has done is develop a way of making your number appear different to each and every website visitor without having to change your actual phone number.\r\n\r\nAs a result, it has never been simpler to implement call tracking. Also, by identifying visitors individually, you are given even more actionable data to improve your marketing efforts.\r\n\r\nIf you are still unsure, why not try Ruler Analytics for 30 days with our free of charge trial? You can also follow us on <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a> for the latest news and industry developments.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<h4></h4>\r\n&nbsp;\r\n\r\n&nbsp;','Start Tracking Phone Calls Today with Ruler Analytics','','publish','closed','open','','feature-start-tracking-phone-calls-today-ruler-analytics','','\nhttps://www.ruleranalytics.com/blog/analytics/ruler-analytics-keyword-report/','2017-10-26 15:17:11','2017-10-26 14:17:11','',0,'https://www.ruleranalytics.com/?p=1208',0,'post','',0),(1217,3,'2016-06-13 16:52:42','2016-06-13 15:52:42','<h2><em>Aggregated Data from Tools like Google Analytics isn’t as Insightful or Accurate as you might think…</em></h2>\r\n&nbsp;\r\n\r\nAs marketers, we are forever analysing website data to not only enhance the user’s online experience, but to improve our overall performance. However, in a world where an increasing amount of software is available, most businesses continue to use traditional tools, such as Google Analytics.\r\n\r\nThis is all well and good for a free, easy to use resource that can provide you with some incredibly interesting information. Furthermore, with estimates suggesting that between 30-50 million websites use Google Analytics, it must be doing something right.\r\n\r\nBut the most widely used web analytics platform isn’t as flawless as you might expect. This is due in large part to its aggregated data model, which groups big pieces of information together to provide an overall statistic.\r\n\r\nFor example, if 100 people visit your website and seven ended up converting, Google Analytics would calculate a 7 per cent conversion rate. Fair enough, but what if you want to know what those 7 visitors did before converting? What pages did they visit and how did they arrive at your website in the first place?\r\n\r\nUnfortunately, aggregated data cannot answer these questions, which is too bad for marketers wanting to base decisions on fact rather than instinct or truly understanding the journey each and every customer takes before converting.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/choosing-your-data-analytics-software/\">4 Questions to ask yourself when Choosing your Data Analytics Software</a></strong>\r\n\r\n&nbsp;\r\n<h4>But what is the Alternative?</h4>\r\nIt’s simple - stop analysing website activity as an overall statistic and start examining visitors on an individual level instead. By doing so, you will be able to see how each and every visitor experiences and interacts with your website, such as the pages they browse before completing a journey.\r\n\r\nWith this insightful and extensive information, you will be able to optimise the user experience and increase overall performance, which if we are not mistaken, is the whole purpose of digital marketing.\r\n\r\nRuler Analytics is one platform that tracks visitors individually, which can provide you with details about the following:\r\n<ul>\r\n 	<li><strong>Conversions</strong> - Email, order number, over value and revenue</li>\r\n 	<li><strong>Phone calls</strong> - Numbers, durations, and recordings</li>\r\n 	<li><strong>Companies</strong> - Links to employee and financial listings</li>\r\n 	<li><strong>Campaign sources</strong> - SEO, PPC, or social media</li>\r\n 	<li><strong>Website data</strong> - Duration on site, device browser, operating system, multiple individual visits and page journeys</li>\r\n</ul>\r\n&nbsp;\r\n<p class=\"media-heading\"><strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/google-analytics-bounce-rate-wrong/\">Why your Google Analytics Bounce Rate is Wrong</a></strong></p>\r\n&nbsp;\r\n\r\nIt is in every marketer’s nature to want the very best insights and information. But by using aggregated data via tools like Google Analytics, you won’t benefit from the utmost in accuracy. Instead, you will need to choose a more precise platform, such as Ruler Analytics.\r\n\r\nYou can even give it a go for free by signing up to our 30-day trial.<a href=\"https://www.ruleranalytics.com/book-a-demo/\"> Simply book a demo and we will be in touch.</a> Don’t forget to follow us on <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a> too.\r\n<h4></h4>','Your Numbers Don’t Lie…but they don’t tell you the Full Story','','publish','closed','open','','numbers-dont-lie-but-dont-tell-full-story','','https://www.ruleranalytics.com/blog/analytics/google-analytics-bounce-rate-wrong/\nhttps://www.ruleranalytics.com/blog/analytics/choosing-your-data-analytics-software/','2017-01-10 10:57:26','2017-01-10 10:57:26','',0,'https://www.ruleranalytics.com/?p=1217',0,'post','',0),(1234,3,'2016-06-22 12:28:31','2016-06-22 11:28:31','When it comes to monitoring and measuring web traffic, most people will utilise Google Analytics, as it’s free and easy-to-use. But for all its benefits, Google Analytics has one major drawback - it only gives you aggregated data. This is when several different measurements are combined, giving you a summary of your web statistics.\r\n\r\nAggregated data is great for providing a general overview of traffic coming in and going out of your website, but in order to truly harness the power of analytics, you need to focus on collecting and collating individual data instead. As you can probably guess, this gives you the ability to track users on an individual level.\r\n\r\nBut why is visitor level data so much more important and influential than aggregated data? And how can your business make the most of it?\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/feature-start-tracking-phone-calls-today-ruler-analytics/\">Start Tracking Phone Calls Today with Ruler Analytics</a></strong>\r\n\r\n&nbsp;\r\n<h3><strong>The Possibilities of Visitor Level Analytics</strong></h3>\r\n&nbsp;\r\n<h4>Track Visitor Journey</h4>\r\nWith aggregated data, you will be told how visitors arrived at your site, which pages they looked at, and where they came from. Although useful, it is somewhat unfair to group individual users together, as each and every visitor will be embarking on different online journeys with different wants and needs.\r\n\r\nBut thanks to visitor level analytics, you can follow these individual users, track visitor journeys, and better understand your clients or customers. By monitoring the pages they are looking at the most or least, you can start to create bespoke online experiences, which are tailor made for singular audience members.\r\n\r\n&nbsp;\r\n<h4>Duration on Site</h4>\r\nYet another piece of aggregated data that can deceive your eyes and skew any conclusions you’ve made about content is duration on site. This is because one user might stick around for 10 seconds, while another could stay for 10 minutes.\r\n\r\nBut individual data can tell you how long specific users have browsed your site for. This is particularly useful if you are experiencing a high bounce rate. Simply find out what is causing individual users to go somewhere else and then do something about it.\r\n\r\n&nbsp;\r\n<h4>Location</h4>\r\nSo, you’re looking at aggregated data about location and find that your site is receiving a lot of traffic from a particular area of the country. Big deal. How is this going to benefit you in terms of individual engagement for a localised marketing campaign?\r\n\r\nFocus on individual data however and you’re bound to generate more positive, targeted results. For example, if you’re running a local campaign in Manchester and Liverpool but the majority of users are coming from Liverpool, you can use individual data to target more worthwhile visitors there.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/numbers-dont-lie-but-dont-tell-full-story/\">Your Numbers Don\'t Lie ...But They Don\'t Tell You The Full Story</a></strong>\r\n\r\n&nbsp;\r\n<h4>Drawing a line between aggregated data and visitor level analytics</h4>\r\nHere at Ruler Analytics, we do not believe that aggregated data is a bad thing. Far from it in fact, as this kind of information is still really useful for giving you an overall picture of web traffic activity.\r\n\r\nHowever, if you really want to understand how users are behaving on your site, then individual data is the only way to go. By monitoring and measuring the movements of specific visitors, you will be able to better serve your entire audience.\r\n\r\nRuler Analytics can provide all of the aforementioned individual data advantages with our unique solution. To find out for yourself, why not take advantage of our free demo?\r\n\r\n&nbsp;\r\n\r\n&nbsp;','The Benefits of Visitor Level Analytics','','publish','closed','open','','visitor-level-analytics','','https://www.ruleranalytics.com/blog/call-tracking/feature-start-tracking-phone-calls-today-ruler-analytics/\nhttps://www.ruleranalytics.com/blog/analytics/numbers-dont-lie-but-dont-tell-full-story/','2017-01-10 10:46:41','2017-01-10 10:46:41','',0,'https://www.ruleranalytics.com/?p=1234',0,'post','',0),(1271,3,'2016-06-20 10:00:20','2016-06-20 09:00:20','<h2><em>Wave Goodbye to the Past and Present Methods of Call Tracking, as the Future Promises to Provide more in-Depth and Insightful Information about your Leads</em></h2>\r\n&nbsp;\r\n\r\nThere are a number of reasons why businesses use call tracking to receive astute and incisive information about their telephone leads. It can streamline marketing activity, increase efficiency among your workforce, and perhaps most importantly, boost the bottom line of the business.\r\n\r\nBut for the purposes of this article, Ruler Analytics is going to take a look back at all the different types of call tracking, while at the same time, highlighting their respective differences and implications<strong>.</strong>\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/5-reasons-need-start-monitoring-business-calls/\">5 Reasons why you need to Monitor your Business Calls</a></strong>\r\n\r\n&nbsp;\r\n<h4>Campaign Level Call Tracking</h4>\r\nThis is the most basic form of call tracking and involves buying a volume of telephone numbers before assigning each number to a specific campaign.\r\n\r\nWith the ability to use the numbers for both offline and online campaigns, you can measure the performance of your digital marketing activity quite easily. However, an issue you are likely to face is attribution, because when someone calls, the campaign is simply attributed to the number they dialled.\r\n\r\nTake this scenario for example. A visitors arrives at your website through a Pay-Per-Click advertisement, takes a look around, decides to leave, but then comes back directly two days later and completes a conversion. Your data will attribute the conversion to direct when in reality it was PPC that did all the hard work.\r\n\r\n&nbsp;\r\n<h4>Session Level Call Tracking</h4>\r\nThis is based on “dynamic number insertion” technology. In contrast to campaign level call tracking, a session based telephone number is assigned to each and every one of your website visitors.\r\n\r\nOnce again, session level tracking follows a last click attribution model. So, irrespective of whether an individual has visited your site before or not, the source used to generate the call and conversion will receive no credit.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<h4>Visitor Level Call Tracking</h4>\r\nAlthough similar to session level call tracking, as it also uses dynamic number insertion technology for each visitor, visitor level call tracking includes more detail into prospects and leads than ever before\r\n\r\nSession level call tracking will only provide you with information about one specific journey and doesn’t tell you whether an individual has made previous visits or decided to come back.\r\n\r\nBut with visitor level call tracking, you can see if an individual has browsed your website content before making that all important call. You are also told what source they used to find you.\r\n\r\nAs you will no doubt agree, the vast majority of customers won’t convert without looking elsewhere first, which is why the information visitor level call tracking provides is so valuable.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/feature-start-tracking-phone-calls-today-ruler-analytics/\">Start Tracking Phone Calls Today with Ruler Analytics</a></strong>\r\n\r\n&nbsp;\r\n<h4>Hold the Phone - What is the Best Option for you?</h4>\r\nFew businesses would argue with the potential downsides of both campaign and session level call tracking. After all, the last click attribution model can provide you with wildly inaccurate data about leads and conversions, which could then have an adverse impact on future sales and marketing activity.\r\n\r\nThe last thing you want to do is cut your social media marketing budget because a flawed call tracking method says most conversions happen directly, when in fact Facebook and Twitter are the channels where most people discover your business.\r\n\r\nIf you are serious about measuring the performance and ROI of your marketing channels, then you must recognise the dangers of last click attribution and choose a visitor level call tracking method instead.\r\n\r\nHere at Ruler, we fully support visitor level call tracking with our all-encompassing analytics package. What’s more, we can also record and playback your business phone calls. Therefore, visitor level call tracking gives you the ability to measure both the quantity and quality of incoming leads.\r\n\r\nSee what you could be missing out on by booking a call tracking demo today and receive a no obligation, <a href=\"https://www.ruleranalytics.com/book-a-demo/\">free trial for 30 days too</a>.\r\n<h4></h4>\r\n&nbsp;\r\n<h4></h4>','The Past, Present and Future of Call Tracking','','publish','closed','open','','past-present-future-call-tracking','','\nhttps://www.ruleranalytics.com/blog/call-tracking/5-reasons-need-start-monitoring-business-calls/','2017-01-10 10:55:44','2017-01-10 10:55:44','',0,'https://www.ruleranalytics.com/?p=1271',0,'post','',0),(1285,3,'2016-06-27 10:11:19','2016-06-27 09:11:19','Rather than explicitly telling your clients and customers what to buy via sales pitches and advertisements, a number of businesses are adopting outreach marketing instead. By reaching out to consumers and discovering what they really want, any organisation has the ability to not only develop more effective campaigns, but also improve reputations among audiences, as outreach marketing shows you really care about individual opinion.\r\n\r\nBut in order to be successful with this promotional practice, you will need accurate and actionable data about your target market. After all, this is the fundamental building block of outreach marketing, which every subsequent decision will be based on. But how do you go about collecting and collating information about your audience? With Ruler Analytics, it is easier than you think, regardless of whether you are a B2B or B2C organisation.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/feature-start-tracking-phone-calls-today-ruler-analytics/\">Start Tracking Phone Calls Today with Ruler Analytics</a></strong>\r\n\r\n&nbsp;\r\n<h4>Find out what Companies are Visiting your Site</h4>\r\nAs opposed to other software suites, Ruler Analytics goes further when it comes to identifying inbound traffic. With our Recent Companies feature, you can discover what organisations have visited your website as well as the pages they looked at.\r\n\r\nFor the purposes of outreach marketing, this can enable you to follow members of staff on social media sites such as LinkedIn, Twitter, and Facebook. From there, you can build strong relationships and seek out potential leads.\r\n\r\nIn addition to outreach marketing, the Recent Companies feature can also help to target organisations that didn’t covert on your website and validate campaigns based on relevancy and quality.\r\n\r\n&nbsp;\r\n<h4>Identify where each Visitor is from</h4>\r\nDelve into Visitor Detail on Ruler Analytics and you will be greeted with an abundance of information about each and every user that has visited your site. This is particularly interesting in terms of location, as it can markedly boost your outreach marketing efforts.\r\n\r\nIf it becomes apparent that valuable visitors are from a specific region, you could use this data to connect with more people in that area or even implement a local PPC or SEO campaign.\r\n\r\nYour target market is much more likely to think highly of marketing materials that have been developed with their regional preferences in mind than that of a large scale multinational corporation.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/visitor-level-analytics/\">What is Visitor Level Analytics and Why does your Business Need It? </a></strong>\r\n\r\n&nbsp;\r\n\r\nInterested to learn more on how Ruler Analytics can help you with your outreach marketing? You can either email us at info@ruleranalytics or book a demo using this link, and don\'t forget we\'re on <a href=\"https://www.linkedin.com/company/ruler-analytics\">Linkedin</a> and <a href=\"https://twitter.com/ruleranalytics\">Twitter</a>.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','How Ruler Analytics can help with your Outreach Marketing','','publish','closed','open','','ruler-analytics-can-help-outreach-marketing','','https://www.ruleranalytics.com/blog/call-tracking/feature-start-tracking-phone-calls-today-ruler-analytics/\nhttps://www.ruleranalytics.com/blog/analytics/visitor-level-analytics/','2017-01-10 10:45:01','2017-01-10 10:45:01','',0,'https://www.ruleranalytics.com/?p=1285',0,'post','',0),(1291,3,'2016-06-29 10:30:37','2016-06-29 09:30:37','<h2>Just because Google Analytics is the Most Popular Platform for Measuring and Monitoring Website Data doesn’t mean it’s the Best</h2>\r\nIt is safe to say that Google Analytics is the most popular analytics software in the world. In fact, estimates suggest that as many as 30-50 million websites use Google Analytics to find out information about various visitor metrics.\r\n\r\nWith such a profusion of data available, which relates to everything from language and location to behaviour and benchmarking, it is possible to measure, manage, and make better visitor and conversion levels, or so you are led to believe.\r\n\r\nFor all its advantages, there are several problems and pitfalls with Google Analytics, which the search engine giant might not tell you about, but Ruler Analytics will.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/feature-start-tracking-phone-calls-today-ruler-analytics/\">Start Tracking Phone Calls Today with Ruler Analytics</a></strong>\r\n\r\n&nbsp;\r\n<h4>Data Discrepancy</h4>\r\nIf you are a webmaster who doesn’t check their site regularly, this won’t affect you much. However, if you or your employees continually browse the company website, carry out testing, and then scrutinise the analytics data on a daily basis, then problems with discrepancy could create wild inaccuracies.\r\n\r\nYou might already know this, but Google Analytics uses aggregated data, which means grouping visitor information such as page views and bounce rates together into an overall statistic.\r\n\r\nTherefore, visiting the company website multiple times a day can have a significant impact on your end of the month figures, as you and your employees will be getting pooled together as just one statistic, which doesn’t tell the whole story.\r\n\r\n&nbsp;\r\n<h4>No Cookie, No Data</h4>\r\nIn order for Google Analytics to track a visitor, it needs to have access to their cookies. But if for some reason it cannot obtain this information, Google Analytics won’t recognise or register the user.\r\n\r\nThis flawed method of tracking users can have an impact with returning visitors too. Say for example Sneezy is browsing the Internet and lands on example.co.uk for the first time, but within five minutes completes a conversion and switches off the computer.\r\n\r\nTwo hours later, his friend Bashful switches on the same computer, looks at the same site, and completes the same conversion. Technically, these visits should be classified as two. However, because of the defective way Google Analytics uses cookies, it automatically connects them together and presumes the site received just one unique visitor, which is completely wrong.\r\n\r\n&nbsp;\r\n<h4>What’s the Time?</h4>\r\nThere is a lot of confusion around how Google Analytics measures the metric Time Spent. Essentially, it will measure the time on site from the first page load to the last page load. This isn’t a problem for visitors flicking through your entire site, but if they only browse one page then you will encounter an issue.\r\n\r\nWhat if they land on a blog page, spend five minutes reading, extract all the information they need such as your email address or Twitter handle, and then leave? Google will mark this interaction as 0.00 seconds spent on site, which couldn’t be further from the truth.\r\n\r\nYet another potential pitfall is if a user visits your site but then leaves the tab open and goes elsewhere. Google Analytics can’t determine whether the user has other tabs open in their browser and will just time out 30 minutes after the last activity.\r\n\r\n&nbsp;\r\n<h4>Data Sampling</h4>\r\nThis is particularly problematic if you are a large company with numerous employees, as you have no doubt got a lot of traffic coming to your website. So, if you try to a run a report that includes a large amount of information, there is every chance Google will use sampling.\r\n\r\nGoogle says, “sampling is widely used in statistical analysis because analysing a subset of data gives similar results to an analysis of a complete data set, while returning these results to you more quickly due to reduced processing time.”\r\n\r\nThe crucial word here is “similar.” Although it’s nice to receive results back in double-quick time, can you really afford to base your website analysis on a sample, when the rest of the data shows something completely different?\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/google-analytics-bounce-rate-wrong/\">Why your Google Analytics Bounce Rate is Wrong</a></strong>\r\n\r\n&nbsp;\r\n<h4>So, What can you do to Avoid these Errors?</h4>\r\nSadly, there is no way around the shortcomings of Google Analytics. However, you could always choose another platform to measure, monitor, and manage your website data, such as Ruler Analytics.\r\n\r\nUnlike Google, Ruler Analytics does not use aggregated data. Neither does it use cookies. Instead, we track each visitor individually, which means you can pinpoint exactly what pages any user has been on and how long they were there for. You can clearly determine which of your website visits are made by an employee rather than a potential lead too.\r\n\r\nIndividual visitor tracking reveals a whole host of additional information including:\r\n<ul>\r\n 	<li><strong>Conversion details</strong> - Email, order number, over value, and revenue</li>\r\n 	<li><strong>Phone call details</strong> - Number, duration, and a recording</li>\r\n 	<li><strong>Company details</strong> - Links to employee and financial listings</li>\r\n 	<li><strong>Location</strong></li>\r\n 	<li><strong>Device browser</strong></li>\r\n 	<li><strong>Operating</strong> <strong>system</strong></li>\r\n</ul>\r\nRuler Analytics also goes above and beyond the standard call of duty by telling you how visitors found your website in the first place, such as SEO or PPC. This means you are privy to an all-encompassing picture of your website visitors’ journeys.\r\n\r\nAnother awesome thing about Ruler Analytics is the way it can identify multiple visits. Remember our Sneezy and Bashful example? Google uses cookies to track visitors, which means if two separate people land on your website from the same device, it automatically assumes it’s just one user.\r\n\r\nBut with Ruler Analytics and our individual visitor approach, you are able to go through and observe multiple hits by different people on the same device. For instance:\r\n<ul>\r\n 	<li><strong><em>Sneezy: Home page &gt; Features &gt; Call Tracking &gt; Company Identification &gt; Book a Demo &gt; Fill in form (Conversion)</em></strong></li>\r\n 	<li><strong><em>Bashful: Home page &gt; Blog &gt; Book a Demo &gt; Fill in form (Conversion)</em></strong></li>\r\n</ul>\r\nAs for measuring time on site, Ruler Analytics will start the clock as soon as a visitor arrives and won’t press stop until their very last activity, even if they end up staying on the same page. This gives you a much more accurate insight into average time spend.\r\n\r\nRegardless of how many visitors your site receives, we won’t sample data either. No matter whether it’s 20 or 2,000 visitors a month, Ruler Analytics will let you pick your own data range, i.e. day, week, or month.\r\n\r\nGoogle Analytics might be the most popular analytics platform around, but that doesn’t mean to say it’s the best. To try Ruler Analytics on for size, take advantage of our FREE 30-day trial by booking a demo. Follow us on Twitter for updates about all things analytics too.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<h4></h4>\r\n<h2></h2>\r\n&nbsp;','4 Shocking Secrets you may not know about Google Analytics','','publish','closed','open','','4-shocking-secrets-may-not-know-google-analytics','','https://www.ruleranalytics.com/blog/call-tracking/feature-start-tracking-phone-calls-today-ruler-analytics/\nhttps://www.ruleranalytics.com/blog/analytics/google-analytics-bounce-rate-wrong/','2017-07-18 12:56:30','2017-07-18 11:56:30','',0,'https://www.ruleranalytics.com/?p=1291',0,'post','',0),(1396,3,'2016-07-11 15:15:42','2016-07-11 14:15:42','<h2>Choose Ruler Analytics as your Email Campaign Tracking Provider for the Very Best Metrics Information and Marketing Insights</h2>\r\n&nbsp;\r\n\r\nFrom social media to content marketing, there are a number of ways you can promote your business online. However, the power of email can increase brand exposure, improve customer relationships, and boost your bottom-line conversions.\r\n\r\nEmail marketing is a form of direct marketing, which has several advantages over traditional paper-based communication you get through the post. It has the potential to reach a substantial number of subscribers too and allows content to be personalised for each recipient.\r\n\r\nBut perhaps most importantly, it is often more cost-effective than other means of marketing, regardless of whether you do it yourself or through an agency. What’s more, your return on investment can be tracked and has a record of being high when executed correctly.\r\n\r\nEven so, you need to carefully consider your options when choosing an email tracking platform and provider.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/ruler-analytics-can-help-outreach-marketing/\">How Ruler Analytics can help with your Outreach Marketing</a></strong>\r\n\r\n&nbsp;\r\n<h4>Complications of Email Campaign Tracking</h4>\r\nPlatforms such as Mail Chip and Reply can provide you with a whole host of metrics about your email campaign including bounce rate, CTR, and geo-location. However, this data only reveals one side of the story and not an all-encompassing overview.\r\n\r\nWhat marketers really need access to is information about what visitors are doing after that all-important click. For example, what pages they are visiting and whether or not they complete an onsite conversion. It all comes down to how your email campaign tracking provider actually collects and collates data.\r\n\r\n&nbsp;\r\n<h4>Go Beyond the Click with Ruler Analytics</h4>\r\nBy using Ruler Analytics, you can overcome the problem of limited email campaign tracking data. With our platform, we track visitors on an individual level, enabling you to see the pages they looked at and whether or not they viewed your website previously.\r\n\r\nOn top of that, Ruler Analytics will also provide alerts about completed conversions as well as important details concerning each individual visitor.\r\n\r\nYou can also maximise your marketing activity by including UTM codes in every email. These little snippets of text can be added to the end of a URL to help you track the success of a campaign. With this information, Ruler Analytics will then track the campaign, source, medium, content, and term.\r\n\r\nOne of the easiest ways to integrate UTM codes into your email campaigns is with <a href=\"https://support.google.com/analytics/answer/1033867?hl=en\">Google’s URL builder</a>, which effortless generates URLs for custom campaigns and website tracking.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/visitor-level-analytics/\">What is Visitor Level Analytics and why does your Business need it?</a></strong><a href=\"https://www.ruleranalytics.com/visitor-level-analytics/\"> </a>\r\n\r\n&nbsp;\r\n<h4>Getting Started with Ruler Analytics</h4>\r\nTo find out more about email campaign tracking with Ruler Analytics, you can either get in touch with us for a chat or take advantage of our current free trial.\r\n\r\nRequest a demo and one of our friendly team members will be in contact with a date and time tailored to fit your schedule. Once the demo is complete, you will know all about the possibilities Ruler Analytics offers and can enjoy a complementary 30 days of our tracking platform.\r\n\r\nDon’t forget we are on <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a>, <a href=\"https://www.facebook.com/ruleranalytics/\">Facebook</a>, and <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> too with updates and insights about everything analytical.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Email Campaign Tracking with Ruler Analytics','','publish','closed','open','','email-campaign-tracking-ruler-analytics','','https://www.ruleranalytics.com/blog/analytics/ruler-analytics-can-help-outreach-marketing/\nhttps://www.ruleranalytics.com/blog/analytics/visitor-level-analytics/','2017-01-10 10:22:39','2017-01-10 10:22:39','',0,'https://www.ruleranalytics.com/?p=1396',0,'post','',0),(1405,3,'2016-07-14 10:00:15','2016-07-14 09:00:15','<h2><em>Track Website Visitors with Ruler Analytics to Gain Access to the Most Valuable Metrics for Social Media Success</em></h2>\r\nEven though social media is a great way to keep in touch with close friends or family members and find out the latest news stories or current cultural trends, it also has extensive benefits for businesses. The statistics about social media speak for themselves:\r\n<ul>\r\n 	<li>There are 2.3 billion active social media users around the world</li>\r\n 	<li>91 per cent of retail brands use two or more social media channels</li>\r\n 	<li>38 per cent of organisations plan to spend more than 20 per cent of their total advertising budgets on social media channels, up from 13 per cent a year ago</li>\r\n 	<li>1 million new active mobile social users are added every day. That’s 12 each second</li>\r\n 	<li>People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger.</li>\r\n</ul>\r\nHowever, success on social media isn’t always easy to ascertain. What’s more, you need to make sure you are monitoring and measuring the right metrics with your social media campaign tracking platform.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/email/email-campaign-tracking-ruler-analytics/\">Email Campaign Tracking with Ruler Analytics</a> </strong>\r\n\r\n&nbsp;\r\n<h4><strong>The Issue with Vanity Metrics</strong></h4>\r\nDespite the fact social media is now an established string to almost every marketer’s bow, several individuals are making the mistake of basing success on how many fans, followers, comments, replies, and shares they get. These are also known as vanity metrics, a somewhat flawed method of social media tracking that gives you a false sense of success.\r\n\r\nTo know whether or not the activity and content on your social media accounts is having the desired effect, such as generating more website traffic and increasing bottom line conversions, you need to track both free posts and paid-for promotion in a different way.\r\n\r\nThankfully, Ruler Analytics has the answer with our unique social media campaign tracking platform.\r\n\r\n&nbsp;\r\n<h4><strong>How Ruler Analytics can help with your Social Media Tracking</strong></h4>\r\nSocial media tracking from Ruler Analytics is a much more in-depth and accurate way of finding out whether your campaigns are succeeding. Unlike other platforms and products, Ruler Analytics tracks visitors individually, rather than simply providing an overall statistic.\r\n\r\nSo, as far as social media campaign tracking is concerned, we can tell you where a visitor has come from, because our platform identifies and categories the source. We can also alert you when a conversion is made and show you the pages that visitor looked at when arriving from social media.\r\n\r\nSocial media tracking from Ruler Analytics can benefit your ad campaigns too. For example, if the data we reveal shows that your ads are generating more conversions in Liverpool than Manchester, you can optimise your spend accordingly and increase those all important conversions.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/ruler-analytics-can-help-outreach-marketing/\">How Ruler Analytics can help with your Outreach Marketing</a></strong>\r\n\r\n&nbsp;\r\n<h4><strong>Tracking Social Media Activity with Ruler Analytics</strong></h4>\r\nTo find out how Ruler Analytics can improve your social media activity and reveal more accurate insights into your marketing campaigns, simply sign up for a demo and free trial.\r\n\r\nOnce you request a demo, one of our friendly team members will get in touch whenever is most convenient for you. After showing you how everything works and explaining the advantages our platform can afford, you will be given a free 30-day trial of Ruler Analytics.\r\n\r\nFor even more news and information about social media analytics, don’t forget to follow us on <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a>, <a href=\"https://www.facebook.com/ruleranalytics/\">Facebook</a>, and <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a>.\r\n\r\n&nbsp;\r\n<h4></h4>\r\n&nbsp;','Social Media Tracking: The Importance of Monitoring and Measuring the Right Metrics','','publish','closed','open','','social-media-tracking-importance-monitoring-measuring-right-metrics','','https://www.ruleranalytics.com/blog/email/email-campaign-tracking-ruler-analytics/\nhttps://www.ruleranalytics.com/blog/analytics/ruler-analytics-can-help-outreach-marketing/','2016-12-06 10:58:05','2016-12-06 10:58:05','',0,'https://www.ruleranalytics.com/?p=1405',0,'post','',0),(1431,3,'2016-07-19 11:09:18','2016-07-19 10:09:18','<h2><em>Discover in-depth Information about the Companies Browsing your Products and Services Online with Ruler Analytics’ unique ability to Track Website Visitors</em></h2>\r\n&nbsp;\r\n\r\nIn this article, we are going to give our readers the opportunity to learn a little bit more about our company tracking feature. Basically, it allows you to track website visitors individually, whilst identifying the company they work for - useful tool for B2B marketing.\r\n\r\nEssentially, it can be used to collect information about companies that visit your site, how they arrived in the first place, their various details, the pages they looked at, and information about any conversions.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/email/email-campaign-tracking-ruler-analytics/\">Email Campaign Tracking with Ruler Analytics </a></strong>\r\n\r\n&nbsp;\r\n<h4>Receive a List of Companies that Visit your Website</h4>\r\nWebsite visitor tracking from Ruler Analytics will give you a list of companies that have previously looked at your site, with details about the date and time of their visit.\r\n\r\n&nbsp;\r\n<h4>Find out How they Discovered your Website</h4>\r\nRuler Analytics will also track website visitors to identify the initial source they used to find you.\r\n\r\nFor example, it could have been via social media or a PPC advertising campaign.\r\n\r\nIn this case, Ruler would provide you with the keyword used to trigger that visit too along with any UTM terms used in a specific URL.\r\n\r\n&nbsp;\r\n<h4>Determine Company Details Such as their Name, Address, and Phone Number</h4>\r\nAfter we track website visitors, Ruler Analytics will go out and discover their most important details and deliver them straight to your dashboard. Information can also include location and email if accessible.\r\n\r\n&nbsp;\r\n<h4>Reveal the Landing Page or any other Pages they Viewed</h4>\r\nRuler Analytics has the power to record any previous sessions an individual or company may have participated in, which includes all the pages they viewed on your website.\r\n\r\nThis is especially useful for analysing the effectiveness of landing pages.\r\n\r\n&nbsp;\r\n<h4>Track Down any Conversion Details</h4>\r\nLast but not least, the recent conversion report on Ruler Analytics will show your most recent leads or sales made via the website, including the date and time.\r\n\r\nFurthermore, this can also include call tracking, which not only has the ability to track the date and time of your latest telephone correspondence but also record the conversation that took place.\r\n\r\nYou can then listen back and measure the value of each telephone call.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/social-media/social-media-tracking-importance-monitoring-measuring-right-metrics/\">Social Media Tracking: The Importance of Monitoring and Measuring the Right Metrics [Infographic]</a></strong>\r\n\r\n&nbsp;\r\n<h4>How can Ruler Analytics’ Company Identification Software Benefit you?</h4>\r\nIf you are a business owner that provides products or services to another organisation, you will already know that B2B selling isn’t always a walk in the park. But without it you would be unable to track website visitors and generate any leads.\r\n\r\nTherefore, being given the ability to see which companies are visiting your website will give you a head start on prospecting. Consequently, this will allow you to turn leads into sales quicker as well.\r\n\r\nOn top of that, receiving a detailed overview of who is browsing your website will provide you with more accurate insights into the companies you are successfully targeting already.\r\n\r\nFrom here, you can then profile potential leads in order to create effective and targeted marketing campaigns.\r\n\r\nIt is also worth pointing out that Ruler Analytics allows you to download a CSV for website visitor tracking.\r\n\r\nThis means you can export and filter companies out into a spreadsheet, which as you will no doubt agree makes the prospecting process a lot less daunting.\r\n\r\n&nbsp;\r\n<h4>Start Tracking Website Visitors with Ruler Analytics</h4>\r\n<img class=\"aligncenter wp-image-2574\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/07/Company-identification-track-website-visitors-and-generate-leads-with-Ruler-Analytics-www.ruleranalytics.com_.png\" alt=\"Company identification track website visitors and generate leads with Ruler Analytics - www.ruleranalytics.com\" width=\"800\" height=\"459\" />\r\n\r\n&nbsp;\r\n\r\nTo find out how you can track website visitors with Ruler Analytics, simply <a href=\"https://www.ruleranalytics.com/book-a-demo/\">sign up today</a> for a complementary trial with no obligation.\r\n\r\nIf you request a demo with us, one of our friendly members of staff will get in touch at a time that suits you.\r\n\r\nOnce we have given you a demonstration of Ruler Analytics and explained the benefits it can provide, you will receive your free 30-day trial.\r\n\r\nYou can also follow us on <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a>, <a href=\"https://www.facebook.com/ruleranalytics/\">Facebook</a>, and <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> for the latest news and information from Ruler Analytics.\r\n\r\n&nbsp;\r\n<h4></h4>\r\n<h4></h4>\r\n<h4></h4>\r\n<h4></h4>\r\n<h4></h4>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<h4></h4>\r\n&nbsp;','Company Identification: Track Website Visitors and Generate Leads with Ruler Analytics','','publish','closed','open','','track-website-visitors','','https://www.ruleranalytics.com/blog/social-media/social-media-tracking-importance-monitoring-measuring-right-metrics/\nhttps://www.ruleranalytics.com/blog/email/email-campaign-tracking-ruler-analytics/','2017-01-10 10:20:05','2017-01-10 10:20:05','',0,'https://www.ruleranalytics.com/?p=1431',0,'post','',0),(1543,3,'2016-08-08 15:48:38','2016-08-08 14:48:38','When someone visits a page on your website and leaves straight away without visiting another page or taking any action, it’s known as a “bounce”. As all online business owners and marketers will know, every bounce affects your bounce rate in Google analytics.\r\n\r\n<strong>This, in turn, has a knock-on effect not only for your Google rankings, but also for your ROI and marketing budget.</strong>\r\n\r\nIn theory, this would seem like an accurate means of monitoring the effectiveness of your website when it comes to customer engagement; but what if the method is flawed? There are instances when your bounce rate might not be exactly as it seems.\r\n\r\n&nbsp;\r\n<h4><strong>When is a Bounce not a Bounce?</strong></h4>\r\nWe all know someone who is still suspicious of doing business online, and would prefer to speak to someone over the phone. These people are likely to visit your website to get the telephone number of your business so they can speak to you in person.\r\n\r\nMost businesses would class this as a conversion; however, Google Analytics would still record it as a bounce, as the individual took no action on-site during the visit.\r\n\r\nAs Google would likely attribute this to a bad user experience or an irrelevant search result, it could have a negative effect on your Google ranking, which is damaging to all online marketing channels, particularly PPC campaigns.\r\n\r\nIt’s vital for your business to understand the reasons behind your bounce rate. This is why we have developed the Bounced Calls feature.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/analytics/track-website-visitors/\">Track Website Visitor and Generate Leads with Ruler Analytics</a></strong>\r\n\r\n&nbsp;\r\n<h4><strong>Introducing Ruler Analytics Bounced Calls</strong></h4>\r\nBounced Calls is a feature built into the Ruler Analytics dashboard. It monitors the journey of each visitor individually, pinpointing all those who appear to have bounced on your website, but in reality completed a conversion such as a telephone call.\r\n\r\n&nbsp;\r\n<h4><strong>How Could Ruler Analytics Bounced Calls Benefit You?</strong></h4>\r\nThis information gives you a more meaningful insight into the performance of your website, and will give you the figures you need for more accurate calculations of your Cost Per Acquisition (CPA) and Return on Investment (ROI), enabling you to justify your marketing spend and allocate your budget as accurately as possible.\r\n\r\nIn addition, it can determine exactly which pages on your website are leading to the most phone calls, letting you know which elements of your site are the most effective and which need improvement.\r\n\r\n&nbsp;\r\n<h4><strong>Discover the Exact Keywords Used During an SEO Search</strong></h4>\r\nThe most effective way of minimising your bounce rate and keeping your Google ranking as high as possible is to make your site as relevant as possible to its target audience.\r\n\r\nIn order to do this, it’s important to use the keywords that are most likely to be used during a search.\r\n\r\nIn 2011, Google made this much more difficult for marketers to determine by introducing “Not Provided”, which withholds the keywords used during searches, leaving marketers without some of the vital information they need to calculate their CPA at keyword level.\r\n\r\nTo combat this, we developed Ruler Re-Provide, which uncovers the exact keywords used during searches.\r\n\r\nIt provides full lists of keyword variations used in searches for each landing page, and even identifies the specific keyword most likely to have generated each visit.\r\n\r\nThis enables you to target your PPC campaigns as effectively as possible, lowering your bounce rate and CPA, and allowing you to maintain your Google ranking.\r\n\r\nIn short, Ruler Analytics puts the power back into your hands, allowing you to take real control of your campaigns and get the most out of your marketing efforts.\r\n\r\nClick <a href=\"http://techcitynews.com/press_release/liverpool-based-%20ruler-analytics-%20visitor-level-\">here</a> for further information on Ruler Re-Provide and how it could help your business.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/feature-start-tracking-phone-calls-today-ruler-analytics/\">Start Tracking Phone Calls Today with Ruler Analytics</a> </strong>\r\n\r\n&nbsp;\r\n<h4><strong>Take Control of Your Marketing with Ruler Analytics</strong></h4>\r\nRuler Analytics offers a wide variety of benefits to help marketers get the best return on their campaigns.\r\n\r\nOur innovative software helps to take much of the guesswork out of your ROI calculations, providing you with all the vital metrics you need in order to target your audience as effectively as possible and allocate your budget to the best advantage.\r\n\r\nRuler Analytics is currently offering a free 30-day trial. For more information on this and other news, insights and information, please follow us on social media:\r\n\r\n&nbsp;\r\n\r\nTwitter: <a href=\"http://www.twitter.com/ruleranalytics\">@RulerAnalytics</a>\r\n\r\nLinkedIn: <a href=\"https://www.linkedin.com/company/ruler-analytics\">https://www.linkedin.com/company/ruler-analytics</a>\r\n\r\nFacebook: <a href=\"http://www.facebook.com/ruleranalytics\">www.facebook.com/ruleranalytics</a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<h4></h4>\r\n&nbsp;\r\n\r\n&nbsp;','Ruler Analytics: Introducing “Bounced Calls”','','publish','closed','open','','ruler-analytics-introducing-bounced-calls','','https://www.ruleranalytics.com/blog/analytics/track-website-visitors/\nhttps://www.ruleranalytics.com/blog/call-tracking/feature-start-tracking-phone-calls-today-ruler-analytics/','2016-12-06 10:48:15','2016-12-06 10:48:15','',0,'https://www.ruleranalytics.com/?p=1543',0,'post','',0),(1558,3,'2016-08-10 10:15:39','2016-08-10 09:15:39','Setting up and running a small business is expensive, and usually requires a degree of risk.\r\n\r\nYou need to maximise your resources and turn a profit quickly and consistently in order to survive. That’s why you need to ensure your marketing is being targeted correctly and generating the best possible results.\r\n\r\nIf your business generates a lot of telephone enquiries through online marketing activities, it’s wise to invest in call tracking software that can provide you with real insight into the performance of all your marketing activities.\r\n\r\n&nbsp;\r\n<h2><strong>Keyword Level Call Tracking</strong></h2>\r\n<a href=\"/call-tracking/\">Keyword level call tracking</a> is a vital tool in analysing your marketing efforts. It assigns a unique phone number to each visitor. These numbers can be sent through to your business landline or mobile.\r\n\r\nBy monitoring them using analytics software, you can identify essential details about how they found your site, including the exact keywords they used in their search, and any other pages they previously visited.\r\n\r\n&nbsp;\r\n<h3><strong>Track Calls Back to Keyword Searches</strong></h3>\r\nKeyword level call tracking allows you to access the keyword your customer searched for that led them to your website, whether that search was organic or paid.\r\n\r\nMonitoring the most popular keywords driving traffic to your site enables you to target your marketing more effectively.\r\n\r\n&nbsp;\r\n<h3><strong>How can this Help Your Small Business? </strong></h3>\r\nEven today call tracking is disregarded as a marketing tool, despite it’s benefits. Below is a number of ways call tracking can not only provide you with more insight into the performance of your marketing channels, but how it can also have a positive impact on your ROI.\r\n\r\n&nbsp;\r\n<h3><strong>Measure the Impact of Your Content</strong></h3>\r\nTracking your callers’ activities on your website offers you insight into which pages they visited before they made their call.\r\n\r\nThis enables you to see which of your pages are driving the most conversions, plus how much time visitors actually spend engaging with your site.\r\n\r\n&nbsp;\r\n<h3><strong>Go Beyond Last Click Attribution</strong></h3>\r\n<a href=\"/blog/last-click-attribution/go-beyond-last-click-attribution/\">Going beyond last click attribution</a> will allow you to measure the activity that led up to a conversion. For example, say an individual finds your website via your PPC campaign. They visit your site and leave, but then return a day later via a direct search and convert by telephone.\r\n\r\nThe direct search would be credited for the conversion, when in fact the PPC ad started the process.\r\n\r\nMany marketers only credit the last click. Ruler Analytics allows you a deeper understanding of the processes leading to each conversion, giving you a more realistic picture of the effectiveness of your campaigns.\r\n\r\n&nbsp;\r\n<h3><strong>Integrate with Other Web Applications</strong></h3>\r\nRuler Analytics allows you to <a href=\"/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/\">integrate with other online applications</a>, so you can automate certain tasks for increased productivity.\r\n\r\nYou can send your call data straight from your Ruler dashboard to CRM or your mobile device, and set it up for actions such as sending you a text whenever your website receives a call.\r\n\r\n&nbsp;\r\n<h3><strong>Detailed Call History</strong></h3>\r\nA detailed call history will allow you to revisit previous prospects, whether or not they converted in the past. If you have a new service or product to offer, the ability to retrieve potential customer details offers you the chance to approach them again.\r\n\r\nAs they will already have some knowledge of your company, it’s much more likely than a cold call to lead to a conversion.\r\n\r\n&nbsp;\r\n<h3><strong>Potential Geo-Location Business Expansion</strong></h3>\r\nThe core aim for any start-up or small business is growth. Call tracking allows you to find out the geographical locations of the people who are calling your company. This will enable you to assess which geographic areas you are generating the most business from, and identify potential opportunities for expansion.\r\n\r\n&nbsp;\r\n<h3><strong>Improvements to Your ROI</strong></h3>\r\nCalculating the ROI (Return on Investment) of all your marketing activities is essential as it shows you what is working and what isn’t, allowing you to allocate your marketing budget effectively.\r\n\r\nKeyword level call tracking shows you exactly how much traffic has been driven to your site by each individual marketing activity.\r\n\r\n&nbsp;\r\n<h3><strong>Improvements to Your Operational Standards</strong></h3>\r\nCall tracking enables you to record and play back all your phone calls. This allows you to build up an accurate picture of your customers, their preferences and dislikes. This will assist you in providing exactly the right services and/ or products your customers need the most.\r\n\r\n&nbsp;\r\n<h3><strong>Improved Staff Management</strong></h3>\r\nWith the ability to record and play back phone calls, in addition to gaining a greater understanding of your customers, you can also monitor your staff.\r\n\r\nThis is a highly effective means of ensuring that your staff are providing the best levels of customer support, and increasing conversions. It can also be a very effective training tool.\r\n\r\n&nbsp;\r\n<h3><strong>Don’t be Left Behind</strong></h3>\r\nA wide variety of businesses across all industries are already using Ruler Analytics call tracking, including hotels, law firms, medical surgeries and tradesmen, gaining a significant edge over their competitors.\r\n\r\nIf you want to stay ahead in your field, and would like to learn more about Ruler Analytics keyword level call tracking and web analytics, please don’t hesitate to request your free demo. This also comes with a FREE 30-day trial, enabling you to explore the many benefits of Ruler Analytics for yourself!\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2337\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/09/9-ways-your-small-business-can-benefit-from-call-tracking-www.ruleranalytics.jpg\" alt=\"9 ways small businesses can benefit from call tracking - www.ruleranalytics.com\" width=\"750\" height=\"465\" />\r\n\r\n&nbsp;\r\n\r\nFor more information on this, plus other news and insights, follow <a href=\"http://www.twitter.com/ruleranalytics\">Ruler Analytics</a> on Twitter, <a href=\"https://www.linkedin.com/company/ruler-analytics/\">LinkedIn</a> and <a href=\"https://www.facebook.com/ruleranalytics/\">Facebook.</a>\r\n\r\n&nbsp;\r\n<h4></h4>\r\n&nbsp;\r\n\r\n&nbsp;','9 Ways Your Small Business Can Benefit From Call Tracking','','publish','closed','open','','9-ways-small-business-can-benefit-call-tracking','','','2016-11-23 11:43:46','2016-11-23 11:43:46','',0,'https://www.ruleranalytics.com/?p=1558',0,'post','',0),(1559,2,'2016-11-04 11:02:20','2016-11-04 11:02:20','When promoting and publicising your business, it is difficult to ignore the power and potential of digital marketing, especially with Pay-Per-Click (PPC) advertising. Organisations that don’t want to spend time and effort on SEO in the hope of achieving a prominent results when they can simply <a href=\"https://www.ruleranalytics.com/blog/ruler-information/get-not-provided-keyword-data-back-re-provided-ruler-analytics/\">bid on the keywords their customers are searching for</a> and appear at the very top of the page.\r\n\r\nAs a result, online exposure and audience interest increases, while click-through and conversion rates should soon follow suit too. However, PPC campaigns can also generate more incoming phone calls, particularly for businesses that offer a one-to-one service, such as legal advice.\r\n\r\nEven though we are living in a web-based world, this traditional form of communication remains crucial for several industries and organisations. What’s more, using a call extension in your PPC ads can increase click-through rates by 6-8 per cent according to Google.\r\n\r\nBut that doesn’t mean to say every call you receive from a PPC campaign should be called a \"conversion\". In fact, it could cause negative ROI and defeat the point of PPC.\r\n\r\n&nbsp;\r\n<h4>How can Calls from a PPC Campaign be a Problem for Marketers?</h4>\r\nBelieve it or not, some businesses are making the mistake of counting ALL incoming calls as conversions. Although the initial objective of convincing a prospect to get in touch has been achieved, they might not find the company’s products or services to their liking and go elsewhere.\r\n\r\nTherefore, any organisation utilising <a href=\"https://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/\">PPC campaigns should measure the quality of a lead</a> or phone call rather than simply counting how many times the phone rings, as this can give you a false sense of success.\r\n\r\nFor instance, your PPC campaigns could be driving existing customer support calls instead of new business opportunities. Something as simple as this can lead to negative ROI too.\r\n\r\n&nbsp;\r\n<h4>Avoid the Trap of Counting all Calls as Conversions</h4>\r\nDon’t kid yourself that all calls are conversions. Not only will you end up with a misleading conversion rate, your PPC campaign could take a financial hit too. What’s more, the analytical data available today means that there really is no excuse for taking such a slapdash approach.\r\n\r\nBy using a <a href=\"https://www.ruleranalytics.com/call-tracking.html\">call tracking platform like Ruler Analytics</a>, you can avoid the issues associated with counting all calls as conversions but also reap a number of far-reaching rewards too.\r\n\r\n&nbsp;\r\n<h5>Record and Playback a Business Call</h5>\r\nRuler Analytics will give you a list of calls that are matched against specific marketing sources, with a click through to view the visitor detail too.\r\n\r\nThe ability to listen back to your phone calls also allows you to determine whether or not a specific call can be classified as a genuine lead. This overcomes the problem of support calls being measured as conversions.\r\n\r\n&nbsp;\r\n<h5>Establish which Keywords were used During a PPC Search</h5>\r\nThis handy feature gives you the ability to establish which keyword was used during a search. Therefore, you can determine the quality of a keyword and adjust your bidding activity accordingly.\r\n\r\nTo give an example, if a keyword is delivering a high conversion rate with genuine leads interested in your products and services, you can justify increasing the bid.\r\n\r\n&nbsp;\r\n<h5>Identify whether or not a Call was Missed</h5>\r\nWith Ruler Analytics, you don’t have to worry about missing potential leads again. Every time a call is missed, you will be told about it along with additional information such as when it was missed, the number of the call, the time, and the date.\r\n\r\nBecause Ruler Analytics monitors visitors on an individual level, you will also know what they were specifically interested in too. So, when you call back, your correspondence can be that bit more personal, increasing the chances of an actual conversion.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter  wp-image-2555\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/11/counting-all-calls-as-conversions-can-harm-your-PPC-campaigns-www.ruleranalytics.com_.jpg\" alt=\"counting all calls as conversions can harm your PPC campaigns - www.ruleranalytics.com\" width=\"701\" height=\"434\" />\r\n\r\n&nbsp;\r\n\r\nYou can record and playback calls for greater lead clarification. Secondly, you can establish which keywords were used to optimise your PPC campaign. Last but not least, you can identify whether a call was missed and never lose out on a potential lead ever again.\r\n\r\nThe key takeaway here is recognising the importance of measuring quality not quantity. To give Ruler Analytics’ call tracking feature a go, sign-up for a FREE 30-day trial today. You can also follow us on <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a> and <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> for the latest news and information about all things analytical.\r\n\r\n&nbsp;\r\n\r\n&nbsp;','PPC: Counting all Calls as Conversions can Lead to Negative ROI','','publish','closed','open','','counting-all-calls-as-conversions-can-lead-to-negative-roi','','https://www.ruleranalytics.com/blog/ruler-information/get-not-provided-keyword-data-back-re-provided-ruler-analytics/\nhttps://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/','2017-01-09 15:28:03','2017-01-09 15:28:03','',0,'https://www.ruleranalytics.com/?p=844',0,'post','',0),(1638,3,'2016-08-17 11:50:09','2016-08-17 10:50:09','<a href=\"https://analytics.google.com/analytics/web/\">Google Analytics</a> is the most widely used web analytics service in the world. It tracks and reports on all your website traffic, allowing the user to gain insights about site visitors including where they came from, their geographical location and how long they stayed on the site. It can also track specific conversions including lead generation and sales, vital metrics that you need to calculate your ROI and justify your marketing spend. In addition, Google Analytics is integrated with AdWords to offer a more in-depth analysis of how well a particular landing page is performing.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/dynamic-number-insertion-work/\">How does Dynamic Number Insertion Work?</a></strong>\r\n\r\n&nbsp;\r\n<h4>Google Analytics facts and stats</h4>\r\nThere are now over 73 million websites using Google Analytics; that’s over 8% of the entire internet! It’s used by 67% of the 10,000 most popular websites, and almost 50% of the top million, so it’s obviously doing something right. It also allows you to create multiple dashboards to show different metrics.\r\n\r\nThe best thing about Google Analytics is that it’s FREE, although paid upgrades are available.\r\n\r\n&nbsp;\r\n<h4>Ruler’s partnership with Google Analytics</h4>\r\nAt Ruler Analytics, we are pleased to announce that we have recently become a certified partner of Google Analytics. Partners are deemed to have demonstrated significant knowledge and experience of internet marketing and AdWords. Our partnership status means that you can now search for Ruler Analytics using Google’s <a href=\"https://www.google.com/analytics/partners/company/5176147499286528/gadp/5629499534213120/app/5707702298738688/listing/5122315436163072\">official partners list</a>.\r\n\r\n&nbsp;\r\n<h4>How our partnership benefits your business</h4>\r\nIntegrating your Ruler account with Google Analytics will allow you to create goals for phone calls. Your phone call goals can then be viewed throughout all Google Analytics reports. In addition, they will be connected to AdWords, giving you greater insight into performance.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post:<a href=\"https://www.ruleranalytics.com/blog/call-tracking/9-ways-small-business-can-benefit-call-tracking/\"> 9 ways your Small Business can Benefit from Call Tracking</a></strong>\r\n\r\n&nbsp;\r\n<h4>FAQ about Google Integration</h4>\r\n<strong>How does Ruler integrate with Google Analytics?</strong>\r\n<p class=\"p1\"><span class=\"s1\">When we track a phone calls in Ruler</span><span class=\"s1\"> we send this data through to Google Analytics using their API. We can do this for online numbers or numbers that appear in your offline materials.</span></p>\r\n<strong>Does it cost extra?</strong>\r\n\r\nNo, Ruler Analytics integration is completely free of charge.\r\n\r\n<strong>Can I get Google Analytics data sent to my Ruler dashboard?</strong>\r\n\r\nNo, at present it only works one way, Ruler &gt; Google.\r\n\r\n<strong>How long does it take for the data to appear in Google Analytics?</strong>\r\n\r\nData can take up to 15 minutes to be seen in Ruler Analytics. However, once your data has been registered in Ruler Analytics, it should appear in Google Analytics straight away.\r\n\r\n<strong>Is it just for call tracking only?</strong>\r\n\r\nYes, it is at present; however, our developers are always researching and discovering new ways in which they can improve our reporting.\r\n\r\nFor any more enquiries about Google Analytics integration or Ruler Analytics itself please get in touch with us here at info@ruleranalytics.com and don’t forget to follow us on Twitter <a href=\"http://www.twitter.com/ruleranalytics\">@RulerAnalytics</a>.\r\n\r\n&nbsp;\r\n<h4></h4>\r\n&nbsp;\r\n\r\n&nbsp;','Ruler and Google Analytics - The Perfect Partnership','','publish','closed','open','','ruler-and-google-analytics-the-perfect-partnership','','https://www.ruleranalytics.com/blog/call-tracking/dynamic-number-insertion-work/\nhttps://www.ruleranalytics.com/blog/call-tracking/9-ways-small-business-can-benefit-call-tracking/','2017-01-09 16:43:23','2017-01-09 16:43:23','',0,'https://www.ruleranalytics.com/?p=1638',0,'post','',0),(1657,3,'2016-08-15 17:16:13','2016-08-15 16:16:13','Any business needing to measure the impact of their online advertising on their inbound phone calls needs Dynamic Number Insertion (DNI). It is an essential part of call tracking; without it you are unable to assess the effectiveness of your campaigns accurately.\r\n\r\n&nbsp;\r\n<h4>How Dynamic Number Insertion works</h4>\r\nWhen someone visits your website via an organic search or clicking on an ad, DNI technology generates a number unique to that ad campaign, website, keyword or other source depending on your business. It is normally used to assess the performance of a specific ad campaign, such as Pay Per Click (PPC), Social Media or Offline. However, what if DNI could go one better, and actually provide you with all the background information that led to each individual making their call?\r\n\r\n&nbsp;\r\n<h4>DNI with Ruler Analytics</h4>\r\nRuler Analytics Dynamic Number Insertion offers you a greater insight than other DNI packages, as it assigns an individual phone number to each individual visitor to your site. By doing this, you are now able not just to determine how each user found your site, but also:\r\n<ul>\r\n 	<li>Any pages the individual visited before making the call, pinpointing the exact source of the conversion</li>\r\n 	<li>Call details: call recordings, number, time and date</li>\r\n 	<li>Whether or not the individual had made a return visit</li>\r\n 	<li>Whether they used another source to find you originally.</li>\r\n</ul>\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/feature-start-tracking-phone-calls-today-ruler-analytics/\">Start Tracking Phone Calls Today with Ruler Analytics</a></strong>\r\n\r\n&nbsp;\r\n<h4>Which companies need Dynamic Number Insertion?</h4>\r\nIf your business generates leads over the telephone, DNI is essential if you want to find out which of your online marketing efforts is generating the best results. This applies to many businesses including hotels, restaurants, solicitors, tradesmen, hairdressers, I.T. services; an inexhaustible list of industries.\r\n\r\nLet’s <a href=\"/blog/ppc/get-more-from-your-ppc-campaigns/\">use a PPC campaign as an example</a>. There is a huge variety of software available, both paid and free, that can tell you which paid search keywords are driving web conversions to your site. However, what they can’t tell you is what impact your PPC ads are having on your telephone leads. Without this information, it’s impossible to calculate the effectiveness, and therefore the cost, of each ad, campaign and keyword.\r\n\r\n&nbsp;\r\n<h4>Benefits of Dynamic Number Insertion</h4>\r\nNow you know what Dynamic Number Insertion is, it’s time to focus on how it can benefit your business.\r\n\r\n&nbsp;\r\n<h5>Any number type available</h5>\r\nAt Ruler Analytics we can provide you with almost any number type, whether you’re looking for local numbers, paid or 0800. This can be especially helpful for businesses who want to establish a local presence, as a local phone number makes people in your area more likely to call you.\r\n\r\n&nbsp;\r\n<h5>Which keywords and campaigns are generating the most leads</h5>\r\n<a href=\"/call-tracking/\">Keyword level call tracking</a> enables you to determine which keywords and campaigns are generating the most telephone leads.\r\n\r\n&nbsp;\r\n<h5>Optimise your budget</h5>\r\nWithout keyword level call tracking you can’t assess which keywords offer the best returns, and therefore how paid search is impacting your phone-based revenue.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/9-ways-small-business-can-benefit-call-tracking/\">9 ways your Small Business can Benefit from Call Tracking</a> </strong>\r\n\r\n&nbsp;\r\n<h4>Measure the value of each telephone lead</h4>\r\nRecord and play back all your telephone leads who called using a unique number on your website, whether they found you via SEO, PPC or Social. Listening back to your telephone calls allows you to determine the value of each call.\r\n\r\nKeyword level call tracking offers you valuable information about how your campaigns are performing. This information will save you potentially wasting money on marketing activities that are simply not working.\r\n\r\nRuler Analytics are currently offering a demo of their Dynamic Number Insertion, to give you the chance to discover how well it could work for your business. Along with the demo, they also include a FREE 30-day trial of Ruler Analytics, so you can see for yourself the many ways in which it can help you assess your marketing activities and turn them into profits.','How does Dynamic Number Insertion Work?','','publish','closed','open','','dynamic-number-insertion-work','','','2017-05-24 12:46:41','2017-05-24 11:46:41','',0,'https://www.ruleranalytics.com/?p=1657',0,'post','',1),(1762,3,'2016-08-22 16:28:08','2016-08-22 15:28:08','Previously, we took a look at <a href=\"https://www.ruleranalytics.com/blog/ruler-information/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/\">how Ruler Analytics integrates with other web apps using Zapier</a>. In this article we are going to dive deeper, focusing on how Ruler Analytics specifically integrates with Sales Force.\r\n\r\n&nbsp;\r\n<h4><strong>A Quick Look at Zapier</strong></h4>\r\nFor those of you who have no previous knowledge or experience of Zapier, here’s a quick explanation that could change the way you work forever!\r\n\r\nZapier is a tool that allows you to connect one web app to another, making it easy to automate many of the simple tasks that currently take up too much of your time.\r\n\r\nIt is designed for users with little or no technical knowledge; you don’t need to know anything about code, so don’t be scared!\r\n\r\nZapier allows you to follow its self explanatory onscreen prompts, and basically does all the hard work for you.\r\n\r\nThe link that integrates two apps is called a Zap. A Zap is created by choosing a <strong>trigger</strong> from one app and an <strong>action</strong> that relates to the other. As an example, you could create a Zap that when you get an email in Gmail (trigger), notifies you by SMS (action).\r\n\r\nTo create a Zap, you simply choose the appropriate trigger and action from the lists each app provides, and leave the rest up to Zapier.\r\n\r\n<iframe src=\"https://www.youtube.com/embed/NMW6RMABgdE\" width=\"800\" height=\"429\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe>\r\n\r\nSource Youtube <a href=\"https://www.youtube.com/user/ZapierApp/\">ZapierApp</a>\r\n\r\n&nbsp;\r\n<h4><strong>Making it Work with Ruler Analytics</strong></h4>\r\nIn the past, you would have required an API key from Ruler Analytics before being able to integrate with Zapier. However, we are pleased to announce that we are now officially part of the Zapier website so there is no need for an API key anymore.\r\n\r\nYou do still need to be signed up with Zapier in order to use it, though. Zapier is currently offering a 14-day free trial for new users. You can <a href=\"https://zapier.com/sign-up/\">sign up here</a>.\r\n\r\n&nbsp;\r\n<h4><strong>Let’s get started!</strong></h4>\r\nWe have put together an easy step-by-step guide to creating a Zap between Ruler Analytics and Sales Force, to save you the tedious task of transferring your data manually. It really is this easy:\r\n\r\n<strong>Step 1 and 2:</strong> Once you have created your Zapier account, select the <strong>Make a Zap</strong> option. First you will need to choose your trigger app. To do this, type “Ruler Analytics” into the search bar, then select.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1779\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-1-and-2-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 1 and 2 - www.ruleranalytics.com\" width=\"802\" height=\"430\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Step 3:</strong> Next you will be given a choice of 5 triggers:\r\n<ul>\r\n 	<li>New Conversion</li>\r\n 	<li>New Call</li>\r\n 	<li>New Company</li>\r\n 	<li>Returning Company</li>\r\n 	<li>Missed Call</li>\r\n</ul>\r\nYour choice of trigger will all depend on your type of business. For this example, we are going to choose New Conversion. Once you have made your decision, simply continue.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1783\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-3-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 3 - www.ruleranalytics.com\" width=\"801\" height=\"429\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Steps 4 and 5:</strong> If you have already entered your Ruler Analytics account details then you can move straight onto Step 6; if not then simply fill in your account details by using the onscreen instructions. Here you will also need to identify the site you want to track if your Ruler account has more than one.\r\n\r\nIf set up correctly then you will receive a notification, which will allow you view your conversion to make sure everything looks OK.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1786\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-4-and-5-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 4 and 5 - www.ruleranalytics.com\" width=\"803\" height=\"430\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Steps 6 and 7:</strong> Zapier will test your trigger by locating an existing conversion. You will need to make sure that you have at least one recent conversion created and it matches the trigger option you chose.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1791\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-6-and-7-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 6 and 7 - www.ruleranalytics.com\" width=\"801\" height=\"429\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Step 8:</strong> Next you will be prompted to choose the app you want the action to relate to, for example, Salesforce.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1799\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-8-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 8 - www.ruleranalytics.com\" width=\"800\" height=\"428\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Steps 9 and 10:</strong> Select an action, for example, “Create New Lead”. Select, then follow the onscreen instructions to <strong>Connect Your Account</strong> and hit Continue.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1801\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-9-and-10-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 9 and 10 - www.ruleranalytics.com\" width=\"800\" height=\"429\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Step 11:</strong> You will then be asked to set up your Salesforce Lead. Name and Company are compulsory here; all other fields are optional. To select a name and company, simply click on the plus sign next to the field and select the appropriate options from the list.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-1802\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-11-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 11 - www.ruleranalytics.com\" width=\"800\" height=\"429\" />\r\n\r\n&nbsp;\r\n\r\n<strong>Step 12:</strong> Once you have chosen your desired options you’re ready to go! You will start receiving data from Ruler into your Sales Force account straight away.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2570\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/08/How-to-Transfer-your-Analytics-Data-to-Salesforce-Step-12-www.ruleranalytics.com_.png\" alt=\"How to Transfer your Analytics Data to Salesforce Step 12 - www.ruleranalytics.com\" width=\"801\" height=\"429\" />\r\n\r\n&nbsp;\r\n<h5><em>Please Note:</em></h5>\r\nZapier charges a monthly fee once the 14 day trial has finished. You can find their Plans and Pricing options <a href=\"https://zapier.com/pricing/\">here</a>.\r\n\r\nIf you don’t currently have Ruler Analytics and would like to learn more about the product and the benefits it can offer your business, please don’t hesitate; book a demo today and one of our team will be in touch.\r\n\r\n&nbsp;\r\n\r\n&nbsp;','How to Integrate Ruler Analytics and Salesforce','','publish','closed','open','','how-to-integrate-ruler-analytics-and-saleforce','','\nhttps://www.ruleranalytics.com/blog/ruler-information/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/','2017-01-09 16:37:30','2017-01-09 16:37:30','',0,'https://www.ruleranalytics.com/?p=1762',0,'post','',0),(1818,3,'2016-08-25 10:00:48','2016-08-25 09:00:48','In order to assess the effectiveness of marketing strategies and justify spend, marketers need metrics. Metrics are essentially <a href=\"https://www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/evaluating-marketing-performance-23/marketing-performance-metrics-134-7590/\">sets of numerical data</a> based on different marketing activities, that can then be measured against targets to assess marketing performance.\r\n\r\nThis quantifiable evidence then allows marketers to allocate their budgets according to which areas justify the greatest spend. Metrics are useful for building marketing performance in a variety of other ways too:\r\n<ul>\r\n 	<li>They give a fairly accurate idea of brand awareness and the effectiveness of marketing campaigns within your target audience.</li>\r\n 	<li>They provide information on your competitors.</li>\r\n 	<li>They provide an information base that can be drawn upon to help influence future decision making.</li>\r\n</ul>\r\nFor Pay Per Click (PPC) campaigns, one of the most commonly used metrics is Click Through Rate (CTR). However, the effectiveness of CTR as a measurement of marketing performance has long been the subject of debate.\r\n\r\n&nbsp;\r\n<h4>What is \'Click Through Rate\'?</h4>\r\nIn a nutshell, CTR is the number of people who actually click on your ad. It is used to measure online advertising performance, particularly for PPC campaigns. CTR is calculated by dividing the number of times an ad is clicked by the number of impressions (times it is seen).\r\n\r\n&nbsp;\r\n<h4>Why is CTR Important?</h4>\r\nCTR is especially important to PPC campaigns as it has an impact on your <a href=\"http://www.wordstream.com/click-through-rate\">Quality Score</a>, which is what determines the cost and effectiveness of your paid search campaigns. Quality Score is Google’s rating of the quality and relevance of your PPC ads and keywords. Therefore, CTR has a direct impact on your Return on Investment (ROI). CTR also has a number of <a href=\"https://www.aabacosmallbusiness.com/advisor/important-click-rate-ctr-really-042603295.html\">other benefits</a>:\r\n<ul>\r\n 	<li>It gives you an overall view of how well your ads are attracting your target audience. This is especially useful if your rates during a campaign are unusually high or low.</li>\r\n 	<li>It provides you with a base of visitors who will potentially convert.</li>\r\n 	<li>It helps to determine the success of a particular campaign compared to previous ones you’ve run.</li>\r\n 	<li>It helps to gauge your success against your competitors.</li>\r\n 	<li>It helps you to evaluate the effectiveness of your call to action.</li>\r\n</ul>\r\n&nbsp;\r\n<h4>Common problems marketers face when measuring CTR</h4>\r\nIt can be difficult to determine how much CTR actually affects your Google rankings due to <a href=\"http://www.searchengineland.com/important-click-rate-seo-campaign-229588\">other factors</a>. For example, if a company suddenly improves the quality of its content and promotes its website better, their rankings will improve at the same time as being discovered by more users and therefore getting more clicks. Other reasons why people are hesitant to use CTR as an accurate metric are:\r\n<ul>\r\n 	<li>It doesn’t always lead to a conversion.</li>\r\n 	<li>It can also include “bad” clicks, such as those from your competitors and cold callers.</li>\r\n 	<li>It doesn’t tell you the quality of the lead.</li>\r\n</ul>\r\n&nbsp;\r\n<h4>So what else should you be focusing on as well as CTR?</h4>\r\nMeasuring your CTR is still useful, as it gives you an idea of how well your ad is performing, and as it has an influence on your Quality Score, it does directly affect your ROI. However, alone it can’t tell you the real success of your marketing campaigns. ROI is the most important metric to monitor, as this is what will justify your marketing spend. ROI calculation requires more in-depth research into exactly how visitors are engaging with your website, and which elements are leading to the most conversions.\r\n\r\n&nbsp;\r\n<h4>How Ruler Analytics can help</h4>\r\nRuler is an invaluable tool in calculating your ROI, as it not only analyses visitor levels, but also monitors each lead individually, providing you with vital information about where your conversions are coming from. In addition, Ruler can also analyse the keywords during a search. With Ruler Re-provide, you can see exactly what your visitors are searching for, enabling you to include the right keywords for SEO, and providing attribution for phone calls and visitor journeys.\r\n\r\nTo see the benefits of Ruler for yourself, take advantage of the 30-day free trial. For more information on this and all the latest news and updates, follow Ruler on <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a>, <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a> and <a href=\"https://www.facebook.com/ruleranalytics/\">Facebook</a>.','How Important is Click Through Rate in PPC?','','publish','closed','open','','how-important-is-click-through-rate-in-ppc','','','2017-01-09 16:13:29','2017-01-09 16:13:29','',0,'https://www.ruleranalytics.com/?p=1818',0,'post','',0),(1845,3,'2016-08-30 14:17:48','2016-08-30 13:17:48','Ruler Analytics is all about helping you maximise your marketing efforts and stay ahead of your competitors. That is why, with agencies in mind, we have devised the <a href=\"https://www.ruleranalytics.com/call-tracking-software-for-digital-marketing-agencies/\">Ruler Analytics White Label Partner Program</a>.\r\n\r\n&nbsp;\r\n<h4>What is the Ruler Analytics White Label Partner Program?</h4>\r\nA white label product is something that has been designed by one company, that is then offered to other companies with permission for them to rebrand it to make it appear as if they have designed it themselves.\r\n\r\nThis is what the Ruler White Label Partner Program allows you to do with our product. It’s a great opportunity for agencies to offer their clients all the benefits of Ruler, without having to go through us.\r\n\r\nYou can now upload your own branding to Ruler Analytics, and use it as if you designed the product yourself, giving you a great USP for both existing and potential customers.\r\n\r\n&nbsp;\r\n<h4>What Does the White Label Partner Program Include?</h4>\r\nThe Ruler White Label Partner Program offers your company and clients all the features and benefits of Ruler Analytics, including <a href=\"https://www.ruleranalytics.com/call-tracking/\">Call Tracking</a>, Ruler Keyword Re-Provide, Bounced Calls, Individual Visitor Tracking, Company Identification and much more.\r\n\r\nIn addition to the product itself, other benefits of the Partner Program include:\r\n<h5><strong>\r\n</strong>Full Training</h5>\r\nOur friendly and experienced Customer Support Team here at Ruler Analytics can provide you with a full tour of the product, including valuable hints and tips on the best ways to use the product to maximise its benefits for your company and clients.\r\n<h5><strong>\r\n</strong>Ongoing Support</h5>\r\nOur dedicated Customer Support Team are not just here for the beginning of your journey with Ruler. If at any time you or a client encounter an issue with the product, all you need to do is get in touch.\r\n\r\nOur team are here to help and will do their best to resolve any issues for you as quickly as possible.\r\n<h5><strong>\r\n</strong>Personalised Usernames and Passwords</h5>\r\nYou can give your clients the opportunity to set up their own users with password protection, so the right people can access the information they need, anytime, anyplace.\r\n<h5><strong>\r\n</strong>Can be Placed on a Sub-Domain of your Choice</h5>\r\nWe can place the product on a sub-domain of your choosing, so your clients will never have to visit our website. This allows you to brand the product authentically as your own, giving the best impression to your clients.\r\n<h5><strong>\r\n</strong>Dedicated Account Management</h5>\r\nWe provide you with a Master Login which allows you access to all your clients who have signed up to the product. This not only saves you time, but also gives you an overview of just how much Ruler Analytics is benefitting your business.\r\n\r\n&nbsp;\r\n<h4>How Will it Benefit Your Business?</h4>\r\nAll marketers know the importance of analytics in providing the vital information you need to calculate the ROI of your campaigns.\r\n\r\nThe Ruler White Label Partner Program allows you to offer this information to your clients, enabling them to budget more efficiently and target their marketing activities for maximum returns.\r\n<h5><strong>\r\n</strong>Demonstrate Your Worth</h5>\r\nThe biggest problem faced by agencies is often finding a way to demonstrate how their efforts generated those all-important leads, especially if they come in by phone.\r\n\r\nRuler’s Call Tracking and Individual Visitor Tracking features can solve these problems, giving you the ability to trace each telephone lead back to its original source.\r\n\r\nIt works using Dynamic Number Insertion (DNI) technology, which generates a unique number for each lead. This allows you to match each lead with the source that led them to your site, such as a PPC or SEO campaign, enabling you to demonstrate the proof that your hard work is paying off.\r\n<h5><strong>\r\n</strong>Upgrade Your Existing Services</h5>\r\nThe Ruler White Label Partner Program offers marketing agencies a great USP by enabling you to offer your clients a highly useful service that your competitors can’t provide.<strong>\r\n</strong>\r\n<h5><strong>\r\n</strong>Increase Your Own ROI</h5>\r\nIn addition to providing your customers with more insight into the performance of their marketing channels, you can also take advantage of all the benefits of Ruler for yourself, discovering your most profitable channels and determining what’s working and what isn’t, <a href=\"https://www.ruleranalytics.com/national-claims-helpline-claiming-roi-less-two-months/\">for more efficiently targeted marketing and an increased ROI</a>.\r\n\r\n&nbsp;\r\n<h4>Conclusion</h4>\r\nThe Ruler Analytics White Label Partner Program can offer a huge variety of benefits for you and your clients that will truly keep you ahead of the pack.\r\n\r\nIf you would like to discover more about Ruler Analytics or our White Label Partner Program, including pricing, please call us. Alternatively, to explore the benefits of Ruler for yourself, you can book a <a href=\"http://www.ruleranalytics.com/book-a-demo/\">demo online</a> with us today.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Ruler Analytics White Label Partner Program','','publish','closed','open','','ruler-analytics-white-label-partner-program','','','2017-01-09 16:11:37','2017-01-09 16:11:37','',0,'https://www.ruleranalytics.com/?p=1845',0,'post','',0),(1884,3,'2016-09-01 10:20:02','2016-09-01 09:20:02','Pay-Per-Click (PPC) is a vital element in any marketing campaign, as it can inform your entire marketing strategy in a variety of different ways.\r\n\r\nFor a start, it’s a great way of determining your target market, as statistics show that for consumers looking to buy a specific product, paid ads get <a href=\"https://www.protocol80.com/blog/ppc-statistics-small-business\">65% of all clicks</a>, with visitors from PPC sources 50% more likely to purchase something than organic visitors to your site. PPC campaigns can also increase your brand awareness by 80%.\r\n\r\nAccording to paid search <a href=\"http://www.unbounce.com/ppc/is-ppc-still-relevant-in-age-of-inbound-marketing/\">expert Matt Hessler</a>, “There’s no substitute for the ability to market to a user who is searching for your exact product.”\r\n\r\n&nbsp;\r\n<h4>Vital Information for Your Marketing Strategy</h4>\r\nIn comparison with other forms of targeted advertising, PPC <a href=\"https://www.digitalmarketingpro.net/5-reasons-why-ppc-is-important-for-small-business-success-550/\">shows results much faster</a>, so it can be a highly useful early indicator of the levels of interest you can expect to see from a particular product or campaign.\r\n\r\nPPC also allows you to target specific demographics that are likely to be interested in your product, as you choose the keywords that will result in your ad being shown at the top of a Google results page.\r\n\r\nNot only is this great for your business as an ad in the first position has an average click-through rate of <a href=\"http://www.slideshare.net/WishpondTechnologiesLtd/21-random-stats-and-facts-about-google-ad-words\">more than 7%</a>, but it also allows you to monitor which keywords are bringing in the most business, information you can then put to good use in the rest of your marketing strategy.\r\n\r\nAs <a href=\"http://www.unbounce.com/ppc/is-ppc-still-relevant-in-age-of-inbound-marketing/\">Brad Geddes</a>, Founder of Certified Knowledge, explains: “There is no channel other than PPC that can give you reach, scale, control and consistent results day-over-day like paid search.”\r\n\r\n&nbsp;\r\n<h4>Complications with Tracking PPC Conversions</h4>\r\nAll this evidence clearly illustrates how relevant PPC is as a marketing channel; it delivers quick results and provides you with information that will help you maximise the rest of your marketing strategy. But how do you actually determine how well it’s working for you?\r\n\r\nThe main problem with PPC has always been proving its effectiveness in quantifiable terms.\r\n\r\nWith no way of linking telephone leads back to their original source, marketers have had great trouble calculating the true ROI of PPC campaigns, as they haven’t been able to prove which conversions were generated by their paid ads. However, there is now a solution to this problem, thanks to Ruler Analytics.\r\n\r\n&nbsp;\r\n<h4>A New Solution</h4>\r\nRuler Analytics enables you to trace your web and telephone leads back to their original source, by tracking the visitors to your site on an individual level.\r\n\r\nThis means that not only can you monitor each of your visitors to their exact source (such as a PPC or SEO campaign), but you can also track the visitors that also completed a telephone call with the help of Ruler’s call tracking feature.\r\n\r\nDaniel Reilly, Director of Ruler Analytics, explains how it works and why this information is so vital for marketers:\r\n<blockquote>“Ruler Analytics was founded in response to the experience myself and my business partner, Ian Leadbetter, had with PPC, SEO, social and email marketing, and lead generation. We had used (and still do use) Google Analytics for many years, but as many business people find, it’s unable to display website leads and goal conversions in a visitor level context. When a visitor to a website fills in a form or dials the phone number on the site, businesses need to be able to see the exact keyword or referring URL that generated this lead or enquiry.\"</blockquote>\r\nNow, thanks to Ruler Analytics, marketers are able to access this vital information, so they can finally prove the ROI of their PPC campaigns by seeing how many leads and enquiries they have generated.\r\n\r\nThey can also see which keywords have generated the most interest, which can inform future campaigns, making it more possible than ever to target the exact audience who are the most likely to buy into your product or service, maximising the effectiveness of all your marketing activity.\r\n\r\n&nbsp;\r\n<h4>Conclusion</h4>\r\nPPC is still a highly effective marketing tool in itself, and also has an important role to play in informing the rest of your campaigns.\r\n\r\nNow, with the ability to calculate a realistic ROI for your PPC ads, this strategy could become more important than ever to your business.\r\n\r\nIf you would like to see for yourself how Ruler Analytics can help, we can provide you with a demo, which comes with a FREE 30-day trial, so you can see how the right information can make a greater success of all your marketing activities','Offline Conversion Tracking – How To Calculate The True ROI Of Your PPC Campaign','','publish','closed','open','','offline-conversion-tracking-calculate-true-roi-ppc-campaign','','','2017-01-09 16:09:16','2017-01-09 16:09:16','',0,'https://www.ruleranalytics.com/?p=1884',0,'post','',0),(1902,3,'2016-09-05 11:26:51','2016-09-05 10:26:51','As a marketing agency, you know that client expectations are high. They hire you to deliver the best possible results, and it’s your performance that separates you from the rest. Sometimes, however, it’s difficult to provide your clients with the positive proof they need that your efforts are paying off.\r\n\r\n&nbsp;\r\n<h2>Why Marketing Agencies Benefit From Call Tracking</h2>\r\nPreviously, one of the biggest problems faced by marketers has been the ability to prove which campaigns were generating telephone leads, but fortunately <a href=\"https://www.ruleranalytics.com/call-tracking/\">call tracking solves this problem</a>.\r\n\r\nRuler Analytics in particular uses <a href=\"https://www.ruleranalytics.com/blog/call-tracking/dynamic-number-insertion-work/\">Dynamic Number Insertion (DNI)</a> technology, which generates a unique phone number for each campaign or website visitor, allowing marketers to trace which keywords led them to a website whether it be an organic or paid search.\r\n\r\nBelow are five ways marketing agencies can benefit from this technology, and why it’s crucial for agencies to incorporate call tracking into their business strategies.\r\n\r\n&nbsp;\r\n<h3>Demonstrate your worth</h3>\r\nA big problem agencies face is that they struggle to demonstrate how their efforts are generating those all-important leads over the phone. Call tracking provides the actual data you need by being able to trace the caller back to a specific source.\r\n\r\nAt Ruler Analytics, our call tracking system provides a unique number for each visitor, enabling their interactions to be recorded from keyword level.\r\n\r\nThis means you have access to the exact keywords they used in their search, what pages of your website they looked at, and whether or not they actually made a phone call, allowing you to provide your clients with the proof that your efforts are paying off for them.\r\n\r\n&nbsp;\r\n<h3>Upgrade your Existing Services</h3>\r\nAt Ruler Analytics, we enjoy close working relationships with other leading marketing agencies throughout the UK, and as a result of this we have been able to see how our products can be of immense benefit to other marketing professionals.\r\n\r\nThis is why we now offer <a href=\"/agency-partner/\">a special package for marketing agencies</a> who want to offer the benefits of call tracking to their customers. Not only will Ruler Analytics provide your agency with a unique selling point, but also allows your customers to see first-hand how well their campaigns are performing.\r\n\r\n&nbsp;\r\n<h3>Increase your own ROI</h3>\r\nAs a marketing agency, you’re all about increasing the ROI for your customers. However, it’s important that you remember to focus on your own business, too. Call tracking will enable you to find out which are your most profitable marketing channels, and which keywords are generating website visits and leads.\r\n\r\nThis insight can then be used to inform all your marketing efforts in the future, allowing you to get the most from your own marketing.\r\n\r\n&nbsp;\r\n<h3>Optimise your budget</h3>\r\nIf you’re providing PPC or SEO services, budgets are often tight, but expectations are still high. Visitor level analytics such as call tracking allow you to delve deeper into your marketing campaigns and discover which campaigns are failing to generate the expected returns.\r\n\r\nThis enables you to stop wasting money on under-performing platforms, and utilise this spend to better effect on campaigns that consistently generate higher returns.\r\n\r\n&nbsp;\r\n<h3>Integrated analytics</h3>\r\nAt Ruler Analytics, we have created call tracking software that can easily be integrated with your desired CRM, enabling you to see and understand your call data in context. You can find out more about <a href=\"https://www.ruleranalytics.com/blog/ruler-information/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/\">our integration features here</a>.\r\n\r\n&nbsp;\r\n<h3>Conclusion</h3>\r\nModern technology has become so much a part of all our lives that it’s easy to forget the power of the humble telephone in this age of emails, instant messaging and live chat. However, phone calls are still as important as ever for many businesses when it comes to lead generation.\r\n\r\nCall tracking enables you to implement marketing strategies that will generate the most phone calls, both for you and your clients, and also gives you the ability to provide absolute proof that your marketing efforts are causing their phones to ring.\r\n\r\nBy being able to demonstrate that your campaigns are integrating telephone leads into the rest of your customers’ businesses, you are able to provide a truly comprehensive service that will keep you ahead of the pack.\r\n\r\nExperience the benefits of Ruler Analytics for yourself and book a demo today. Don’t forget to follow us on <a href=\"https://www.facebook.com/ruleranalytics/?fref=ts\">Facebook</a>, <a href=\"https://twitter.com/ruleranalytics\">Twitter</a> and <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> for all our latest news and information\r\n<h4></h4>\r\n&nbsp;\r\n<h5></h5>\r\n<h5></h5>','5 Reasons Why Marketing Agencies Need Call Tracking','','publish','closed','open','','5-reasons-marketing-agencies-need-call-tracking','','https://www.ruleranalytics.com/blog/call-tracking/dynamic-number-insertion-work/\nhttps://www.ruleranalytics.com/blog/ruler-information/transfer-ruler-analytics-data-sms-pipedrive-100-web-apps-using-zapier/','2017-06-22 11:08:07','2017-06-22 10:08:07','',0,'https://www.ruleranalytics.com/?p=1902',0,'post','',0),(1911,3,'2016-09-08 10:07:24','2016-09-08 09:07:24','There has been a great deal of debate recently about the positives and negatives of call tracking. At Ruler Analytics, we frequently get asked whether or not call tracking can be harmful to an SEO campaign, as there have been many articles decrying the whole notion of call tracking and claiming it can have a negative effect on your marketing efforts.\r\n\r\nWe at Ruler Analytics would like to set the record straight; but first let us explain what call tracking actually is.\r\n\r\n&nbsp;\r\n<h4>What is Call Tracking?</h4>\r\nIf you don\'t already know what Call tracking is, it\'s a method the marketing industry has developed to solve the problem of where your telephone leads actually come from.\r\n\r\nOur call tracking software in particular uses Dynamic Number Insertion (DNI) to assign a unique phone number to each visitor, area or campaign, such as a PPC or SEO campaign, allowing you to trace the source from which every visitor clicked through to your website, and which keywords were used in organic searches.\r\n\r\nCall tracking is typically used to measure the impact of PPC, SEO and retargeting campaigns, and is a vital tool for doing so, as without it, it’s impossible to prove the efficacy of your campaigns as you cannot provide proof that they were the sources of your telephone conversions.\r\n\r\nIt is also highly useful for marketing agencies, as it allows them to demonstrate to clients that they are achieving their targets\r\n\r\n&nbsp;\r\n<h4>How Can Call Tracking Be Negative For SEO?</h4>\r\nAs you know, SEO is all about getting your Google ranking as high as possible. One of the factors you have to take into account in order to achieve this is NAP.\r\n\r\nNAP stands for Name, Address, Phone number, and must be taken into account by anyone running an SEO campaign. Google use these to validate that your business is legitimate, by checking that they are the same throughout all online directories.\r\n\r\nIf different phone numbers appear in different places, search engine algorithms can become confused, and will rank you lower, which is likely to harm your SEO campaign.\r\n\r\n&nbsp;\r\n<h4>Will Call Tracking Harm Your SEO Campaign?</h4>\r\nIf call tracking is not used correctly, it can potentially damage your SEO efforts.\r\n\r\nCall tracking numbers should never be used in online directory listings, as a poor ranking will not only harm your SEO campaign but can also be harmful to the rest of your marketing efforts across the board.\r\n\r\nHowever, as long as your call tracking system puts all the necessary precautions in place to ensure that the call tracking numbers you are using are not visible to search engines, and only the actual phone number of your business is listed, call tracking will have no negative impact on your SEO campaigns or the rest of your marketing.\r\n\r\n&nbsp;\r\n<h4>How to use Call Tracking Correctly</h4>\r\nUsing call tacking correctly basically all comes back to the Dynamic Number Insertion technology.\r\n\r\nDNI works by using a Java Script code which displays a call tracking number to the caller, but ensures that the default phone number for your business is hard coded into your website, so it won’t change as far as the search engines’ bots are concerned.\r\n\r\nThis means that your Google ranking will not be affected, nor will your SEO campaign. By using this technology, you are still able to take advantage of call tracking to determine the exact sources of your telephone leads.\r\n\r\n&nbsp;\r\n<h4></h4>\r\n<h4>Conclusion</h4>\r\nRuler Analytics’ call tracking technology uses DNI, so the main phone number of your business is what is visible to the search engines, but a unique number will be generated for every individual user who clicks through to your website from an advertisement or organic search.\r\n\r\nThis enables you to determine exactly which campaign led each visitor to your website, providing you with the vital information you need to calculate the ROI of each campaign. It can also tell you which geographical areas your callers are coming from.\r\n\r\nIn the case of visitors who have found your site through organic searches, it shows you which keywords they have used in their search, so you can see exactly what the visitors to your site are searching for. This has huge benefits when it comes to informing your future marketing efforts.\r\n\r\nRuler Analytics are currently offering a demo which is accompanied by a FREE 30-day trial, so you can experience the benefits of Ruler Analytics for yourself.\r\n\r\nTo book your demo, <a href=\"https://www.ruleranalytics.com/book-a-demo/\">click here</a>, and for further news and information, please don’t forget to follow Ruler Analytics on <a href=\"http://www.ruleranalytics.com/twitter\">Twitter</a>, <a href=\"http://www.facebook.com/ruleranalytics\">Facebook</a> and <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a>.\r\n<h4></h4>\r\n&nbsp;\r\n<h4></h4>','The Truth Behind Call Tracking and SEO','','publish','closed','open','','the-truth-behind-seo-and-call-tracking','','','2017-01-09 16:05:14','2017-01-09 16:05:14','',0,'https://www.ruleranalytics.com/?p=1911',0,'post','',0),(1936,3,'2016-09-12 10:59:17','2016-09-12 09:59:17','Whatever your industry, if your business generates many of its leads over the telephone, you could benefit from call tracking.\r\n\r\nCall tracking has been proven to increase conversions and lower CPA, especially as <a href=\"https://marketingtechblog.com/call-tracking-analytics/\">inbound callers are 10 to 15 times more likely to convert</a> than web leads. Many people still prefer to talk to a real person rather than filling in their details online.\r\n\r\nCall tracking is becoming more important than ever before, due to the rise of mobile searches and click-to-call, <a href=\"https://searchenginewatch.com/sew/how-to/2397015/click-to-call-and-the-big-data-gap\">with 70% of mobile searchers now calling a business directly</a> from search results. Phone calls are still the leader driver for PPC campaigns.\r\n\r\nSo how do you know where your telephone leads are coming from, and how would that information be useful to you?\r\n\r\nHere we take a look at some of the types of businesses that can benefit from call tracking, and how it could help them.\r\n\r\n&nbsp;\r\n<h4>Legal</h4>\r\nLaw firms have a tough time when it comes to online advertising. It is such a competitive category that keywords relating to legal services, such as “lawyer”, are the <a href=\"http://www.wordstream.com/blog/ws/2015/06/29/law-firm-marketing\">most expensive keywords</a> on search engines.\r\n\r\nAs a result of this, it’s vital for law firms to be able to prove the ROI of their PPC and SEO campaigns to justify spend.\r\n\r\nCall tracking enables you to see exactly how many of your calls are being generated by which online campaigns, enabling you to get the best returns from your marketing.\r\n\r\n&nbsp;\r\n<h4>Marketing Agencies</h4>\r\nThe <a href=\"/call-tracking/call-tracking-software-for-digital-marketing-agencies/\">most important thing for marketing agencies is measuring</a> and being able to prove the efficacy of their campaigns to their clients. Historically, this has been difficult to do.\r\n\r\nCall tracking provides the definitive proof your clients are looking for - that your PPC and SEO work is paying off.\r\n\r\nCall tracking also allows you to upgrade your services by offering call tracking as part of your package, giving you a USP that will keep you ahead of the competition.\r\n\r\n&nbsp;\r\n<h4>Real Estate</h4>\r\nIt’s common sense for estate agents to advertise online. But how many sales are you likely to make directly from your website? People are not going to “click buy” something as important and expensive as property; they will make a phone call to arrange to meet you and see it for themselves.\r\n\r\nThis makes call tracking an essential tool for real estate agencies as it enables you to see which of your online marketing efforts are generating the most phone calls.\r\n\r\n&nbsp;\r\n<h4>Dental and Cosmetic Surgery</h4>\r\nIn an emergency, people are likely to telephone a dentist rather than calling into the surgery to see if there’s an appointment.\r\n\r\nCall tracking will allow you to determine not only how your patients found you, but also how wide a geographical area they are coming from.\r\n\r\nFor cosmetic surgery clinics, the same applies; a lead will need to speak to someone to discuss their individual requirements and arrange a consultation, especially as many people choosing cosmetic surgery are sensitive about it and will not want to provide that information online.\r\n\r\n&nbsp;\r\n<h4>Home Services</h4>\r\nIf your business offers any kind of home improvement services, including plumbing, painting, cleaning, landscaping, window and door installation or any other home-related service, call tracking is essential.\r\n\r\nFor example, if a customer has a leak, they’re much more likely to telephone plumbers rather than filling in a form online and hoping someone emails them back.\r\n\r\nThe home services category is a highly competitive one on Google and it is therefore difficult to achieve top rankings.\r\n\r\nCall tracking gives you the ability to listen back to your calls to establish the reasons why people are calling your business, so you can target your online marketing more efficiently.\r\n\r\n&nbsp;\r\n<h4>Hospitality/ Hotels</h4>\r\nMany hotel businesses now provide online booking services. However, there are still many customers who prefer the reassurance of actually speaking to someone to ensure their reservation has been made. This is why telephone calls remain the biggest driver for hotel bookings.\r\n\r\nThis applies throughout the travel industry, whether you’re providing package holidays or specialist niche excursions.\r\n\r\nCall tracking is vital as it enables you to understand what people want from your services and therefore give you a better insight into your target market.\r\n\r\n&nbsp;\r\n<h4>Mortgage and Loan Providers</h4>\r\nNaturally, many people are reluctant to enter personal or financial information online, yet providing this information is an essential part of being approved for a loan or mortgage.\r\n\r\nTherefore many of your leads are likely to come in by telephone.\r\n\r\nCall tracking will enable you to see how they found you and which pages of your website they visited, informing you exactly how much information they had about your company before they chose to make the call.\r\n\r\n&nbsp;\r\n<h4>So what can you do to track calls?</h4>\r\nRuler Analytics’ call tracking system works by overriding the phone number on your website and replacing it with a unique number for each individual.\r\n\r\n&nbsp;\r\n\r\n<img class=\"aligncenter wp-image-2337\" src=\"https://www.ruleranalytics.com/wp-content/uploads/2016/09/9-ways-your-small-business-can-benefit-from-call-tracking-www.ruleranalytics.jpg\" alt=\"9 ways small businesses can benefit from call tracking - www.ruleranalytics.com\" width=\"801\" height=\"496\" />\r\n\r\n&nbsp;\r\n\r\nWhen the caller dials the number they see, it still goes through to your original phone number, be it a landline or mobile.\r\n\r\nBy tracking that individual number, Ruler Analytics can show you which ad campaign that person clicked on, or which keywords they searched for, as well as which pages of your website they looked at before they made their call, all vital information for getting the best returns out of your marketing efforts.\r\n\r\nRuler Analytics are currently offering a demo, accompanied by a FREE 30-day trial, so you can experience the benefits of call tracking and Ruler’s other features for yourself.\r\n\r\nPlease get in touch to book your demo, and don’t forget to follow Ruler Analytics on <a href=\"http://www.ruleranalytics.com/ruleranalytics\">Twitter</a>, <a href=\"https://www.facebook.com/ruleranalytics\">Facebook</a> and <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> for news and information\r\n<h5></h5>\r\n&nbsp;\r\n<h5></h5>','9 Types of Businesses that need Call Tracking','','publish','closed','open','','9-types-businesses-need-call-tracking','','','2017-01-09 16:00:39','2017-01-09 16:00:39','',0,'https://www.ruleranalytics.com/?p=1936',0,'post','',0),(1986,3,'2016-09-21 11:38:30','2016-09-21 10:38:30','One of the biggest problems for marketers has always been how to establish the original source of their telephone leads. Ruler Analytics can now offer a solution to that problem with our Call Tracking feature.\r\n\r\n&nbsp;\r\n<h4>How Does Ruler Analytics Call Tracking Work?</h4>\r\nRuler Analytics Call Tracking works by using Dynamic Number Insertion (DNI) technology. This overrides the phone number on your website and generates a unique one specific to each campaign, area or visitor, allowing you to see the exact source from which each visitor was directed to your website.\r\n\r\nThis is vital information as knowing how many calls each campaign has generated allows you to calculate the ROI of your PPC, SEO and other marketing activities, justifying your spend and allowing you to maximise your budget and target your marketing more effectively in future.\r\n\r\nRuler Analytics Call Tracking can also provide you with essential background information on each caller, such as whether they visited any other pages on your site prior to making their call, and whether their visit to your site was their first or a return visit.\r\n\r\nThis information allows you to determine the exact point at which they converted, and what previous actions led to the conversion, all of which can help you in your marketing efficiency.\r\n\r\n&nbsp;\r\n<h4>A Number to Suit Your Needs</h4>\r\nAt Ruler Analytics, we understand that different campaigns require different techniques, which is why we can provide you with a number that best suits your purpose for the calls you want to track.\r\n\r\n&nbsp;\r\n<h5>Geographical Numbers</h5>\r\nThese are “local” numbers, trackable numbers prefixed with an area code relating to a town, city or location in the UK, such 020 for London or 0151 for Liverpool.\r\n\r\nThese types of numbers work particularly well if you are running a local PPC or SEO campaign wanting to attract more business from a specific area. The number on your website is one of the top four factors in completing a conversion.\r\n\r\nIf a visitor to your site sees a local phone number, they are likely to trust your business more, as they feel you have an investment in their local community, and that if they call you they won’t be put through to a generic call centre that won’t understand their needs.\r\n\r\n&nbsp;\r\n<h5>Non-Geographical Numbers</h5>\r\nThese are numbers that don’t relate to a specific area. They usually begin with 03, 05, 070/ 076, 080, 0845, 0870, 083/ 4, 0871, 09, 116 and 188. These numbers are typically used by businesses that provide support or information, or handle payments over the phone.\r\n\r\nThey are useful if your marketing is not locally targeted and you are trying to attract nationwide business, as they create the impression of a large and profitable company with enough staff to handle your call.\r\n\r\nPlease note that premium numbers do come at a slightly higher cost. For further information on this, please contact the team at Ruler Analytics, who will be happy to discuss pricing options with you.\r\n\r\n&nbsp;\r\n<h4>Call Tracking Price Plans</h4>\r\nRuler Analytics Call Tracking numbers are FREE unless you require a specific number type, and remain within your package allowance, for example:\r\n<ul>\r\n 	<li><strong>Essentials Package: </strong>£99 per month; you receive up to 1,000 minutes.</li>\r\n 	<li><strong>Advanced Package:</strong> £149 per month, with up to 2,000 minute included.</li>\r\n</ul>\r\nGeographic and Freephone numbers may incur an additional charge of approximately 2p per minute if you receive a higher volume of calls than your package allocates.\r\n\r\nBoth packages also include Visitor Identification, Keyword Level Tracking and Company Identification, providing you with further vital information so you can see exactly where your customers are coming from, and which keywords are most effective in bringing visitors to your website.\r\n\r\nThis information can then be put to good use across the whole of your marketing activity, allowing you to target your marketing at the exact audience who are the most likely to buy into your product, so you can get the most of your campaigns and grow your business.\r\n\r\n&nbsp;\r\n<h4>Interested to Learn More?</h4>\r\nRuler Analytics offers a demo showing how Call Tracking can have a highly positive impact on your business. <a href=\"http://www.ruleranalytics.com/book-a-demo/\">Book one today</a> to discover the many benefits of Ruler Analytics for yourself.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','A Complete Guide to Ruler Analytics Call Tracking','','publish','closed','open','','a-complete-guide-to-ruler-analytics-call-tracking','','','2017-01-09 15:54:47','2017-01-09 15:54:47','',0,'https://www.ruleranalytics.com/?p=1986',0,'post','',0),(2080,3,'2016-10-04 16:01:09','2016-10-04 15:01:09','Pay Per Click (PPC) campaigns are an important part of your marketing activity, especially if you generate a lot of your business via telephone leads.\r\n\r\nIt offers <a href=\"https://www.distilled.net/blog/ppc/ppc-as-a-part-of-online-marketing-strategy/\">quicker results</a> than most other forms of advertising, and can bring in a reliable stream of business while you’re concentrating on your other marketing efforts. The success of your PPC campaigns can also offer you insights that you can then use to inform the rest of your marketing activity, generating greater success across the board.\r\n\r\nAccording to <a href=\"http://unbounce.com/ppc/is-ppc-still-relevant-in-age-of-inbound-marketing/\">Brad Geddes</a>, founder of internet marketing education company Certified Knowledge,\r\n<blockquote><strong>“There is no channel other than PPC that can give you reach, scale, control and consistent results day-over-day like paid search. It can be a very predictable channel to supplement the highs and lows that are often associated with content marketing.”</strong></blockquote>\r\nHowever, in order to get the most out of your PPC advertising, it’s vital that you have access to certain data that can allow you to track the performance of your campaigns so you can adjust them to gain the maximum benefits for your business. Here we take a look at the six metrics you can’t afford to be without.\r\n\r\n&nbsp;\r\n<h5>Keywords that are Driving Inbound Calls</h5>\r\nWith online conversions, it’s fairly easy to measure which keywords are driving them by using form submissions; but what about the conversions made through phone calls? If your company generates a lot of business by telephone, it’s vital that you know which keywords searches are leading people to call you. Otherwise you can end up reducing the effectiveness of your PPC campaigns by eliminating keywords that are actually generating a lot of offline conversions.\r\n\r\n&nbsp;\r\n<h5>Calls made from Ads Versus Landing Pages</h5>\r\nThis information offers you insights into the performance of your marketing activities. Are customers clicking through on your ads or are more being brought to you via your landing pages? This knowledge will allow you to adjust your marketing activities in order to target them more effectively.\r\n\r\n&nbsp;\r\n<h5>Geographical Location</h5>\r\nBy establishing which geographical area most of your leads are coming from, you can target your advertising more specifically, including setting <a href=\"https://support.google.com/adwords/answer/2732132?hl=en-GB\">bid modifiers</a>. These allow you to show your ads more or less frequently based on where people are searching from, saving you from wasting money on advertising in an area that is generating no leads.\r\n\r\n&nbsp;\r\n<h5>Quality/ Length of the Call</h5>\r\nTypically, the longer the call the higher the quality of the lead, however this necessarily this isn’t true. Just recording the length of a call isn’t good enough, you need to drill down, listen to the call and determine the quality for yourself. To do this, you need to invest in call recording. This process will allow you to filter out auto generated robot calls and telemarketers, who aren’t considered as “leads”.\r\n\r\n&nbsp;\r\n<h5>Percentage of Mobile Versus Desktop Users</h5>\r\n<strong>Mobile devices now account for 53 percent of paid search clicks</strong>; however, this is likely to vary from business to business. Understanding the type of device most people are using to search for your company allows you to adapt to that type of technology, making your website more attractive to your customers.\r\n\r\n&nbsp;\r\n<h5>Performance of PPC Landing Pages</h5>\r\nThe majority of landing pages offer two options: a form to fill out or a telephone number. Form fills allow you to gauge the success of a landing page when it comes to online conversions; however, in order to calculate how many telephone conversions a landing page has created you need to be using Call Tracking.\r\n\r\n&nbsp;\r\n<h4>How can you Measure these Metrics?</h4>\r\nRuler Analytics offers a complete solution which offers you easy access to all the metrics you need when it comes to determining the success of your PPC campaigns. Amongst its many features it offers:\r\n<ul>\r\n 	<li>Keyword Level Call Tracking, which enables you to see which keywords have been used in organic searches, or exactly which ad, landing page or pages of your website led the visitor to make their phone call.</li>\r\n</ul>\r\n<ul>\r\n 	<li>Dynamic Number Insertion, allowing you to generate a unique phone number for each visitor to your site. Depending on the nature of your business, this can be a local, premium rate or toll free number, whichever is likely to attract the most customers based on geographic location.</li>\r\n</ul>\r\n<ul>\r\n 	<li>Call Recording, allowing you to determine the length of calls and gain vital insights into what your customers want from you by listening back to them.</li>\r\n</ul>\r\nTo learn more about these features and the many other benefits Ruler Analytics can offer your business, please get in touch; and for regular news, updates and plenty of helpful insights, don’t forget to follow Ruler Analytics on Facebook, Twitter and LinkedIn.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','6 Call Tracking Metrics Every PPC Marketer Needs','','publish','closed','open','','6-call-tracking-metrics-every-ppc-marketer-needs','','','2017-01-09 15:52:21','2017-01-09 15:52:21','',0,'https://www.ruleranalytics.com/?p=2080',0,'post','',0),(2086,3,'2016-10-06 14:24:49','2016-10-06 13:24:49','In September 2014, Google AdWords released its own call tracking service, which it refers to as a “<a href=\"https://adwords.googleblog.com/2014/08/introducing-website-call-conversions.html\">website call conversions</a>” tool. Like Google Analytics, it’s completely free to use. But is it necessarily the best option? Here we take a look at how Google Call Tracking works, and how it compares to other call tracking services.\r\n\r\n&nbsp;\r\n<h4>How “Website Call Conversions” Services Work</h4>\r\nGoogle Call Tracking, like other call tracking services, uses Dynamic Number Insertion (DNI) technology. This allows the main phone number on your website to be overridden by a different number unique to an individual visitor, specific ad campaign, geographical area or other options of your choosing.\r\n\r\nBy tracking this individual number, it allows you to see the journey that led each visitor to make their call, such as which ad campaign they clicked on, which keywords were used in an organic search, or even how many pages of your website they looked at before they made their call.\r\n\r\nThis is a vital tool for marketers in working out the Return on Investment (ROI) of each ad campaign, allowing you to allocate your budget in the most effective way.\r\n\r\n&nbsp;\r\n<h4>What are the Disadvantages of Google Call Tracking?</h4>\r\n&nbsp;\r\n<h5>It Only Works for AdWords</h5>\r\nGoogle Call Tracking can only track calls generated by Pay Per Click (PPC) campaigns. These normally form only a small part of a company’s marketing activity. If a call is generated by a different campaign, such as an SEO or social media campaign, Google Call Tracking is unable to trace its source.\r\n\r\nThis is severely limiting, as you need to be able to calculate the success of all your marketing activities.\r\n\r\n&nbsp;\r\n<h5>It doesn’t include Call Recording</h5>\r\nGoogle has not installed Call Recording, even though many other call tracking services offer it. Call Recording is highly important as it allows you to monitor customer trends and preferences, as well as the quality of service your\r\n\r\n&nbsp;\r\n<h5>It only offers Toll Free Numbers</h5>\r\nGoogle Call Tracking only offers you toll free numbers for DNI purposes, so if you wanted a local or premium rate number to be displayed this isn’t possible with Google. This can put you at a disadvantage, especially if you get most of your business from your local area, as people are much more likely to call a number with their own area code if they’re looking for a local service.\r\n\r\nPremium rate numbers can be useful if your business is national or international, as it makes your operation appear large and professional. While a toll free number will be attractive to some callers, it is not always the right option for your purpose.\r\n\r\n&nbsp;\r\n<h5>Google doesn’t keep statistics of missed calls</h5>\r\nIf you’re only using Google Call Tracking, you won’t be able to trace any missed calls that have taken place as a result of your PPC campaign, as Google doesn’t keep records of them. This can lose you customers, as you don’t have the ability to call them back, so they could go to one of your competitors instead.\r\n\r\n&nbsp;\r\n<h5>Google Call Tracking doesn’t integrate with CRM Systems</h5>\r\nAs Google Call Tracking is unable to integrate with your CRM system, it means you cannot have all your data to hand in one easily accessible place.\r\n\r\n&nbsp;\r\n<h5>It’s Unable to Determine the Uniqueness of a Phone Call</h5>\r\nIn order to analyse the effectiveness of a campaign, it’s vital to know how many of your calls were from new leads and how many were returning visitors. Google Call Tracking is unable to provide this information, leaving you at a disadvantage when it comes to targeting your PPC efforts.\r\n\r\n&nbsp;\r\n<h4>What alternatives are available?</h4>\r\nRuler Analytics Call Tracking provides your business with a complete solution. It offers you:\r\n<ul>\r\n 	<li>Your choice of local, premium rate or toll-free numbers</li>\r\n 	<li>The ability to track calls generated by all of your marketing campaigns including PPC, SEO and social media</li>\r\n 	<li>Call recording</li>\r\n 	<li>Missed calls</li>\r\n 	<li>Whether a call was from a unique lead; for each call it can provide the caller’s number, how long the call lasted and even how long it took to answer</li>\r\n 	<li>The ability to integrate with your CRM system and Google AdWords, so it won’t cause you problems switching if you’re currently using Google.</li>\r\n</ul>\r\n<h4>Get in touch</h4>\r\nFor further information about Ruler Analytics and how our Call Tracking software could benefit you and your business, please get in touch; and for more news and insights don’t forget to follow Ruler Analytics on Facebook, LinkedIn and Twitter.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','Google Call Tracking – Should You Be Using It?','','publish','closed','open','','google-call-tracking-should-you-be-using-it','','','2017-01-09 15:46:19','2017-01-09 15:46:19','',0,'https://www.ruleranalytics.com/?p=2086',0,'post','',0),(2128,3,'2016-10-10 15:06:06','2016-10-10 14:06:06','If you use Pay Per Click (PPC) advertising to market your business, you need some way of analysing the success of your campaigns.\r\n\r\nMany marketers use a form of <a href=\"https://www.ruleranalytics.com/call-tracking/\">call tracking</a>, but not all call tracking solutions are the same. Here we take a look at three of the main pitfalls of not using call tracking properly, and how they can harm your PPC efforts.\r\n\r\n<strong> </strong>\r\n<h4>Ignoring Calls made from the Landing Page</h4>\r\nGoogle Analytics offers Call Forwarding as a means of tracking calls; it’s a solution that many people currently use.\r\n\r\nHowever, if this is the call tracking method you’re using, you may not know that it only records telephone calls made from either a call extension or a call-only ad. Using this system will only give you half the picture.\r\n\r\nWhile many people do call businesses directly from ads, there are still a great many who click through to the landing page first before they make a call.\r\n\r\nIf these calls are not being taken into account, you won’t be able to calculate the true ROI of your marketing activities, and you may find yourself abandoning marketing channels that were actually driving a lot of conversions.\r\n\r\nIn addition, tracking calls made from your landing page can show you how successful your landing page at persuading visitors to call your business, allowing you to make any necessary alterations to your website to drive more conversions.\r\n\r\n&nbsp;\r\n<h4>Counting all Calls as Conversions</h4>\r\nIn today’s online culture, counting call numbers and defining high numbers as success is simply not good enough.\r\n\r\nThese days success is measurable more by the quality of your leads than their quantity. Counting the calls you receive offers you very little insight into the success of your marketing activity, as not all the calls generated by your PPC or SEO ads can actually be counted as leads.\r\n\r\nPaid advertising online tends to attract a lot of other calls such as customer support calls and cold calls from other businesses with something to sell. Unless you are tracking your calls individually, you will have no means of separating these calls from the ones that have actually generated returns for your business.\r\n\r\nWithout this information, you don’t have any means of calculating the true ROI of your marketing campaigns, and you won’t be able to allocate your budget effectively or make any necessary changes to your future marketing activities.\r\n\r\n&nbsp;\r\n<h4>Not Optimising Keywords Based on Call Conversions</h4>\r\nIn order to get the most out of your PPC, and in turn, SEO campaigns, it’s necessary to track which keywords are driving the most calls and online engagement constantly.\r\n\r\nBy understanding which keywords your leads have searched for in order to bring them to your website, you can then use this information to influence your keyword bids and optimise your marketing campaigns. This will gain you higher search engine rankings, which is vital if you’re spending money on PPC.\r\n\r\nThe higher your position, the more traffic will be driven your way; it’s self perpetuating, but it requires you to be able to track your calls at keyword level and then utilise this information in your marketing activities to achieve the best possible results.\r\n\r\n&nbsp;\r\n<h4>The Solution</h4>\r\nIn order to avoid encountering any of these problems, you need to be able to track calls on an individual level. This gives you access to vital information including:\r\n<ul>\r\n 	<li>Which ad campaign each visitor clicked on to bring them to your site</li>\r\n 	<li>Which keywords they used in an organic search</li>\r\n 	<li>Which pages of your website they visited before they decided to make a call.</li>\r\n</ul>\r\nIf you have this information to hand, you can calculate the true ROI of each of your marketing activities, so you can allocate your budget more effectively. It also allows you to adjust your marketing efforts so they can yield better results.\r\n\r\nRuler Analytics Call Tracking uses Dynamic Number Insertion (DNI) technology to give you the solutions to all these problems. It does this by generating a unique number for each visitor to your website. By tracking this number, you can see the entire journey that led them to call you, providing you with all the information you need.\r\n\r\nRuler Analytics Call Tracking also includes Call Recording, which will enable you to determine the quality of each lead rather than just the quantity.\r\n\r\n&nbsp;\r\n<h4>Find Out More</h4>\r\nRuler Analytics are currently offering the first month FREE. To learn more about how Ruler Analytics can enable you to measure the real success and calculate the true ROI of your PPC campaigns, please get in touch and one of our friendly staff team will be happy to <a href=\"https://www.ruleranalytics.com/book-a-demo/\">book you a demo</a>.\r\n\r\n&nbsp;\r\n\r\n&nbsp;','3 Call Tracking Mistakes that are Harming Your PPC Campaign','','publish','closed','open','','3-call-tracking-mistakes-that-are-harming-your-ppc-campaign','','','2017-01-09 15:43:34','2017-01-09 15:43:34','',0,'https://www.ruleranalytics.com/?p=2128',0,'post','',0),(2139,3,'2016-10-13 13:07:35','2016-10-13 12:07:35','If you market your business online and generate a lot of leads via telephone, you should be using call tracking.\r\n\r\nIt’s rapidly becoming more popular with marketers as it closes the gap between your marketing efforts and the leads they generate, allowing you to calculate the true ROI of your PPC and SEO campaigns by revealing the sources of your offline conversions.\r\n\r\nThis can save you money and maximise your profits by making sure your marketing efforts are being targeted in the right places.\r\n\r\nHowever, if call tracking is handled incorrectly it can potentially harm your SEO efforts instead of benefiting them. That’s why Ruler Analytics have put together this guide, to ensure you’re making your call tracking work for you.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/google-call-tracking-should-you-be-using-it/\">Google Call Tracking - Should you be using it? </a></strong>\r\n\r\n&nbsp;\r\n<h4>Do use DNI</h4>\r\nDynamic Number Insertion (DNI) is the technology that makes the difference when it comes to call tracking services. It works by generating a unique number for each visitor to your website.\r\n\r\nBy tracking this number, DNI allows you to determine which ad campaign each visitor saw, such as PPC, SEO or Social Media, or which keywords they used in an organic search.\r\n\r\nThis information is vital in calculating the success of each of your marketing activities.\r\n\r\n&nbsp;\r\n<h4>Do use Call Recording</h4>\r\nCall Recording is an ideal way of examining the quality of the leads you’re generating and obtaining some of the data essential for calculating your ROI. It can also allow you to monitor the quality of customer service your company is providing and how well you are meeting customer needs, and is highly useful for staff training purposes.\r\n<h4><strong> </strong></h4>\r\n<h4>Don\'t use Unique Numbers on Online Directories</h4>\r\nThis will have a negative impact on your search engine rankings, as search engine bots use NAP (Name, Address, Phone number) as a means of determining your ranking. If these change regularly, the search engines suspect you’re not a legitimate business, so they will rank you much lower.\r\n\r\nDNI solves this problem by using a JavaScript code that displays a unique number to each caller, but ensures that the default phone number for your business is hard coded into your website, so it remains constant as far as the search engines’ bots are concerned.\r\n\r\nThis allows you to advertise the main telephone number for your business on online directories, while still generating unique numbers for visitors, so you can track calls without affecting your search engine rankings.\r\n\r\n&nbsp;\r\n<h4>Don\'t Ignore Calls Made from the Landing Page</h4>\r\n<strong>On average, 70 percent of customers will have used the “click to call” button on a paid search ad</strong>; however, in order to calculate the true ROI of your campaigns, you need to gather as much data as possible, including tracking calls generated by your landing page.\r\n\r\n&nbsp;\r\n<h4>Don\'t Count All Calls as Conversions</h4>\r\nYou can gain very little insight into the success of your marketing activity by simply counting the calls you receive, as not all calls generated by PPC or SEO campaigns can count as leads. Online advertising attracts a lot of cold calls and customer support calls.\r\n\r\nIt’s vital that you’re tracking your call properly in order to separate these from the calls that have generated results for your business.\r\n\r\n&nbsp;\r\n\r\n<strong>Related Post: <a href=\"https://www.ruleranalytics.com/blog/call-tracking/9-types-businesses-need-call-tracking/\">9 Types of Businesses that need Call Tracking</a> </strong>\r\n\r\n&nbsp;\r\n<h4>What can you do to Ensure you’re using Call Tracking Correctly?</h4>\r\nRuler Analytics offers a complete, easy and safe <a href=\"https://www.ruleranalytics.com/call-tracking/call-tracking-analytics/\">call tracking solution</a>, giving you all the information you need to boost your marketing efforts without harming them in any way. Ruler’s features include:\r\n<ul>\r\n 	<li>DNI Technology, which will generate a unique number for each visitor to your website while keeping the main phone number for your business visible for online directories and search engine rankings.</li>\r\n 	<li>Call Recording, enabling you to assess the quality of the leads you’re generating and other vital information, allowing you to meet your customers’ needs.</li>\r\n 	<li>Access to essential data such as which ad campaign generated each call, which keywords were used in organic searches, and which pages of your website each caller visited.</li>\r\n</ul>\r\nRuler Analytics can also provide you with a wealth of additional solutions such as Ruler Re-Provided, which overrides Google’s “Not Provided”.\r\n\r\n&nbsp;\r\n<h4>Get in Touch</h4>\r\nThe friendly team at Ruler Analytics are always happy to answer any questions, and if you’re keen to try the benefits of Ruler for yourself, we are currently offering a FREE demo and 30-day trial. To take advantage of this offer, please give us a call, and don’t forget to follow Ruler Analytics on <a href=\"https://www.facebook.com/ruleranalytics\">Facebook</a>, <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> and <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a> for the latest news and insights.\r\n\r\n&nbsp;','The Do\'s and Don\'ts of Call Tracking','','publish','closed','open','','the-dos-and-donts-of-call-tracking','','\nhttps://www.ruleranalytics.com/blog/call-tracking/9-types-businesses-need-call-tracking/','2017-07-18 13:16:00','2017-07-18 12:16:00','',0,'https://www.ruleranalytics.com/?p=2139',0,'post','',0),(2182,3,'2016-10-17 15:47:32','2016-10-17 14:47:32','There are currently over 10,000 law firms operating in England and Wales, and in 2015, the number of practicing solicitors in the UK hit an all time high of 133,364. The vast majority of these are advertising their services online.\r\n\r\nSearch engines have been quick to cash in on the competition within the legal market when it comes to PPC advertising. “Lawyer” and “attorney” are the two most expensive keywords on Bing, with each costing over $100 per click. That’s why it’s more important than ever for law firms to understand the best ways to get the most out of their marketing efforts, to minimise spend and maximise returns. One of the most effective ways to achieve this is <a href=\"https://www.ruleranalytics.com/call-tracking/\">by using Call Tracking</a>. Here are four reasons why.\r\n\r\n&nbsp;\r\n<h2>Use Call Tracking to Improve Your ROI</h2>\r\nCall tracking enables you to increase the ROI (Return on Investment) of each of your marketing channels by providing you with vital information you need to get the most out of your marketing. It shows you exactly which campaign each visitor to your website has clicked on, such as PPC, SEO or Social Media, or which <a href=\"https://www.ruleranalytics.com/blog/ruler-information/get-not-provided-keyword-data-back-re-provided-ruler-analytics/\">keywords were used in an organic search. </a>\r\n\r\nIt can even tell you exactly which pages of your website were visited before the call was made. This information can then all be used to improve your future marketing efforts and increase the ROI of each one.\r\n\r\n&nbsp;\r\n<h3>Maximise Your Budget</h3>\r\nBudgets are often tight, but expectations are still high. Visitor level analytics such as call tracking allow you to identify not just your most successful marketing activities, but also those campaigns which are not delivering the level of returns you were expecting.\r\n\r\nThis information will prevent you wasting any more money on platforms that aren’t performing well. You can then divert that designated spend into other campaigns that are consistently generating good results.\r\n\r\n&nbsp;\r\n<h3>Improve Your Existing Services</h3>\r\nRuler Analytics Call Tracking comes with call recording as part of the service. This is highly useful for ensuring that your staff are handling calls in the best and most appropriate ways, to maintain an exemplary level of customer service that will keep customers coming back to, and recommending, your business. Call recording is also an extremely useful staff training tool, as new staff can learn from previous examples, and both new and existing staff can gain an understanding of the level of service they are expected to provide.\r\n\r\n&nbsp;\r\n<h3>Measure the Quality of Your Leads</h3>\r\nListening back to recorded calls also enables you to analyse the quality and <a href=\"https://www.ruleranalytics.com/blog/analytics/track-website-visitors/\">type of leads your marketing campaigns</a> are generating. Are you attracting the kind of clients you’re looking for? Are you offering a service that meets the needs of your target market? Understanding these details will enable you to adjust your marketing and, if necessary, business efforts, to ensure you’re running a relevant and profitable business that is appropriate to the needs of your customers.\r\n\r\n&nbsp;\r\n<h3>The Right Call Tracking Solution for Your Law Firm</h3>\r\nRuler Analytics Call Tracking is an easy, user-friendly platform that provides with all the metrics you need to make sure your marketing efforts are working as effectively as possible for you. It uses Dynamic Number Insertion (DNI) technology, which generates a unique number for each visitor to your website. This number can then be tracked, enabling you to trace their journey from which advertising campaign they clicked on, or which keywords they used in an organic search, through to which pages of your website led them to make their call.\r\n\r\nRuler Analytics also provides Call Recording as part of the service, allowing you to capitalise on your online marketing efforts by providing the best possible service once a lead speaks to you in person.\r\n\r\nHaving all of this essential data to hand in one easily accessible place makes it easier than ever to get the most out of all your marketing activities and stand out from the crowd of legal professionals advertising online.\r\n\r\n&nbsp;\r\n<h3>Get in Touch</h3>\r\nThe friendly and experienced team at Ruler are always willing to help answer any of your questions, and you will receive as much ongoing support as you need. To see for yourself the many benefits that Ruler Analytics can bring to your business, please give us a call.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','4 Reasons Why Law Firms Need Call Tracking','','publish','closed','open','','4-reasons-law-firms-need-call-tracking','','\nhttps://www.ruleranalytics.com/blog/ruler-information/get-not-provided-keyword-data-back-re-provided-ruler-analytics/','2017-01-09 15:40:29','2017-01-09 15:40:29','',0,'https://www.ruleranalytics.com/?p=2182',0,'post','',0),(2196,3,'2016-10-20 11:20:36','2016-10-20 10:20:36','Pay Per Click has been the subject of a lot of debate in recent years, with some questioning its relevance. However, it is a highly beneficial marketing activity, especially if your company generates a lot of telephone leads.\r\n\r\n52 percent of people who click on a PPC ad will call the advertiser; that’s a lot of business worth having. Marketing experts continue to agree that PPC has a vital place in a company’s marketing activity.\r\n\r\nAs Peep Laja, founder of the optimisation blog Conversion XL, says, “If you’re not using PPC, you’re making a conscious decision to not use all the channels at your disposal.” And if you want to maximise the benefits of your campaigns, <a href=\"https://www.ruleranalytics.com/blog/ppc/6-call-tracking-metrics-every-ppc-marketer-needs/\">PPC Call Tracking is an essential tool</a>.\r\n\r\n&nbsp;\r\n<h2>How does Call Tracking work?</h2>\r\nRuler Analytics Call Tracking works using Dynamic Number Insertion (DNI) technology.\r\n\r\nThis generates a unique telephone number for each visitor to your website, which is what the caller sees and dials instead of the main number of your business. Calls still come through to your business.\r\n\r\nHowever, by tracking this unique phone number, Ruler Analytics Call Tracking can provide you with vital information such as which of your marketing campaigns the caller saw, which keywords were used in an organic search, and which pages of your website they looked at before they made the call.\r\n\r\n&nbsp;\r\n<h3>How can PPC Call Tracking Benefit your Business?</h3>\r\nPPC Call Tracking can provide a wide range of benefits for your business and can increase the effectiveness of all your marketing activity, not just PPC. It does this through allowing you to:\r\n\r\n&nbsp;\r\n<h4>Effectively Track Phone Calls from PPC and other Marketing Channels</h4>\r\nThrough tracking the unique phone number generated by each visitor, Call Tracking can tell you which campaign they clicked on to lead them to your site, such as PPC, SEO or Social Media. This shows you how much interest is being generated by each of your marketing activities, highlighting which areas to concentrate on more heavily.\r\n\r\n&nbsp;\r\n<h4>Discover which Keywords were used During a Search</h4>\r\nIf a visitor found your website through an organic search rather than an ad campaign, Call Tracking enables you to determine which <a href=\"https://www.ruleranalytics.com/blog/analytics/ruler-analytics-keyword-report/\">keywords they used in their search</a>.\r\n\r\nThis information will allow you to target your PPC and SEO marketing campaigns more effectively towards your target audience.\r\n\r\n&nbsp;\r\n<h4>Use Local, Toll Free and Premium Numbers</h4>\r\nFree numbers are useful if you’re trying to generate a high volume of calls very quickly such as for a special offer or promotion.\r\n\r\nPremium numbers are often more suitable for larger companies as they give the impression of a company that operates on a national scale. Ruler Analytics Call Tracking allows you to generate the type of phone number that is most suitable for your purpose.\r\n\r\n&nbsp;\r\n<h4>Increase ROI</h4>\r\nFor your marketing to perform as efficiently as possible it has to yield the maximum Return On Investment (ROI). By enabling you to see which campaigns are performing the best, PPC Call Tracking allow you to target your marketing activity more effectively, <a href=\"https://www.ruleranalytics.com/blog/ppc/offline-conversion-tracking-calculate-true-roi-ppc-campaign/\">increasing the ROI of your campaigns</a> and allowing you to allocate your budgets to your best advantage.\r\n\r\n&nbsp;\r\n<h4>See which Pages are Generating the Most Calls</h4>\r\nYour website is probably your most important marketing tool, and each page has to be doing its job in terms of generating interest in your company.\r\n\r\nCall Tracking can show you which pages are performing the best, allowing you to make changes so your website can generate as much business as possible.\r\n\r\n&nbsp;\r\n<h4>Record and Play Back Calls</h4>\r\nRecording and listening back to calls allows you to build up demographic pictures of your target audience and their preferences, so you can focus your business on those most likely to use it.\r\n\r\nRecording calls also allows you to see the level of service your staff are providing, and can be very useful for training purposes.\r\n\r\n&nbsp;\r\n<h3>How Ruler Analytics Call Tracking can Help your Business</h3>\r\nRuler Analytics Call Tracking offers all these features, <a href=\"https://www.ruleranalytics.com/blog/ruler-information/get-not-provided-keyword-data-back-re-provided-ruler-analytics/\">plus Ruler Re-Provided.</a>\r\n\r\nThe first software of its kind, this overrides Google’s “Not Provided”, in order for you to get back vital data about which keywords your customers are searching for.\r\n\r\nTo learn more about the many ways in which Ruler Analytics can benefit your business, please give us a call.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;','6 ways Call Tracking can Benefit your PPC Campaign','','publish','closed','open','','6-ways-call-tracking-can-benefit-ppc-campaign','','\nhttps://www.ruleranalytics.com/blog/analytics/ruler-analytics-keyword-report/','2017-01-09 15:39:01','2017-01-09 15:39:01','',0,'https://www.ruleranalytics.com/?p=2196',0,'post','',0),(2214,3,'2016-10-24 10:30:19','2016-10-24 09:30:19','Content marketing is big business. It is now used by 93 percent of all marketers as a means of <a href=\"https://www.ruleranalytics.com/blog/analytics/track-website-visitors/\">generating leads and increasing revenue</a>.\r\n\r\n74 of companies say that content marketing has increased both the quantity and quality of their leads, while 95 percent of B2B buyers now consider content as a trustworthy source when making purchase decisions. These statistics make it clear why it’s a channel that all marketers should be tapping into.\r\n\r\nHowever, how do you determine its success? It’s easy for businesses to get distracted by vanity metrics, such as how many hits, social shares and retweets their blog posts are getting.\r\n\r\nThese metrics can be useful in gauging what your audience thinks of your content, and to that extent they can inform the rest of your marketing strategy. However, this data won’t give you the facts and figures to calculate the ROI of your content marketing campaigns.\r\n\r\n&nbsp;\r\n<h3>The Importance of ROI</h3>\r\nReturn on Investment (ROI) is the amount of money an advertising campaign has generated once the cost of the campaign has been subtracted. For any CEO, this is the only thing that matters. If they aren’t seeing a financial return, they won’t be willing to allocate more budget to content marketing in the future.\r\n\r\nMarketers need a way of proving how content is impacting lead generation and how these leads are translating into revenue. So how can you prove this?\r\n\r\n&nbsp;\r\n<h3>The Challenges of Measuring Your Content Marketing ROI</h3>\r\nMarketers and business owners alike struggle to calculate the true ROI of content marketing campaigns, as it requires access to a wide variety of metrics to determine how many leads a campaign has generated.\r\n\r\nPlatforms such as Google Analytics can be helpful to a degree, as they can show you how much traffic your content is getting and what the sources of that traffic are; for example, Twitter or LinkedIn.\r\n\r\nHowever, this is not where the visitor journey ends, so it should not be where your information ends, either.\r\n\r\nMarketers need to know what actions people are taking once the content has been read – in short, how many conversions it has created.\r\n\r\nExtracting this information can give marketers a much clearer idea of the true ROI of their content marketing; but this can only be achieved by tracking website visitors individually.\r\n\r\nThen there is the issue of telephone leads. Your content marketing could be generating the majority of your inbound leads; but unless you have a way of linking each telephone call with the online source that caused it, this will be impossible to prove.\r\n\r\n&nbsp;\r\n<h3>The Solution Lies in Visitor Level Analytics and Call Tracking</h3>\r\nVisitor level analytics allow you to see exactly which page of your website each visitor landed on, what page they converted on, and any other pages they looked at in between.\r\n\r\nThis not only offers you proof of your content marketing’s success, but also provides a real insight into the performance of your website as a whole, allowing you to make any necessary improvements to increase your ROI.\r\n\r\nWith <a href=\"https://www.ruleranalytics.com/call-tracking/\">call tracking and DNI (Dynamic Number Insertion) software</a>, you have the ability to link a unique number to each specific visitor, enabling you to trace the journey that led them to make their call; for example, reading one of your blog posts.\r\n\r\nThis offers you the conclusive proof you need that your content marketing is generating leads and revenue for your company.\r\n\r\n&nbsp;\r\n<h3>Ruler Analytics can help</h3>\r\nRuler Analytics offers a complete solution that can give you all the metrics you need to prove the ROI of your content marketing campaigns.\r\n\r\nIt tracks online leads to the original source of their journey, allowing you to see exactly which campaign each visitor saw that led them to your website, and which pages of your site they visited before converting.\r\n\r\nRuler’s Call Tracking solution completes the picture. By using <a href=\"https://www.ruleranalytics.com/blog/call-tracking/dynamic-number-insertion-work/\">DNI technology to generate a unique number</a> for every visitor, it enables you to prove exactly which of your marketing efforts are generating your inbound telephone leads.\r\n\r\nLocal, premium rate and toll-free numbers are available to best suit the purpose of your marketing and your target audience, and the Advance Reporting feature provides you with vital information including the geographic location of callers and what device and browser they used, giving you all the information you need to target your content marketing to best effect in the future.\r\n\r\nThe difficulties of proving your content marketing ROI can be a thing of the past with Ruler Analytics. If you would like to see for yourself the benefits it could bring to your company, please call our team to <a href=\"https://www.ruleranalytics.com/book-a-demo/\">book your FREE demo today</a>.\r\n\r\n&nbsp;','Measure Your Content Marketing ROI with Analytics and Call Tracking','','publish','closed','open','','measure-your-content-marketing-roi-with-analytics-and-call-tracking','','https://www.ruleranalytics.com/blog/analytics/track-website-visitors/\nhttps://www.ruleranalytics.com/blog/call-tracking/dynamic-number-insertion-work/','2017-01-09 15:33:04','2017-01-09 15:33:04','',0,'https://www.ruleranalytics.com/?p=2214',0,'post','',0),(2227,3,'2016-10-27 17:13:17','2016-10-27 16:13:17','In 2013, the entire legal sector was forced to rethink the ways it approached marketing and generated leads, as a result of the Jackson Reforms. Here we take a look at the impact the reforms are still having today, and the solutions to the problems they have caused to the legal profession.\r\n\r\n&nbsp;\r\n<h3><strong>What are the Jackson Reforms?</strong></h3>\r\nThe <a href=\"http://www.lawgazette.co.uk/analysis/jackson-an-overview/70126.fullarticle\">Jackson Reforms</a> came about as the result of a review into civil litigation costs, which was carried out by Sir Rupert Jackson, a senior judge at the Court of Appeal. One of the main reforms he made was to ban referral fees from being paid or received. Prior to the Reforms becoming law, if you had a car accident and took your car to a garage for repairs, the garage owner could have sold your details to a personal injury lawyer and received commission. Jackson outlawed this practice, saying, “I recommend that lawyers should not be permitted to pay referral fees in respect of personal injury cases.”\r\n\r\nPreviously, many law firms had relied heavily on cheap, risk-free leads such as these from third parties including garages, claim companies and online affiliates. These sources of regular income were effectively cut off overnight.\r\n\r\nAnother of Jackson’s reforms was to do away with the “no win, no fee” model. While this allowed law firms to avoid riskier cases, it meant that less people were willing to pursue claims, leaving law firms with a drastically reduced customer base.\r\n\r\nFirms that had previously done little or no marketing were suddenly having to try much harder to attract customers, as they had to rely on their own efforts to generate leads and revenue.\r\n\r\n&nbsp;\r\n<h3><strong>The Challenges Law Firms Faced</strong></h3>\r\nMany law firms opted to try Google AdWords to bring in customers. However, this instantly became an extremely overcrowded marketplace, and Google were quick to spot an opportunity. “Lawyer” is now the sixth most expensive keyword category on Google AdWords, costing an average of £42.51 per click. That’s a large amount to spend when there is no guarantee of a click leading to a sale.\r\n\r\nLegal firms were also left unsure how effective their online marketing efforts were, due to the nature of their business. Customers seeking a lawyer would be much more likely to want to discuss their cases over the phone, rather than filling in an online form and waiting for a reply. Without a means of linking inbound calls back to the online source that generated them, legal firms found it impossible to calculate the <a href=\"https://www.ruleranalytics.com/blog/analytics/measure-your-content-marketing-roi-with-analytics-and-call-tracking/\">ROI of each of their online marketing efforts</a>.\r\n\r\nThese issues are still prevalent for many legal firms and are still having negative effects on their business, three years after the Jackson Reforms became law.\r\n\r\n&nbsp;\r\n<h3><strong>The Solution Lies in Visitor Level Analytics and Call Tracking</strong></h3>\r\nRuler Analytics software offers the answers to these problems by tracking visitors to your website on an individual level. This provides you with vital information including which ad campaign the customer clicked on or which keywords they used if the search was organic. It can also tell you exactly which pages of your website they visited, and whether they filled in an online form or made a telephone call.\r\n\r\nRuler Analytics has been proven to have many benefits for law firms wanting to get the most out of their marketing efforts, as those who have already adopted the software have found out. One such firm is <a href=\"https://www.ruleranalytics.com/case-study-call-tracking-for-lawyers/\">Stephenson’s Solicitors LLP</a>, who have offices nationwide and run both SEO and PPC campaigns online.\r\n\r\nThe firm wanted to demonstrate the ROI of their online marketing channels to each legal service department, in addition to assisting business growth by compiling more in-depth customer profiles. Sarah Boustouller, Partner and Head of Marketing at Stephenson’s, chose Ruler Analytics as it gave her and her team the ability to determine how leads were generated, which commercial businesses were visiting their site and which pages were being looked at, enabling them to improve the targeting of their marketing efforts.\r\n\r\nSarah says, “In one cost-effective solution, the product has managed to encapsulate elements of some of the leading solutions on the market. With this software, we are able to give credibility to each department and show return on investment more effectively.”\r\n\r\n&nbsp;\r\n<h3><strong>Ruler Analytics can Help your Law Firm Grow</strong></h3>\r\nJust like Stephenson’s, your legal firm can capitalise on your marketing efforts by using <a href=\"https://www.ruleranalytics.com/call-tracking/call-tracking-analytics/\">visitor level analytics and call tracking</a>. Call the team at Ruler Analytics today to discuss your requirements and receive a FREE demo, so you can see the benefits of Ruler Analytics for yourself.\r\n\r\nFor further news and insights, you can also follow Ruler Analytics on <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a>, <a href=\"http://www.facebook.com/ruleranalytics\">Facebook</a> and <a href=\"http://www.twitter.com/ruleranalytics\">Twitter</a>.\r\n\r\n&nbsp;','How Did the Jackson Reforms Change the Way Law Firms Approached Marketing','','publish','closed','open','','jackson-reforms-change-way-law-firms-approached-marketing','','\nhttps://www.ruleranalytics.com/blog/analytics/measure-your-content-marketing-roi-with-analytics-and-call-tracking/','2017-01-09 15:31:15','2017-01-09 15:31:15','',0,'https://www.ruleranalytics.com/?p=2227',0,'post','',0),(2235,3,'2016-10-31 12:00:47','2016-10-31 12:00:47','Pay Per Click (PPC) advertising is becoming increasingly popular with marketers, as it is an excellent way of <a href=\"https://www.ruleranalytics.com/blog/ppc/6-call-tracking-metrics-every-ppc-marketer-needs/\">generating targeted leads;</a> 52 percent of people who click on a PPC ad will make a call to the advertiser. It also provides a great deal of trackable data about your customer base that can then be used to inform the rest of your marketing activities. As conversions expert <a href=\"http://unbounce.com/ppc/9-conversion-experts-on-ppc-landing-pages/\">Theresa Baiocco</a> explains, “PPC ads are the fastest way to test assumptions, headlines, offers, keywords and landing pages.”\r\n\r\nHowever, the data PPC provides will only have limited relevance unless you are able to analyse it accurately. In order to do that, <a href=\"/call-tracking/\">you need to be using Call Tracking</a>.\r\n\r\n&nbsp;\r\n<h4><strong>How effective is Google’s Website Call Conversion Tracking?</strong></h4>\r\nGoogle\'s website call conversion tracking is free, and it allows advertisers to track calls generated by Google ads. Like pretty much all call tracking services, it uses DNI technology, which overrides the main phone number on your website with a unique number for each campaign or individual, allowing you to see how many telephone leads have been generated by that particular campaign.\r\n\r\n&nbsp;\r\n<h4><strong>What are the Disadvantages Involved?</strong></h4>\r\nWhile Google’s Forwarding Numbers can be useful in gaining some insight into the performance of your AdWords campaigns, it fails to provide some of the <a href=\"https://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/\">vital metrics that all data-driven marketers need</a> in order to optimise their marketing strategies\r\n\r\n&nbsp;\r\n<h5><strong>It has no Call Recording </strong></h5>\r\nListening back to calls enables businesses to build up a more accurate picture of their customer base. It is also an excellent tool for improving customer service and understanding customer needs.\r\n\r\n&nbsp;\r\n<h5><strong>It doesn’t Integrate with CRM systems</strong></h5>\r\nUnlike Ruler and other third party call tracking solutions, Google Forwarding Numbers lacks the technology to <a href=\"https://www.ruleranalytics.com/blog/ruler-information/how-to-integrate-ruler-analytics-and-saleforce/\">integrate with CRM systems such as Salesforce</a>. This means you are unable to have all your data to hand in one easily accessible place.\r\n\r\n&nbsp;\r\n<h5><strong>It doesn’t Inform you of Missed Calls</strong></h5>\r\nForwarding Numbers does not keep statistics of missed calls or provide Caller ID. This means you could potentially be missing out on leads through not calling customers back. You are also unable to glean vital information about the geographic location of your customer base, making it harder to target your marketing efficiently.\r\n\r\n&nbsp;\r\n<h4><strong>So what else could you use to Optimise your PPC Campaigns?</strong></h4>\r\nRuler Analytics offers a complete call tracking solution, providing you with all the metrics you need to turn campaigns into conversions. Features include:\r\n\r\n&nbsp;\r\n<h5><strong>Ruler Re-Provided </strong></h5>\r\nThis is the first software of its kind. It enables you to <a href=\"https://www.ruleranalytics.com/blog/ruler-information/get-not-provided-keyword-data-back-re-provided-ruler-analytics/\">retrieve the information denied to you by Google’s “Not Provided”</a>, allowing you to find out what keywords people are searching for that are driving inbound sales and lead conversions. This knowledge can then be used to inform all your future PPC, SEO and social media campaigns, ensuring that you are targeting the people who are going to be the most interested in your product.\r\n\r\n&nbsp;\r\n<h5><strong>Call Recording</strong></h5>\r\nListening back to recorded calls can allow you to gain an in-depth understanding of your customers, finding out what type of people they are and which keywords brought them to you. If you are using any keywords that have a low conversion rate, this can also help you to understand why. It can also acquaint you with your customers’ needs and preferences, and is an excellent way of training staff to make sure they are providing the right standard of customer service.\r\n\r\n&nbsp;\r\n<h5><strong>Advance Reporting</strong></h5>\r\nThis <a href=\"/blog/phone-call-tracking/3-call-tracking-mistakes-that-are-harming-your-ppc-campaign/\">provides you with data on each caller</a> including their geographic location, what time they called and the duration of their call. It also enables you to ascertain what internet browser, device and operating system they used. This information can highlight which areas most of your time and budget should be dedicated to; for example, if most of your leads are searching on mobile devices, your marketing should be optimised for mobile.\r\n\r\n&nbsp;\r\n<h5><strong>Integrate with 100+ Web Applications</strong></h5>\r\nRuler Call Tracking can easily be integrated with a huge variety of web applications including CRM systems. This will save you a great deal of time, as all of your lead data can be transferred into one handy location, with no more need for cross referencing.\r\n\r\n&nbsp;\r\n<h4><strong>Ruler Analytics has the Answer</strong></h4>\r\nIf you use PPC advertising, you really can’t afford to be without the essential metrics that will allow you to get the most out of your campaigns. Ruler is currently offering a FREE demo, and if you like what you see and sign up, you’ll get your first 30 days free, too! Give our friendly team a call to book a demo at your convenience.\r\n\r\nFor more news and insights, you can also follow Ruler Analytics on <a href=\"http://www.facebook.com/ruleranalytics\">Facebook</a>, <a href=\"https://www.linkedin.com/company/ruler-analytics\">LinkedIn</a> and <a href=\"http://www.ruleranalytics.com/ruleranalytics\">Twitter</a>.','Optimising your Google AdWords Campaign with Call Tracking','','publish','closed','open','','optimising-your-google-adwords-campaign-with-call-tracking','','https://www.ruleranalytics.com/blog/ruler-information/how-to-integrate-ruler-analytics-and-saleforce/\nhttps://www.ruleranalytics.com/blog/ruler-information/get-not-provided-keyword-data-back-re-provided-ruler-analytics/\nhttps://www.ruleranalytics.com/blog/ppc/6-call-tracking-metrics-every-ppc-marketer-needs/\nhttps://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/','2017-08-14 10:05:29','2017-08-14 09:05:29','',0,'https://www.ruleranalytics.com/?p=2235',0,'post','',0),(2236,1,'2016-11-05 18:05:05','2016-11-05 18:05:05','','optionis','','inherit','closed','closed','','optionis-2','','','2016-11-05 18:05:05','2016-11-05 18:05:05','',0,'http://ruler.epicwip.co.uk/wp-content/uploads/2016/04/optionis.png',0,'attachment','image/png',0),(2237,1,'2016-11-05 18:05:56','2016-11-05 18:05:56','','optionis','','inherit','closed','closed','','optionis-3','','','2016-11-05 18:05:56','2016-11-05 18:05:56','',22,'http://ruler.epicwip.co.uk/wp-content/uploads/2015/12/optionis.png',0,'attachment','image/png',0),(2238,1,'2016-11-06 21:07:59','2016-11-06 21:07:59','','Salesforce Integration','','publish','closed','closed','','salesforce-integration','','','2016-11-21 14:42:26','2016-11-21 14:42:26','',0,'http://ruler.epicwip.co.uk/?page_id=2238',0,'page','',0),