a:4:{i:0;O:8:"stdClass":10:{s:2:"ID";s:7:"in_3675";s:8:"post_url";s:84:"https://www.ruleranalytics.com/blog/analytics/close-loop-offline-sales-online-leads/";s:9:"thumbnail";s:75:"https://www.ruleranalytics.com/wp-content/uploads/2017/11/large-150x150.jpg";s:10:"post_title";s:61:"How to Close the Loop Between Offline Sales from Online Leads";s:12:"post_excerpt";s:192:"This article explains the problem with measuring online lead generation, why Google Goals are not enough, how to close the loop to get your lead and sales revenue and how to get the [&hellip;]";s:12:"post_content";s:0:"";s:9:"post_date";s:0:"";s:6:"picked";b:1;s:4:"type";s:14:"own_sourcefeed";s:3:"pos";i:0;}i:1;O:8:"stdClass":10:{s:2:"ID";s:7:"in_2390";s:8:"post_url";s:97:"https://www.ruleranalytics.com/blog/ppc/you-probably-arent-measuring-your-ppc-campaigns-properly/";s:9:"thumbnail";s:83:"https://www.ruleranalytics.com/wp-content/uploads/2016/12/ppc-campaigns-150x150.png";s:10:"post_title";s:59:"You Probably Aren’t Measuring Your PPC Campaigns Properly";s:12:"post_excerpt";s:196:"There is the fundamental problem when marketing for lead generation.

Leads, by their nature, are not sales.

At least not yet.

Your leads could be high value, or worthless. They [&hellip;]";s:12:"post_content";s:0:"";s:9:"post_date";s:0:"";s:6:"picked";b:1;s:4:"type";s:14:"own_sourcefeed";s:3:"pos";i:1;}i:2;O:8:"stdClass":10:{s:2:"ID";s:7:"in_3645";s:8:"post_url";s:69:"https://www.ruleranalytics.com/blog/phone-call-tracking/call-metrics/";s:9:"thumbnail";s:82:"https://www.ruleranalytics.com/wp-content/uploads/2017/11/call-metrics-150x150.png";s:10:"post_title";s:62:"Call Metrics That Prove the Effectiveness of Inbound Campaigns";s:12:"post_excerpt";s:199:"For many businesses, everything from local stores to SaaS providers, call metrics are crucial for proving the effectiveness of inbound campaigns.

Without call metrics, it’s impossible [&hellip;]";s:12:"post_content";s:0:"";s:9:"post_date";s:0:"";s:6:"picked";b:1;s:4:"type";s:14:"own_sourcefeed";s:3:"pos";i:2;}i:3;O:8:"stdClass":10:{s:2:"ID";s:7:"in_3698";s:8:"post_url";s:73:"https://www.ruleranalytics.com/blog/inbound-marketing/google-vs-facebook/";s:9:"thumbnail";s:85:"https://www.ruleranalytics.com/wp-content/uploads/2017/12/Untitled-Design-150x150.png";s:10:"post_title";s:65:"Google vs. Facebook: Which Channel Is Better for Driving Traffic?";s:12:"post_excerpt";s:195:"As 2017 draws to a close, marketers and agencies are focused on a big question: which channels will generate the most revenue for our clients’ businesses next year?

Answering this [&hellip;]";s:12:"post_content";s:0:"";s:9:"post_date";s:0:"";s:6:"picked";b:1;s:4:"type";s:14:"own_sourcefeed";s:3:"pos";i:3;}}